China Entertainment Times

Chapter 847 Collapse
"Increase investment, pay close attention to the situation of Taobao and theaters twice, and the marketing on the Internet cannot be stopped. There is not much difference between the two movies at present, and the holiday is only a few days away!"

Ah, the most important thing for Li Films is the movie "Unbelievable". When word of mouth collapsed, Fan Luyuan still did not give up. He spent a huge price and used all available methods, and finally stabilized box office.

The movie has been in theaters for five days, and "Charlotte Annoyance" has a single-day box office of more than 1.1 million. "Unbelievable" has a slight decline under Ah Li's gold dollar offensive, but it still has a single-day box office of 8000 million .

Although the gap is obvious, Fan Luyuan is still confident that he can eventually overtake.

Being able to maintain a box office of 8000 million for a movie with a collapsed reputation at least proves that the box office is not uncontrollable, it is just a matter of how much it costs.

Generally speaking, Fan Luyuan is in a good mood now, and he doesn't have a serious face during meetings, but always has a smile on his face.

The daily routine meetings are those things, but today there is an extra topic. In the follow-up publicity, try to keep Wang Baoqiang's reputation.

It is a foregone conclusion that the film's poor reputation will definitely affect the impression of the three leading actors in the hearts of the audience.

Fan Luyuan also understood that Dapeng had consumed his reputation in "Pancake Man", and this time it was even worse.

As for Xiao Shenyang, Fan Luyuan was far less important than the two of them.

What needs to be done now is to maintain Wang Baoqiang's image in the hearts of the audience. After all, there is another "Havoc in Tianzhu" with a guarantee of [-] million.

As the meeting was coming to an end, Fan Luyuan asked about Han Tang's reaction.

"Dr. Fan, the publicity methods and strategies of the Han and Tang Dynasties have not changed, and it seems that there is no response." Marketing Director Hui reported.

Fan Luyuan frowned, "Don't be sloppy, always pay attention to their movements, and you should come up with a few more sets of plans to deal with the possible reactions of Han and Tang Dynasties."

In terms of publicity and marketing capabilities, in today's Internet marketing-focused world, Hantang has surpassed Guangxian and has undoubtedly become the number one in the industry.

The more quiet there was, the more worried Fan Luyuan became.

But at this time, we can only wait for the opponent to make a move, so as not to change.

"Mr. Fan, everyone, I think we can start from other aspects for the Han and Tang Dynasties. Didn't Tang An participate in the investment of the Oriental Movie Metropolis? This super-large film and television base of international standards will inevitably have direct competition with Hengdian. Perhaps this It is an opportunity to divide the Intercontinental Distribution Alliance."

Zhang Wei talked about another matter.

Hantang Media was able to withstand the alliance of the eight major companies. In addition to the quality of the film, it relied on the industry's strongest publicity and marketing capabilities, the ticket buying platform with the largest market share, and the Intercontinental Distribution Alliance.

If the Intercontinental Distribution Alliance can be divided, even if only one theater chain is taken away, it is crucial in the current situation.

Fan Luyuan's eyes lit up. The hardware of Oriental Movie Metropolis is far higher than Hengdian, which directly threatens the status of Hengdian base. This is indeed an opportunity to instigate rebellion against Hengdian.

"Then it's hard work for Mr. Zhang to go to Jiangsu and Zhejiang to talk about Xu Tianfu's tone."

Fan Luyuan was also very excited to have the opportunity to weaken Han Tang, and Han Tang touched Hengdian's cake, so it can be said that he is very confident.

But it didn't take long for him to be happy, the next day, October 10th, the seventh day of the film's release, the box office of "Unbelievable", which has been struggling so hard, ushered in a big dive!

Just the day before yesterday, "Unbelievable" also won a box office of 7100 million, dropping the 8000 million mark for the first time.

But the holidays are coming to an end, so the drop isn't surprising.

As for "Charlotte Annoyance" still maintained a box office of 1.1 million in a single day, it was all due to the lack of filming in the early stage, which made the trend so stable and strong.

But yesterday, on the penultimate day of the National Day holiday, "Unbelievable" was almost cut in half, with only 3900 million box office in a single day.

In one day, the box office completely collapsed.

There are many reasons, a large number of low-priced movie tickets of 9.9 yuan, as well as movie tickets given away when shopping for a certain amount, so that more audiences can get discounts and enter the movie theater, and most of these people are disappointed, which turns into countless Bad reviews pop up on the web.

"I'll fuck your "Unthinkable", I think it's just called "Unthinkable Bad Movie"!"

"Hey, before I bought the tickets, I saw that the Internet was full of bad reviews, and there were some spoilers about the plot. I guessed that it was a bad movie and didn't run. !"

"Haha, are there still people who have been fooled? There are still people who are scolding everywhere. I am also drunk!"

"Made's old paper spent more than 20 yuan more to make up for the discount, and regretted it in the first 10 minutes, wasting more than 20 yuan on the old paper!"

"Fortunately, I'm smart, now everyone is scolding the trolls, so I thought those bad reviews were really trolls at first!"

"Those sand sculptures who scold the sailors are the real sailors. If you post a bad review, a pair of sailors will immediately call you a sailor. If you don't say it, don't say it, they will catch you as a sailor!"

"I'm tired of scolding, I don't want to scold anymore, but I still want to say one last thing, I wish Baoqiang the same as in the movie, happy to be a father!"

"Fuck, baby is an honest man, he has a wife, don't curse him!"

The more new viewers there are, the more negative comments there will be. Ah, Liying Films can't hold back anymore.

Then came the last straw that broke the camel's back.

In the Internet age, it is difficult to hide many things from the eyes of the masses. On the same day, one after another, netizens began to post evidence that "Unbelievable" hit the box office.

The ghost field, the ticket price has doubled and sold out, the golden seat in the middle is still there, and the bad seats around the circle are all sold out.

There is not much to do to join in the fun, and people who eat melons began to upload more and more pictures, questioning the box office of "Unbelievable".

"I'll go, it's really a hit at the box office, it's on par with "Monster Hunt"!"

"Emma laughed at me to death. Most of the seats on the side of our movie theater have been sold out, but the middle seats can't be sold. I wonder why so many people like the seats on the side!"

"Crap, more than 200 yuan per ticket, it's crazy to think about money, the key point is that more than 200 tickets are sold out!"

"I just said why this big bad movie has such a high box office. I am emotionally digging out treasures for activities and fare evasion tickets. The 9 yuan and 9 tickets are not enough, and I have to pay for it!"

It was originally a bad movie, and it was still highly hyped. Audiences who watched the movie were not happy when they were cheated once.

The overwhelming scolding directly drowned Ah Li's navy, and they didn't even have time to react.

On October 10th, "Impossible" faced doubts about the box office. The theaters no longer dared to continue, and the box office plummeted again, from 7 million to 3900 million. The drop was more than half, and the box office had completely collapsed!
(End of this chapter)