China Entertainment Times

Chapter 848 The National Day file is over

With the box office collapse of "Unbelievable", it can already be announced in advance that "Charlotte Annoyance" will win this year's National Day box office champion.

On October 10, the seven-day National Day holiday ended.

In the past eight days, "Charlotte Annoyance" has received a total of 8.41 million super high box office, won the 2015 National Day box office box office championship without any suspense, and also created a film history box office record for the National Day seven-day long holiday. After that, it is inevitable to refresh the National Day box office record.

And "Unbelievable" also earned 5.6 million box office in eight days. Compared with a medium-budget movie, this result is actually a big hit.

However, this is the box office that was piled up after a huge investment of 7000 million ticket supplements, 8000 million publicity fees, and a discount of 100 million movie tickets, which is about 3500 million, adding up to a huge investment of 1.85 million.

It's close to 100 million, but the [-] million movie tickets purchased by Treasure will not lose much. It has a promotional effect in itself, and the merchants participating in the event don't pay a penny.

Fare evasion, Weipiaoer, and Maoyan invested a total of 7000 million tickets for "Unbelievable", and they would have to spend it themselves, but it was too much.

The big head is still 8000 million publicity and distribution fees. The National Day file will only compete with two films, and it is not summer or Spring Festival. This cost is indeed too high.

Calculated in this way, "Unbelievable" still made a lot of money.

However, it is not enough for outsiders to know how much water is in the 5.6 million box office.

However, from the 8000 million box office cut twice in a row, to only 1400 million on the last day of the holiday, it can be seen that the real box office is actually not much.

The box office incident was spontaneously exposed by netizens. After a day of fermentation, the entire network received insults. All theaters were shocked and stopped.

In the past two years, Dadi and other theaters affiliated to theater chains stole the box office. They were severely fined as a typical example, and they were fined and rectified for three months. No one is willing to bear such a huge loss.

After not cooperating with the box office, the attendance rate of "Unbelievable" fell to an underestimation, and the theaters naturally had to readjust the film schedule.

Even if other companies cooperate with Ah Li, it is impossible to keep a blockbuster movie on display. If the theater is so empty during the holidays, who will pay for it!

The self-operated theaters of each company are better, after all, they are cooperating with Ahli, and those franchised theaters don't care about so many, they just want to make money.

"Charlotte Annoyance" benefited from this. In just one day, the film schedule on the 7th soared by 10%, and the single-day box office also reached 1.43 million.

Other movies have also added more or less film schedules. "Rescue Mr. My" has increased from seven or eight points to 12%, and it earned 1.36 million in eight days after its release.

The National Day file can be said to be the victory of "Charlotte Annoyance". As far as the current trend and word-of-mouth are concerned, it doesn't matter if it breaks one billion, even if it is 15 billion, there is great hope.

Ah Li Films lost, the eight major companies lost, the first head-on collision, started vigorously, and finally withdrew from the competition for the National Day file.

The failure of the National Day file is a blow to Ah Li and the eight major companies.

Brother Huayi, Wang Zhongjun, who had great confidence, was disappointed.

"Gathering the resources of eight companies and spending more than [-] million yuan, we still lost!"

Wang Zhongjun said bitterly, "I still lost so thoroughly."

The box office was a disastrous failure. Because of the box office, even the investors and issuers were greatly affected, and the stock price began to decline.

Although it has nothing to do with Wang Zhongjun, this time, Ahli has lost the most, so what will happen if it is Huayi's film next time?
Wang Zhongjun can only count on Feng Xiaogang. The Lunar New Year file "Old Paoer" is released, and this young and Dangerous boy in Beijing can bring him some surprises.

And this is also Feng Xiaogang's first starring role in a movie. Although he has also appeared on the big screen before, they are all cameo appearances.

It's a gimmick for an actor to exaggerate being a director, and if there are audiences to join him, then Feng Xiaogang, a big-name director who crosses over to become an actor, will probably be able to arouse the interest of the audience.

Any alliance is fragile. The eight major companies failed in the initial battle, Ah Li lost money, and the theaters under the major companies also paid some price.

This made them all start to make their own calculations in their hearts, planning to try their best to protect their own interests in the future, and then talk about other things.

However, no one has wavered for the time being. After all, it was only a temporary failure, and "Unbelievable" still had a considerable advantage in the box office in the first two days, but the quality of the film lost in the later period.

They all believe that even if the quality of "Unbelievable" reaches the pass line, with the capabilities of the eight major companies, the box office can surpass "Charlotte Annoyance".

With so many films from the eight major companies, there are always a few excellent films every year. When the time comes, with high-quality films and their resources, it is definitely a sure win.

Ah Li Films, Fan Luyuan has also stopped his needless struggles. Now that the film's reputation has rotted, the box office has been hammered, and it has been fermented on the entire network, which is completely unstoppable.

No matter how many trolls there are, compared with the number of netizens, it is just a drop in the bucket.

It's just that the success fell short, and Fan Luyuan was still very unwilling.

The money has been spent, and the box office has been abruptly increased. Seeing that the National Day holiday is about to pass, the gap between the two sides is not big. The next working day will be a protracted war.

"Why did Optoelectronics express its position, and some official media, what is Kang Pei doing, this thing can't be done well!"

During the summer vacation, "Monster Hunt" also relied on money to pile up 20 billion at the box office. Compared with the box office of "Unbelievable", and the popularity of the summer file is far higher than that of the National Day file, there was no such big commotion at that time. , almost the entire network was excited, and the photoelectric called the box office, and the official media also reprimanded.

Zhang Wei said, "Director Fan, Director Kang also blocked some reports for us, but he couldn't stop Optoelectronics if he wanted to speak."

Deng Kangming said, "Our official network is indeed a little bit short. Wanda has Jiang Defu, and in addition to the summer vacation "Operation Red Sea" attracted the attention of most media and audiences, "Monster Hunt" was suppressed at the box office. , did not form public opinion.”

Jiang Defu is also one of the top five real power figures in China Film, and his official connections are far from what Li Films can match.

Even Zhang Qiang, in terms of contacts and resources in the film industry, is much stronger than them. Since Zhang Qiang left, there have been more and more wordy things.

Of course, there is another key point that Deng Kangming didn't say clearly.

"Monster Hunt" is a comedy film above the pass line, which is much better than "Unthinkable".

The word-of-mouth itself has been rotten, and the vast majority of viewers know that this is a bad movie. The box office of a bad movie is so high, they subconsciously think that it is fake, and it was hammered again, which formed public opinion.

In the film industry, quality is king after all, Deng Kangming sighed inwardly.

But Fan Luyuan doesn't think so. He still stubbornly believes that channels, resources, and money are the most important factors in any industry.

Channels and resources require the cooperation of several major companies. Fan Luyuan was also worried that this failure would make them shrink back, so he asked Zhang Wei to go to each family to find out later.

Now that the failure was a foregone conclusion, Fan Luyuan turned the page and set his sights on the Lunar New Year holiday, next year's Spring Festival, and even beyond.

During the Lunar New Year period, the Han and Tang major hits "Now Now You See Me 2" and "Bad Angels" all have the potential to explode.

After the failure of the National Day file, Fan Luyuan also put away his contempt.

Especially "Now Now You See Me 2", almost the original cast, with the sequel of Tang An's movie as a gimmick, the box office can't be bad.

Moreover, there is also a part of Huayi and Guangxian's investment, which is even more difficult. They can't let the two of them give up their interests.

Furthermore, the films released by the eight major companies in the Lunar New Year file do not have any hits, at most it is "Old Cannon".

There are no good projects for the Lunar New Year file, and the Spring Festival file is next.

The sequels of "Omen 3" and "Journey to the West: Three Fighting the Bones", as well as "Kung Fu Panda 10", which was released 3 days earlier, will compete with "The Mermaid" for the 2016 Spring Festival slot.

The previous work of "The Wind and Cloud of Macau 3" broke [-] billion, and the previous "Journey to the West: Three Fighting the Bone Demon" also broke [-] million. These two sequels also have great potential.

However, the word-of-mouth of "Havoc in Heaven" is very bad, and it has some influence.

However, Fan Luyuan didn't expect to kill "The Mermaid", after all, Zhou Xingchi's last movie also broke one billion.

Han Tang and "Mermaid" signed a guarantee, and the 26 billion guarantee data is Fan Luyuan's goal.

As long as Hantang did not complete the guarantee, the listing of Hantang Films after the Spring Festival will inevitably suffer setbacks, which is the most serious and direct blow to Hantang!
Moreover, let Zhou Xingchi and Xu Ke, who rejected them, see that if they want to have both ways and do not stand in line, there will be no good fruit to eat!

On the 8th, the first working day, the single-day box office of "Charlotte Annoyance" still reached 8200 million, a drop of only 42% compared to yesterday.

There are also certain advantages to not having enough films in the early stage, and the follow-up trend will be relatively better.

"Unbelievable" got 750 million box office that day, although the drop was only 47%, but after two consecutive cuts, there is not much reference value.

Moreover, the discussion on the whole network is so hot, even if it is all black, it can still attract the attention of the audience, otherwise why are there so many black and red stars.

One is 8200 million, the other is 750 million, more than ten times the difference, the National Day war is completely over.

The only question is whether "Charlotte Annoyance" can hit the 15 billion mark!
(End of this chapter)