Winning the new financial era

Chapter 160
"Our Baimo now has a total of 7 bicycles, and the highest daily order has exceeded 30.

Huimin has 72 bicycles, and the highest daily order is 300 million.

In terms of operational efficiency alone, our Bicycle is not inferior to Huimin Bicycle.

The only thing we lack is funds. With enough funds, we can also lay out a large number of cars and enter second- and third-tier cities. "

Fu Weiwei was taken aback by the news that Huimin Bicycle had raised $3 million in its B round, and found the A round investment institution Happy Capital to discuss countermeasures.

"Fu Zong, Happy Capital supported you with $3000 million in Series A financing.

In addition, you Baimo and our happy capital also signed a gambling agreement, don't forget this.

In this situation, Huimin Bicycle is already unstoppable.If you still ask Happy Capital to pour money into it, I can't explain it to LP! "

Liu Dahai shook his head again and again, happy capital is developing well now, ranking No.2 in the industry.But in the final analysis, the balance of victory and defeat has been tilted towards Huimin Bicycle.

In this case, unless his brain is kicked by the donkey, he will continue to invest.

"Mr. Liu, I don't think you want to see Happy Capital's investment of 3000 million US dollars in vain, do you?"

Seeing that Liu Dahai was not interested in investing any more money, Fu Weiwei was about to start taking some strong medicine.

"What do you mean?" Liu Dahai frowned and looked at Fu Weiwei, feeling that there was something in the words!
Fu Weiwei smiled lightly, and said: "A shopping mall is like a battlefield, if you don't advance, you will retreat. If Bimo can't get new capital injection, let alone let your 3000 million US dollars investment appreciate, I think it will be difficult to maintain the value."

"Boss Fu, if you have anything to say, just say it!"

Seeing Fu Weiwei going around in circles with him, Liu Dahai got a little impatient, glanced at her and said.

"Okay, Mr. Liu, then I'll just say it straight. Before Bicycle, there is Huimin, a giant that needs to be chased, and later, there are rising stars such as Xiaolan, hellobike, and Yong'anxing who are trying to overtake us.

Baimo's situation is very embarrassing, caught in the middle can't get up or down.

But we are the ones who have the most hope of surpassing Huimin.Bet on us, if we succeed in surpassing Huimin, the return may be dozens or even hundreds of times. "

Fu Weiwei analyzed it to Liu Dahai with a smile.

"You are right. This is also the place where we value Baimo the most. Sitting on the sidelines, you have the image of an overlord."

Liu Dahai nodded, but still said: "Although that is the case, if we really ask us to raise Baimo again, the risk is too great."

"You don't need to lead the investment. You can help to contact a capital to lead the investment. Happy Capital can follow the investment or not."

Fu Weiwei revealed her ultimate goal, which was to ask Liu Dahai to help her find money.

"Well, this is fine. I will help you contact other employers."

Liu Dahai said that if Happy Capital is not allowed to pay or pay less, he is not unacceptable.After all, 3000 million US dollars has already been invested, and all previous efforts will be wasted if there is no snack.

After talking with Liu Dahai, Fu Weiwei approached Li Bing again and asked him to launch a network to help contact the management.

Li Bing had a lot more face than Zhang Yida, and when he shouted in the circle, alumni like Dongfang Yu donated generously.

Soon after, Baimo Bicycle raised USD 5000 million in Series B financing. According to the pre-investment valuation of USD 1.5 million, it diluted 25% of the shares again.

Fu Weiwei didn't want to dilute so many shares, but she knew that if she didn't raise more funds, the market would be robbed by Huimin Bicycle.

At that time, no matter how many shares you have in hand, it will be a piece of waste paper, worthless.

After receiving 5000 million US dollars, Fu Weiwei announced a new car-making plan.

Because of the rhythm of Huimin bicycles, Baimo did not choose bicycles that cost two to three thousand yuan like in his previous life. Before, like Huimin, he also chose shared bicycles with a price of one thousand yuan.

This time, Fu Weiwei decided to change her thinking and focus on quantity, followed by quality.

If the market is completely occupied by Huimin, no matter how good the quality is, it will be useless.

Therefore, Baimo launched a Qingqi version with an ex-factory price of around 500 yuan.

Fu Weiwei auctioned 1.5 million yuan, half of the financing of nearly 5000 yuan, and placed an order for the production of 30 bicycles in one go.

Fu Weiwei made up her mind that after the production of 30 bicycles is completed, she will enter [-] important second-tier cities on the eastern coast and central China.

Fu Weiwei secretly thought, adding the original 7 bicycles, Baimo has a total of 37 bicycles.In addition, there are markets in 34 cities.Now, Baimo is not too far behind Huimin Bicycle.

The big moves of Huimin Bike and Baimo Bike have shocked the entire bike-sharing industry.

Some reporters counted and reported:
Huimin Bicycle has completed four rounds of financing, including Angel round, A round, A+ round, and B round, with a total financing of US$4.775 million.

It has 172 million bicycles and has entered 126 domestic first-, second-, and third-tier cities, occupying at least 70% of the market share of the shared bicycle industry.

Baimo Bicycle completed three rounds of financing, including Angel round, A round and B round, with a total financing amount of nearly 1 million US dollars.
It owns 37 bicycles and has entered into operation in 34 first- and second-tier cities across the country, accounting for 10% of the market share in the shared bicycle industry.

Dozens of other bike-sharing companies will jointly carve up the remaining 20% ​​market share.

This article was very popular on the Internet, and in one fell swoop established the first and second positions of Huimin Bicycle and Baimo Bicycle Industry.

Stimulated by this news, the second and third tiers of shared bicycles have come up with their own unique skills and launched a road of differentiated operation.

Wukong Bike announced the implementation of the "Sticker Project", which plans to paste information about lost children on 10 bicycles, and join hands with caring people in the society to light the way for lost children to go home.

Wukong Bike hopes to join hands with more bike-sharing friends to pass on the power of public welfare.

In addition to Beijing, Zhixiang Bicycle has launched a franchisee model in eastern Guangdong, Jiangsu and Zhejiang, in an attempt to increase its market share with the help of external forces.

At the same time, it also innovatively carried out the industry's first body advertising realization, installing LED lights on the double wheels of bicycles, turning the wheels into outdoor billboards.

Qibei Bicycle has made an eye-catching move: it announced that all its bicycles will be free for the whole year in Lin’an, and Qibei users who have opened the car rental function can get free qualifications in 2015 as long as they vote in the app.

If the number of voters reaches 50, 2015 will be free for all Lin'an citizens.

Hellobike announced: Through the night inspection and data analysis of the staff, it is found that citizens have a high degree of acceptance of this new travel mode. After the suspension of subways and buses, a large number of users have travel needs.

Hellobike announced that night rides are free to supplement the urban travel system.

Blue Bike officially put forward the "Convention on Fair Competition and Civilization of Shared Bicycles", agreeing on the "three nos" of all parties, that is, "do not destroy / do not contain / do not hide", and advocate users to share bicycles with "three civilizations", that is, "civilization Use/civilized placement/civilized care".

On the basis of its first shared bicycle model "Harley", Ubai Bicycle has launched a new generation of shared bicycles in green men's and pink women's models.

And announced that it is the first company to launch shared bicycles for men and women.

Kuqi Bike released a new charging standard: the first 10 rides are free, and then 0.3 yuan/half an hour.

In addition, Kuqi announced that it has entered the Sichuan and Sichuan market, and is expected to launch 50 shared bicycles.

Yong'an, one of the largest public bicycle operators in China, announced the launch of "Yong'an Tour" in Chengdu, and plans to put 10 shared bicycles in the area.

Yongan has its own operation and management teams in more than 100 cities in China, and has operated more than 80 "shared bicycles with piles".

The leadership of Yongan told reporters: Yongan has been deeply involved in the bicycle field for 6 years, and has its own unique advantages in entering the shared bicycle industry.

The next step will be to jointly operate dockless and docked shared bicycles, and the two will complement each other to further improve the travel rate and service level of urban green transportation.

Wing On's previous entry into the game was called "wolf is coming" by the industry, and this time the high-profile voice should have been stimulated by Huimin and Baimo.

In terms of the number of bicycles, Yong'an City is second only to Huimin's No. 2 industry, and Baimo is even less than half of it.

So many intensive press conferences on shared bicycles have attracted the attention of the whole society.

Everyone is guessing whether the shared bicycle industry will start a crazy money-burning mode like the O2O Hundred Regiments War.

Zhang Yida also noticed the news, and approached Huang Xiaofeng to discuss countermeasures.

"Several bike-sharing companies have lowered their riding rates. Should we follow suit and lower their rates?"

Huang Xiaofeng asked Zhang Yida tentatively.

"It's not easy to drop! We signed a VAM agreement with a revenue of 14.4 billion yuan in our B round of financing. If the ride rate is further reduced, I am afraid that we will not be able to complete the VAM agreement."

Zhang Yida also has a headache. The bike-sharing industry is becoming more and more popular, and the stock competition has basically begun.

In order to grab the market and obtain financing, small businesses have started a price war.

If it goes on like this, it is very likely that it will enter a war of burning money like in the previous life.

"The bet is not hopeless. Our current daily order is 300 million. After all 170 million bicycles are deployed, it is easy to predict that the daily order will reach 500 million.

500 million orders, each order averages 3 cents, and the daily income is about 150 million yuan, which is more than 5 million yuan a year.

In the middle of the year and at the end of the year, we will carry out two more rounds of financing, and strive to increase the number of bicycles to 300 million to 400 million.

If the number reaches twice or even more than twice the current level, isn't the 2 billion revenue target hopeful? "

Huang Xiaofeng calculated the financial account for Zhang Yida. What he meant was that the income decreased, and the number of bicycles was used to make up for it.

Zhang Yida felt that he was too optimistic and said:
"You reduce the price of a bicycle from 5 cents and a half an hour to 3 cents and a half an hour. In the future, competitors will reduce it to [-] cents, or even completely free. Should we follow suit?"

"Uh... that's right! You can't be led by the nose like this."

Huang Xiaofeng also realized that the price of bicycles has been reduced from 1 yuan an hour to 5 cents and a half an hour now, and it will be 3 cents and a half an hour soon. It is not impossible for competitors to play the slogan of being completely free in the future.

Didn’t Riding Bicycles be announced in Lin’an as free for the whole year?

It’s okay for a small business like Qibei to announce that it’s free in a city, and Zhang Yida is most afraid that Yong’anhang and Baimo will fight a price war for him.

These two companies have hundreds of thousands of bicycles, which are not small in size, and have entered dozens of hundreds of cities across the country.

They put out the slogan of free rides, will Huimin follow up or not?
If you follow up, the bet on the annual revenue of 14.4 billion will definitely lose.

If you don't follow up, Huimin Bike will have no more bikes, and the users and orders will be taken away by competitors.

Without the number of users and orders, Huimin will be passive in financing next.

Regardless of how easy it is for Huimin Bicycle to raise funds now, it is based on the industry leader and the industry's number one.

(End of this chapter)