Winning the new financial era

Chapter 161 Diversified Funding Channels

"How about we launch monthly and annual cycling passes?"

Zhang Yida's heart moved, a price war is definitely unavoidable.But before the war comes, it is not impossible to pull some people into the car and make more revenue.

"Monthly card? Yearly card? You are talking about a membership card. You pay for it, and you will be given certain benefits and discounts. Then you can ride for a month without paying, or for a year?"

Huang Xiaofeng understood the meaning of the card literally.

"Yes, it's a kind of membership card. We issue this kind of membership card and make the revenue first.

After a while, a price war broke out, and we just followed suit.

But we have achieved our revenue target! "

Zhang Yida began to figure out how much membership fee Huimin Bike could charge for its more than 1000 million users?
"Will it be too deceitful for users? I mean, if there is a price war in a few months, all bicycles will be free to ride.

Doesn’t the membership that users pay for become a common commodity?Those who pay for membership are treated the same as those who don't.

I am afraid that some users will be dissatisfied, and post complaints on the Internet.Being brought down by competitors will affect our corporate image a bit! "

Huang Xiaofeng thought about it for a long time, and thought, Mr. Zhang, you have a good deal of leeks, but it is not conducive to building a positive image of the company!

"You make sense. So besides free rides, our membership card has to come up with other membership privileges."

Zhang Yida nodded, thinking in his heart that he had indeed overlooked many details, and if it aroused users' disgust, it would not be worth the loss.

After thinking for a while, Zhang Yida's heart moved, and he said:

"Yes, isn't Ruimin Wealth Management embedded in the Huimin Bicycle APP? We give members investment red envelopes and experience bonuses."

"Experience bonus is a kind of virtual investment cash. Mutual finance companies generally like to use this to attract new users. Send users 6666 yuan or 8888 yuan, and users invest in a short-term target of seven or ten days.

After the investment expires, the principal will be recovered, but the income will belong to the user.

Ruimin Financial Management does not suffer, and can get many registered new users.Users also get benefits. In addition to free rides, they can also invest to make money. "

Zhang Yida was afraid that Huang Xiaofeng would not understand the "investment experience fund", so he explained it to him.

"What if there are users who don't like investing online? The membership privileges we give are useless!"

Huang Xiaofeng thinks that the investment red envelope and the experience fee have a certain compensation effect, but it may not be particularly good.

"Let's do this! Go find companies like Goudong and Penguin Video, cooperate with them, share some money, and get some of their membership privileges to add to the privileges of Huimin bicycle members.

I also have pet e-commerce company Pete, Yimin.com Gold P2P, Yimindai lending platform, and Ruixiang also has some membership privileges, which can be given to Huimin Bicycle.

As long as users buy Huimin bicycle membership, in addition to free riding, they can also get investment and wealth management red envelopes, fund red envelopes, insurance red envelopes, video memberships, e-commerce memberships... and other member privileges on dozens of platforms.

With so many privileges, there must be one that suits him! "

Zhang Yida also broke his heart for the sake of users.However, members must make members feel that they are worth it, and then they can sell it!
"Hey, Ruixiang, Yimin, Patenet...we are all brother companies, and those who don't have money are more common than others!

Moreover, Huimin Bicycle is also gambling against the back, Mr. Zhang, do you think that the cooperation fee will be waived! "

Huang Xiaofeng said with a shy old face that he was going all out in order to complete the bet.

"Okay, no problem. All the companies under my name don't charge a penny for cooperation. Just give Penguin these external platforms!
If the drainage effect is good, I will ask the company under my name to give Huimin money. "

Zhang Yida stopped Huang Xiaofeng and said that he didn't care about such a small amount of money.And there is no disadvantage in cooperating with Huimin Bicycle. If you attract so many new users, you might even make money.

If he makes money, the big guy will give some blood to the little brother Huimin Bicycle.

If you have money, let's earn it together!
"Um...Mr. Zhang, is this a related transaction? If so many companies under your name pay us, will it be considered illegal by venture capital institutions?"

Huang Xiaofeng also understood that Zhang Yida had already resorted to all means in order to complete the bet.

"Illegal? What kind of regulations are violated? This is a normal business cooperation. Even if the blood transfusion, at most tens of millions to one hundred million to support the death. Most of them have to rely on the main business of cycling."

Zhang Yida has dealt so much with venture capitalists, so he naturally knows which lines cannot be stepped on.It's not that they made false accounts. Venture capitalists are too late to be happy when they see the diversification of revenue.

"Okay, let's do it according to Mr. Zhang. I think our membership card must be very popular.

What is the price we set? "

Huang Xiaofeng flattered him first, then asked.

"The minimum cost of a ride is 5 cents. An office worker rides once to and from get off work, and the daily fee is 22 yuan. The deduction of working days in a month is [-] yuan.

Let's set a monthly card for 10 yuan!Set an annual card at 99 yuan! "

Zhang Yida made some calculations and gave his own answer.

"Will it be too low? 1000 million annual card members are only 9.9 million yuan. Even if all our registered users apply for annual cards, we will not be able to meet the revenue target."

Huang Xiaofeng was quite worried. It seemed that this membership card could not generate much revenue.

"It's okay, it's just that the price is low to attract people! Within a year, you just need to give me 500 million members. I'll figure out a way to make other revenues."

Zhang Yida didn't expect the membership card to become the biggest revenue maker, and it would be nice to give him a fraction of the 14.4 billion revenue target.

"Okay, in addition to monthly and annual cards, can we also make quarterly and half-year cards, which will be more flexible.

Some users who feel that one year is too long can also spend tens of dollars to apply for a quarterly or half-yearly card. "

Huang Xiaofeng drew inferences from one instance, and immediately came up with a new idea.

"Yes! You have a good idea, just do it according to your idea."

Zhang Yida exaggerated that Huang Xiaofeng still has a set of operating strategies, and he will make the move. It seems that this membership card has a chance to become a major revenue maker.

"Okay, I will immediately ask the team to form a project team and start designing our cycling membership card."

Huang Xiaofeng was also vigorous and resolute in his work, and he started to arrange this matter after leaving Zhang Yida's office.

……

"Old Fan, how is Yimin Wangjin doing recently? In a few months, the prospectus will be submitted, so you have to hurry up."

In the gold office of Yimin.com, Zhang Yida chatted with Fan Hongyang while drinking tea.

"Mr. Zhang, don't worry. We won the B round of financing of 2.222 million US dollars before the end of the year. The money has not been put in the bank to earn interest.

First, it spent 2000 million yuan to buy an online small loan license, and developed an online credit product called "Hua Wu Wu Wu Wu".

This product focuses on online small-amount loans, which just complements Yimin Puhui's offline large-amount loan business.

In addition, we have a total of 112 offline loan stores online, and initially completed the coverage of 29 provinces and municipalities in China except Hong Kong, Macao, Taiwan, Xinjiang and Tibet.

There are a little more stores in the developed areas along the eastern coast, covering prefecture-level cities.

The central and western regions basically cover the provincial capitals, and will gradually cover some prefecture-level cities.

For online, we have invested a huge subsidy for attracting newcomers to the wealth management platform.

Huge advertising expenses have also been spent on online and building advertisements, offline bus stops, subways, TV broadcasts and other channels.

Our goal this year is to complete the construction of a total of 200 offline stores and complete the matching of a cumulative online transaction volume of 700 billion. "

"Old Fan, not bad! Your speed of development is a bit beyond my expectation."

Zhang Yida first boasted, and then asked:
"Can the capital side keep up with the development pace of the asset side?"

"Well, we can keep up now, but the future is hard to say. The development pace of the asset side is much faster than that of the capital side.

The asset side only needs to enter a city, recruit a group of salesmen, and then go out to run the loan business after simple training.

Funding is different!After all, the capital side is to let people take money out of their pockets.The nature is different, and the difficulty is much greater.

It takes a long time for a user to become an active investment user of our platform.It is necessary to instill a lot of financial management knowledge into users to educate users.

Now on the wealth management side, the team size of 1000 people, except for half of it is technology and operation, and the remaining half is telemarketing customer service. "

Fan Hongyang believes that the development of the capital side is much more difficult than the asset side, and it is a test of the platform's technology, brand, operation and other capabilities.

"There are 1000 people in the headquarters of Yimin.com Gold? There are more than 100 branches offline. How many people are there?"

Zhang Yida was quite surprised. When he first came here, he found that Yimin Wangjin had a lot more people, and it turned out to be 1000 people.

Fan Hongyang smiled and said: "We have rented 4 floors now, two floors are for technology and operations, and two floors are for telemarketing customer service.

Offline, one of our standard stores has 50 people, and almost 112 stores have more than 6000 people! "

"There are more than 7000 people? Yimin Wangjin is now the one with the most employees among all the companies under my name."

Zhang Yida gave him a thumbs up. There are only more than 2000 people in Ruixiangdu. Huimin Bicycle under the heavy line has not yet recruited enough personnel. When the layout of each city is completed, it is estimated that it will compete with Yimin Wangjin in terms of numbers. .

As for Yimin Wealth, Yimin Loan, and Ruimin Wealth Management, these companies only have a few hundred employees, and Huinongdai is also under the heavy line. If the number of people is large, it can only surpass a thousand people.

"In fact, our more than 7000 people are not too many. The main reason is that there are many offline loan stores. For example, the offline wealth management stores are also offline wealth management stores and loan stores. It is said that several of them have tens of thousands of people."

Fan Hongyang said with a smile.

"I know that you can raise more funds by engaging in offline wealth, but it's a minefield, you can't touch it, you know?
We would rather go slowly than go steadily. "

Zhang Yida said, then changed the subject and asked:

"After the layout of 200 offline stores is completed, there will be 1 loan salesmen. What is the approximate loan scale this year?"

"This year's goal is to match 500 billion wealth management fund transactions, and the loan scale is expected to be 300 billion to 350 billion after deducting the user's midway transfer and withdrawal.

The task I set for the stores opened in the first half of the year is an annual loan of 1 million to 2 million, which is determined according to the opening time; the task of the store opened in the second half of the year is 1000 million to 1 million.

The average allocation to salesmen is 30 to 40 per month per person. "

Fan Hongyang considers that the opening time of each store is uncertain, so there are differences when issuing loan tasks.

"Each salesperson lends 40 to [-] yuan a month, can it be completed?"

Zhang Yida felt that this task was not easy, and that only relatively good salesmen could complete the task.

"Mr. Zhang, you haven't been to the grassroots, so you don't know how popular the offline loan business is. In the past, apart from banks, only small loan companies and some private loan companies that didn't even have a small loan license were engaged in loan business.

Banks have high requirements and like to do mortgage business, like big business owners and customers with good qualifications.

There are not many procedures for small loan companies and private loan companies, but the interest is high, and the monthly interest is as much as three or four cents.

Our Yimin Puhui monthly interest rate is only 1 to 2 cents, and the quota is also high, 1 to 20. Customers with better basic qualifications can evaluate a quota of [-] to [-] to [-] to [-].

It is enough for a salesperson to do five or six customers a month to complete the task, and we give 2% of the commission, and it is normal for a salesperson to get tens of thousands of yuan in monthly salary plus commission.

I feel that the commission is too high. We now have a big brand, low interest rates, and a huge number of customers. Salespeople basically make money lying down. "

Fan Hongyang feels that the company's business is too hot now, and the development of the asset side can be described as rapid progress. On the contrary, the funds provided by the capital side are somewhat insufficient.

"The market is so good that the funds for Yimin Wealth Management cannot be supplied. Have you ever thought about expanding other funds?"

Zhang Yida took a sip of tea and asked.

"Yes, I took the more than 2 million US dollars we obtained in financing and took 1 million US dollars as my own funds to lend."

Fan Hongyang felt that the 1 million US dollars was still too little, and it was a drop in the bucket.

"Hehe, how can a few hundred million yuan be enough? I mean looking for cooperation with banks, trusts, and insurance companies.

They fund, we provide the assets.

what do you think? "

Zhang Yida looked at the surprised Fan Hongyang with a smile on his face. Expanding diversified funding channels should indeed be put on the agenda.

(End of this chapter)