Winning the new financial era

Chapter 166 Set sail
The time has entered April, and the weather is gradually getting hotter.

Zhang Yida was also a little restless. After Mobao Pay cut off the cooperation with Didi, the business had a great impact, and the growth of C-end users also slowed down.

Fortunately, the local promoters in the northern market are very strong, and the account opening of B-end merchants has grown rapidly.

Online losses, offline gains, one loss and one gain, the business barely maintained a balance, there was no decline, but there were not too many new additions.

But Zhang Yida is not afraid, he still has a trump card - Pinduoduo.

After Pinduoduo is established, it can completely take on the heavy responsibility of Mobao Pay's online business growth engine.

The success of pinduoduo in the previous life is inseparable from several reasons.

First, because of the network and work experience of the founder Huang Xing, Pinduoduo has had 4 heavenly king-level angel investors since its establishment, Shunfeng Wang Wei, former Taobao President Sun Yutong, Xiaobawang Duan Yongping, Zhuchang Ding Sanshi.

Among the four heavenly kings, Wang Wei provides logistics, Sun Yutong has experience in e-commerce, Duan Yong provides advice behind the screen, and Ding Sanshi provides money.

With the support of so many resources, Pinduoduo has soared into the sky within two or three years and has become the third pole of domestic e-commerce.

Zhang Yida analyzed his own situation, he did not lack money, he had past life memories, and he didn't need anyone who advised him, and he knew all the ways of playing Pinduoduo.

The only thing missing is logistics and a master with experience in e-commerce.

In fact, logistics can cooperate with four links and one reach, and it does not necessarily have to find a tailwind.

The price of Shunfeng is too expensive, which does not fit the temperament of Pinduoduo.

At this time, Sitong Yida has not yet been fully incorporated by Cainiao Station, and if there is business for them, everyone will definitely not refuse.

Second, fight factories.In the previous life, behind Pinduoduo, there were thousands of high-quality and cheap Pinduoduo factories, which were equivalent to supply chain partners for the products sold on Pinduoduo Mall.

Two brands of paper towels on Pinduoduo have sold 2.6 million packs of paper towels in two years, and the profit of each pack of paper towels has been reduced to 3 cents.One of these two brands is "Zhihuo" and the other is "Kexinrou".

Ke Xinrou ran into obstacles everywhere offline until she met Pinduoduo. Under Pinduoduo's suggestion, Ke Xinrou began to reduce the product line and focus on popular products.

Launched a cost-effective solution of "28 packs of 100-pump paper towels, priced at only 29.9 yuan", which became popular in the market in one fell swoop.

After Pinduoduo users place an order, the paper towels are automatically packaged into the warehouse through the assembly line, and directly reach the consumers through logistics, eliminating the need for many cumbersome links in the middle. The factory also guarantees its own profits at low prices.

Zhang Yida knew that if he wanted to replicate the brilliance of Pinduoduo in his previous life, he had to establish his own Pinduoduo supply chain system.

Third, we have to talk about the magic marketing method.

With the help of WeChat, a social platform, Pinduoduo has launched a bombardment mode, helping to bargain, grab red envelopes, and grab gas cards for 1 cent...

Pinduoduo’s group-building model of finding people for goods determines that Pinduoduo must use the most eye-catching words to acquire users.

Because Penguin is a shareholder, it also turns a blind eye to this disturbing behavior.

Social e-commerce can't get around social platforms.So Zhang Yida made up his mind very early on that he must bring the penguins aboard.

Fourth, users sink.

At the moment when the Internet traffic dividend is gradually drying up, the third- and fourth-tier cities, as well as the vast towns and rural areas, are still a huge blue ocean of traffic.

Contrary to Goudong’s positioning of mid-to-high-end users, Pinduoduo only focuses on low-end users.

Therefore, Pinduoduo was also scolded miserably in its previous life, synonymous with fake and inferior products.

After the brand gradually grows, Pinduoduo is also on the road to high-end products, but it is quite difficult.The main position is still low-end commodities.

The founder's network, Pinduoduo's supply chain system, magic marketing, and user sinking, four aspects determine the development prospects of Pinduoduo.

Zhang Yida listed these development factors one by one on paper, and after careful consideration of the next development plan, he began to act.

First of all, Zhang Yida called Shen Beipeng and asked, "Mr. Shen, do you recognize Sun Yutong, the former CEO of Taobao?"

"I know you! Why are you looking for him?" Shen Beipeng was a little puzzled. Is this going to be a big move?
Thinking to himself, Mobao payment seems to be suppressed by Ahri very badly recently, and Zhang Yida is not a person who will not fight back when he suffers a loss. He is probably planning to start a counterattack.

"Didn't I start a Pinduoduo company in February? As an e-commerce company, I want to invite him, a senior, to be our consultant and staff advisor."

Zhang Yida said with a smile, first pull Sun Yutong into the chariot, Huang Xing will compete with him later, and he will lose a right-hand man.

"I know you registered two new companies in February, and I want to ask you if you want to raise money.

Are you sure?It’s already 2015, and you still want to do e-commerce? "

Shen Beipeng was quite surprised, he didn't understand what Zhang Yida did.

This kid is usually very clever, but now he is so confused!

Ahri and Goudong both went public last year, with a market value of tens of billions of dollars and a market value of hundreds of billions of dollars.

At this time, I ran to do e-commerce. Is it because Ari can't carry a knife?Or is Goudong's knife not fast enough?

"Yes, I know there are two big mountains standing in front of me, Ali and Goudong. But so what?
When Ruixiang was first established, Alipay was born nearly 10 years ago.

What now?Leech Financial Services was forced by us to the point where it started to use off-the-market tactics.

E-commerce is a huge market. In addition to Ari and Goudong, isn’t there also a Jumei and a Vipshop?
Opportunities are always there, it depends on how to grab them! "

Zhang Yida spoke to Shen Beipeng very confidently on the phone. Listening to this, Shen Beipeng laughed and said:

"Okay! Stop, stop! Don't put gold on your face.

Did you force Ahri to fail?It was Ari who beat you so hard that you couldn't find Bei!
Let me tell you, you should concentrate on managing Ruixiang's mess well.

Don't use a hammer here and there.

You can see that the recent business growth rate of Ruixiang has dropped, so there is no such thing as a tiger in the past two years. "

"We are shrinking our strategy. Ahli currently accounts for most of the online traffic entrances. Don't mention us. Isn't Penguin just thinking of a solution offline?

Also, the dormancy paid by Mobao is only temporary.If you look at it next year or the year after, the situation will not be what it is now. "

Zhang Yida thought in his heart, wait until 16 and 17, when Pinduoduo and Doushi become popular, together with Ruixiang and Huimin Bicycle, the four major businesses will form a matrix.

It's not that Ahri and Penguin can't fight each other, so let's keep a low profile and let's develop insignificantly.

"All right! I can't say no to you. Facing the competition and pressure from the two giants Penguin and Ahri, Ruixiang can now stabilize its business and even increase slightly, which I think is not bad.

Are you planning to fight back against Ahri for the Pinduoduo e-commerce business you engaged in?

Follow the model of Taobao + Alipay? "

Shen Beipeng has been in the venture capital industry for many years. He is already familiar with the Internet model and various strategies.

As soon as Zhang Yida mentioned e-commerce, he basically guessed Zhang Yida's intentions.

"It's not counted!" Zhang Yida didn't want to hide it from Shen Beipeng, and said:

"In my plan, Pinduoduo will definitely be a national-level e-commerce app with hundreds of millions of users in the future.

Diverting Mobao payment and providing payment scenarios is only incidental. "

"Yo, the goal is ambitious, I like this kind of project. How about it, let me make an appointment with Sun Yutong for you.

At that time, I will also come over to hear how the national-level e-commerce app with hundreds of millions of users is built? "

Although Shen Beipeng didn't believe all Zhang Yida's words, he still believed half of them.

Most of what Zhang Yida boasted about has come true.On this point, you can't accept it.

Although Shen Beipeng does not believe that Pinduoduo has the potential to be comparable to Aligoudong, there should still be a chance to reach the size of Jumei and Vipshop, relying on Zhang Yida's means.

After completing the work on network resources, Zhang Yida held another meeting with Pinduoduo's start-up team.

At the meeting, Zhang Yida proposed several concepts such as "finding people for goods", "fighting factories", and "magic marketing".

Mobilized a group of former Ahri's business personnel to go to the south, and started the journey of recruiting suppliers.

As for the technical team, Zhang Yida recruited a game team.

Pinduoduo's bargaining and sharing fission mode is actually regarded as a game.

Zhang Yida has only one requirement for them, which is to develop an interesting and viral bargaining and sharing model.

After the two steps of marketing and fighting factories are resolved, the next step is to sink users.

Don’t worry about this. After the Pinduoduo APP is developed and launched, and the supply chain system is completed, users will be gradually attracted by the high-quality and low-cost products, the magical brainwashing bargaining model and advertising slogans, and then indulge in it.

Most of the 2 million yuan that Zhang Yida invested in Pinduoduo’s registration is still in the account and has not been used.

Just renting an office and hiring headhunters cost 2000 to [-] million yuan.

The current Pinduoduo only has an office of more than 1000 square meters on one floor, plus more than 100 employees.

The place where the real money is burned is advertising and subsidies.Zhang Yida's [-] million yuan is definitely not enough, and financing will still be needed in the future.

Zhang Yida also knows this. The 2 million yuan is just for Pinduoduo to explore the early business model.

After the model and business run smoothly, start financing immediately.After getting financing, start advertising purchases and user subsidies.

There are only two main indicators, GMV and active users.As long as these two indicators continue to improve, a steady stream of venture capital funds will continue to pour in and continue to promote the expansion of business scale.

In addition, Huang Xing has already taken the lead this month and registered a company called Pinhaohuo.

This company is equivalent to the predecessor of Pinduoduo, and it is also a company that does group shopping.

At present, the business is only doing fruit shopping.

But Zhang Yida knew that once Huang Xing figured out the routine, he would soon enter into more fields.

But Zhang Yida wasn't afraid of him, he had already taken the lead, if Huang Xing honestly sold some fruits, that would be fine.If you have to come to compete with yourself, then each of your subordinates will see the truth.

(End of this chapter)