Winning the new financial era

Chapter 174 The group started
In May, the Pinduoduo APP was quietly launched in the app store, but the Pinduoduo company did not invest much energy in promoting it, so there was no splash.

The main promotion positions are WeChat and a series of Internet companies under Zhang Yida.

On the WeChat official account, Pinduoduo has developed a shopping mall and launched the first phase of group-joining activity - if there are more than 10 people in the group, 0 yuan can buy a lottery.

The threshold is set very low, and the benefits are real.Mr. Zhang doesn't play those fake things, he just wants to invite everyone to come and have fun together.

Zhang Yida also believes that as long as users feel the high quality and low price of Pinduoduo, as well as the fun of social group shopping, a large number of users will be converted into loyal fans.

The tissue paper is provided by Kexinrou at a friendly price. One package of tissue paper includes 3 large packs of tissue paper, and only one cost price is charged, which is 3 yuan per package.

Counting the postage, it was only four or five yuan.

You can acquire a new user for four or five yuan, which is low enough to acquire customers.

Apps such as Huimin Bicycle and Touronghui are also advertising and diverting Pinduoduo.

However, the final group joining still requires users to forward the event link to the social APP, and invite friends to participate.

……

Zhao Chunhua is a white-collar worker in Beijing, and she rides a small green car to work as usual.

After arriving under the company's office building, she pushed Huimin's bicycle to the centralized parking area and locked it, then turned around and entered the office building.

While walking, I looked at my mobile phone, and the Huimin Bicycle APP reminded me that "this ride is completed, and the actual payment is 0 yuan".

Zhao Chunhua showed a satisfied smile. Some time ago, Huimin Bicycle launched a membership system, including monthly card members, quarterly card members, semi-annual card members, and annual card members.

The prices of the four cards are 10 yuan, 29 yuan, 56 yuan and 99 yuan respectively.

As a fresh graduate who graduated last year, Zhao Chunhua has just entered the workplace for less than a year, and her monthly salary is 6000-[-] yuan.

With this little money, living in the capital should not be too difficult.

The house is shared with roommates, and I never take a taxi when I go out. I only use buses and subways.

With the advent of shared bicycles, she did not hesitate to switch to a shared bicycle for commuting to work.

There is no other reason, just two words "cheap".

Huimin was the first shared bicycle to appear in Beijing, and Huimin bicycles are also the most widely used, and can be seen everywhere in the streets and alleys.

Based on the convenience of using the car and brand trust, Zhao Chunhua chose Huimin among many shared bicycle brands. She not only bought a deposit for financial management, but also bought a Huimin bicycle annual card.

Because the discount for the annual card is the biggest, Zhao Chunhua made the calculations. She rides to and from get off work once a day, 22 days a month, 12 months a year, and the total number of rides in a year is 528 times.

The normal charge is one yuan per ride for half an hour to one hour.

528 times a year is 528 yuan.

If you buy an annual card, you can ride for free for one year, which can save more than 400 yuan.

Beautiful!
When Zhao Chunhua was about to close the page of Huimin Bike, an advertisement page popped up, "Pinduoduo and Huimin Bike launched a member reward activity, 0 yuan shopping, and a large number of products for you to choose from!"

Zhao Chunhua thinks this is quite interesting!After entering the elevator, I clicked on the advertisement page and carefully read the content of the event.

"Follow the "Pinduoduo" public account and reply to "Huimin Bike", you can get the activity link, enter the link to register as the group leader, and invite 9 users to join the group, you can complete the group purchase.

Each of the 10 users who join the group can get a 19.9-pack of tissue paper worth 3 yuan. "

There was also a picture of paper towels on the advertisement page. Zhao Chunhua took a closer look and found that it was the kind of paper towels that are sold in packs of hundreds, not the small packs that cost [-] cents.

I began to think in my heart: This activity is not bad!When I arrive at the company later, ask a few little sisters to participate together, isn't it done?
You don't spend a penny, and you get 20 yuan of paper towels for nothing.

Such fat wool must be scooped up!
After arriving at the company and sitting at the workstation, Zhao Chunhua mysteriously said to the colleagues around the desk:
"Sisters, something good has happened!"

Seeing this, several of her colleagues came over one after another and said in a hurry:
"What's the matter? Chunhua, are you going to be promoted?"

"It's so mysterious, I'm afraid it's out of order?"

"Hey, no." Zhao Chunhua shook her head, took out her mobile phone, opened Pinduoduo's WeChat link page, showed it to all colleagues, and said:

"When I was riding a bicycle this morning, Huimin Bicycle told me that there was an event where I could receive 20 yuan of paper for free."

"Let me tell you, this is an event only available to members of the Huimin Bicycle Annual Card, super VIPs.

I can bring 9 people to receive this lottery for free, do you want to participate? "

Zhao Chunhua was quite airy, as if she was doing things for everyone.

"Not bad! I want to participate in one."

"Thank you Chunhua, I always share good things with you as soon as possible."

All colleagues expressed their gratitude.

"Chunhua, is your event the advertisement on Huimin Bicycle's homepage?

I am not an annual card member, why did I receive an event invitation? "

A colleague clicked on the Huimin bicycle app, held up his mobile phone, and showed it to Zhao Chunhua.

Zhao Chunhua was a little embarrassed. She thought that only honorable annual card members could participate in this event, but she didn't expect it to be a popular product.

The colleague on the opposite side seems to have her husband come to pick her up from get off work every day, so there is no bike-sharing membership.

This Huimin bicycle is really not authentic. Such a good event has become a popular commodity.

How can I show my membership privileges?
I'm so pissed off, forget it, I won't apply for a membership card in the future.

She misunderstood Zhang Yida. Zhang Yida had thought that the event was only open to Huimin bicycle members.

But after much deliberation, this is somewhat detrimental to the promotion of Pinduoduo.

It is only open to members. It is indeed possible for Huimin bicycle members to install B, experience a sense of superiority, and may even drive the promotion of Huimin bicycle members.

But the development of Pinduoduo is limited!
Zhang Yida knew that the window period left for him was very short, Ari and Goudong were in front of him, and Huang Xing was chasing after him.

In this case, it is the kingly way to get the data and scale up as soon as possible.

"Oh, it's okay. Isn't this event requiring 10 people to participate? Chunhua, you create a group, throw out the link, and let's join the group together.

There are 5 of us here, wouldn't it be enough for each of us to recruit two or three sisters?
If the number of people exceeds 10 people, just start another group! "

Seeing that Zhao Chunhua was a little embarrassed, some colleagues immediately smoothed things over.

……

Pinduoduo’s data has risen rapidly. Not only Ruixiang and Huimin Bicycle are helping it advertise, but even Apps with smaller user volume such as Pete.com, Yimin Wangjin, Yimindai, and Ruimin Financial Management Put up an advertisement for Pinduoduo.

In addition, after starting the group joining, there is a time limit. For the first time joining the group, Zhang Yida allowed the time to be very wide, a full 24 hours.

If you have colleagues, find colleagues to join a group, or post on Moments, and call group members everywhere.

There are also some people who throw the group link to some classmate group, family group, parent group... all kinds of groups.

It hasn't been this lively online for a long time.

The last bustling event dates back to a few months ago, when Rui distributed more than 8 million Spring Festival red envelopes and Wufu red envelopes to the group.

Zhang Yida and Sun Yutong were sitting in Pinduoduo's office, with a computer in front of them, and they were looking at Pinduoduo's background data.

The constantly beating numbers are a bit frightening.

"Yida, how many days do you plan to promote this event? Today is only the first day, and as of 6 pm, 5 groups have successfully joined.

A group of 5 is 50 people. Even if a person is subsidized with 5 yuan, the activity subsidy is 250 million yuan. "

Sun Yutong has seen Zhang Yida's operation method, this is a "little coin-scattering expert"!

It is said that more than 8 million yuan was sprinkled during the Spring Festival last year, which brought more than 8000 million new users to Ruixiang.

It is not impossible to scatter coins as long as you scatter them correctly and earn back.

Taobao, didn’t it start for free back then?

"I expect to make 50 groups, 500 million users, and control the subsidy within 2500 million yuan.

The deadline is reached!
Paper towels are just the first category, followed by household items such as laundry detergent and pots and pans.

But the activity will not be as strong.

Activities can be smaller, but sustained.

Paper towels have already fired the first shot of Pinduoduo, and the focus of the next work is to retain these registered users. "

Zhang Yida had already thought about it, and first recruited millions of seed users, and then made a retention rate for these users.

How to save it?
Just like fishing, put the bait slowly, step by step.

"How are the other categories doing?"

Sun Yutong saw that Zhang Yida was still clear-headed, so he stopped reminding him and asked about the product category instead.

"It's hard to talk about. After all, Pinduoduo is still a show, and many manufacturers in the south don't believe in our strength, so they are unwilling to accept our orders.

So far, a total of more than a dozen household product brands have been discussed. "

Zhang Yida is aware of the difficulty of things. The "competition of factories" model does not mean that you can just find a factory and cooperate.

The core of "fighting factories" is small profits but quick turnover. Pinduoduo provides factories with huge orders, and factories lower unit prices to win by quantity and give Pinduoduo the best price.

Before Pinduoduo Mall was not launched yet, sales went to the market, and no matter how hype it said, it was a empty promise.

Now, the situation should be different.

After this battle, Pinduoduo should be a little famous in the industry.

If there are 500 million orders in the end of the event, based on the cooperation unit price of 3 yuan, Ke Xinrou can get orders worth 1500 million yuan.

what time?Maybe just a week, maybe sooner, three or five days.

If you get an order of 1500 million yuan in three to five days, how much should it be in that year?
With the case of Kexinrou, it will be easier for many manufacturers to talk about.

"I still have some connections in the south, which I formed when I was working on Taobao.

I contacted them to try and see if they could become a supplier of Pinduoduo. "

Sun Yutong was not the president of Taobao in vain for several years, and many manufacturers in the southern area know each other.

"That would be the best! But it doesn't need too much. What we need most at the moment is low-priced, easy-to-market explosive products."

Zhang Yida doesn't care too much about Pinduoduo's lack of product categories, and he certainly won't be able to make it like Taobao in a short time.

Supplementary categories take time.Today's Pinduoduo focuses on household items.

Lower the price of household items so that users can buy them with confidence.

In the future, as long as the user buys supplies and thinks of Pinduoduo first, it will be half the battle.

(End of this chapter)