Entertainment upstart

Chapter 1008 Strong, against the hard steel of the theater

Seeing Erdi leave arrogantly, Zhou Xia smiled and didn't care.

After all, this is a company, so we should pay attention to the impact during the day, and several people came to report to him in the afternoon, and the time was arranged.

Zhou Xia went inside to wash her hands and face. After calming down a little, she came out and asked someone to clean up the inside, and then started the afternoon work.

Soon at two o'clock sharp, Zhang Zhao came over first, mainly to talk to Zhou Xialai about the release of "Descendants of Yanhuang".

There are another 17 days until the film is officially released, and the premiere ceremony will also be held on July 7, so many things must be clearly reported to Zhou Xia.

Seeing Zhang Zhao coming in, Zhou Xia got up and went to the reception area beside him, and they both sat down without being polite.

"Boss, this is the film scheduling plan negotiated with the big and medium theaters, and there is also a corresponding publicity plan before and after the movie is released."

Zhang Zhao sat on the sofa opposite Zhou Xia and handed over several documents.

Zhou Xia reached out to pick it up, and looked through it carefully.

Zhang Zhao and others will communicate with him in the work group about the general situation, and he basically knows everything about it. Now he mainly looks at some relevant details.

For example, the details of the film arrangement negotiated with the cinema, and the design of the marketing plan.

"Well, 50% of the films scheduled on the first day..., based on the proportion of box office revenue on the next day, if it is higher than 120% of the scheduled films, for every 5% higher, the scheduled films will be increased by 2%..."

While watching, Zhou Xia thought about the meaning of these data and the box office it would generate.

The box office revenue ratio mainly reflects the popularity of a movie and the current market trend.

Take Zhou Xia's movie as an example, if 50% of the film is scheduled, the box office sales account for 60% of the market, and the film schedule will increase.

Now the number of screens in the domestic film market has reached nearly 5000 yuan, and 50% of the films scheduled are more than 60% last year.

Even for Zhou Xia's movie, the schedule can basically satisfy the movie screening.

Unless the attendance rate is higher than 80%, and the average number of people per game is more than 100, otherwise, if you add more films, you may have to pay more rebates, but the total revenue will not increase.

After all, it is the summer holiday season, and there are many new movies released in theaters.

When "Descendants of Yanhuang" was released, there were still a few movies from Xiahua Film and Television among the movies that were screened in theaters at that time.

"Embroidered Spring Knife", and "Little Times 7" released on July 10, and a cartoon by Xia Hua Film and Television.

The high ranking of "Descendants of Yanhuang" has already squeezed the living space of other movies. If the ranking is higher, it will cause a devastating blow to these movies.

On the whole, it will lead to a decrease in the total box office revenue of Xiahua Film and Television.

"According to this schedule, there are about 12 screenings nationwide every day. Can the audience basically guarantee the viewing of the movie?"

After reading the report, Zhou Xia put it down and asked a little puzzled.

The initial layers of his last three films were as high as 70%, and the golden field was even higher.

Of course, at that time, the number of screens in theaters across the country was smaller than it is now.

In the past two years, domestic theaters have been developing wildly. Last year, there were more than 900 new theaters nationwide, with an increase of 6000 screens. In the first half of this year, 600 new theaters were added, with an increase of 4000 screens.

According to the latest statistics, there are currently more than 5000 screens in theaters across the country, which is only 2000 less than North America, the world's largest market.

It is bound to exceed the North American market by the end of this year.

However, judging from the current general trend, the construction of theaters in first-tier cities is almost saturated, and the growth rate in second-tier cities is slowing down. In the future, the main layout will be in third- and fourth-tier cities.

The movie audiences in these new markets must be analyzed in more detail, which may not necessarily be the same as the movie-watching trends in first-tier cities.

But Zhou Xia's movie is somewhat similar to "Wolf Warrior". Compared with the starring role, it is more idolized and has more emotional dramas. Seriously speaking, it has a wider audience than "Wolf Warrior".

After all, the movies that Zhou Xia has shot in the past few years are not only commercial blockbusters, but the fans he has accumulated are also diverse.

His two literary films have attracted the recognition of many cultural youths, even petty bourgeois, or more rational young people.

In addition, his films have Hollywood special effects and technology, and the stories are localized, so the initial release will cause a national movie-watching boom.

Now, about 50% of the films are scheduled for release on the first day. Although the increase in theaters across the country and the increase in the number of screens can meet the demand for viewing, the prime time may not be enough, resulting in box office losses.

But in this document, Zhou Xia did not see any relevant information about the increase in the prime time filming schedule for "Descendants of Yanhuang".

"Boss, although our first day of filming is 50%, but the seat rate is 62%, which means that our filming has a lot of large theaters, which can accommodate more movie audiences.

According to the performance of your previous films, "Descendants of Yanhuang" will account for as much as 70% of the box office sales on the first day, so our schedule will increase to at least 55% the next day.

The theaters also want us to provide rebates to increase the number of films. We must not make any further concessions. Let the market explain who has more dominance. In the past two years, the theaters were strong. Now our company has become stronger. The situation should have changed. "

Zhang Zhao looked at Zhou Xia and explained seriously.

"That's right, that's right, we should make some changes to the step-by-step rebate that we started before." Zhou Xia nodded.

He seldom asks about the company's management and operation now, and Zhang Zhao is obviously going to have a hard time with the theater this time.

The company has briefly mentioned this matter to him before, but it is too difficult, and he thinks it is difficult to do it now.

I didn't expect Zhang Zhao and others to be so courageous, and they planned to do it this year starting from his movie.

His movies are definitely a good entry point, and for many theaters, the typical meal is full and you don't feel hungry for half a year.

This is of course an exaggeration, but the revenue of the top theaters in the usual three to four months is still no problem.

In Zhou Xia's opinion, the box office of this movie is likely to surpass his previous movies.

In terms of the type of movie, it is a movie about military love. It is about family and country feelings, and it is easy to form a group viewing.

No other movie before this week's summer was possible.

It is the extra piece that is destined to have a larger moviegoing crowd at the movie box office. From elementary schools and middle schools to state-owned enterprises, institutions, and even government agencies, they are all guarantees for growth.

In addition, there are ordinary youths from a larger class of society who have not received higher education, and they also go to the movies because of their love and patriotism.

Hearing Zhou Xia's nod of approval, Zhang Zhao continued: "Yes, in recent years, the theater chain invested in theaters, only considering the peak viewing, and the growth completely exceeded the actual viewing demand.

Comparing the same period, by the end of 2013, it had reached 4000 yuan for screens, and by the end of 2014, it had exceeded 3 yuan. In addition to the increase in the past six months, the total number of screens in the country was nearly 5000 yuan. Online attendance has not changed much.

From 2012% in 12.9, to 2013% in 13.2, to 13.3% last year, not only did not increase in the first half of this year, but dropped to 13.2%. The slices are completely sufficient. "

(End of this chapter)