Entertainment upstart

Chapter 1009 Fourth son, do you want to buy the bottom?
"Really, it seems that I am worrying too much."

Listening to Zhang Zhao talking about numbers, Zhou Xia understood and nodded in agreement.

In fact, in his memory, the attendance rate of the original time and space is actually lower.

After reaching a high point of 2012% in 12.6, it declined in the following two years, fell below 2014% in 12, only 11.7%, and increased to 2017% in 12.9.

However, with the rapid increase of theaters across the country, the attendance rate has declined. It was only 2016% in 10.8, 2017% in 11.1, and 2018% in 12.4.

One fact is certain, the number of moviegoers nationwide and the total market box office are growing rapidly every year, but the development of theater chains is even faster.

But on the other hand, theater chains are long-term investments, basically around 10 or 20 years, so we have to take a long-term view. Even if they lose money now, they may return to profit in the future.

There's just one thing that's true.

Domestic theater chains mainly make profits from large and medium-sized theaters, and other small theaters basically make a living.

Zhou Xia's movies are almost hard currency now, and they are bound to sell well at the box office, so big theaters have negotiation capital, and small theaters and small theaters may not necessarily go with other theaters.

This is also one of the reasons why Miaoyan theaters can attract a large number of small and medium-sized theaters to join and achieve rapid development.

However, this kind of business is not only done by the theaters, but also by some other theaters.

After all, it is impossible for the theater chain to absorb all independent theaters, and they still have certain standard requirements for many theaters.

How many screens must the theater have, what is the proportion of giant screen theaters and 3D theaters, and how profitable the theater is.

These conditions have screened out some other substandard theaters, and these small and medium-sized theaters have a worrying survival situation and urgently need to improve their operating efficiency. As the theater market gradually sinks, they are valued by other theater companies and have also been absorbed and accommodated.

Then these theater chains have also increased their own size, and they will have more bargaining chips when facing the issuer, achieving a group warming.

This is also a new situation that has emerged under the new situation of the development of the domestic film industry.

In particular, Miaoyan Cinemas opened a new door of management and marketing by relying on the Internet, and a group of e-commerce companies joined in to provide ticket subsidies for movies, which made Xiahua Film and Television's movies sell well, and Xiahua Film and Television achieved rapid development.

Naturally, other film and television companies gradually discovered the way out and began to follow the same routine.

After all, besides Xiahua's Internet companies, there are many other e-commerce and life service websites, and they also need marketing and publicity.

As a result, many other film and television companies in the market in the past two years have begun to build their own theater chains, or called film management companies, that is, theater chain companies that specialize in exporting through management services.

These related companies are naturally unwilling to provide Xia Hua's films with high-ranking films for nothing, hoping to maintain the previous rebate subsidy policy, and even secretly steal the box office from them. This is not a hidden secret.

Although Xiahua Film and Television is strong now, it is really not easy to tear the flesh out of the mouth of the entire theater.

"Boss, now we have only invited the managers of large and medium theaters to watch the film, so we can still invite more theater managers to watch the film through the following, continue to promote this matter, and increase our film schedule. When the negotiation is really unable to advance, it may be I need you to go out and meet with the representatives of the theaters and have a good chat."

Seeing Zhou Xia nodding, Zhang Zhao said seriously again.

"Well, don't worry, I will cooperate with your work in this regard, but it doesn't have to be hard and reckless. Our goal is to get back what belongs to us and maintain our maximum profit, so as long as we can achieve our goal That’s good, it doesn’t have to be an event.”

Zhou Xia still couldn't help reminding.

Although Xia Hua Film and Television is strong now, it can't be reckless.

People often say that 30 years in Hedong and 30 years in Hexi.

In the past two years, Xiahua Film and Television has developed rapidly, and it has cooperated very well with most theaters. This can ensure a long-term win-win situation, but if it only considers itself, then Xiahua will be in trouble in the future, and they will not be sympathetic.

Although business is about business, when doing business in China, you have to be more moderate. When you should talk about human relations, you should talk about it, and you should also consider methods when pursuing interests.

Moreover, the average attendance rate of domestic movies is not high, and the global data is not much better. This is a common feature.

Because even if a popular movie is shown, the attendance rate is also a process of change. The attendance rate will inevitably be high at the beginning of the screening, and it will drop a lot later.

Take Zhou Xia's movies as an example, many of them had an attendance rate of 80% in the first few days, but this could not last for long.

The high box office is mainly achieved by increasing the number of moviegoers with high-ranking films.

In addition, the attendance rate of the postponed screening is lower, so when the screening is released, the overall average attendance rate has dropped to 25%.

This data already exists against the sky.

It can be seen that the domestic evaluation attendance rate of about 12%, although there are reasons for the unreasonable development of theater chains, is also a characteristic of the film industry.

There are many factors that affect the attendance rate of a movie. There are many seats in the hall, and it is difficult to increase the attendance rate. In addition to small-scale screenings in a small hall, even an 80% attendance rate is useless.

The attendance rate of many domestic films shown in North America is as high as 87%, but in the end they only showed dozens, or hundreds of shows. Such a high attendance rate does not make much sense.

"Understood, Boss, we will be cautious. It is really not possible. This time, we will discuss your film first. We will discuss other films of the company according to the situation in the future."

Zhang Zhao immediately responded that he knew Zhou Xia very well and knew that Zhou Xia didn't like to be aggressive in doing things, so their plan was the same.

Xia Hua Film and Television's annual box office sales accounted for half of the country's total. Although it is strong, it is Zhou Xia who is really strong. Only his films can achieve the goal of negotiation.

"Okay, you just have to do these things. I'll read your reports again when I have time."

Zhou Xia has too many things to do, and many reports are read briefings and then signed.

He basically delegates power to such matters, so he won't intervene too much.

"Alright, then, "Little Times 4" will be released on the 10th. Tomorrow is the premiere ceremony. Do you have anything else to say?"

Zhang Zhao stood up while speaking, ready to say goodbye and leave.

"Oh, I know, just do what I told you last time, protect the company's artists, even if the film's reviews are not good, don't affect them, the eight of them are the pillars of the company now and in the future, this you and Yang Tianzhen Let's communicate."

Zhou Xia thought of several leading actors and reminded again.

"Understood, then you are busy."

"Okay, communicate in time, I will let Xiaobai post on Weibo to support the film." Zhou Xia nodded, stood up, took the report and returned to the desk and sat down.

As soon as Zhang Zhao left here, the secretary of the office knocked on the door outside, announcing that Yang Tianzhen had arrived, and Zhou Xia hurriedly asked someone to come in.

Yang Tianzhen came up to say hello, handed over a few documents, and sat down opposite Zhou Xia's desk.

When Zhou Xia opened the first document, he couldn't help being stunned. It turned out to be a plan about the signing of the 'Four Returning Sons'.

"What's the situation?" Zhou Xia looked up quickly.

It is now 2015, and as early as three years ago, some of these four returned to China for development.

At that time, Yang Tianzhen also proposed to sign, but Zhou Xia asked not to raise the price too much to participate in the competition, but other companies won it at a higher price.

Now that several years have passed, Xiahua Film and Television is the dominant family, and the development of these people is not as good as imagined. Is Yang Tianzhen trying to buy the bottom?
(End of this chapter)