Entertainment upstart

Chapter 1029 Recreating the Record

Before the official release of the movie, Zhou Xia, Yaya and the other leading actors of the movie were busy participating in various interviews and recording programs.

Three days passed quickly, and "Descendants of Yanhuang" will be officially released at midnight on the 25th.

It was already 11:30 when Zhou Xia and Yaya got home from a busy day's work.

After the two of them washed up, before doing anything else, Yaya asked about the pre-sale of the movie again.

"How about it? How much did the pre-sale increase on this day? Has it exceeded 11 billion?"

Yaya sat aside, rubbing her hair, and asked expectantly.

The day before yesterday, Zhou Xia also said that the pre-sale of this movie was not as good as the second part of "Sword", but it exploded that day.

Organized by the marketing department of Xiahua Film and Television, fans of the original book will receive autographed photos and a lottery during the pre-sale, which has added nearly [-] million to the pre-sale box office of the film.

The original book has been reprinted seven times, and has sold a total of 3000 million copies. It can be seen how broad the mass base is, especially because of the hero's identity and touching love, it has attracted a large number of boys and girls book fans.

Now these boys and girls have grown up, or work, or go to college, and of course some are older, and they all have families and start businesses.

Now this book will be made into a movie three years later. With the word-of-mouth premiere and official activities, most of these book fans bought tickets online without hesitation.

With a large number of book fans, as well as fans starring Zhou Xia, Yaya, etc., and many group tickets, the pre-sales will continue to increase. Last night, the pre-sales exceeded 9.5 million. .

Today is Friday again. With office workers resting, more people will definitely buy tickets in advance for the midnight show on Saturday, so Yaya confidently asked this number.

"Well, it's already 11.6 billion." Zhou Xia said with a smile, he was also a little overjoyed.

The reason why China has paid so much attention to pre-sale records in recent years is that it can predict the box office to a certain extent.

In addition, many film and television companies and producers and distributors regard this as a marketing tool.

If a movie has extremely high pre-sales before its official release, it means that the movie is attractive enough, and even represents a popular social event at the moment.

When everyone is discussing watching a movie, many people want to know more about it.

In other words, when many people are doing one thing, most people will do the same thing under the influence of convergence effect.

Some people just have nothing to do and feel that it doesn’t matter, so they follow the crowd to watch movies. This kind of movies rely on popularity and topics, so they attract; oh, a lot of fans from passers-by.

If the announcer of a film really has confidence in the film, then the pre-sale box office will be good, which will spread the word-of-mouth of the film to a greater extent, so some pre-sales are suspected of rushing the box office.

But now no one has gone to the box office like "The Later Us", so not many people are going to pursue these things.

After all, the theater received real money, the film got more releases, and got a better box office, which can be described as mutual benefit and win-win.

It's just that a small number of people who are easy to follow and be fooled spend money to watch movies, and may feel uncomfortable.

As for how much they lost, that's not necessarily the case.

Some may also find the film to be good, and that's worth it.

Some people are too lazy to say anything, it doesn't matter, isn't it just spending money to watch a movie.

Relatively speaking, Zhou Xia's movie pre-sale has absolutely no need to engage in such tricks.

His movies don't have to worry about arranging films, and such pre-sale results can't be learned by others who want to learn from the box office.

If it is not done well, it will be a bankruptcy and nothing will be returned.

"Great, I'm finally relieved. Let's go to bed early. Get up early tomorrow and go back to Shanghai to promote the movie. Then you can go home and watch the two little guys."

After hearing Zhou Xia's answer, Yaya was very happy, she was too lazy to care about this matter, and said with great anticipation.

"Do you miss the child that much? Didn't you make a video call with the nanny this morning and see the two children?" Zhou Xia said with a smile, wrapping her arms around Yaya's slender waist.

"Of course, I didn't see it for real. The flesh that fell from my body, how can you understand my love for children." Yaya said with a curled lip.

"Hehe, without me, would you be able to grow meat in your stomach?" Zhou Xia said angrily.

"You only put in so much effort, I'm ten months pregnant, and..." Yaya immediately argued.

"Okay, you have done a lot, so I will reward you now." Zhou Xia didn't want to tease Yaya anymore, and began to reward her.

After a night of nothing, Zhou Xia, Yaya and others took a special plane to rush back to the capital in the early morning of the next day.

They returned to Shanghai at [-]:[-] in the morning, and the publicity activities were in the afternoon. They still had a little time to rest in the morning, so they simply took the car back home.

The box office data for the advance show last night has come out.

At midnight on July 7th, "Descendants of Yanhuang" was officially released nationwide. The box office pre-sale of nearly 25 million US dollars also attracted the attention of overseas media, especially the Hollywood Reporter. reports.

After all, the movie will also be released in North America in the future.

Moreover, this pre-sale result is nearly double the pre-sale box office of "Avengers 2" in North America two months ago, which exceeded 1 million, which is really shocking.

After all, in the eyes of Hollywood, the North American market is the largest market.

The final pre-sale box office data of the film in the mainland film market, coupled with the 3.24 million results in advance, made Hollywood once again realize the potential of the mainland market, as well as Zhou Xia's terrifying box office appeal in China.

They originally hoped that "Mission: Impossible 5", which will be released globally next month, would make a breakthrough in the mainland market, but seeing the pre-sales and zero-screen data of Zhou Xia's new movie, they felt that it was impossible.

And I'm afraid that this Hollywood blockbuster, which has many fans around the world, will not be able to beat Zhou Xia's movie in the global market.

3.24 million screenings ahead of time, with a two-hour film length, even if the theaters show two shows and the show ends after four o'clock, the number of people watching the movie has reached 600 million, and the average ticket price is 54 yuan. After all, this movie is 3D and huge. curtain, there is no 2d version.

With the release of the data of the movie zero field, the outside world has reported that the popularity of the movie has risen rapidly.

Many websites and film critics who predicted the film's box office raised their expectations.

The score of 3.24 million in advance is only 2000 million higher than the lower part of "Sword", but it also indicates that Zhou Xia's new movie may set a new high.

After all, the upper and lower parts of "Legend of Sword" set off a movie-watching boom at the beginning, created various box offices, and were screened in theaters for three months for a long time. These are regarded as the only ones in the industry.

Unexpectedly, in only half a year, these glorious records would be surpassed by Zhou Xia's other military action movie.

This is what most people didn't expect.

Because military action movies are still a minority, especially in China, there is no record of great success.

Even for Zhou Xia's movies, the industry is conservative. Now that the pre-sale and zero-screen data are so strong, these doubts will naturally disappear.

(End of this chapter)