Entertainment upstart

Chapter 158 Game Company Revenue

After hanging up the phone with Chen Yuan, Zhou Xia soon arrived at Block L of SJS Zhongguancun Innovation Park.

Compared with the half-floor building of Xiahua Film and Television, the office area rented by Xiahua Entertainment Interactive is not small at all.

Few of Zhou Xia's subordinates could understand the renting of such a large office area. They all thought that the boss was too ambitious and had no concept of cost control.

How did they know where Zhou Xia's ambitions lie!
As a future upstart in the entertainment industry, he doesn't want to work for business giants such as BAT and Wanda!

Zhou Xia didn't notify anyone to pick him up, so he went directly to the company on the fourth floor, swiped his card and walked in.

A customer service lady at the front desk who was busy answering the phone just glanced at Zhou Xia and recognized it, and quickly sat upright.

Zhou Xia walked all the way into the company, and the employees in the open office area outside were busy and busy. They were all from the operation department.

The people who saw him all said hello, Zhou Xia smiled and walked inside, but he didn't respond to them.

The operation department is not far from the customer service department, and from time to time you can hear the voice of a phone call from inside.

Walking in, there are several large airtight office rooms, and the environment becomes quiet all at once.

This is where the research and development department is located, and the two project departments of "The Best Lineup" and "Divine Comedy" are here.

When Zhou Xia walked forward to the door of the large conference room, he saw Chen Guanlou, two project managers, Dai Lin and Chen Libiao, coming out, as well as several other middle-level backbones.

They were apparently in a meeting just now.

When everyone saw Zhou Xia, they immediately said hello, and then hurried to work on what should be busy.

Only Dai Lin and Chen Libiao, the two project supervisors recruited by Chen Guanlou and Zhou Xia, continued to report to Zhou Xia.

These two people are both great people later.

Dai Lin graduated from Imperial Business University majoring in International Economics and Trade.

Since 1999, he has successively served well-known domestic websites SOHU.com and TOM.com. He has rich practical marketing experience. He has been engaged in different marketing fields such as corporate strategic cooperation, marketing, wireless, and sales. He was once the vice president of Qihu 360. .

She later officially served as the president of Youjiu Times in January 2012. Youjiu Times developed the mobile game "Goddess of Dota" in 1, and later developed classic games such as "The King's Landing" and "Clash of Clans".

At this time, Qihu 360 is just a little tiger, unable to see the profit model.

Zhou Xia poached people through a headhunting company, and Dai Lin was attracted by the high salary.Of course, more importantly, Dai Lin wanted to return to the imperial capital from Yangcheng.

As for Chen Libiao, he is relatively young. He originally joined Yougroup Network in 2010, and later served as coo, taking full charge of the operation of Yougroup Network.

Before joining Youzu Networks, he worked in the management consulting industry and held important positions, focusing on corporate strategic management research, management problem diagnosis and operational efficiency optimization.

After joining Youzu.com, he has successively served as product manager, operations director, and chief operating officer. He has a deep understanding and strong grasp of online game business operations, and is especially good at refined operations and in-depth value mining of game products.

Both of them are very young. Under the lure of Zhou Xia's annual salary of 12 and participating in project dividends, they both joined Xiahua Entertainment Interactive.

The annual salary is 12, which is considered a high salary for game project management in 2010, not to mention that the web game industry is entering a period of crazy growth. These two people are more optimistic about the money prospects of this new company!
As for Chen Guanlou, he was the assistant to Zhou Xia's general manager.He has been handling simple matters in the company on behalf of Zhou Xia.

If there is a major event, he will report the matter to Zhou Xia in time after coordinating and communicating with the two supervisors.

At present, Xiahua Entertainment's research and development department does not need to expand its staff within one year.

But in the operation department, Zhou Xia never forgot to ask headhunters to find and dig out those high-end talents in the game industry that he remembered.

"Boss, congratulations on winning the award."

The three of them followed Zhou Xia into the simple atmosphere. After the office was more than 20 square meters, they all congratulated.

"Thank you, all of you, sit down and briefly talk about the recent situation. If it is a specific and detailed matter, please send it to my email, and I will look at it when I go back. What I want to know most now is the various costs and income of the company's operations recently. , and the respective situations of the two projects. Chen Libiao, please tell me first."

"Okay, boss, let me first report the operating income and expenditure of the "Best Lineup" project. After our game was officially launched on the entire network on June 6, the income has been growing steadily these days.

At present, there are more than 260 operating platforms in China, and we have selected 180 of them for cooperation. 180 servers were opened on the first day, with a total turnover of 120 million, and an average turnover of [-] per server. "

"120 million, [-] for a single server, what kind of concept is this?"

Zhou Xia has some understanding of web game operations, but that's all. He is not very clear about the concept of these data.

"Boss, this data is very good, very close to the performance of popular games, the main reason is that our game is newly launched, and during the World Cup in South Africa, we invested a lot of advertising and found the reason for celebrity endorsements.

If we compare it with last year's web game of the same type, "Fame with a Ball", our single-server turnover is [-]% higher than theirs! "

"Very good. Keep talking!" Zhou Xia got a concrete idea after hearing this comparison, and understood that the game was a success.

"Now we open 90 servers every day on the whole network, plus our official website every day, as of ten o'clock today, there are a total of 130 servers opened, yesterday's turnover was 230; now the total turnover has reached 920 .”

"920 million. It's only been 3000 days since the service was launched. According to this speed, the monthly turnover will exceed [-] million, right? Then how much is our share?"

Zhou Xia thinks this statistic is very good, after all, he just opened the server, and he is interested in how much income he can get.

"Boss, it shouldn't be a problem to exceed 3000 million, but the revenue will only explode after 100 servers are opened on each platform.

There is a linear relationship between game revenue and advertising promotion fees. Our games are excellent, but such a high turnover mainly comes from two major sources.

One is joint operators, such as 17173.com, 51wan, 91wan, etc.; the other is several major game platforms, such as page game operating platforms, YY Games, Transcript Games, 360 Games, Wangyi Games, Surf Games, Sohu Games, etc.

Most of the turnover comes from these traffic game operators and website platforms.We are a new company and operate our own business. We share [-]% of the bill with the operator and [-]% of the bill with the game platform.

However, the official website we operate only accounts for one-thirtieth of the income, and this is the income from importing users after investing 50 advertisements on major websites.

In general, 100 yuan is paid by the user, 20 yuan is taken away by the payment channel, and the remaining 80 yuan is shared with the platform and the joint operator. On average, we get less than 320%, which is about [-] million .

After deducting the payment of various advertising expenses, our current project has lost 320 million yuan.However, boss, you don’t have to worry, we will have no problem achieving a balance of payments by the end of the month, and we will be profitable next month! "

"ok, I get it."

As Zhou Xia listened, his excitement just now dropped a lot. He frowned and pondered for a few seconds, then looked at the three subordinates.

"It won't work like this. The platform and operators will share all the revenue. We worked so hard to develop the game, and it's all done by others!"

"Boss, this is very normal. The current status of the online game industry is that operators and big platforms make money, and R&D companies make small money. And 90.00% of R&D companies will eventually go bankrupt."

Seeing that Zhou Xia was very dissatisfied, the gentle-looking Dai Lin reminded him.

"Well, I know about this situation, but I didn't expect it to be so serious. I have been asking headhunters to find high-end talents in the field of operating platforms, but it has been more than three months, and there is still no suitable person to join our company.

It seems that you should focus on this aspect and build our own operating platform.In the future, in addition to operating our own developed games, we can also operate other games to make money. "

"Boss, we are about to mention this to you."

When the three of them saw Zhou Xia mentioning this matter, they all became happy, and Chen Guanlou took the initiative to speak.

"It seems that it's time to eat."

Seeing many people outside the office going to the restaurant for dinner, Zhou Xia got up and greeted the three subordinates, "Come on, since we have thought of a place, let's go to the restaurant for dinner and talk while eating."

　Chapter 1.

　　
　
(End of this chapter)