Entertainment upstart

Chapter 366 It's Not a Dark Horse, It's a Legend

On Tuesday, February 2th, the last day of the Spring Festival holiday, "Charlotte Annoyance" was officially released on the eighth day.

With the return of office workers returning to their hometowns for the New Year, "Charlotte", whose box office dropped a few days ago, returned to more than 6000 million at the box office that day.

Especially after Zhou Xia's adaptation, the well-produced "Palace Lock Heart Jade" was broadcast on Mango Channel on the evening of the 31st, and its ratings soared all the way, far surpassing the hit dramas of the same period, and it is firmly seated at the top of the ratings throne.

The new "Gongsuo Xinyu" is also highly rated, reaching 8 points.

The two leading actors, Zhou Xia and Little Fox, also skyrocketed in popularity because of this, and their Weibo fans increased by 500 million and 900 million respectively.

The popularity of the TV series has increased, and the popularity of the two leading actors has increased, and the attention has increased, which naturally has a bonus effect on the movie.

In addition, Zhou Xia, Xiaohu, and Sisi have worked tirelessly and have been performing road shows at major ticket warehouses across the country. Every time they visit a city, it will set off a movie-watching boom in the whole place.

Especially on February 2rd when I went back to my hometown to promote, Tangtang also came to the platform, and the whole big devil was a sensation.

After all, Zhou Xia now has an additional identity - a 2 million yuan director!

There were thousands of fans at Hongqiao Airport that day!
Zhou Xia is a young man who grew up in Shanghai, and he is also the pride of his hometown.

The media in his hometown has always taken good care of him, and the local theaters also took good care of "Charlotte" in the filming.

当时点映大魔都就贡献了500万票房，2月1日和2月2日也分别贡献了800万，1200万票房！
And Zhou Xia, Sisi, Xiaohu, and Tangtang had a whole-day road show in Shanghai. On that day, "Charlotte" was one of the top ticket warehouses in Shanghai, which set off a movie-watching frenzy.

On February 2, the city of Shanghai contributed 3 million box office, accounting for nearly one-sixth of "Charlotte"'s national box office.

Since then, everyone has known Zhou Xia's incredible popularity at home in Shanghai.

Many local companies in Shanghai also want to find him to speak for them.

Thanks to this, on February 2, "Charlotte" earned 3 million box office that day, plus the previous box office of 8700 million, it exceeded 2.25 million in four days, reaching 3.12 million.

After "Charlotte" broke 3 million at the box office, the national media and people in the circle didn't know how to describe this movie.

Originally thought to be a super dark horse, but now it seems that it is no longer what a dark horse can describe.

In the past, Zhou Xia wrote books, wrote songs, acted in plays, did one thing, and succeeded in one thing. Everyone regarded him as a legend.

Now it has been confirmed again, many media continue to use the evaluation of Zhou Xia: it has always been a legend, never a dark horse, or not a dark horse is a legend!

Especially at the box office of Qiandu Movies, it has completely become a carnival for fans of Zhou Xia, fans of "Charlotte Annoyance", and fans of several leading actors!

Other places such as Weibo, forums, Douban, Shishi, Miaoyan, etc. are all silent, and only the fans of "Charlotte" are crazy.

Some people are extremely arrogant, even clamoring, who else, who else, who else can be vulnerable?
Occasionally, a few people come out to refute a few words, and they will soon be ridiculed.

In places like post bars and forums, no matter if they are directors, celebrities, etc., they all talk about their strength and achievements.

What is the box office of which director's movie, and what awards has he won?Which star's awards, box office, and endorsements?etc.

These are often taken out to make pictures, write articles, and make the most severe evaluations.

Awards and box office are hard currency and the foundation of everything!

Now that "Charlotte Annoyance" is in the limelight, fans of other directors and stars can only endure it.

Fans of "Bullet Fly", who were so slick before, no longer came to talk about the box office. No one mentioned that Zhou Xia did not play a supporting role in "Bullet Fly".

They turned to compare the connotation and artistry of the movie with "Charlotte Annoyance".

And the fans of those hot cannon movies also took the same path, making fun of Zhou Xia's fans: "Your boss has only made one movie, so you can trick the boss like this, don't make a bad movie at that time, and be caught People explode, whip corpses!
When have you made more than three good movies with a box office of over [-] million yuan, and when you can make a disaster blockbuster like "Tangshan Earthquake", then you will be arrogant again. "

Zhou Xia's movie fans and fans were naturally not to be outdone, and immediately started to complain.

Why forget who made such a bad movie "The Banquet", the high box office is not due to investment and booking, relying on stars to start their careers and so on.

Fans continued to fight online, and returned all the humiliation and suppression they had suffered in the past few days.

And "Charlotte" did not disgrace and disappoint everyone.

2月4日收获7900万票房；2月5日收获7200万票房；2月6日收获6800万票房。

In the first six and a half days, it earned 5.31 million box office!
On February 2, it earned 7 million box office.

Especially on February 2th, not only did the Hollywood movie "The Green Hornet" not only did not have a 8% split, the box office fell, but it also achieved reverse growth, earning 15 million box office.

People in the film industry can't understand it!

Everyone is still jubilant that the total domestic box office exceeded 2009 billion last year, an increase of 64% over [-].

Now, at the beginning of 2011, at the end of January and the beginning of February, there is a super dark horse small production movie!
With a production fee of more than 1000 million and a publicity fee of more than 3000 million, the total cost was less than 5000 million. Now, in just eight and a half days of release, the box office has exceeded [-] million, catching up to the record of bullets flying!
And "Bullets Fly" and "Feicheng 2" had already quietly withdrawn from theaters and stopped showings as early as "Charlotte" was raging.

Although some people in the circle question such a high box office, is the 6.51 million box office easy to fake?

More than 1600 million moviegoers cannot be fabricated.

这么高的观影人次中，其中24%是20岁以下的年轻人；20到25岁的年轻人占了34%；25到30岁的年轻人占了25%；30到35岁的年轻人占了21%，其余人群占剩下的6%。

Through the analysis of these moviegoers, the whole circle's doubts about the box office of "Charlotte" have basically disappeared.

Finally, I have a certain understanding of the success of the movie.

This movie is loved by so many young people, obviously it is not as simple as it appears on the surface, it is not only supported by idol stars, but also requires a more specific analysis!
In the previous circle, the movie "Charlotte" was not underestimated.

Most of them think that this is a fan-oriented movie. Based on the three traffic stars of Zhou Xia, Sisi, and Little Fox, it is estimated that there is no problem with over [-] million.

Someone even boldly gave an estimated box office of [-] million.

But when the large-scale screening of the movie ended, "Charlotte" won a box office of more than 12.8 million with 1800% of the film schedule, and some people in the circle revised their evaluation and expectations of "Charlotte Annoyance". , have raised the box office forecast for this movie to 3 million to 4 million.

But the current result far exceeded their expectations.

Another [-] million director appeared so soon?
Jiang Wen has just achieved this goal, less than 20 days ago, and now a 21-year-old young man has caught up with him!

Still in such a way that people are caught off guard!

Moreover, "Bullet Fly" did not reach the box office record of [-] million. For this new director, there seems to be no suspense.

After all, the movie has only been released for nine days now!
On February 2th, "Charlotte" stabilized its momentum, and the box office grew against the trend. "The Green Hornet" performed mediocrely, only earning 8 million box office, which could not threaten the schedule of "Charlotte". Filmmakers in the circle once again rushed Raised box office estimates for "Charlotte."

Countless people are already looking forward to "Charlotte" becoming the first domestic film to exceed one billion.

In particular, Bernard's boss, Yu Dong, is quite proud of himself for rescheduling "I Know Women's Hearts" to Valentine's Day on February 2th.

He made it public.

When he knew the data of the large-scale screening of "Charlotte", he knew that this movie would create miracles.

Because this film involves too many elements, whether it is a youth film, or a comedy film, it is a popular idol as the leading role, and acting skills.

The photography is also a well-known domestic photographer. There is no problem with the movie screen, and there are music elements. Many music masters participated, and several classic songs. is the best way!

And after "Charlotte Annoyance" broke the [-] million mark, Zhou Xia's reputation has risen unprecedentedly, and top domestic men's magazines such as "Bazaar Fashion", "Esquire", and "Men's Uno" have also sent invitations to him.

At the same time, some top international brands also extended an olive branch to him, wanting to invite him to be the spokesperson for the Asian region.

The media once again gave him a high evaluation without being stingy.

In view of the huge success of "Charlotte Annoyance" at the box office, many senior professionals in the film and television industry have also analyzed and tasted this super dark horse.

Some are hindsight-style analysis, while others are flattering evaluations.

Very few people have analyzed the director's experience and skills, and the type of film is suitable for the Spring Festival screening.

All of a sudden, Zhou Xia was no longer a great director on the road, and was almost touted as a great director.

Although it is not as good as Wu Jing, who won a box office of 2017 billion in 56, he has become a national hero and is sought after by countless people, but not many people in the industry openly question him.

He has also been sought after and liked by more young people, and has gained a lot of fans.

And under such circumstances, Zhou Xia, Sisi, and Little Fox's national roadshow also ended, and they returned to Beijing to temporarily hold a celebration banquet and rest for a few days.

But before Zhou Xia celebrated and rested, I discovered that in terms of transcripts, during the Chinese New Year, various QQ discounts were launched, giving QQ coins, yellow diamonds, green diamonds, etc., which converted a large number of users to Weichat. WeChat has been threatened!

(End of this chapter)