Entertainment upstart

Chapter 367 Two major functions and two major killers

From the end of November last year to the present two months and 11 days.

WeChat has converted users from other Xiahua companies, as well as celebrity promotions. Currently, there are more than 2.6 million registered users and 9000 million DAU (daily active users).

This has seriously posed a threat to qq and mobile q!
If this continues, it may take another half a year, then Weichat will be abolished, and mobile q will lose half of the market!

It was under this pressure that Transcript News internally tilted the policy towards Weichat, and took advantage of the Chinese New Year to fight an ambush.

It works surprisingly well!

From 2:2 p.m. on February 2, the beginning of Chinese New Year’s Eve, to the evening of February 8, in just one week, the number of Weichat users has grown by leaps and bounds, from less than 3000 million before to 2.3 million !
Although there are still only 900 million active users, with this huge user base, as long as there are other countermeasures to encourage users to use Weichat, the daily active users will continue to soar!
After all, qq has countless successful experiences in social software.

On the one hand, Weichat imitates many functions of WeChat, and on the other hand, it is connected to various services of QQ, allowing users to obtain many discounts and privileges used by QQ. The success of Weichat is predictable!
Zhou Xia has been busy promoting the movie these days, and doesn't pay much attention to the company's affairs.

He returned to the imperial capital at six o'clock that night after the promotion in Star City. After seeing all the reports, especially after knowing about this, he rushed to the WeChat office building immediately to talk to Zhao Xueyin and Liu Green talk.

In Zhao Xueyin's CEO's office, the three sat in the reception area and talked.

"During the Chinese New Year, we released the Xiahua New Year red envelope version 'Lianliankan'. This Lianliankan is the q-version logo of the company's various products, as well as the q-version logos of some games of Xiayou Huyu. Very well received.

Play this game, get a certain amount of points, or meet a certain condition, and there will be a red envelope, which can be exchanged on Xiahua Video, Xiayou Huyu, Miaoyan Movie, and Xiahua Chinese Website.

This game not only made users familiar with Xiahua's companies, but also increased the number of registered WeChat users by more than 8000 million and the number of active users by 3000 million during the Chinese New Year. It also added a lot of users for other products.I thought we would get rid of Weichat completely, but I didn't expect that Weichat would develop so quickly after getting the full support of QQ! "

Liu Qing, coo of WeChat, said seriously, also feeling very difficult about this situation.

"It's okay, this is normal, we have expected it, but we didn't expect that QQ would cut meat so early to develop Weichat. This actually has advantages and disadvantages, which is equivalent to blurring the relationship between QQ and Weichat , It is equivalent to turning Weichat into a mobile version of QQ, and more users who share their mobile QQ, it may still be a major opportunity for us!"

Zhou Xia thought for a while, looked at Liu Qing and Zhao Xueyin, and continued: "As for us, we must try our best to ensure the purity, independence, and social characteristics of WeChat. We must also have a degree in cooperation with Xiahua companies. This is a social Software is not a channel for pushing various products and marketing various merchants.

At least until WeChat is really recognized by the majority of users, widely used, and becomes dependent, we must never do this kind of thing, otherwise we will be abandoned by users first.

Since Transcript uses the huge user base of QQ and some products to develop Weichat, then we will do the opposite and increase the connectivity and usage of WeChat.

You go to communicate and negotiate, and start to implement the plan immediately. Any WeChat user with the default id when registering, as long as they are email or mobile phone authenticated users, can directly log in to Xiahua Video, Miaoyan Movie, Xiayou Huyu and other products without registration.

In addition, the PC version of WeChat will also be launched, so that users can connect to WeChat with a computer without using a mobile phone. At least we must provide users with this function! "

Zhou Xia said decisively.

At that time and space, the PC version of WeChat was very late, and it was abandoned several times. There are many reasons for this.But the biggest reason is the existence of qq, which prevents the two products from forming a competitive diversion relationship.

As for other network security, etc., that is just an explanation to the outside world.

But now Xiahua WeChat does not have this restriction, and Xiahua does not have other social products.

Even though WeChat has a PC version, it cannot compete with QQ on the PC side, but as long as WeChat on the mobile side continues to maintain its advantages and can retain users, if it continues to develop, the existence of this function in the PC version can be regarded as providing for users who want it. Choice possible.

This also enriches the application environment and platform of WeChat.

If the user forms a habit, use the WeChat default id to log in to Xiahua Video, Xiayou Huyu’s games, Miaoyan Movies, Xiahua Chinese Website, etc.

At least the pc version of WeChat can improve social channels for their friends on these products, expand opportunities to meet strangers, meet more friends, and may even feed back mobile WeChat!
In fact, this is all in the plan. Zhou Xia never thought of a PC-like WeChat to replace QQ, but at least it can be used as the account connection link for all Xiahua series products.

Just like later, you can log in to anything, or you must use a qq account, which will expand users' rigid demand for WeChat.

Take Lu ah Lu and pesticides as examples, you can’t play without a QQ or WeChat account!
Most people don’t usually use the default id when registering on WeChat, and they don’t remember it at all, but you can check it by opening the account information.

This is the preparation that has been made as early as the design of WeChat, and it is also the basis for the implementation of this plan.

And if there is no default digital id, users can log in directly with mobile phones or emails. They either find it too troublesome, or they give up registering accounts because they are afraid of privacy leaks.

Now there is no such problem.

Therefore, although Zhou Xia felt a lot of pressure on QQ's actions, he was not too nervous.

If it is said that many small companies will be imitated by Transcript and go bankrupt, the products they imitated are better than the original ones, and they have surpassed the original ones, and they will not win the lawsuit in the end.

But the current WeChat is different. With such a huge number of users and the number of active users, even if Transcript wants to surpass it, let alone let them go bankrupt.

And guys, after the 3Q war last year, the two sides have been fighting a lawsuit, and the verdict has not yet come out. As long as this matter continues to be hyped up, it will do great damage to the reputation of Transcript and Weichat.

Of course, this must have a good opportunity.

Zhou Xia thought for a while and looked at Zhao Xueyin and Liu Qing, "I see that Weichat has been imitating our functions, even the interface design, some small games are basically the same, let you keep staring at them and sue them at any time, has there been no result? ?"

"From the very beginning, we have followed the plan. As long as Weichat imitates WeChat, we will appeal, but the court has not made a judgment because of the difficulty in obtaining evidence. However, every time we will announce the news online, netizens are now It has already been formed that Weichat is just a product copied from WeChat, which is a strong advantage for us.”

"Oh, that's good. Now that we've come to this stage, we're going to make a big move. You'll launch the function of 'viewing nearby people' first. If Weichat still imitates, make more noise, continue to sue them, and wait for them to imitate. After that, quickly go online with 'Shake Ah Shake'.

These two functions will allow WeChat to expand its lead over Weichat again. If they imitate these two functions, they will have to stare at the lawsuit. Even if the court cannot make a judgment, at least let the media and netizens make a judgment in their hearts. .

If it really forms the concept that people's Weichat is a fake, and no one uses their products, then it is useless to imitate.Now they have played the trump card of QQ to convert users for Weichat. Now we play the card, they will either innovate or imitate. They can’t catch up with us. As long as the product function and user experience are always ahead, whoever can’t hold it when they see it ! "

"Well, okay." Liu Qing agreed.

"Indeed, our WeChat influence is large enough, and even if the court does not have a clear legal basis to judge plagiarism and imitation, considering the social influence and external pressure, it may be able to make a decision in our favour. judgment."

Zhao Xueyin also nodded in response.

Zhou Xia talked with the two of them for a while, and after Liu Qing left, he and Zhao Xueyin talked in secret.

Mainly about Weibo.

Nowadays, the Weibo of Surfing, Transcript, and Sohu is the time when the competition is fierce and everyone wants to win.

And Zhou Xia, who owns Weibo's two major weapons, the top-level international domain name 'weibo.com', and the shortest domestic domain name t.cn, can actually decide who wins right away!
These two major killers were the sharp weapons that ended the Weibo war when surfing Weibo back then.

As early as the year before last, Zhou Xia asked Chen Libiao to purchase these two domain names at a cost of 180 million and 100 million respectively.

Now that the transcripts are fully engaged in the war against WeChat, then throw out these two killers, divert the attention of the transcripts, and attract foreign aid to fight the transcripts.

The two quickly agreed on a countermeasure.

Release the news first, announcing that Bingyu Technology has these two killers, and its own Weibo will be launched immediately.

Just imagine, once a new Weibo with a domain name registered with 'weibo.com' appears, when a user enters the domain name on a search engine or in a browser, all Weibo related to this domain name will appear, and the result is self-evident !

During the three-party Weibo war, Surf first purchased the shortest domain name from the domain name tycoon Cai Wensheng. After enabling the shortest domain name in 2011, it threw out the top-level domain name in 2013. Seeing this, Surf and Sohu decisively gave up. A plan to develop Weibo.

This shows the importance of these two killers to Weibo.

to be frank.

Now Bingyu Technology has the technology and capital to develop Weibo products, plus the star resources owned by Xiahua Film and Television, Zhou Xia is a 6 million yuan director, who can call many stars to join Xiahua's Weibo, and make Xiahua's Weibo It is not difficult to develop a blog.

But that would expand the battle front, let Xia Hua have more enemies, and it would be bad to attract the three major Weibo to do something shameless.

The news of the development of Weibo was released mainly because the price was increased during the negotiation, in order to obtain more equity when the deal with Surf Weibo was reached.

In this way, Xia Hua has the publicity and public opinion front of Weibo, as well as the ally Surf, even Ahri.

After all, Ali also invested in Weibo, but the current shareholding has not reached as much as 30% later.

After discussing with Zhao Xueyin, Zhou Xia bid farewell to him and left the WeChat building.

The celebration banquet was rescheduled to tomorrow night. Sisi and Little Fox didn't go home for the Chinese New Year. After returning to Beijing, they both went home to spend time with their families.

Xiao Ai, Mina, Qingzi, Tangtang, and Xiaoshuang also went home, not in the capital.

Only Yaya, who brought her family back to the imperial capital for the New Year, was there, so Zhou Xia had no choice but to go to the villa in the rose garden to meet her.

　The first big chapter.Update, update, thank you for your support.

　　
　
(End of this chapter)