Entertainment upstart

Chapter 455 The film schedule picks up, and the Spring Festival is coming
And with the development, in addition to operating large-scale online games of other companies, Xiayou Huyu is also developing its own large-scale online games.

It can be said that since Zhou Xia no longer manages the company's affairs, Xiayou Huyu has developed faster.

Zhou Xia's own shares, last year's game dividends were as high as 15 billion. Given that he paid several hundred million in personal income tax the year before, Zhou Xia also knew how to avoid taxes legally. Last year, the total tax payment was only 300 million!
Anyway, these are within the legal range, and the money he saves can also be used for other things.

In addition to investing in some emerging companies, his personal charitable fund has also been established. The previous "One Heart" charitable activity has continued, and he has also funded many college students. He has also set up nationwide scholarships to help families with difficulties and want to achieve their personal dreams. young students keep studying.

As for the construction of the Hope Primary School, he is considering the construction of the school only to solve the problem of the difficulty of going to school for students in remote areas. The Hope Primary School will play a certain role, but it is not the most important thing.

Good teachers in remote areas are the most scarce. A good teacher can influence hundreds of students.

Zhou Xia has been thinking about working hard in this area, but there is no good way yet.

In the remaining few days, Zhou Xia mainly went to several companies of Bingyu Technology.

Among them, WeChat, Xiahua Video Network, and Miaoyan Movies have already established a stable position, occupying the No. [-] position in the industry.

Only Xiahua's mobile phone is still on the rise.

Last year, the domestic mobile phone market was still dominated by feature phones. International big-name mobile phones were priced at 4000-5000 yuan. Among the three first-generation mobile phones launched by Xiahua Mobile, the most expensive one was only 2800 yuan. extremely high.

Therefore, relying on "low price and high allocation", it has been killed last year.

In particular, Xiahua’s second-generation mobile phone came out on National Day last year. The flagship phone was priced at 2999, and its performance basically caught up with iCrazy 4. It won many users in China.

Among them, Xiahua 1999s, which is priced at 2 yuan, is the most popular among domestic users, and it is widely liked by young people in their 20s.

Since then, the 1499 yuan youth version and the 999 version have captured the market of thousand yuan phones. After this set of beautiful serial punches, Xiahua's mobile phone has been in the limelight in the mobile phone industry for a while.

Xiahua mobile phone, which started in 2010, had sales of 15.6 billion in that year, and achieved sales of more than 200 million units last year, with sales as high as 400 billion.

Although the overall profit is very low, it was only 2010 million in 1.2 and 12.3 billion last year, but at the current stage, the most important thing is to establish a brand, seize the market with small profits but quick turnover in the country, and acquire users.

The model of Xiahua mobile phone has thus become the imitation target of domestic mobile phone manufacturers, especially Xiaomi. Whether it is hunger marketing or lower prices, they are more radical.

Lei Jun even claimed that Xiaomi's profit will never exceed 5%, and other profits will be given to users.

Zhou Xia didn't care about it.

In this case, Xiaomi will always be an assembly company. What investment do they take in the field of research and development?
R & D and design are all hardware, and other aspects will always be controlled by others.

Xiahua mobile phone is different, with a profit of about 15%, one-third will be invested in research and development. This is what she is best at after Zhou Xia handed over Bingyu Technology to Zhao Xueyin for management.

She always looks at the medium and long-term in her work. She has established four R&D centers in China, as well as an experimental center. At the same time, Xuehua has set up R&D centers overseas.

It can be said that Bingyu Technology, especially in the research and development of high technology and independent intellectual property rights, has always invested generously.

Other employees in the company will receive normal dividends and rewards, except for Zhou Xia and Zhao Xueyin, whose income will be invested in research and development.

At this point, Zhou Xia didn't care too much, money was just a number to him, and he wasn't very good at spending it.

Moreover, he has other companies to make money, and in the field of film and television entertainment development and investment, there are corresponding people to help him take care of them.

He still recognizes Zhao Xueyin's courage in research and development. After all, the later ZTE incident is worth reflecting on. The core technology is always caught by people, and it is really not a thing.

Even in this regard, Zhao Xueyin was messing around, but he did his best to give some advice and let her make up her own mind. After all, he really didn't understand this aspect.

But he knows many things.

Take the development of mobile phones as an example, there have been too many kings in the history of mobile phones!
From Motorola, Nokia, Blackberry, Bird... They have all led the direction of the trend, but they all ended up in a lonely situation. If Xiahua's mobile phone is just assembled like Xiaomi, it will fall into decline sooner or later.

Later, Xiaomi was in such a situation, and it changed with a wave of strong returns, but it can no longer be compared with Huawei and other domestic mobile phones.

Zhou Xia participated in the year-end meeting in several companies, listened to the report, agreed to the year-end bonus plan and other matters, and asked the senior management of each company to say happy new year in advance, which means that this matter has been dealt with.

And at this time, it is already January 1, and there is only one day left before the Chinese New Year.

However, he finally waited for the news that "Detective Chinatown" is on the rise, and he can go home for the New Year with peace of mind.

The performance of the most threatening "Sherlock Holmes 2" in the three days after its release can only be regarded as quite satisfactory.

The box office was 1800 million on the first day, and the cumulative box office in three working days was only 4580 million, which greatly disappointed the distributors China Film and Huaxia.

After all, there are a lot of "Sherlock Holmes" fans in China, but they ignore the fact that although it is also a detective and suspense movie, there are indeed many "Sherlock Holmes", but not many young audiences have read this book.

Therefore, this Hollywood blockbuster is destined not to be liked by more young people like other Hollywood movies, let alone compared with the local detective comedy movies under the table.

The theater was also very disappointed with "Sherlock Holmes 2". They bit the bullet and reduced the schedule of "Detective Chinatown" during the day. Case" increased to 25%.

Not only that, but with the arrival of the annual holiday, other movies such as "The Great Magician" and "Reverse War" performed mediocre. The theaters are considering increasing the schedule of "Detective Chinatown" during the Spring Festival to obtain higher box office revenue.

After all, there is no reason for a film with a box office performance like this to be lower than 30%!

Previously, many theaters adjusted the film schedule of "Chinatown" because of the pressure from above. Now they have done it according to the requirements, but those few films are really not good, so naturally they have to act according to the market performance.

Zhou Xia knew many of the reasons for this, and there was nothing he could do at the time. Besides, Xiahua was eating alone this time, and there were few people who supported them, so there were not many public relations theaters before. Now that the time has come, of course he will not do nothing Do.

According to Zhang Zhao's arrangement, he met with the theater managers of the two imperial capitals in person, and then called the managers of several other large theater chains across the country to communicate and negotiate, and paid New Year's greetings to them in advance. "Chinatown" film scheduling conditions.

(End of this chapter)