Entertainment upstart

Chapter 857 Going to Europe and North America for Propaganda
Half an hour later, when Songju's chanting and composing ended, Xiaohu's complaints soon sounded.

"You never count your words, promise to be careful!"

"Okay, okay, you go to take a shower, and I'll make a phone call."

Zhou Xia knew that he had gone too far just now, so he naturally gave way to Xiaohu.

"I don't, you have to serve me!"

"Okay, then you wait for a while."

Zhou Xia looked at Xiaohu's tired look, nodded and agreed.

Back in the study again, Zhou Xia watched the audition video just now, compared it carefully, and finally made a decision.

Instead of calling, he opened his office mailbox and quickly wrote down his opinions and decisions, and sent them to Peter.

Then, Zhou Xia returned to the bedroom again.

"Didn't you make a call, why is it taking so long?"

Xiaohu, who had been waiting impatiently for a long time, looked at Zhou Xia suspiciously. Could it be that this guy didn't enjoy himself just now and did something disgusting in the study.

"Hehe, why are you so suspicious? Go take a bath soon."

Zhou Xia smiled speechlessly, stepped forward to pick up Xiaohu, and walked to the bathroom.

Watching a video is just a physical reaction.

Xiaohu is so suspicious and sensitive today, and she has never seen her care so much about Sisi, Tangtang and others.

………………

The next morning, Zhou Xia and his team of seven main creators, plus their assistant, and three executives including Zhang Zhao, boarded Zhou Xia's big plane and headed to Europe to promote the movie.

The first stop of Zhou Xia and others was Berlin, Germany, where Lao Mouzi is very famous, and many people have a certain understanding of Chinese literary and artistic films.

But for commercial films, the German film market has basically been dominated by Hollywood blockbusters.

90% of the annual box office revenue comes from Hollywood blockbusters, and local films are all romantic comedies, or pseudo-entertainment films that imitate Hollywood.

Not only in Germany, but in the whole of Europe, France is still struggling to support it, and it can still hold more than 30% of the local market share. The rest has become the world of Hollywood.

In general, since the 90s, Hollywood slowly devoured the European market and became stronger and stronger, causing European films to fail to develop their own commercial system, and they have fallen to where they are today.

Due to their small film markets and their film pedigree, European countries are good at art films, from the earliest European avant-garde films to German expressionist films, Italian neorealist films, and French new wave films.

This makes many European filmmakers dislike it and are not good at shooting commercial films, so that until now, the once powerful film country in Europe can only hold on to the major film festivals to survive.

More than two months ago, Zhou Xia's comedy action movie "New Detective" set a series of records for Chinese movies in Europe.

It also swept across European countries at that time.

This time Zhou Xia naturally hopes that "Sword" can also achieve excellent results.

The staff of Xiahua Film and Television European Branch in Germany have done a good job.

The promotion and screening of the film were held at the Berlin Film Palace, and many German stars, supermodels and directors were invited to do promotion.

But Zhou Xia hardly knew any of them. There were too few Germans in Hollywood, and even fewer of them were famous. Naturally, they were not well-known around the world.

Moreover, because of World War II and other reasons, the villains in many Hollywood movies are Germans.

The second stop of European publicity is France.

This time, the European branch invited the French goddess Sophie Marceau, the great director Luc Besson, and many young stars as guests.

Zhou Xia was very satisfied with this.

Although these two are a little outdated, but their high status and fame can increase the influence of the film, and together with the invitation of several popular French young meats and flowers to promote the film, the overall effect will be even better.

After the promotion in France, Zhou Xia and others went to Italy and the United Kingdom to promote.

The popularity of Zhou Xia in Italy is obviously higher than that in other European countries.

After all, Zhou Xiagang won the highest Golden Lion Award in Venice last year, and his "New Detective" also gained many fans in Italy.

After that, it was the last stop of European propaganda, the United Kingdom.

During the break, Jason Statham and Emma Watson who flew back from Hollywood all came to cheer for Zhou Xia.

Zhou Xia knew in her heart that Emma Watson had better meet him to discuss movie roles when she came here.

In the end, the two heroines of the movie "Carol", Zhou Xia agreed with the casting team and chose Nicole Kidman and Emma Watson.

After the promotional activities in the afternoon, at the banquet in the evening, Zhou Xia and Emma Watson found a private room and had an in-depth exchange about the movie and characters.

Emma was clearly well-prepared and answered well and asked many profound questions.

Unexpectedly, Zhou Xia reluctantly gave an answer.

In the end, after Emma left, Zhou Xia was very satisfied with the meeting and communication, and no longer regretted giving up Rooney Mara as Tetris.

The next day, Zhou Xia set off for Hollywood alone.

"Legend of Sword" has been released in Europe from midnight on Saturday, August 8 this weekend.

In North America, it was moved to August 3th because of a collision with "The Expendables 8", which had already been scheduled.

Zhou Xia's trip to Hollywood is mainly to promote "The Expendables 3", and then do some advance publicity for "Sword".

As for the filming of "The Mermaid" that he orally discussed with Zhou Xingchi at the end of the month, naturally he could only postpone it for a week until he returned to China.

The routing arrangements of private jets, as well as take-off and landing, are all handled by a specially hired crew.

Zhou Xia doesn't need to worry about it, he just needs to give the flight plan in advance and let the crew arrange it.

After more than 50 days, Zhou Xia came to Hollywood again and found that his influence had obviously increased again.

As soon as I left the airport, I found that American paparazzi and media were following me.

It took Zhou Xia and others four days to publicize at four stops in Europe, plus the time spent on the road, it was already August 8th when they arrived in Hollywood.

After getting off the plane, Zhou Xia was on his way to Xiahua Film and Television North America Company, and watched the release of Hollywood movies this week.

The widow's "Super Body" was released for two weeks and earned nearly 8000 million at the box office; "Rise of the Planet of the Apes 2", which was released for four weeks, is already in decline.

None of the other movies are worth mentioning.

But on the night of last Thursday, July 7, Paramount's newly released "Guardians of the Galaxy" became the phenomenon-level movie of last weekend.

Together with the early detonation on Thursday night, the box office of the film’s opening weekend reached as high as 9400 million U.S. dollars, becoming another blockbuster film with a “4 million-dollar level” in North America this year after “Transformers [-]” and “Godzilla” .

This achievement also broke the 2007 "Bourne Movie" record of $6930 million, making it the highest-grossing film in August opening weekend history.

The release scale of "Guardians of the Galaxy" also reached 4080 theaters, making it the largest movie released so far in 2014, nearly 200 more theaters than "Maleficent" at the time.

The film's midnight show on Thursday night and Friday after midnight brought back $1120 million, and the box office on Friday exceeded $3795 million, and the midnight show accounted for 30% of the box office on the opening day.

而1120万美元的提前场成绩，也超过了《美国队长2》1020万美元的纪录，还击败了《哥斯拉》（930万美元）、《变形金刚4》（875万美元）以及《超凡蜘蛛侠2》（870万美元），成为今年暑期档的最高纪录。

About two months ago, "Rookie Detective", which was released in North America on June 6, had an early opening of 6 million US dollars and a box office of 680 million US dollars in the first weekend.

Zhou Xia was secretly glad that the North American company "Sword of Heaven" was not allowed to be released in Europe at that time.

Otherwise, if you encounter such a powerful "Guardians of the Galaxy", I'm afraid the ending will not be too good.

And "Teenage Mutant Ninja Turtles", which was released this week, did not seem to be easy to mess with in his memory.

In this way, "The Expendables 3" starring him, his big cousin, and Stallone does not know whether it will get rid of the tragedy of the original time and space.

But if this is the case, since the end of the summer vacation, there will be basically no big blockbusters blocking the way for "Sword" to be released in North America.

(End of this chapter)