Entertainment upstart

Chapter 938 Help
Zhou Xia returned to the crew and continued to film "I'm Not the God of Medicine".

But the executives of Xia Hua Film and Television are not as big-hearted as he is.

The second part of "Sword" was released at zero o'clock that night, and none of these people went to bed before four o'clock.

And before the specific box office results of the first three days of the release of the second part came out, none of them could sleep peacefully.

Fortunately, the current online pre-sales performance of this film is 1.3 times higher than that of the previous film. Before the zero-point release, the online pre-sales finally reached 3.7 million.

This shows that at least the domestic box office of this movie is likely to catch up with the myth created by the upper part.

But that is a box office record of 68.4 billion after all, and it is not something you can catch up with just by saying it.

Even if the beginning is better, as long as there is something wrong in the middle, it is impossible to reach such a height.

However, the good news is that the current film schedule is a little higher than the previous one, and it reached an astonishing 72% on the first day!

In addition, the number of domestic screens has increased by more than 2000 in the past six months, so the total number of screenings on the first day of Xianjian will exceed 10!

With such a high film schedule, as long as it dominates the domestic market in the 18 days before the Chinese New Year, even if the Spring Festival is here and a few new movies are released, the next part of "Sword" will continue to write legends.

At midnight on January 1, Xianjian was officially released.

Zhou Xia was not as calm and composed as he appeared in front of the outside media.

In the evening, he filmed the night scene "Death of the Yellow Hair", and the filming didn't end until four o'clock in the morning. He watched the box office data of the zero-point movie right away.

I remember that after the first part of "Sword" was released, the box office reached 6880 million at two o'clock in the morning, surpassing the highest box office record of "New Detective" by 2000 million.

Finally, the final data was released the next morning, and a total of 7380 million was harvested, creating a new box office record for domestic zero-point games.

It's four o'clock now, and the data for the zero o'clock screening of the second part of "Sword" is almost the same.

Zhou Xia turned on the phone, and soon saw the box office data released by Miaoyan Box Office three times every two hours.

He directly looked at the last time, that is, the data sent to him at four o'clock a few minutes ago.

8650 million!
Seeing this statistic, Zhou Xia was a little relieved. Obviously, there was an influence from the upper part, and there were more loyal fans in the lower part.

After half a year, it is more than 1000 million higher than the final data of the upper zero point field, which is not yet the final data, indicating that it will be higher.

Zhou Xia probably already knew it in his heart.

The difference is not too much, in terms of a few million, it is estimated that the zero-point screening data announced tomorrow morning will be the box office of the zero-point screening of the second part of "Sword" exceeding [-] million!

As for whether it was pure propaganda or whether it was true, Zhou Xia didn't care too much.

As a listed company, it is too risky to buy ghost games to fill up the box office in person, and if it is exposed, it will have too much impact on the company in the long run.

But Xia Hua Film and Television will not do this kind of thing.

But it is only a few million box office short. Looking at the theater chain's so many theaters across the country, there are dozens of wealthy fans, and each of them can book more than a dozen shows.

Don't worry, Zhou Xia will come first, go to rest quickly, and continue filming in the afternoon.

After sleeping until eleven o'clock at noon, Zhou Xia's first thing to do after waking up was to watch movie data.

It was exactly as he expected.

"Sword of Heaven" was released on the first day, and the zero-point box office successfully exceeded 1.13 million, and the final box office was [-] million.

Zhou Xia was a little surprised by this figure, more than 1000 million, which is obviously not a box office hit.

Speaking of the fastest over [-] million, the data of "Sword" is actually not too exaggerated.

At the end of 2015, the shockingly shocking "Wan WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWangWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWan WanWanWanWan WanWanWanWanWanWanWanWan WanWanWanWanWanWanWanWan Fang

In addition, there is also "Naughty Girl" in the 2018 Spring Festival file, which also screened over [-] million at zero points.

In fact, the fastest record of over 2015 million on the first day of release began with "Fast and Furious 4" released in April 7.

"Fast 7" had a box office of over [-] million before the morning, and more and more movies have surpassed [-] million in half a day.

By the beginning of 2019, there were already 20 movies with over [-] million on the first day, and most of them had a box office of over [-] million on that day.

The big movie "Love Apartment", "Transsexual 5", "Warcraft", and "Detective Chinatown 2" all grossed over [-] million on the first day.

2018年春节档的《捉妖记2》单日票房过五亿，《疯狂外星人》、《复仇者联盟3》、《速度与激情8》都是单日票房过4亿的。

Although it became more and more common to exceed [-] million at the fastest speed, it was a few years later, and now it is the first time that it has exceeded [-] million at zero point.

The box office of the first part of "Sword of Heaven" only exceeded [-] million after the opening of the premiere in the morning, so the performance of the second part of "Sword of Heaven" naturally attracted domestic media to rush to report.

Zhou Xia watched the related news while eating at noon, and his assistant Xiaobai even sent him a short video.

After reading it, Zhou Xia realized what was going on. Yangma's noon news broadcast the news that the zero point of the second part of "Sword" exceeded [-] million.

At the same time, it also mentioned that the first part of "Sword of Heaven" had achieved great success in overseas markets and became the second highest-grossing movie in the world. It is a Chinese-language movie that has truly gone abroad, and it is a symbol of Chinese-language movies going global.

Watching the short video news sent by Xiaobai, and listening to the familiar official accent of the host of Yangma, Zhou Xia was inexplicably moved.

For a long time, he deeply regrets that although the first part of "Sword of Heaven" has achieved great success, there are still relatively few middle-aged and elderly people going to the theater to watch movies.

According to data from various channels of Xiahua Film and Television, only one tenth of the people who went to the theater to watch the first part of "Sword" were over 40 years old.

Zhou Xia was very dissatisfied with this data, but there was nothing he could do.

Most of the people who watch movies are young people, around 20 years old, and the proportion after 30 years old is greatly reduced, let alone after 40 years old.

However, this data has gradually changed in recent years, and the number of people watching movies is obviously expanding.

Especially for movies such as "The Love of the Hawthorn Tree" and later "Youth", which describe the era that middle-aged and elderly people are interested in, the proportion of middle-aged and elderly audiences is significantly higher.

This shows that it is not that middle-aged and elderly people do not watch movies, but that there are not many movies that attract their real interest.

The upper part of "Xianjian" has always been promoted with the first domestic fairy tale giant production, which has attracted some middle-aged and elderly audiences who are loyal fans of fairy tales, but there are basically no more people.

After all, there are two films in "Sword of Heaven", and there are not many old actors participating in it. It is still soy sauce, and it is not the focus of publicity. Naturally, it cannot attract the attention of more middle-aged and elderly audiences.

But seeing this news, even if it was just a short sentence, Zhou Xia knew something was different.

Next, the local TV station will definitely mention it a little bit. Some middle-aged and elderly viewers who often watch the news may be interested in going to the theater to watch the movie after seeing it and the fame of the first part of "Sword".

In this way, the market will expand considerably, and the second part of "Legend of Sword" will probably break the ceiling of the domestic film market and create a higher box office record.

After all, the upper part of "Legend of Sword" is because it beat four Hollywood blockbusters in the summer and global markets, which attracted a lot of attention at home and abroad, and also aroused extensive discussions in China. It was the high box office that finally set the record.

Now this heavyweight news is obviously an excellent boost.

(End of this chapter)