Entertainment upstart

Chapter 939 Doing an Experiment
This is a necessary condition for a movie that really wants to set a box office record, otherwise it would be impossible to reach that height.

Later, the two films "Wolf Warrior 2" and "The Wandering Earth" were able to create such high box office records.

In addition to the high quality of the film, the root cause is that it arouses heated discussion and attention from the whole people, and attracts a wider audience to watch the film in theaters.

Otherwise, the box office of these two films may only be half of the discount, or even lower.

Zhou Xia believes that Xiahua Film and Television's executives are sensitive enough, and will definitely wait for the box office results of the second part of "Sword" to be established in the past few days before starting to promote in the direction expressed by the current media.

Let the second part of "Xianjian" no longer be limited to the publicity point of the ending of the first Xianxia giant movie.

After lunch, Zhou Xia continued to go to the shooting site to shoot today's task of "The God of Medicine" as planned.

In the afternoon, the police took leukemia patients who had bought a large number of pirated Glenin drugs back to the police station to investigate the drug dealers, and the scene where an old woman begged Cao Bin.

This is also one of the most thought-provoking scenes in the entire movie.

The policeman Cao Bin played by Zhou Wei took all the leukemia patients who bought fake medicines back to the police station for questioning.

The old lady played by the veteran actor Wei Qing persuaded Cao Bin not to pursue the counterfeit medicine in India.

"I just want to beg you, stop chasing Indian medicines, okay? I have been ill for three years, and I have been taking 4 yuan a bottle of genuine medicine for three years.

The house has been eaten away, my family has been eaten up by me, and now I finally have cheap medicines. You insist that the medicines are fake, but the medicines are not fake. How can we not know?

The medicine only sells for 500 yuan a bottle, and the drug dealers don’t make any money at all. Who can guarantee that you will not get sick for the rest of your life if you don’t meet a patient?Ah, you took them away, we all have to die, I don't want to die, I want to live, okay..."

Combined with the scene and atmosphere at the time, this passage directly caused many people to cry on the spot.

The words of the old lady played by Wei Qing, an old drama player, hit people's hearts directly. The actor's expression is so touching that people can't look directly at her expression. With these sad words, no one can resist and not be shocked.

In the end, police officer Cao Bin ordered the release of these patients, and pointed out to the leaders that the case could not be investigated further, and withdrew from the follow-up investigation of the case.

In addition, there are many scenes in this movie that move people to tears. It is not a routine to deliberately make people cry.

The director and actors of this kind of drama are quite tiring. This is not an idol romance drama, just blow your nose and stare, apply some essential oil and cry.

Actors must fully express the true emotions and inner nature of the characters through their own performances. It is not enough to fake or superficial.

Even if they are all experienced and powerful actors, it is not easy to do this. It takes trying over and over again to achieve the most authentic emotional expression that Zhou Xia wants.

Once working, Zhou Xia doesn't care about other things, and concentrates on his duties as a director.

It wasn't until the filming of the afternoon scene that he watched the daytime box office of the second part of "Sword" while eating.

Although it was Friday, it was winter vacation after all. The daytime show started early at 10:30 in the morning. Before the golden show started at 2.8:[-] pm, plus the box office of the zero-point show, the box office of the second part of "Legend of Sword" had accumulated to [-] million box office.

The golden field at night is usually more than half of the box office of the movie that day. Not surprisingly, the box office on the first day must have exceeded [-] million.

The box office of the first part of "Legend of Sword" was 4.26 million on the first day, and on the second day, it only surpassed 5 million at the box office on Saturday, becoming the first movie in China with a box office of more than [-] million in a single day.

This time, the second part was not screened in advance, and it was released from zero, just to beat this record.

Now just after 75.3:3.632 p.m., the online real-time box office shows that the lower part of "Legend of Sword" is as high as [-]%, and the real-time box office is [-] million.

Refresh it every 1 minute, and it can increase the box office by millions.

"The Hobbit: The Battle of the Five Armies" accounted for 18.2% of the film schedule, and the rest of the films, the two cartoons "Joyful" and "Bear Infested", which have always been popular during the holidays, are pitifully few.

The film schedule of "Bear Infested", which was released one day earlier than "Legend of Sword", will only reduce by 5%.

Zhou Xia didn't know if the publisher of this cartoon was doing an experiment to test whether it was special effects, or feelings and culture that were more attractive to the audience.

Otherwise, why did you choose this time to fight for your life?

Cartoons like "Bear Infested" that many children like, in fact, the schedule is well chosen, and the market performance has always been very good.

But now it's going to be a little bit Meng Lang if it's going head-on with a local special effects blockbuster like "Sword".

how to say?

"Sword" is not a cartoon, unlike "Bear Infested", children are watching it every day.

But the plot of this movie is relatively relaxed, and the male and female protagonists are also very happy. Coupled with the special effects animation of the movie, it is actually very attractive to children.

In particular, some of the cute peripherals released in the first part of "Sword of Heaven", those monster figures, dolls, and some of the main characters, all bought very well, and many children like it.

Some children who love the fairy sword culture usually talk about it, or play games with their companions, such as flying with swords and fairy swords.

It may be that domestic film and television companies have not been able to find a good way to survive in the cracks of Xiahua Film and Television's various movies in the past few years, so they have to do experiments this time.

Looking at the nearly 1000 million box office of "Bear Infested", Zhou Xia secretly guessed in his heart.

"Bear Infested" has fewer films, and the attendance rate will definitely increase. The audience of this kind of animated film cannot escape.

Children and family members who want to watch will still want to watch this movie even if they have watched "Legend of Sword" first, it's just a matter of time.

Compared with other types of movies, if you miss the early stage of the release, you must be completely kneeling, and you will not be able to attract more audiences to watch the movie.

Even if the theaters are optimistic about the second part of "Sword" and the announcement is strong, it can't occupy such a high lineup for too long. After the first week, it will definitely drop to 50%, and the vacant ones can naturally be shared. .

This scarcity does not exist in other types of movies. If there is no filming in the early stage, word-of-mouth will not come out, and the audience will not pay attention to you.

After Zhou Xia figured it out, he felt that the choice of "Bear Infested" was barely okay.

It's just that he still thinks it's better to put this kind of cartoon in "Spring Festival File".

After all, the current Spring Festival schedule has become the most popular schedule in China due to the continuous development of several films by Xiahua Film and Television in the past few years, which is enough to accommodate more films.

In particular, this kind of cartoon is more suitable for the joyful atmosphere of the New Year.

Zhou Xia looked at the data of "Sword of Immortal Sword" and the film schedule, so he didn't delay much after dinner, and continued to shoot night scenes with the actors.

There are more night scenes in this drama.

After all, it is selling counterfeit medicines, so of course it should be done more secretly, and it is safer at night.

For example, Cheng Yong met patients, sold them medicines, delivered medicines to the pier, and the five-person team of medicine sellers met and held activities, many of which were at night.

However, compared to the car chase, drag racing, and car crash scenes filmed at the pier last night and early this morning, today's shooting is much simpler.

(End of this chapter)