Entertainment upstart

Chapter 983 The Issue of Endorsing Brands

Zhou Xia was able to let go of such a big project as "Zhu Xian", and he starred in several of his own series, so he was more willing to let a few assistant directors take over if he could keep an eye on them on the set.

In the past few years, Xiahua Film and Television has been focusing on cultivating film and television talents such as screenwriters, new directors, and producers.

Then give them a good chance, and then help them get on the horse and give them a ride, so that they can exercise, which will be more conducive to the company's future development, and he will also have time to do more pioneering things.

Film is a cultural product. As long as its production process is systematically and scientifically managed and operated in accordance with a rigorous production process, just like other life products, etc., the influence of differences in the level of creators on films will be eliminated. drop to lowest.

In China, the director-centered system has always been emphasized, which has led to too much power for the director to speak, and too many things to be responsible for. It is the same director who often shoots different themes and types, and the level of films also fluctuates greatly, not to mention the directors themselves. level is affected.

A person's ability is limited, and a high-level director is better. If he has the right, it will be easier to make a movie well.

But most people are ordinary people, and they all have their strengths and weaknesses.

Take the major domestic directors as an example, don't they all often make bad movies?

"You're right, you've been too busy these two years, so you can relax."

Hearing that Zhou Xia had made up his mind, Xiaohu stopped trying to persuade him. He agreed and continued to ask: "Then tell me about my role, is it good?"

"Well, very brilliant, he is a weapon expert, relatively cold, persistent, even crazy, and will become the partner and strong backing of the detective agency in the future."

"That doesn't sound like much. Is there always such a crazy doctor with a high IQ in this kind of story?"

After hearing Zhou Xia's introduction, Xiaohu was not happy at all, and couldn't help but ask back.

"This character is not as templated as you think. This character is a genius, but also a tragic figure. Her father is an overseas peacekeeper, and her mother is a team doctor. Both of them died in terrorist attacks..., Later, my boyfriend stole the research results... In short, you should read the script when the time comes, if you don't like it, I'll find someone else to play it."

Seeing Xiaohu frowned, Zhou Xia didn't bother to say much.

"A tragic character, can I play it?" Xiaohu looked at Zhou Xia with some doubts. She really had never played a tragic character.

"Why can't you act?" Zhou Xia looked at Xiaohu in astonishment, not even confident.

"I'm not saying I can't act, what I mean is how to be brilliant? Does my image look like a tragic character?" Xiaohu sat up, ignoring the leaking of the spring, pointing at herself.

Zhou Xia glanced at her outstanding figure, and said angrily: "What does it have to do with your image? This is the test of acting skills. If you are all acting in your true colors, then why do you need actors? You should also play some unconventional roles." Change your inherent image."

"Okay, listen to you, as long as you have confidence." Xiaohu didn't have any confidence, but still didn't plan to give up this role.

"Hehe, don't worry, since I have arranged this role for you, there will be other ways to assist you. Hehe, this role is a mute."

Zhou Xia couldn't help laughing when he saw Xiaohu's expression that he didn't want to keep it any longer.

"Mute? Then I don't have a single line!"

Xiaohu saw that he raised his hand and came to pat Zhou Xia. It took him a long time to mention this important information. Zhou Xia was obviously teasing her.

"Hehe, how did Hawking speak? Otherwise, how can he reflect the difference of the characters." Zhou Xia grabbed her wrist and said disdainfully.

"That sounds good. Could it be that you are hiding the heroine?" Xiaohu couldn't help but his eyes lit up.

"I'm telling you for sure, no, this is an important role, a supporter of the detective agency, because the protagonist avenged her parents and captured the mind of that terrorist gang, there is no emotional drama between the two, to be exact Saying that the character has no interest in the protagonist."

Zhou Xia replied decisively.

"It's boring. Such a character should have a happy ending. Otherwise, no matter how complicated the background is, the audience won't bother to understand the background of unimportant characters."

The little fox curled his lips and said.

"Okay, let's talk about it after you have read the script first. Are there so many screenwriters in the company that are not as thoughtful as you?" Zhou Xia dropped this sentence, got up and got out of bed.

"Didn't I tell you to rest today and stay with me and the child?" Xiaohu couldn't help shouting seeing Zhou Xia getting up again.

"Even so, it's already nine o'clock, so you can't still lie on the bed." Zhou Xia replied and walked out of the bedroom.

Seeing this, Xiaohu sighed helplessly and got out of bed quickly.

Zhou Xia finally returned to the imperial capital to work, and went home to rest every day, but she was used to following him everywhere.

The two frolicked for a while while taking a bath, and after breakfast, it was ten o'clock.

Zhou Xia finally stayed at home with the child and Xiaohu until after lunch before going to the company.

A lot of things are waiting for him to deal with, and he is not someone who can stay at home.

After going to work, the first thing to do is to deal with the things that have been squeezed recently.

What surprised Zhou Xia was that among the many reports, there was Yang Tianzhen's detailed report on the endorsement of Xia Hua's important artists.

Obviously, after Zhou Xia asked about Yufei and Yaya, someone told her in advance.

With Yufei's personality and friendship with Yang Tianzhen, it's impossible to do something, it can only be Yaya.

Yaya's identity is different now. Although she mocked Yang Tianzhen as his chief executive in front of Zhou Xia, she actually knew that the other party had a high status in the company, and she obviously intended to sell Yang Tianzhen's favor.

Zhou Xia quickly scanned the relevant information, and after seeing the time when Baiby got the endorsement of Dior and Fan Ye got the endorsement of L'Oréal Paris, she finally understood what was going on.

It even has something to do with him.

Before the company went public in 2013, he transferred part of the company's shares to Yaya, Xiaohu and others, and asked the company to arrange the acquisition of some clothing and cosmetics companies for them.

Now that two years have passed, these companies have developed very well. Sisi and Tangtang personally endorsed two of the products, that is to say, they endorsed their own brands and gave up those two endorsements. Only Baiby and Fan Grandpa.

Moreover, Yang Tianzhen also mentioned in his report that other self-owned brands, such as Xiaohu, Yaya, Yufei, etc., will also endorse.

No wonder he gave up such a high-end endorsement, but it was a bit risky.

Celebrities endorse their own products, and if something goes wrong, everything will be ruined.

What is safe now is that these companies are not listed. Although Yaya, Yufei, Sisi and others are the major shareholders, the outside world does not know it, and they all think it is a small company of the Xiahua family.

This kind of thing is a double-edged sword, with high returns and high risks.

But from another perspective, celebrities use their own credit to guarantee the brand, which shows that the quality of the product is still very good.

At worst, take the high-end, even luxury route, only serve a small number of fans, and maintain good product quality, and this kind of thing will be avoided.

Cosmetics require slightly higher technical content and safety guarantees, while clothing, shoes, leather bags and other products have fewer problems in this regard. As long as the materials are high-quality, the design is brilliant, the quality is guaranteed, and there are no safety hazards, then you can rest assured. Endorsement.

(End of this chapter)