Entertainment upstart

Chapter 984 On the eve of the 2015 summer vacation
After dealing with a lot of things in the company, Zhou Xia went directly to the post-production department to work on the production of "I'm Not the God of Medicine".

It has been 20 days since the filming of this film was completed, and many post-production tasks are waiting for him to deal with.

Although there is the original movie as a reference, Zhou Xia still wants to do better in terms of soundtrack and editing.

This is also one of the few original movies that he can improve.

Four days passed in a blink of an eye, and the time has entered June, and the first week of screening of "The Price of Love" has also ended.

For a full four days, this previously low-key publicity film attracted more than 3000 million viewers and a box office of 9.97 million yuan thanks to its Cannes award, strong lineup, and touching story.

It was released on Thursday on the first day, with a box office of 1.83 million, and a box office of 2.36 million on Friday. The box office of the following two days on Saturday and Sunday was 3.12 million and 2.66 million respectively.

Although the first-week box office was much lower than that of Zhou Xia's previous three films, but for a literary film, this box office result is still extremely good, surpassing most of the films released in the mainland market, including most Hollywood blockbusters.

On the first day of release, only 30% of the films were scheduled. With Zhou Xia's strong appeal and huge fan base, the film achieved a box office of nearly 2 million with a super high attendance rate. A small increase, and by Sunday the film schedule had reached 3%.

This kind of box office performance is not much worse than the previous four-day box office of "Furious 7", which was a big hit in April, but the average film schedule is lower.

Even if it is better than the first four days of "Avengers 2", which is currently being screened, it has now won the box office in the first week and the single-day box office champion.

Compared with previous years, entering the mainland film market in 2015, the trend of box office surge in unpopular schedules is more obvious.

Compared with the box office in March, April, and May after the Spring Festival in 2014, this year's Spring Festival is crowded with many blockbusters, so many movies have managed to get the key to delay and postpone the screening until April. It's over.

A huge change brought about by this is that there are more than 30 movies with a box office of over [-] million in the three and four months of the off-season.

The second part of "Sword of Heaven" was postponed for two months, and it was not released until the end of April. " and other movies have also been postponed.

Although this is due to the fact that there were not many important new films released in the third and fourth, this situation is also rare.

These movies have been postponed, and the schedule has not been high, but after all, they are all big productions and have a certain market appeal, so they still attract a lot of money every month. In addition to the newly released movies, in general, March and April this year are too big. much higher.

After entering April, with the release of two major Hollywood productions, "Speed ​​7" and "Reunion 2", the mainland market in April and May was completely detonated. Compared with the same period last year, only "Return", "Fireworks in the Day " and other literary films, the market has increased by nearly 60% year-on-year.

Now that it is June, the summer holiday season is approaching, the new box office war will kick off again, and the domestic film market will usher in another round of explosion.

In terms of Xiahua Film and Television, there are Han Han's debut film "The Future Will Be Unexpected", Lu Yang's "Embroidered Spring Knife", "Little Times 3", and Zhou Xia's "Descendants of Yanhuang" four key works, as well as two small productions. Movie.

In addition, in the global market, cruise will return with "Mission: Impossible 5" in the summer vacation, and several movies such as "Terminator 5" and "Minions" are worthy of attention.

In addition, other domestic companies produced such as "Rampaging Hollywood", "Gardenia Blossom", the second part of "Taiping Wheel", "Dynasty Woman", and after the "New Detective" became popular last year, they followed suit. Action movies, such as the revived "Man of Tai Chi 2" and "Tai Chi 3", as well as films such as "Slaying Wolf 2" and "Ip Man 3" that have been stepped up.

In addition, because of the popularity of "Xianjian", there are also several works on the theme of fairy tales and myths, which will be released in theaters after June and July.

Zhou Xia already knows that there are "Legend of the Gods 1" and "Asura".

It's not that I look down on others to imitate and follow suit, the market trend is like this, and Xiahua Film and Television itself has also participated in it.

At the Xiahua Film and Television Project Conference at the beginning of this year, among the more than 20 films approved for launch, four of them are about fairy tales. Except for "Zhu Xian 2", the other three are "Gu Jian Qi Tan", "Three Lives III" " and "A Thousand Bone Flowers" are both adaptations of Xiahua Film and Television's popular TV series.

Of course, these three films Zhou Xia finally distributed to Xia Hua's several subsidiaries, preparing to select and arrange suitable directors to shoot.

The project department of the company is very jealous to see others follow suit to make money, and it is inevitable to be eager for quick success, but Xiahua Film and Television itself still needs to pay attention to brand and word of mouth, and try not to start these controversial projects.

Although he is in charge, and with Xiahua Film and Television's excellent screenwriter and special effects department, the quality of the film is also guaranteed, but this kind of food is a bit ugly, which can easily arouse the envy and hatred of the entire market, and then be criticized as a public enemy, affecting the company's reputation. Really want to avoid suspicion.

As for action movies, Zhou Xia's "Descendants of Yanhuang", "Chinatown 2" and "New Detective 2" to be filmed next, including "Xiu Chun Knife" to be released in the summer are all action movies, and they also participated in popular genres film market competition.

Zhou Xia's new movie is still being screened in theaters. With word-of-mouth fermenting, the lineup increased to 46%. After the box office did not increase much, it stabilized at this number. With the third week of screenings, the lineup dropped to 40%. , The box office finally broke through the 20 billion mark.

In the first four days of the film, it was close to 10 billion. In the following two weeks and 14 days, the film schedule was even higher, and it achieved the same box office results. It can be seen that even Zhou Xia, there are two Oscar queens, and the attributes of literary films still cannot be called for more. Many movie fans entered the theater to watch the movie.

This is because Zhou Xia adopted a method similar to "hunger marketing". At the beginning, he didn't fight for too many films for the film, which made the audience feel that the film's reputation was overwhelming and tickets were hard to find. Movies have caused a movie-watching frenzy, and in the next two weeks there will be word-of-mouth support in order to continue to reap high box office.

If this were not the case, I believe the result must be different.

A few days ago, because of Zhou Xia's appeal, the box office of the movie may be higher, but the subsequent box office will inevitably decline in a straight line, forming a cliff-like drop.

Zhou Xia is still satisfied with the current box office results of the movie.

I remember that after the filming was completed, Nicole Kidman, Jennifer, Roger, Peter and others all comforted him that it would be great if he could recover the cost.

However, he deliberately downplayed the label of lesbian themes, and chose to release it in China first. Now, with the announcement and distribution, the total cost of 4000 million US dollars has already been recovered. In the future, the box office in North America and other parts of the world will be a net profit. .

Thinking back when Jennifer joined, she proposed to reduce the salary and ask for a share of the box office. Seeing the current box office, Zhou Xia secretly thanked him for not agreeing, otherwise the business would have been too bad.

But now that the film has achieved such a box office result, when the subsequent awards season is over and the film screening is over, it is still necessary to give a few big red envelopes to thank the main creators, especially the two leading actors. After all, they have sacrificed a lot.

In this month, Zhou Xia was busy with the post-production of "I'm Not the God of Medicine", paying attention to the movie's box office performance and external evaluation every day, and also doing other things at the same time.

With the arrival of the summer holidays, Xia Hua Film and Television's plans for the release of several films, and the preliminary preparations for "Detective Chinatown 2" all have to be distracted.

(End of this chapter)