Entertainment upstart

Chapter 985 About Protection Moon, Colliding with "Mission: Impossible 5"

With the end of the college entrance examination and the arrival of the summer vacation, Zhou Xia will also attend the premieres of the two films "The Future Will Be Unexpected" and "Embroidered Spring Knife" to stand for the new director.

At the same time, in July, "Descendants of Yanhuang" was released, and various promotional activities began, and he had to participate in the whole process.

Zhou Xia will start filming the new movie "Chinatown 2" after the movie's global release campaign is over.

Generally speaking, Zhou Xia is not as busy this year as he was last year. After filming post-production and road show promotion, he has enough time to arrange, and he can often go home to see his children.

After all, his status is different now, and he really needs to be more family-friendly.

The new headquarters of Xiahua Film and Television, the Three Body Center.

The overall design of the 30-story headquarters building is three conjoined high-rise buildings, and it is also the center of the three major business departments of Xiahua Film and Television Department, Bingyu Technology Department, and Xiayou Interactive Entertainment Department, so it is called the Three Body Center by employees .

In Zhou Xia's office on the 28th floor on the top floor of the Three Body Center, he was talking with Zhang Zhao and Yang Tianzhen about the release schedule of several new movies that the company will release.

The first to be screened is Han Han's "There Will Be No Date", which will be released on June 6, the Friday before the three-day holiday of the Dragon Boat Festival.

At the beginning of July, college, high school, middle school and elementary school students across the country will be on vacation, followed by Lu Yang's "Embroidered Spring Knife" and "Little Times 3", and at the end of July, "Descendants of Yanhuang" will be released.

The third film in the series "Little Times 3", due to the collapse of word-of-mouth for the first two films, this time it was not produced by Xiahua Film and Television, but instead invested by Huanrui and Xiaohu's newly established Xiaxing Media.

However, because the eight male and female protagonists of this movie, Xiao Ai, Qingzi, Mina, Yang Zi, Qu Bufan, Lin Gou, and Fengfeng are all important male and female stars of Xiahua Film and Television, so in terms of announcements, Xiahua Film and Television and Zhou Xia himself didn't dare to take it lightly.

"Boss, the theaters have been invited to watch "The Future Will Be Unexpected". Their evaluations are very pertinent, generally giving 7 to 8 points, and they are willing to give us 35% of the film schedule in the first week."

Sitting opposite Zhou Xia, Zhang Zhao briefly reported the latest situation to Zhou Xia.

"35% of the filming is not bad." Zhou Xia nodded.

This is the summer file, and national film and television companies now value it very much, and "Rampage Hollywood" will be released on the same day.

再加上此前6月10上映的《分歧者2》、6月8日上映的《杀破狼2》、6月13日上映的《少年班》，以及周夏5月28日上映的《爱的代价》，还有在放映的《复仇者联盟2》，这样的排片已经算是殊为难得了。

Generally speaking, there is a two-month protection month for the summer vacation every year. From the end of June to the end of August, Hollywood blockbusters are basically not released during this time period. At most, there are some animated films and imported literary films.

However, the Hollywood movies released before that will still be shown, so the protection schedule is quite vague.

And with the rapid development of the domestic film market in the past two years, especially the success of Xiahua Film and Television, the annual box office sales of domestic films account for more than 75%, so this year's protection month has obviously become more blurred.

That's why the original time and space "Mission: Impossible 9", which was originally released in the mainland in early September, will be released simultaneously around the world at the end of July. In China and overseas, it is almost the same as Zhou Xia's new movie "Descendants of Yanhuang". Compete head-on.

Zhou Xia and the senior management of Xiahua Film and Television were naturally very dissatisfied with this situation.

Last year, Zhou Xia's "Legend of Sword" did not choose the hottest time in the middle of the summer, and collided head-on with "Transformers 4" in June and July. This is already a compromise.

Now, in order to curb Xiahua Film and Television's dominance, imported films rushed into the protection month, so will this thing still exist in the future?

Or is it only for Xia Hua Film and Television's movies?

The domestic film and television companies that should have united in one voice are now pretending to be blind, and no one has spoken out about this situation.

A small number of film critics and filmmakers in the industry have started an open or covert debate in the media and on the Internet because of this matter.

Many optimistic filmmakers even believe that Chinese-language films have grown up and are ready to compete in the global market. With the arrival of the 15th year of the country's accession to the WTO, many fields will be further opened up, and the liberalization of the cultural film and television field is also an inevitable Well, domestic film and television companies shouldn't hide behind the protection month anymore, they should come out and compete with others with real skills.

Such debates on the Internet are still going on, and the heat continues to rise, but Zhou Xia feels a little disdainful.

There is no truly fair competition in the world.

Is this kind of protection policy only available in China?

Some people have only learned the superficiality of Western-style democracy, but they don't know that the so-called Western civilization itself relies on power to develop when dealing with foreign competition.

From the overseas colonization of these Western countries in the early days, to the global policy of the United States after World War II, is it not only to protect its own people?
Let’s talk about why Xiahua Film and Television took the initiative to choose to merge Xiahua North America Company, which is developing well, with the newly acquired studio8, but it is also a helpless choice because of many other policies.

This is still in the field of film and television culture. The US government is not so strict in supervision now. In those high-tech fields, Bingyu Technology has never been able to acquire some necessary companies.

Zhou Xia is not afraid of colliding head-on with Tom Cruise's "Mission: Impossible 5". The main thing is that the development of domestic movies is far from the point where the protection month is released.

Even if the catfish effect brought by Xiahua Film and Television now makes the development of domestic film and television better than the original time and space, in his opinion, it will take at least 5 to 10 years before it can be slowly released.

Otherwise, the new domestic directors and creative companies will not emerge by then, and they will all be strangled in the cradle now. These old film and television companies are still the same, unable to keep up with the times, and there is no way to compete with Hollywood.

Of course, these aspects are beyond Zhou Xia's control. No matter how influential he is, he is just a folk person.

"Descendants of Yan Huang" and "Mission: Impossible 5" are scheduled to be close to each other, but they are still selectively separated by 10 days.

In the mainland, "Mission: Impossible 5" was released 10 days later than "Descendants of Yanhuang", while in the North American market, "Descendants of Yanhuang" was released 10 days later than the other party.

Both sides did not want to give up the hottest time of summer vacation, but they did not intend to really head-to-head and cause greater losses.

After all, Zhou Xia is well-known now, not to mention that he has sold three consecutive films worldwide and became the box office champion of the year, even now he is still showing in theaters until the literary film "The Price of Love" has also achieved a box office of 3.57 million US dollars in the Mainland .

Even if domestic distributors have confidence in Tom Cruise and "Mission: Impossible 5", they have no confidence after seeing the collision between Hollywood blockbusters and Xia Hua Film and Television's movies, so they choose to release them ten days later, which is beneficial to both parties , in case "Descendants of Yanhuang" does not perform well, they can directly snatch the other party's film schedule.

Zhou Xia couldn't figure out why "Mission: Impossible 5" entered the protection month. He didn't know whether the people at the decision-making level were doing experiments or had other considerations. But since it was going to collide with "Mission: Impossible 5" in the global market, he and the company I didn't dare to be careless, so I quickly gathered the team and came up with the most appropriate plan to ensure the promotional screening of the movie.

(End of this chapter)