Entertainment upstart

Chapter 990 "Embroidered Spring Knife" Fights the Ring
Due to the crazy development of Xiahua Film and Television in the past few years, there are many artists and contracted directors under its umbrella, including animation films, which produce about 20 films each year, especially some films with box office potential, which are basically arranged in popular schedules.

This situation has led to the fact that sometimes the release dates of several films are very close, forming internal competition.

This year's Spring Festival file is like this, and now the summer file is also unavoidable.

Of course Zhou Xia understood the disadvantages of such an arrangement.

But the problem now is not just the schedule. Even if some movies are scheduled to be released on unpopular schedules, the effect may not be good.

Other companies are now staggering the most confident films with the key films of Xiahua Film and Television, and then spending money on these schedules, so as to get a large number of films, and then strive to get good box office results.

If Xiahua Film and Television uses the second-tier films to participate in the competition of these schedules, the benefits it can get will not be directly proportional to the investment, and it may arouse dissatisfaction from other companies.

Now Xiahua Films and Television's films with a young audience are chosen to be released in June, July, and August during the summer vacation. As the schedule approaches, the film schedule will be affected, but they will also increase the popularity of each other and attract some audiences for the film.

Under normal circumstances, the box office results of a movie are basically determined within two weeks of its release.

For some movies that rely on popularity in the early stage, the time may be shorter, and three-quarters of the movie's box office will be reaped in a week or ten days.

Some need to be screened in the medium and long term, and that is basically half of the box office in the first two weeks.

Only those movies that have a strong reputation, are highly entertaining, and can continue to attract moviegoers, and have been released in theaters for two or three months, may account for a slightly lower proportion in the first two weeks, only one-third or one-quarter.

所以《后会无期》6月19日上映后，接下来《绣春刀》7月2日上映、《小时代3》7月10日上映、《炎黄后裔》7月24日上映，这四部影片对彼此的票房分流并非重点。

Long before the release of the next film, the quality of the previous film has been tested in the market, so there is no need to pay too much attention to the latter.

Other new movies released in the same period are the focus of every movie.

Take July 7 as an example, there will also be "Taoist Down the Mountain" directed by Chen Kaige, Wang Baobao, Guo Tianwang, Zhilingjie, Fan Wei, and Zhang Zhen.

Although the box office of this film just exceeded 3 million in that time and space, its reputation was not good, and its score on Douban was only 5.5 points, but the situation is different now.

The overall market for action movies is booming now. In addition, Baobao Wang has already starred in "Chinatown 1", which has achieved great success and has a greater box office appeal.

Coupled with the baptism of the excellent films of Xiahua Film and Television in the mainland market in recent years, many film and television companies have paid more attention to collecting user feedback, and have stricter control over the script and shooting. Zhou Xia does not dare Just use the experience of the previous life to judge.

Take "Rampage Hollywood", which is showing now, for example, in the face of competition from films such as "The Future Will Never End" and "The Price of Love", it performed better than that time and space. Zhou Xia read some reviews and found that the film has many The slots and poison points of the game have been changed.

It can be seen that this time and space has undergone great changes, and it is no longer the same as before.

After all, today's domestic Internet is not dominated by the three bat giants. After the addition of WeChat from the Bingyu Technology Department, there will be many factions formed by emerging Internet companies invested by Zhou Xia in the future. They are also unique in the country and stand at the forefront of the times.

In the film and television entertainment industry, Xiahua Film and Television and the related Xiahua companies are all number one, overwhelming other established companies.

Even in terms of domestic theaters, Wanda took the leading position in domestic private theaters by virtue of its real estate advantages in the early days.

However, in the past two years, Miaoyan Cinemas, a subsidiary of Miaoyan Films, has become the largest private theater chain in China through open acceptance, acquisitions, mergers, and joint independent theaters and individual theaters.

Although it is only a large-scale production and does not make as much money as Wanda, Miaoyan theaters have a certain right to schedule films, which is of great help to Xiahua Film and Television's film screenings.

So now Zhou Xia can't judge many things purely based on the advantage of the prophet, and he must fully understand before he can make the right decision.

Zhou Xia is really looking forward to seeing a different and more successful "Taoist Down the Mountain".

But looking at it now, it seems inappropriate for Zhou Xia to choose Wang Baobao as the leading actor.

There is no doubt about Wang Baobao's acting skills, but his image still limits the performance of many roles. He has no problem playing comedies, tragedies, and small characters.

But he is not really suitable for some of the so-called "protagonist" roles.

At least from the story of "The Taoist Going Down the Mountain", if you choose a handsome, clean, sunny and innocent boy, it will definitely add a lot to the role of He Anxia.

Of course, this is just talking about the character image, and the rest is another story.

In this film, director Kai Ge still did not avoid some of the mistakes made in "The Promise".

If you don’t want to tell a good story, you have to talk about Zen meditation, philosophy, martial arts and life principles, which will be full of surprises. .

Zhou Xia remembered how high his expectations were for this film.

At that time, just hearing the name "Taoist Descending the Mountain" and reading the synopsis of the story, he knew that it was a little Taoist who didn't understand the world going down the mountain, so he had the mentality that he had to watch it.

As a result, what he saw in the movie theater was a story that didn't meet his imagination at all. He didn't see kung fu, and he didn't see the worldly experience of the little Taoist, but he saw the deliberately created "martial arts and secular disputes". He was really disappointed.

I remember that Xia Hua had reached an acquisition agreement with Sony Pictures the year before last, but in the end, Tong Xun stepped in and invested [-] million yuan, and the acquisition plan fell through. "Down the Mountain" is scheduled to be released on the same day, Zhou Xia may not have no intention of revenge.

The other party only knew that Lu Yang was a literary film director. It was his first time directing a commercial film, so he would definitely despise "Embroidered Spring Knife".

That's fine.

When the time comes to let audiences across the country watch the movies made by new directors with all their heart, that is something that big directors can't match.

At least Lu Yang’s focus on the movie’s story, his control of the entire script, his research on the relevant historical background, and his dedication to the relevant props and costumes, made the whole "Embroidered Spring Knife" have no redundant things, which is better than "The Taoist Down the Mountain". " is much more complex and ambiguous, and nothing makes sense.

Zhou Xia also valued Lu Yang's serious and pragmatic attitude, so he decided to entrust him to shoot the next "Painted Skin 3".

The investment and special effects of "Painted Skin 3" are much greater than that of "Xiu Chun Knife". This is a kind of exercise and a test for him.

If he does a good job with this film this time, he will be entrusted with more big costume productions in the future.

In addition to Lu Yang, Xiahua Film and Television includes directors such as Xue Xiaolu, Su Lun, Wen Muye, Han Han, Tian Yusheng, etc., and the company will give them strong support to allow them to direct better works.

As for the company's big directors Lao Mouzi, Zhou Xingxing, Xu Guangtou and others, they all have their own projects, and they provide the company with a stable box office guarantee every year. They can't easily try it, and they are all based on stability.

Zhou Xia is the only exception. As a director, he is mainly responsible for developing markets and global business.

(End of this chapter)