Entertainment upstart

Chapter 991 July in full swing

Soon the scorching heat of July came, and Zhou Xia's "The Price of Love" was released for a full month, and finally earned a box office of 23.46 billion.

"Afternoon" has been released for 12 days, and has won 12.58 billion soft sister coins.

The first day of release on June 6 earned 19 million. The following three days of the Dragon Boat Festival holiday earned a total of 1.58 million. The first four days won 6.24 million box office. In the two days of the day, the box office was 7.82 million and 5000 million respectively. In addition to the box office of 0.92 million in the two days at the end of the month, the box office just surpassed "Little Times 0.74".

On July 7, "Embroidered Spring Knife" held its premiere ceremony at the Film and Television Center of the Xiahua Three-body Building in the imperial capital.

Zhou Xia was in the company, so he naturally attended the event.

Moreover, this is also the first time that Xiahua Film and Television Headquarters has done this kind of public activity to the outside world. In the past, media reporters seldom visited the interior. The strength of the Xia Hua Department.

With the development of time, not only Xiahua Film and Television, Xiahua Video Network has completed listing under the Xiahua Department, Miaoyan Cinema, and Xiahua Chinese Website are all financing and submitting listing plans.

Zhou Xia didn't learn from Tong Xun, they were all operated and controlled by a head office.

His goal is to be like Li Chaoren, with dozens of listed companies, some of which no one knows are related to him, so that it is convenient for him to hide his wealth.

Many companies hold shares on behalf of others through cross-shareholding, and even listed companies cannot find him.

The advantage of this is not only that it allows him to keep a low profile, in case, if there are any scandals and problems in some companies, it has nothing to do with him, and the agent will take full responsibility.

Many rich second generations in China, and even some children of corrupt officials, etc., do this. The so-called white gloves are probably the same.

The premiere of "Embroidered Spring Knife" completely unveiled the internal appearance of Xiahua Film and Television's new headquarters to the outside world.

Seeing such a film and television company like a modern Internet company, the young media reporter recognized that Xiahua Film and Television is not only a film and television company, but also an Internet company, and deeply understood the key to the success of Xiahua Film and Television.

This is an Internet-based film and television company, and it has the largest number of users with the highest stickiness.

Before and after the shooting of each film, several questionnaires and target audience analysis will be conducted, and the most extensive information collection will be carried out, almost customizing film and television products for users. It is no wonder that most works can achieve great success at the box office. The entertainment company took pictures on the beach.

Last year, Xia Hua Film and Television's output exceeded the sum of other film and television companies in the country, not counting imported films, including overseas box office revenue.

Although there are reasons why Zhou Xia's three films have exploded domestically and overseas, it also proves that in addition to Zhou Xia's films, Xia Hua Film and Television's works can also carry the leading role from time to time.

At least the films of other domestic companies cannot compare with the achievements of other directors of Xia Hua Film and Television except Zhou Xia.

Xia Hua's literary films "Return", "Dear", and "The Scorching Sun" all have a box office of more than 14 million. "Strategy" also exceeded 8 million.

This can be proved by the fact that other companies want to poach the young director trained by Xia Hua Film and Television.

But no one left Xia Hua Film and Television because of this.

Even in other departments of Xiahua Film and Television, TV drama production and variety show production, very few people choose to quit.

For talented people, Xiahua Film and Television has given enough room for advancement and development. Many people have established their own companies with the support of Xiahua. They are the bosses themselves, and it is impossible to change jobs.

It is impossible for other domestic traditional film and television companies to provide Xiahua Film and Television with such resource advantages and development space.

Those emerging Internet giants have only entered the industry for two or three years in this regard, and their development is far from being able to compare with Xia Hua.

Even if a better salary or other conditions can be provided temporarily, it may not be beneficial in the long run.

Once you abandon Xia Hua Film and Television, which treats you so favorably, not to mention the damage to your reputation in the circle, many connections and resources will be cut off and you will no longer be able to use them. That is the greater impact.

Now Xiahua Film and Television's popular stars account for half of the country, and there are many directors, screenwriters, and various behind-the-scenes talents. This is not something that can be obtained with a lot of money.

As for the job-hopping of Xia Hua's other low-level employees and non-key talents, this is a common practice in the industry.

Some people who are really incompetent just come and go tossing around like this, and in the end they can only continue to smaller and worse companies.

No gossip.

After the premiere of "Embroidered Spring Knife", most of the harsh film critics in the industry gave good comments, thinking that this is a qualified, well-intentioned and sophisticated costume action movie, which has aroused the interest of many people, and the popularity is very fast It surpassed the "Taoist Down the Mountain" which premiered the day before.

One day after the premiere of Director Chen Da's much-anticipated movie, although the popularity is not low, it does not deny the status and influence of him and other stars.

In particular, there are too few high-quality film reviews on the Internet. The good and bad ones add up to not even one-third of the media and film critics who participated in the premiere.

Several major portal websites, as well as limited five-star movie reviews on movie websites such as WeChat, Weibo, and Douban, did not attract much attention.

Domestic netizens have been bombarded by difficult movies in recent years, and many experienced people have seen the mystery to some extent.

These movie critics either really think the movie is good
Either it was publicized, and as for the lack of film reviews, it was either that many people hadn't finished writing them, or they thought they were average and didn't want to comment, or didn't want to offend people.

After all, there was an incident involving the defendant in the "blood case caused by a steamed bun", and the Internet is not a place outside the law. You can say hello casually, and everyone has to learn a lesson.

The movie hasn't been officially released yet, and the comments from netizens haven't come out yet, so expressing radical opinions like this will make people think it's a sunspot.

Zhou Xia didn't know the specific situation, but asked the company's publicity department to pay close attention to this matter.

After all, "Embroidered Spring Knife" is going to compete with this movie, and other people's badness may be an opportunity.

With the release of several new films on July 7, the film schedule of "The Future Will Be Undated" dropped sharply to 2%, and the daily box office revenue was only more than 18 million.

The newly released "Taoist Descending the Mountain" has 32.6% of the film schedule, occupying the top spot in the theater lineup, followed by "Embroidered Spring Knife" starring Sisi, Deng Chao, Wang Qianyuan, Dou Xiao, Nie Yuan and others.

Under the operation of Xiahua Film and Television, the film barely got 28% of the film schedule.

For Lu Yang, a new director, the theaters can give up to 20% of the film schedule, and the extra is entirely to see Xia Hua's signature, and the quality of the film is really good. At least the story and the overall style are very unified, and there is nothing redundant. s things.

Although most of the theater managers thought the movie was good after participating in the screening, they did not meet market expectations.

Action movies in the big environment are relatively hot now, but there are also some that lose a lot of money.

However, with Xiahua Film and Television guaranteeing behind it and providing a preferential policy of rebates, even if the lineup is crowded, it must be squeezed out.

Coupled with the 13% of the film schedule of "Rampage Hollywood", these four films have taken 80% of the film schedule, and the rest can only eat leftovers.

(End of this chapter)