American Ranch

Chapter 207
Chen Mo, Brett, Moxie, and John, the deputy farm manager of the ranch, were busy until one o'clock in the night, and everyone's stomach was growling.

"Come to my house for something to eat." Chen Mo read the contract signed with Whole Foods Market again, put the contract away, and said.

Brett yawned: "When we come to your house, don't you want us to make food?"

"I cook myself." Chen Mo smiled.

Back home, Chen Mo went into the kitchen to get sirloin steak and cut into four pieces...

"It seems that there are still a few bottles of Romanee-Conti in the wine storage room. Take one out."

"OK." Brett smiled and took Moxie and John into the wine storage room to see the wine inside.

There's two-thirds of the wine left here.The cheap wines are all gone, and the rest are hundreds of dollars a bottle of wine...

"There are still two Romanee-Conti left." Brett pointed out one and said.

"Open." Chen Mo was slapping the beef with the back of the knife.

The sirloin steak is very tender, pat it lightly a few times, drain the juice with a paper towel, smear it with olive oil and let it sit for a while.Then make a plate, each plate contains a small piece of lettuce, a few slices of tomato, a few slices of cucumber...

Heat a pan, add a piece of butter, put in the steak after melting, fry for 50 seconds, turn over and fry for another 50 seconds.

Sirloin steak is better to be raw than overcooked, otherwise the meat quality will affect the taste.

Arrange on a plate, freshly ground black pepper, and sprinkle with sea salt.

This is the easiest way to do it...

Bright poured the wine and looked at Chen Mo: "Boss, Moxi contacted Tesco Supermarket again, and they are also willing to represent our products." Bright smiled bitterly: "Can you tell me why you refused their exclusive agency, That's obviously a great thing."

Chen Mo took a sip of the wine, cut a small piece of beef and put it in his mouth. The meat is really tender and has a strong fragrance.

Giving up the cooperation with Tesco Supermarket, Chen Mo was worried at first that the other party's strength was not enough. After all, their main business is in Europe, and there are only a few physical stores in the United States.Recently, the news revealed that they have acquired several organic food supermarkets in the United States...

They are all small supermarket chains, which can be combined and have a lot of energy.

Exclusive or multi-agent, which method is better needs to be considered from many aspects.

The sole agent is cash in hand, so there is indeed a lot less troublesome work on the ranch.

The other party is really sincere and is willing to pay the liquidated damages of Hegu Ranch in the Albertson store. The businessman is looking for profit... and the product is an agent. In the next two years, Hegu Ranch can rest easy and concentrate on planning and construction of the ranch.

"The sole agent, part of which is a purchase contract, 1000 barrels of 6.5 pounds of milk per day. Now, our milk production is very low."

"The output will reach 1000 barrels in May next year," Bright said.

Chen Mo nodded: "Goat milk, 3000 barrels per day."

"3000 barrels of goat milk is almost the limit of production." Brett looked at Chen Mo: "Even next year, the production of goat milk will not expand too much."

"Mutton, 500 pounds a day."

"Good mutton is not worrying about sales. We can supply 500 pounds per day. In addition, as winter is approaching, the TBL Catering Association's demand for demand will increase, and the supply will only be in a state of short supply."

As an exclusive agent, because the liquidated damages for the contract signed with Ellison Company are too high, this contract will be retained.But other than that, all the products of River Valley Ranch will be handed over to Tesco Supermarket...

River Valley Ranch is a newborn ranch.

Signing an exclusive agency with Tesco Supermarket means that in the next two years, the production of the ranch can only be carried out around Tesco Supermarket.Even the sales of Bright cattle are going to Tesco supermarket...

"That's right. In addition to goat's milk, the supply of mutton and beef from River Valley Ranch is in short supply." Chen Mo looked up at Brett.

Moxi smiled sheepishly: "There are pros and cons to being an exclusive agent. In the short term, being an exclusive agent is indeed beneficial. Multiple agents are better in the long run... Owning Whole Foods, Albertsons, and Tesco The supermarkets have established a cooperative relationship, and all the products of our ranch will be in a state of short supply in the next few years."

"Supplied in short supply is the best state, which can make consumers recognize the brand 'river valley' in their hearts. Sole agents can withdraw funds as quickly as possible, and multiple agents are more conducive to brand management...enhance...brand value." Moxi Looking at Chen Mo with flickering eyes: "Boss, you refused to be the exclusive agent of Tesco Supermarket, you should have similar considerations?"

"John Mike told me that in a year or two, the market valuation of River Valley Ranch is likely to exceed the market value of Waylon Company." Chen Mo shrugged: "In recent years, the number of farms and ranches with green and organic labels has increased More and more people are willing to spend more money to buy green and organic produce."

"Two years seems to be a short time. But after two years, if Hegu Ranch does not have a good enough brand operation to make consumers think that the products of Hegu Ranch are justifiably expensive, but stay where they are, the market competition they will face will be very serious. Intense. In Napa Valley, a small winery with an annual output of 3000 cases of wine can be valued at $7500 million. A small winery with only 15 acres of vineyards can sell for $5000 million...but it’s not theirs How good and high-end the wine is, but how well the brand is managed.”

Brett opened his mouth: "Boss...you are so far-sighted. How did you think of it, why didn't I think of it...Boss is too powerful."

Moxi choked on a sip of red wine, and glanced at Brett...the two looked at each other, and Brett's old face was slightly hot...

Moxi's face was expressionless, but he looked at Chen Mo's eyes with an expression of admiration: "Boss, you are really a business genius."

John looked at the two sycophants with a stiff expression, and it took a long time to hold back a sentence: "Sure enough, anyone's success is not casual, but great wisdom..."

Depend on!
Chen Mo's old face was hot, he just drank some wine and bragged casually.

Surrounded by talented people who flatter, lonely, it really is too cold to be at a high place...

Chen Mo rolled his big eyes, and Brett and the others looked at each other and laughed awkwardly.

"Boss, brand management? After reaching a certain level, will you sell the ranch again..." Brett laughed.

Delicious beef, tender and juicy, with a recognizable flavor.After eating a piece of beef, Chen Mo shrugged: "No. The reason why I refused the exclusive agency contract is that I still want to enter the catering industry. Just use the brand 'river valley', River Valley...we provide all the ingredients for the restaurant. If you If you are interested, you can also participate in the investment of the restaurant."

"Is this an independent company?" Bright asked.

"Yes."

"Interested, very interested."

"But I don't guarantee that the restaurant will make money..."

(End of this chapter)