American Ranch

Chapter 208 Spread the Sales

9 month 31 day.

The products of River Valley Ranch officially landed in Whole Foods Market, because Chen Mo didn't consider the market in the San Francisco Bay Area, and Chen Mo couldn't go there to see how the actual sales were. He could only surf the Internet at home and read the messages on the website.

'River Valley Ranch, the largest ranch in the coastal mountains of Southern California, has mountains, canyons, fountains, rivers... pristine natural scenery, and is carefully cared for by ranchers.Bright is a cow living in the Flower Creek Canyon of the River Valley Ranch. He lived a comfortable life every day until he was sent to the slaughterhouse. After a series of procedures, he became a beautiful cow placed on the freezer of the Whole Foods Supermarket in Long Island District, New York City, New York State. Pack the steaks.Bright, born in Montana, moved to California last year to live in a custom-built cabin in Flower Creek Canyon.Its cowshed is well ventilated and well lit, and outside the cowshed is a fertile prairie.When he was alive, he was either walking leisurely on the grassland or drinking red wine in the cowshed and listening to classical music... Unlike the beef sold in most food stores, Bright is a very expensive Bright cow. The French Laundry in Napa Valley Mr. Chef of Fang Restaurant rated it as 'unique', Mr. Chef of Dodgson Restaurant in Miami rated it as 'this is beef', and Tangxia Yipin Restaurant in Beverly Hills rated it as 'the most delicious beef, none of them'. '

Whole Foods Market marketing strategy, focusing on the story behind the product.

River Valley Ranch slaughtered 7 Bright cattle for this landing in Whole Foods Market, which means that it will be 3 months before the next time you eat Bright cattle, and it is also a key recommended product in Whole Foods Market.

Tomahawk steak cuts cost $850 a pound in supermarkets.Exit price, $450 per pound.

The veal cutlet costs $660 per pound in supermarkets.Exit price, $330 per pound.

Sirloin part, 120 grams, priced at US$99, supermarket price.Exit price, $200 per pound.

Basically sky-high prices.

The whole cow, the selling price is about 4.7 US dollars.

Now the main product of River Valley Ranch is goat milk.

More than 4000 ewes produce around 2 pounds of milk per day, usually less than 2 pounds.

Chen Mo could only see the supermarket's introduction to Hegu Ranch's products on the website. Chen Mo called to ask about the specific sales situation, but the other party only said that the sales situation was very good.To be more specific, I don't know...

Another 1.95 pounds of fresh milk were produced today.

It has to be processed and packaged before 11 o'clock in the evening, and sent to the logistics center...

The US railway system is underdeveloped, but the air transportation system is very convenient, and many small cities have airports.The fresh milk in the valley is shipped by air as long as it leaves California.

"Boss, Albertson's store called to increase the supply." Moxie called.

"Requirement?" Chen Mo pinched the bridge of his nose: "Has Whole Foods Market's order list for today come?"

"Not yet, it will be past nine o'clock in the evening at the earliest."

Chen Mo had a headache: "How much fresh milk does the Albertson store want?"

“6.5磅鲜奶300桶。4.5磅鲜奶800桶。2.5磅鲜奶400箱（1600瓶）。”

"The Albertson store signed a purchase and sale contract with us for 1000 barrels of 6.5 pounds." Chen Mo sat in the office at home all morning, got up and opened the curtains, the noon sun was a bit dazzling.

"They want to change the contract. With 4.5 pounds of fresh milk, it's not easy to sell 6.5 pounds of barrels." Moxi said with a smile: "Boss, you can't do business on your own will, and you can't afford to live with money. Sell a small amount It’s more cost-effective for us to pack fresh milk.”

"Well. Give them a quota of 7500 pounds first, and they can decide how to match it... By the way, the autumn fair requires them to recommend our products. After all, the profit of our products is not lower than that of other products, and all resources are available. ...or just give them a quota of 6500 pounds."

"Okay, then I have to go out."

"Ah."

The market provided by Albertson is relatively close. In San Francisco and Los Angeles, low-temperature milk with higher nutritional value can be sold...

The fresh goat milk supplied to Albertson's stores is about 7500 pounds per day, and as much as possible is supplied to Whole Foods.However, the price of the products of River Valley Ranch is too expensive, and they can only be sold in the large organic store of Whole Foods Market. After a period of time, there will occasionally be returned fresh milk that cannot be sold...

This situation only lasted less than ten days, and River Valley Ranch signed a supply contract with Tesco Supermarket...

Three supermarkets, Whole Foods Market has 8500 pounds of fresh milk per day, Albertsons Store has 7500 pounds of fresh milk per day, and Tesco Supermarket has about 4000 pounds per day.

As a result, the sales of fresh goat milk in Hegu Ranch began to fall short of demand, and the three supermarkets often called to increase the quantity of purchases... Unfortunately, the daily milk production of more than 4000 ewes is so much.

After the sales are spread out, the profit of goat milk can be very high.Not only the profit of the ranch itself is high, but the profit that the supermarket can get is also very large...

For a 4.5-pound bucket of organic goat milk, Whole Foods can make a net profit of more than $26, Tesco’s is about the same as Whole Foods…and Albertson’s is even more.

Now there are three large-scale sales channels, even if the production of goat milk increases by one-half, there is no need to worry about not being able to sell it.However, the increase in production is not something that will happen for a while...

"Goat's milk is sold at sky-high prices, it seems more cost-effective to raise suckling goats." Chen Mo looked at the production costs compiled by Brett.On a large and successful integrated ranch, it is true that meat is often a by-product of the ranch.

In countries like Australia and New Zealand, lamb is a by-product of wool.The US wool industry is underdeveloped, and lamb is often a by-product of goat milk.

Beef... common beef is very cheap in the US.There are many cheap points, the first is the cost of feeding...the second is the price of calves.The vast majority of ranches do not breed their own cattle, and most of the calves are sold by dairy farms... These calves are not very good in quality, and the price is also cheap.

In order to maintain a strong market competitiveness, the River Valley Ranch must cultivate high-quality products. It must not put the cart before the horse and cultivate good Dorper sheep and Brett cattle into dairy sheep and cows.At least the Bright cattle cannot be bred into dairy cows. Even if they are Bright cattle, the price of milk produced cannot exceed that of goat milk...

……

At Hegu Ranch, Moxi is in charge of things outside the ranch, such as logistics, connection with supermarkets, brand operations, market planning, etc. He makes up his own mind on small matters, discusses important matters with Chen Mo, and reports to Chen Mo once a week.Brett is mainly responsible for the affairs of the ranch, raising cattle and sheep, producing fresh milk, planning in the ranch... and now there is also wine brewing.

The construction of the winery was seriously over budget, estimated to cost $400 million, and the actual construction cost was $650 million.

The U.S. dollar has very strong purchasing power in the United States.The public in the United States is cheap, and the most expensive thing is the labor cost. An extra $250 million for a winery is a very serious matter.

The construction and design of the winery was contracted to Pete, and the 650 million was for material costs, labor costs, etc., and the design fee for Pete has not been calculated.

"Boss, the brewery has been completed and accepted, and the remaining project payment should be paid to Pete?" Brett approached Chen Mo with a smile.

The settlement with the supermarket is settled every month, and only the money from Albertson's store has arrived, which is 438.9 million US dollars.

In addition to the original more than 100 million yuan in the ranch account, there is not much left to pay the bills for the expansion of the fresh milk factory, workers' wages and other debts.

Chen Mo took out his checkbook and filled out a check for 100 million US dollars: "According to the normal contract, he should pay him 80 US dollars, but he breached the contract with you... mainly you, without my consent, you can't take the initiative to expand expenses without my permission. This is 100 Wan, if he is willing to accept it, he will sign the delivery contract, and if he is not willing to meet in court."

The 80 project fee is Pete's personal, or his company's labor costs, calculated at 20.00% of the total project cost.

That Pete is a well-known architectural designer, and now he is the small boss of a construction company...

Brett heaved a sigh of relief. With 100 million, there must be no objection from Pete: "I have invited the director of the winery, do you want to meet with me?"

"Okay, let him come over."

(End of this chapter)