My wife always wants me, a big star, to eat soft rice

Chapter 165 The Reformation of Tianming Film and Television

Because of the experience of filming "Charlotte's Annoyance", Lu Ming and the others have a lot of experience when filming film and television dramas again. In addition, Zhao Xue'an, an old fritter who has been in the film and television industry for so many years, is there. The shooting work is very easy.

Within a few days, they shot the trailer and the first episode.

After the trailer came out, they immediately put the trailer on the Internet and Tianming Films app to promote it.

Because Tianmeng Company has only recently produced a popular movie, people still have some interest in their film and television drama, but when people heard that this TV series was exclusively broadcast by Tianming Film and Television, they all backed down. Instantly lost most of the interest.

Most people have a rebellious mentality. If they are asked to download a certain video app just for a TV series, some people will simply stop watching it.

What's more, it is an app like Tianming Film and Television that does not have any excellent film and television drama content. If you just want to download it just to watch a TV series, or even open a membership, then it is better not to download it.

Of course, this is only the thinking of some people. Although this is the thinking of most people, the population of this world is too large. As long as there are people who want to know about this TV series, this TV series can still have good data.

About a week after the trailer of "Bright Spring Pig Bajie" came out, the downloads of Tianming Films in major app stores began to gradually increase. Of course, the number of negative reviews continued to increase.

There is nothing to watch in the app of Tianming Film and Television. When downloaded users see that the content of the film and television dramas in it is so ugly, they will naturally give negative reviews. This is a normal thing.

Lu Ming was not too worried about the increase of negative reviews on the Tianming Film and TV app. On the contrary, Lu Ming was very happy to see the increase in the negative reviews of the Tianming Film and Television app, because it showed that the number of users had also increased.

Seeing the increase in the number of users, Lu Ming also made a bold decision. Now that he has been blocked by two big companies, Shiyue Group and Haile Group, if he wants to continue to stay in the entertainment industry, then Tianming Film and Television It is his only breakthrough, so he must seize this breakthrough, and then make Tianming Film and Television.

If you want to start Tianming Film and Television, you have to spend some capital. At this time, you can’t always think about making money. At present, the most important thing for them is to expand first, so that the number of users of Tianming Film and Television can increase, and then they will go to Think about making money.

In other words, their first step is to burn money.

Burning money also requires skill, and you can't burn it randomly. Lu Ming strives to spend all the money wisely.

Friday.

Tianming Film and Television, conference room.

The meeting room of Tianming Film and Television is not very big, and there are not many employees, but today's meeting room seems a bit crowded. This is mainly because Lu Ming called all the employees of Tianming Company down.

Today, the office of Tianming Film and Television is located under Tianmeng Company, very close to each other. Sometimes when it is related to the cooperation meeting between the two companies, Lu Ming simply asks the employees of the two companies to hold the meeting together. Say it again.

At this time, Zhao Xuean said: "Director Lu, the number of daily active users of Tianming Film and Television has reached 700 million recently, should we buy some more promotions?"

The monthly activity of Tianming Film and Television is basically 1000 million, but the number of daily active users has always been relatively small. The reason why the daily activity of users has increased so quickly in the past two days is that Tianming Film and Television has some old users to support them. I heard that after the reorganization of Tianming Film and Television, they did not leave Tianming Film and Television for the time being, and wanted to see if Tianming Film and Television could bring them more high-quality content.

On the other hand, "Spring Brilliant Pig Bajie" recently launched, and this TV series has brought some users. Of course, these users are not particularly large.

In addition, Lu Ming also bought some software promotion not long ago, that is, to advertise for Tianming Film and Television. Although there were not many advertisements, it also added some users to Tianming Film and Television.

Zhao Xue'an has recently taken over the management of Tianming Film and Television. Under his management, Tianming Film and Television is basically on the right track.

However, the current problem of Tianming Film and Television is still relatively serious, that is, the number of users is still relatively small. Although the broadcast volume of "Bright Spring Pig Bajie" is relatively high, as soon as it reaches the paid place, the users basically run away.

This is mainly because the user base is too small. Although this TV series is not particularly good-looking, it is not particularly bad. There are still many paying users. After all, this theme is a popular theme this year, and it has a certain amount of traffic.

So what Zhao Xuean is thinking now is still buying promotions to increase the number of users of Tianming Film and Television. As long as there are more users, he can always get a certain number of paying users.

After hearing Zhao Xue'an's words, Lu Ming said: "The box office that Charlotte is worried about these two days will be settled. After the box office of the movie is settled, we will sell and promote it."

"In addition, the two TV series I plan to shoot next, Zhu Bajie and Zhu Bajie, are free of charge, and will be used as promotional works of Tianming Film and Television."

Hearing this, Zhao Xue'an was stunned for a moment, and then he said: "If these two TV series do not charge, what about the cost? Two days ago, two advertisers withdrew their advertisements. The advertising fees of Tianming Film and Television may now It’s not enough to pay employees.”

Lu Ming said with a smile: "Since there are not enough people to pay wages, then why not advertise in the future."

This……

As soon as Lu Ming said this, the staff in the entire conference room were stunned. Don't want to advertise?

Lu Ming is not joking. If there is no need for advertisements, then they will basically have no income. The content of the previous film and television dramas is basically not very attractive to attract users to pay, and Tianming Film and Television does not have any members.

If the advertisement is cancelled, it is purely using love to generate electricity, and Tianming Film and Television will only die faster, unless Lu Ming has enough money to burn.

Otherwise, the final fate of Tianming Film and Television will definitely be bankruptcy, which is not something to think about.

Lu Ming continued: "Not only do I need to cancel the advertisements, but I also want to free all the content of Tianming Film and Television's previous film and television dramas. Anyway, there is not much money, and no one watches them. They can't charge much money. Let people watch them for free. , so maybe it can attract some users.”

Lu Ming is not always free. This is just a routine operation of capital. First attract users for free, and then charge after the number of users increases. Those Internet companies on the earth like to do this most.

The audience in this world hates advertisements the most. If they hear that there is a video playback website without advertisements, they will be very interested. As long as there are more interested people, the number of users will gradually increase.

When the number of users increases, Lu Ming can cut leeks with a sickle.

After hearing these words from Lu Ming, there was a sudden silence in the conference room. Of course, they understood the logic of Lu Ming's actions, which was to attract users.

But what Lu Ming did was purely burning money, and they had to have enough funds to survive.

At this time, Zhao Xue'an couldn't help thinking, could it be that Lu Ming's father-in-law had lifted the ban on Lu Ming, and even started to support his career?

Otherwise, Lu Ming would have so much money to burn?
The box office earned by "Charlotte Annoyance"?
Dozens of billions are not enough.

Now the TV series they make, the cost of a TV series is at least [-] million. If there are no advertisements and no fees are charged, this [-] million is purely burned. Spent.

Thinking of this, Zhao Xuean asked: "Director Lu, does your father-in-law already support your development in the entertainment industry?"

Lu Ming replied, "No."

This……

Zhao Xue'an was taken aback for a moment, without him, would he dare to burn so much money?
Lu Ming continued: "Don't worry, I don't plan to burn money forever. We can place advertisements in TV dramas, and we don't have to rely on apps to advertise. That kind of advertising costs more than pure app advertising. "

Under normal circumstances, the most expensive advertisements are the advertisements embedded in TV dramas. After all, they have to be embedded in the content of TV dramas, which may have a certain impact on the content of TV dramas.

Hearing what Lu Ming said, Zhao Xue'an felt that it made sense, but the problem came up again.

If they want to place advertisements in TV dramas, they have to be approached by companies. If no companies approach them, then they will collect advertising fees.

And when a company usually finds TV dramas to advertise, it either directly sponsors them, or they have to see how popular the TV drama is. Now the TV dramas produced by Tianmeng Company are broadcast on Tianming TV, and the number of users of Tianming TV is not many. , The traffic of TV series is not very good, so no company is willing to find them to advertise.

Of course, when the number of users of Tianming Film and Television increases in the future, they may receive some customized advertisements, but it is hard to say whether Tianming Film and Television can support it until then.

At this time, Lu Ming said: "Okay, it's settled like this, and then Tianming Film and Television will follow the route I just imagined."

Hearing Lu Ming's words, Zhao Xue'an sighed, since Lu Ming said so, then let's do it this way, anyway, he was just sent by Shihuan to be a monitor, if Tianming Film and Television didn't develop, it wouldn't matter to him thing.

Lu Ming stood up and said, "Let's end today's meeting here."

Speaking of this, Lu Ming walked towards the door of the conference room, but when he walked to the door, he suddenly thought of something, and then turned around and said to the people: "By the way, the payment for film and television dramas can be canceled later, and then Post an announcement on Weibo, buy some trending searches, and it happens to be publicized on Saturdays and Sundays.”

"In addition, the advertiser's money is settled as soon as it is due. I think there should be no advertisement that cannot be rejected."

Most of the advertisers' money is not settled. If Tianming Film and Television cancels the advertisement, a lot of advertising money will not be paid. This is a good thing for those advertisers, so Tianming Film and Television said that it will cancel the advertisement. The dealer must be very happy, after all, he has spent so long advertising for nothing.

After Lu Ming finished speaking, he turned and left the meeting room, and returned to his office in Tianmeng Company upstairs.

As soon as he entered the office, Liu Mengmeng came in and found him.

"Director Lu, Charlotte's troubled box office has been settled."

Lu Ming asked, "How much can we get?"

Liu Mengmeng looked at the data on the phone and replied, "We can get about 20 billion."

Hearing this, Lu Ming showed a smile. 20 billion is not too much, but it is definitely not too little, enough for Tianming Film and Television for a long time.

Next, it depends on how many users the reform of Tianming Film and Television can attract.

At this time, Lu Ming's cell phone rang suddenly. He took out his cell phone and found that Chen Hai had sent him a WeChat message.

Lu Ming immediately unlocked the phone and checked Chen Hai's message.

"You recently made a good-looking Zhu Bajie, and it seems to be very popular. Have you ever thought about accepting TV commercials?"

When "Spring Brilliant Pig Bajie" was launched, Lu Ming promoted it on the Internet, so many people entered the broadcast interface of "Spring Brilliant Pig Bajie" through the link, which made the broadcast volume of this TV series seem particularly high, but Lu Ming knew very well that the number of people who paid for this TV series could only be regarded as quite satisfactory, and it was not very popular.

Compared with the movie "Charlotte Annoyance", the popularity of this TV series is much worse. Of course, one is a movie and the other is a TV series. The two are not suitable for comparison.

However, it can also be seen from this that not all the content of film and television dramas on the earth will be very popular after being moved to this world.

After seeing Chen Hai's news, Lu Ming snorted and laughed. He had just decided on the mode of receiving commercials for TV dramas, but Chen Hai took the initiative to come to him to accept commercials. This is too coincidental.

But having said that, Chen Hai currently runs a company that raises pigs, and "Brilliant Spring Pig Bajie" is a TV series that anthropomorphizes pigs. It is quite reasonable for him to come to him to advertise.

Well, quite reasonable.

Thinking of this, Lu Ming then replied: "Your company wants to advertise?"

Chen Hai quickly replied: "That's right, our company's pork sales are not good recently. The pigs we raise use high technology, and the cost is high. The price is relatively expensive, so it is not easy to sell."

Lu Ming smiled, and then replied: "It's not impossible for you to ask us to make a customized advertisement, but I have to tell you in advance that the popularity of our TV series is not very high. If the advertisement effect is not good, when the time comes Don't blame me."

Chen Hai replied: "Don't worry, I know in my heart that this kind of pork is not easy to sell, so it needs to be packaged."

Lu Ming thought for a while, and then replied: "That's fine, I've accepted your advertising order. If you have any requirements, you can tell me."

Chen Hai replied: "Tomorrow I will come to Jiangnan City, let's chat in person then."

"Row."

……

At this moment.

Shiyue Group, Chairman's Office.

Shi Tian sat in the office, looking at the information about Tianming Film and Television on the computer, and fell into deep thought.

After a while, Shi Tian said to himself: "It seems that this brat hasn't given up yet, and he actually knows how to build a platform by himself."

Speaking of this, Shi Tian showed a contemptuous smile, and then he continued: "However, it is not so easy to build a video playback platform."

From Shi Tian's point of view, Lu Ming wants to start Tianming Film and Television, which is tantamount to a dream. If Shiyue Group's video playback platform can be built, and it occupies half of the market today, I don't know how much money it has burned.

Lu Ming only has a few billions at most now, what can a few billions do, the promotion fee is not enough, and the current copyright fee is so high, even a few billions can't buy a few high-quality film and television drama content.

Without high-quality film and television drama content, users will not go to his video playback platform.

Shi Tian was not very worried about what Lu Ming was tossing about, so he turned off the computer with a smile on his face.

(End of this chapter)