My wife always wants me, a big star, to eat soft rice

Chapter 166 The Legend of Sword and Fairy

On Saturday morning, Lu Ming went to the company early in the morning. There have been more things in the company recently, and he, the boss, has no weekends.

At around ten o'clock in the morning, Chen Hai came to Tianmeng Company, and the two of them discussed cooperation.

Although the relationship between the two of them is relatively good, this is a business cooperation after all, so it still needs to be taken seriously.

Brothers still have to settle accounts clearly. When it comes to business matters, it is best to make it clear to avoid conflicts that will affect the friendship between the two.

When talking about business cooperation, Lu Ming thought of a business model, which is the brand model.

Chen Hai's pork is not easy to sell, on the one hand, because the price is too expensive, on the other hand, it is not easy to sell because they are not well-known, and they do not have a brand of their own.

That being the case, they will create a brand and find a way to make the brand's reputation.

When Lu Ming mentioned the concept of branding, Chen Hai thought about it, and then said: "I think your method works, but I really can't see that you still have such a business acumen."

"But aren't we talking about advertising? How did it get involved in the brand?"

Originally, the two of them were just talking about cooperation, but Lu Ming gave him a business class here.

Lu Ming smiled and said, "Isn't there a brand name ready-made?"

Chen Hai asked suspiciously: "What name?"

Lu Ming replied, "Zhu Bajie."

Having said that, Lu Ming continued: "We can carry out in-depth cooperation. In addition to the bright spring Zhu Bajie, we will also shoot a TV series in the near future. To help you promote your brand."

Hearing this, Chen Hai came to his senses. He smiled and said, "I understand, you guys want to treat me as a sponsor and get money from me."

Lu Ming said flatly: "That's not what you said. How much is your sponsorship fee? If you can establish the Zhu Bajie brand, then you will earn far more money than your sponsorship fee."

Chen Hai thought for a while, and then said: "Okay, our company sponsored your two TV series."

Chen Hai's family is rich, so he can still afford the sponsorship fee, and he thinks that Lu Ming's idea is good. At present, Lu Ming's TV series is still well-known. If you use this TV series to advertise, you can Bring good exposure to the pork products produced by their company.

They are not just a company that sells pork. Their company also produces some pork products. It just so happens that they have not created their own brand. Taking advantage of this opportunity, it is also important for them to create a pork brand that belongs to their company. a good thing.

Afterwards, the two of them began to discuss the contract. Although they also wanted to sign the contract, because of the relatively good relationship between the two of them, Chen Hai didn't have many conditions. Their conditions were only a few interstitial customized advertisements.

Shooting commercials is a trivial matter for Lu Ming. Their TV series itself is a pig-anthropomorphic TV series. It is not very difficult to insert pork commercials.

After discussing the conditions, the two immediately signed the contract. Although they didn't discuss much today, almost two hours passed after the two signed the contract, and it was lunch time.

Originally, Lu Ming planned to invite Chen Hai to dinner, but Chen Hai's assistant called Chen Hai and told him to go back quickly. They had other cooperation to discuss in the afternoon.

Now that Chen Hai has his own company, he can no longer be as leisurely as before.

Two days later.

The cooperation between Tianmeng Company and Chen Hai officially started. Lu Ming asked the actors to film the inserted custom advertisements, and then put these advertisements in the TV series "Bright Spring Pig Bajie".

On Wednesday morning, Lu Ming gathered the employees of Tianmeng Company and Tianming Film and Television Company again, and held another meeting.

Lu Ming's newly formulated policy has already begun to be implemented. Although this policy has only been implemented for two days, it has achieved initial results.

Since the abolition of advertisements and payment for film and television dramas on Friday night last week, Tianming Film and Television has added several million users again. Of course, this is also due to promotion.

If there is no promotion, people will not know that Tianming Film and Television has canceled the advertisement and opened a free model.

Even though they know that the free model is unsustainable, some viewers still want to see if there are any TV dramas that can be watched at Tianming Film and Television.

There are a lot of people with this mentality, which is why the number of users of Tianming Film and Television has increased so fast in the past two days.

During the meeting, Lu Ming briefly looked at the data of Tianming Film and Television, and then said: "According to this user growth rate, our DAU may exceed [-] million next month."

After hearing this, the person in charge of the operation department asked, "Director Lu, when will we resume charging?"

From the perspective of the person in charge of the operation department, Lu Ming most likely wants to wait for a certain number of users to be attracted, and then start charging. If they are free all the time, then they are at a loss. Of course, they can go on like this, but they are only small capital companies, and they can only burn a few billion at most.

And after the number of users increases, they can also take the opportunity to make a wave of money by restoring free of charge.

Lu Ming smiled, and then said: "Recovery? Why do you want to recover?"

Having said that, Lu Ming glanced at the people in the hall, and then continued:

"The previous film and television dramas did not need to restore fees, they were always free. The reason why those audiences can watch the past film and television dramas is not because of how good the past film and television dramas are, or how nostalgic they are. The shows are free, so they watch them."

Most people have the idea of ​​taking advantage of small advantages in their hearts. In people's eyes, it is a free film and television drama anyway, and some people are idle, and there is nothing wrong with watching it to pass the time.

Today's online film and television dramas are getting more and more expensive, and the cost of passing time is getting higher and higher. Now that there are free film and television dramas to pass the time, people will naturally watch them.

However, once Lu Ming and the others resume charging, these users will soon be lost. After all, the quality of those free TV dramas is not very good, and they are not worth paying for, and the audience has no desire to pay.

Lu Ming continued to say at this time: "What we have to do now is not to restore the fees for those previous film and television dramas, but to shoot more paid film and television dramas."

The viewers eat too much pig food, so they naturally want to eat some delicious food. When those free users find out that Tianming Film and Television has high-quality film and television dramas, as long as they have conditions, they may still support it.

The crackdown on piracy in this world is very severe. There is almost no piracy of any film and television drama. If there is any pirated film and television drama, as long as it is reported to the staff of the film and television department, the country can solve it in a few days.

Therefore, those users who watch for free can’t keep watching for free. When they encounter something they like and want to watch it, they can’t find a pirated version, so they can only pay obediently.

This is different from the ecology of piracy on the earth, which is why Lu Ming dared to use free as a condition for drainage.

After hearing Lu Ming's words, Zhao Xue'an said: "Director Lu, we can't find a good director now, and I'm afraid we won't be able to make more film and television dramas."

To make a film and television drama, the director is a hurdle that cannot be overcome. It is impossible for everyone to be a director.

In reality, there have actually been those amateur directors who have achieved relatively high results, but the high probability that they can achieve results is not because they have great director talents, but because they hired very good actors, and those actors themselves They have the ability to be directors, they know how to act, and if there is something inappropriate in the script, the actors themselves will bring it up.

It is impossible for Lu Ming to believe in the ability of new directors just because of the success of those amateur directors. After all, their company does not have so many excellent actors. The actors in their company are basically newcomers. Their acting skills are immature and they still need directors to guide them. If there is no good director, I don't know what it will look like.

Lu Ming pondered for a moment, and then said: "I'll call Director Xu later to see if he's free recently, and I'll ask him to introduce a few more directors. He's been in this industry for so many years. There are a lot of people."

Having said that, Lu Ming stood up.

"Okay, let's stop here for today's meeting."

After the words fell, Lu Ming left the conference room and returned to his office.

After returning to the office, Lu Ming immediately called Xu Mulin.

At this time, Xu Mulin was sitting on the balcony of his home basking in the sun. Recently, many people asked him to make movies, but he is a director who values ​​scripts very much. Those scripts were not very good, so he didn't accept any of them.

Now that he is free from the shackles of the company, he doesn't have to settle for anything. He can shoot whatever kind of film and television drama he wants.

At this time, Xu Mulin's cell phone rang. He picked up the cell phone and found that it was Lu Ming calling, so he connected the call.

If it was someone else's call, he would probably hang up immediately. Tianmeng Company has cooperated with him recently, so he will give Lu Ming face.

Of course, he also guessed why Lu Ming was looking for him. The box office of "Charlotte Annoyance" has already been settled, and their cooperation has been terminated. Continued cooperation.

After answering the phone, Xu Mulin asked, "Director Lu, are you planning to shoot a new movie?"

Lu Ming replied, "We have no plans to make a movie for the time being."

Hearing Lu Ming's answer, Xu Mulin was stunned for a moment. He thought that Lu Ming was looking for him to make a movie with him, but it turned out not to be. So what did Lu Ming ask him for?Could it be that Lu Ming suddenly lost his mind and wanted to give him some of the money earned from "Charlotte Annoyance"?

This is obviously impossible.

At this time, Lu Ming asked with a smile: "Director Xu, I wonder if you are free recently?"

Xu Mulin said: "Director Lu, if you have anything to say, you should talk about it yourself."

Lu Ming then said: "Our company recently wants to make a TV series about fairy tales, and we want you to direct it."

Hearing this, Xu Mulin was stunned. It turned out that he was not making a movie, but a TV series. He thought this guy was looking for him for something.

Immediately, Xu Mulin said: "I do more movies, but rarely do TV series. I'm afraid it's not suitable for you to ask me to do TV series."

Xu Mulin seldom shoots TV dramas. He is a film director himself. He has been in Shiyue Group for so many years, and the TV dramas he has filmed can be counted on one hand.

Seeing that Xu Mulin politely refused, Lu Ming hurriedly said, "Director Xu, I've read this script carefully. It's very good. Do you want to think about it again?"

Lu Ming also knew that Xu Mulin was a picker of scripts, so he simply used the script as bait.

Although I don't know if he is interested in the script of Xianxia drama, but there is always no problem in giving it a try. Maybe Xu Mulin is interested in this script.

Hearing Lu Ming's words, Xu Mulin smiled and said, "Director Lu, I'm very picky about scripts. What you think is a good script may not necessarily be good in my opinion."

Having said that, Xu Mulin asked: "Which screenwriter wrote the script for the TV series you are going to shoot?"

Lu Ming replied, "Huanming wrote it."

Hearing Lu Ming's answer, Xu Mulin was stunned. He didn't expect that Lu Ming and the others would get the Huanming's script again so quickly.

Xu Mulin said: "Send me the script first, if I think it's okay, then I'll follow up."

Huanming is a screenwriter that Xu Mulin is more optimistic about. Although Huanming has not signed a contract with a large film and television group, in Xu Mulin's opinion, as long as he can keep his creative level from falling, he will soon be able to become a first-line screenwriter in China. Great screenwriter.

Seeing that Xu Mulin was interested in Huanming's script, Lu Ming smiled, and then he said, "Okay, I'll send the script to your email right now, Director Xu, take a look at it when you have time."

"Then I'll hang up first. If Director Xu thinks the script is good, please call me back."

Afterwards, Lu Ming hung up the phone, and then sent the script of "Legend of Sword and Fairy" to Xu Mulin's mailbox.

After Xu Mulin received the email from Lu Ming, he immediately opened the file and carefully read the background introduction and script content of "Legend of Sword and Fairy".

Before he knew it, an hour passed, and Xu Mulin was intoxicated. To be honest, he had only filmed martial arts dramas before, and rarely filmed fairy tales, but the script of "Legend of Sword and Fairy" gave him A stronger desire to direct.

Xu Mulin said to himself at this time: "I have to say, this Huanming is really a screenwriting genius."

After the voice fell, Xu Mulin took out his mobile phone and called Lu Ming.

Seeing that Xu Mulin called back, Lu Ming knew that the cooperation was stable this time, and the next thing was probably to talk about money.

Because Xu Ziyi was the informant in the last cooperation, Tianmeng Company paid less for the director, which is not worthy of Xu Mulin's status as a great director.

For this cooperation, without Xu Ziyi as an informant, Xu Mulin will definitely ask for a higher director's fee.

After answering the phone, Lu Ming asked, "Director Xu, have you finished reading the script so quickly?"

Xu Mulin replied: "I haven't finished it yet, but the script is really good. I'll accept it. Are you free this afternoon? I'll come to your company and talk about it then."

Lu Ming said: "If you're free, you can come anytime, I'm always in the office."

"Okay then, let's talk in the afternoon."

Having said that, Xu Mulin hung up the phone.

Lu Ming smiled. He didn't expect it to be so easy to invite a director. He just sent the script to have a look, and the others agreed to cooperate.

But this time, Xu Mulin might ask the lion to open his mouth. After all, their movie "Charlotte Annoyance" made billions. As the director, Xu Mulin must also know how much money they got.

Of course, this is not a big problem. This time, we will try to establish a good relationship with Xu Mulin, and then use Xu Mulin to get to know other directors in the industry, and see if we can recruit some to their company.

(End of this chapter)