screen age

Chapter 236 The Strategic Significance of "The Raid"
The Raid is coming!

Speaking of this in China, everyone is paying close attention to it.

This film won an award at the Toronto Film Festival in North America before, and it aroused discussion in China at the time. Many people thought that Chen Xi was really reliable because of this incident. Not only could he be successful in China The box office in the domestic market has shown an energy that is almost close to that of "Wo Li Heng", and his film has won an award in the foreign film market, which is an award that no Chinese film has ever won before.

In the 90s and the beginning of the [-]th century, Chinese films performed quite well in the North American market, especially the directors represented by Zhang Yimou among the fifth-generation directors at that time, even used "Hero" and other films in North America. There was almost a scene of "Havoc in Heaven" in the market. Zhang Yimou, Zhou Xingchi and others all proved themselves with box office in the North American market...

It’s just that after Li Lianjie’s "Huo Yuanjia", Chinese films fell into an opportunity in North America. Basically, there is no news that Chinese films are doing well at the box office in North America. Many Chinese films are in the North American market. It was released, but the box office received was tens of thousands of dollars, at most hundreds of thousands of dollars, and ended in dismal.

Today's Chinese filmmakers, as well as Chinese movie fans, actually have their own confusion about this matter itself...

Everyone feels that they don't know where the future of Chinese films lies...

I don't know where the future of Chinese films in the North American market should start, and I don't know where they will reach.

But under such circumstances, a lot of news about Chen Xi's "Raid" suddenly appeared in front of Chinese movie fans, letting everyone see that there is a Chinese movie that is quietly and silently. It's such a great award to win.

Now many people are paying attention to this matter.

Now that "The Raid" won the award is a real thing, and then everyone's attention has unconsciously shifted to the box office of "The Raid" in North America. What will the performance of this film be like?

"The Raid" was officially released in North America on March 3, and the day when it was screened in North America was February 9, basically a month earlier.

Now everyone has started to pay attention to the fact that "The Raid" will start to be screened in North America... After all, the film has an award-winning halo, and now Chen Xi is a Chinese director who has repeatedly won high box office at the domestic box office. , especially his "33 Days of Broken Love" also created a miracle of 2 million domestic movie box office!It is conceivable how much everyone now expects from Chen Xi.

In the midst of everyone's attention, the screening of "Raid" is about to begin!

There are a lot of places to focus on raids right now.

Chen Xi and the others are of course very concerned, especially Chen Xi, who has a kind of concern about the future of the movie "Raid", and even he has become a little worried about gains and losses.

After all, he placed too much hope in "Raid", and this movie also plays a particularly important role in Chen Xi's next strategic plan.

The first is the cost of "The Raid". So far, all the investments in this movie have been added up to close to the 600 million dollar mark. Of course, this figure must be a small investment among small investments in North American movies, but for For all the films that Chen Xi invested in before, this number is already quite terrifying, and the pressure to recover the cost is also extremely high. Now "Raid" has been relaxed in the domestic review, but the result of the domestic relaxation is that it needs Chen Xi and the others made a lot of deletions and revisions to "The Raid". In many places, the film needs to be redone. Originally, because Chen Xi's filming was a copy of the original film, the material for shooting was not particularly large. If now If you have to do this thing again, the essence of the movie will basically be deleted.

Therefore, Chen Xi still decided not to let this movie be released in China. It is enough to release some DVDs in China. Otherwise, it will easily damage the high-quality film director that Chen Xi has finally established... Based on Considering this, if "Raid" wants to recover the cost, it can only work hard in foreign markets, but it needs to recover the investment of 600 million US dollars in foreign markets... This is really quite scary...

Secondly, in Chen Xi's strategic planning, "Raid" is his first step to go abroad. Chen Xi needs to use this movie to start to gain popularity abroad and let foreign audiences know himself. Put some commercial blockbusters on it...

These things largely depend on the box office performance of "Raid" in North America, because "Raid" hopes to recover the cost on a global scale, mainly in North America, East Asia, Southeast Asia, and Europe. Chinese-language films are relatively influential.

However, the emphasis on "Raid" in these places, as well as the psychological expectations of movie fans, are particularly closely related to the North American market. After all, "Raid" was not directly released in the Xiangjiang Film Market, even in Southeast Asia and East Asia. Everyone needs to look at the performance of this film in the North American market.

Under such circumstances, the North American box office of "The Raid" is very important...

Of course, although the total investment in "Raid" has now reached close to 600 million yuan, if you include various other events that may occur in the future, it will even directly reach 700 million US dollars, but for Chen Xi, these funds are certainly not a loss. I'm sorry, but if "Raid" did not achieve the strategic goal Chen Xi set for it, the loss caused by such a possibility would be much higher than the investment in this movie!

Now Chen Xi is the only one who knows about the similar thoughts. After all, it is impossible for him to say that "The Raid" is the beginning of his series of movie grand strategies. In that case, although he already has some previous movies as a base , but it is estimated that there will not be too many people who really choose to believe what they say, and everyone will even think that Chen Xi is just a dream...

But there are also fans who talk about "The Raid" from a similar perspective.

""The Raid" is Chen Xi's first film to enter the international market, and it also received quite good reviews at the Toronto Film Festival, and finally even won the first award for a Chinese-language film at the Toronto Film Festival. And According to the awards this film has won and everyone's evaluation of this film so far, Chen Xi is using the so-called 'action film fundamentalism' to attack the North American and overseas markets by eliminating cultural discounts as much as possible... But, After Zhang Yimou's "Golden Armor", "Three Guns", "The Promise" and other films failed miserably, the credibility of Chinese films in North America has suffered a terrible blow. Now Chen Xi is sure that it is really possible for him to make "Raid" in North America. Is the market getting the box office he's after?"

This point of view has been agreed by many people, and many people are saying that this point of view is relatively objective. In fact, for Chen Xi, he also thinks it is a good point, although it is not consistent with some of his own ideas in the general direction. It is too consistent, but strictly speaking, it is more than enough for the analysis of ordinary people.

"I'm really worried about Chen Xi! A lot of people are waiting for him to make a fool of himself and for his movies to hit the market in the North American market, especially for people like Zhuang Guofei and the others, they probably wish they could curse a villain Any of Chen Xi's next movies will hit the market! Chen Xi is really under a lot of pressure now, just wondering if his "Raid" can be as successful as the title of the movie in the North American market?"

Chen Xi's movie fans are now secretly encouraging Chen Xi, they all hope that Chen Xi can also use "Raid" to get a pretty good box office in North America, but at the same time, there are indeed many people who are hoping that Chen Xi's movie The box office hit the street, one after another hit the street.

At least when Zhuang Guofei faced the reporter, what he said was: "Winning an award does not mean that you can really do well in the film market. Some people don't have much fame and no foundation. They want to rely on a movie It is obviously impossible to make a living in the cruel North American market!"

Zhuang Guofei's words were obviously aimed at Chen Xi. Of course, everyone knew about the quarrel between the two of them.

I just don't know whether Chen Xi confirmed Zhuang Guofei's words in the end, or did Chen Xi use his real movie box office results to slap his face?Anyway, everyone is looking forward to it now, looking forward to what the final result will be like...

Now even neutral movie fans are looking forward to the performance of "Raid" in the North American market, and hope that Chen Xi, a Chinese director who has always created box office miracles, can open a gap in the North American box office.

In the North American market, the release of "Raid" has actually gone through a lot of investment in publicity. In addition, it has not been long since the film won the award, and it has not been long since many people praised "Raid". The impact of the movie... In short, there are many people who are looking forward to this movie, and they are also looking forward to seeing what kind of movie "The Raid" will be...

But at the same time, in the North American market, there have also been people who specifically bad-mouthed "The Raid", and it was obviously done by Johnson and his group, especially Johnson, because the previous things have been brooding on his mind, and the thing he is most looking forward to is still "Raid" can be a big mess in the North American market, and Chen Xi will go back to China in disgrace, and then she will feel infinite pain because she didn't sell the movie rights to herself...

(End of this chapter)