screen age

Chapter 237 "The Raid" hits the box office in North America

"A goddamn clown movie with some ridiculous people doing a funny dance that makes people laugh. What I want to say is that the era of so-called Kung Fu movies with Chinese flamboyant fists and embroidered legs is long gone. Now all that's left is just Some leftovers, even if Chen Xi's so-called "Raid" really won the award at the Toronto Film Festival, it must be a very poor film, so don't pay too much attention to it!"

Now Johnson is not only going into battle directly by himself, he even spent a little money to find some sailors to hack "The Raid" on the Internet.Of course, in the United States where pragmatism prevails, this kind of blackmailing of a person must be stopped, because if you spend too much money just to vent your anger, it is really unnecessary. It will definitely cost more money. Although thinking about it will make you feel good, but Johnson doesn't think that will bring him any benefits...

Since there is no benefit... Even if it can satisfy his heart to vent his anger, Johnson still won't use it...

Under such circumstances, "Raid" has also caused some repercussions in North America, but more is in terms of publicity...

The main promotion of the movie was carried out by Xiguang Company and some other professionals. These professionals have rich experience and have promoted a lot of movies in North America. In addition, Chen Xi’s money for promoting "Raid" in North America is also low. A lot came in, and it still has the halo of the Toronto Film Festival, so everyone's expectations for "The Raid" are indeed relatively strong.

So under such circumstances, the current "Raid" does have a relatively good environment.

It's just that the schedule in March is not very good. Although it is not a death schedule for a movie, the bonus to some things of the movie is indeed relatively limited.

...The screening of "The Raid" is getting closer and closer. Although Chen Xi is also very worried, it will not be of much use if he goes to North America now. After all, his influence in North America is not much, and it is useless to go there ... So now Chen Xi mainly stays in China, hoping to cut out "BJ Meets Seattle" as soon as possible. For this purpose, during this period of time, he can only receive the news of "Raid" remotely in China.

Soon, the movie will be released!

The first day of screening of "The Raid" was screened in 6 cinemas...

In fact, the influence of Chinese-language movies in North America is not as good as it was a few years ago, especially the modern dramas of Chinese-language action movies, which are not very popular... and Chen Xi and the others are almost newcomers. Team members, there is really no one who has a well-known foundation in North America.

When the movie was being promoted, it featured some highlights from the main trailer, as well as the awards the movie won at the Toronto Film Festival, and now it's time for the mule or the horse to come out.

The screening of "Raid" is an ultra-long-term screening. According to the agreement with major movie theaters, this is to look at the screening results of the first week. If possible, it will be added to 10 movie theaters in the second week. In the third week, about 15 movie theaters will order screenings, and in the fourth week, it will almost be the release day...

In this way, everyone is quite looking forward to the box office performance of "Raid" in the first week, and this will also affect the release schedule and box office performance of "Raid" in the future... In fact, Chen Xi wants to be in the first week. They just won 13 movie theaters, but there is no way, the movie theaters are not easy to talk about, Chen Xi and the others are not well-known and not too well-known, these really seriously affected the release journey of "Raid".

Chen Xi understands all these news clearly, but he can't do anything about it. Now he really doesn't have much fame, and he really doesn't have enough foundation. These things need him to fight slowly...

Under such circumstances, "The Raid" began its premiere.

After hearing the news that "The Raid" premiered in 6 venues, Johnson was very happy, because judging from the current situation, the theaters are indeed not optimistic about Chen Xi's "Raid", otherwise they would not only premiere. 6 venues have been shown... Johnson felt that he was about to see Chen Xi's failure, and he was very excited.

He really hated Chen Xi and the others now, wishing that bad things would happen to Chen Xi, so facing this possibility, Johnson was really excited.

Now in terms of theaters, the requirement for Chen Xi and the others is that, on average, each venue will get a box office of 5000 US dollars in the three days of the weekend... That is to say, "Raid" is required to get a total of 30000 US dollars in the box office within the weekend of its premiere. just work.This is not a small number, and it is not an easy task to obtain this number.

You know, now that many Chinese-language movies have reached the North American market, the final box office is even less than [-] US dollars, and these are some well-known works in China!

Some of the specific content of this incident was returned to China because some people found a channel and sent it to some places. Immediately, there was a discussion on the Internet. One of the discussions was praised by many people as relatively objective:
"The current box office requirements are quite strict for "Raid" and Chen Xi! Don't think that this box office requirement is less than 21 yuan a week, and think that this figure is very low... But let's look at many Chinese movies before. I know the box office data. Now the theater chain here requires Chen Xi and the others to use one movie theater for "Raid" within three days, and get some Chinese-language movies for a long time to get a pretty good box office! This is obviously a This is a very difficult thing to do. Chen Xi was not well-known in North America before, and the cast of "Raid" did not have any actors who were really well-known in North America. Therefore, if Chen Xi and the others want to complete this task, it will be very difficult. It's very big."

Such an analysis reminds many people of the previous record of Chinese-language films’ disastrous failure in the North American box office market. For a while, everyone’s eyebrows were full of solemnity, feeling that this matter is not simple, and the next thing to face may also be difficult. will be more complicated.

"A box office of 5000 US dollars for a venue? Hehe, this is really an eye-opener! This whimsical idea is also quite confident! It is a pity that the market will give him a slap in the face instead of me!" Johnson posted on his personal Twitter Although almost no one read this kind of news, the curses that this guy had cast on Chen Xi and the others obviously appeared on it.

...Of course, in fact, quite a few movie theater owners are holding a wait-and-see attitude. If the average box office of "Raid" in the first weekend of a single theater is less than 3000 US dollars, then this film will be cut... Even if it's an award-winning film at the Toronto Film Festival...

As for their confidence in this film...it's hard for them to say, after all, the audience's taste is the most difficult to grasp, sometimes it will surprise you, there is no way.

On the first weekend, the three-day screening began!

It is obvious that most of the people who go to the cinema are overseas Chinese, including the box office of Indian Bollywood movies abroad, a large part of which is contributed by overseas Indians.Of course, the real success of Chinese-language movies in the North American box office market is not because of the Chinese, but because many Americans have been mobilized to start liking Chinese costume action movies.

Among the fans of "The Raid" who entered the cinema first, 40% are overseas Chinese, and the rest are people of various ethnic groups... These people know that the channels of this movie are different, but most of them have expectations for the movie. People are focused on the vicious fights, fist-to-flesh attacks, and another interpretation of Chinese martial arts. These things are really attractive.

So most of them are not looking forward to the plot in this movie, but purely to watch the action scenes of the movie... In fact, this also proves that the propaganda of "The Raid" is accurate, and it did not lead everyone to some unsatisfactory scenes. Unimportant miscellaneous places, this is indeed quite important.

After these people went to the cinema, they were quickly overwhelmed by the unrestrained violence of the film, and the beauty of Chinese public affairs in the violence... Many people shouted while watching, anyway, the cinema is everywhere They are all the kind of eyes that stare straight at the screen. These eyes almost stare straight ahead without any intention of stopping, as if the eyes are glued to it.

"So cool!"

"FUCK... so cool!"

…From the initial gunshot headshot to the subsequent development, it gradually turned into hand-to-hand combat and the use of various weapons. Cold weapons and hot weapons are intertwined, and the modified Chinese Kung Fu runs around. The feeling is even more exciting for a person to watch.

Now, no matter if it is Chinese or what... Anyway, I found a strong shock in such a visual carnival, and because of the things inside, I have an extremely strong sense of excitement, and the refreshing feeling that has spread to the whole body has been permeating . The classification level of "Raid" is very unfavorable, but this also ensures that the audience who enter the cinema basically like this bloody genre the most, and "Raid" really hit their G-spot!
So one can imagine the excitement of these people in the cinema!

When they walked out of the cinema, they almost all looked excited!This movie is really great for them, and I will try to recommend it to people around me.

As a result, the attendance rate of "The Raid" is getting better and better, and the number of people walking into the cinema is also increasing. These people seem to be rolling in like a snowball. More and more audiences and more and more good reputations...

That's the case with "The Raid". Among the 6 theaters in the first weekend, it won a total of 68700 US dollars at the box office!
(End of this chapter)