Daughter of Different Eyes

Chapter 167 Fight without gunpowder smoke

After this gathering, the relationship between Qicai and Wu Dagen Detective Agency has improved a lot.

Although the scandal between Wu Dagen and Fu Xiaoxiao is a misunderstanding according to his own meaning, but Qicai's previous mind-reading skills clearly read his not-so-bright side. people like the feeling.

Sometimes people often fall from heaven to hell because of a single thought, or they may suddenly wake up on the cliff leading to the edge of hell because of a single thought.

Qicai hopes that this Wu Dagen is the latter, and not to hurt Chi Ying who lives in the beautiful world of fairy tales.

Seeing that Tang Shenshen didn't go to work all day long, but just buried himself in typing on the keyboard to write novels, and didn't take much rest. In contrast, Qicai can rest two days a week, which is very happy.

During the two half-days and one full-day of each break, it is time for Qicai to show off her cooking skills. She also cooks some soup for Guoguo and Shenshen, two roommates who stay up late.

There is no doubt about the rapid development of Dingdong Glasses, but the competitors are not weak.

Currently in Beishan, that is, Tang Shiming Optical Company can compete with it.

Dingdong is actively promoting campus activities, but Tang Shiming is pursuing another way.

By merging the qualifications and contacts of the previous two companies, Tang Shiming Optical found several hospitals in Beishan City, linked up with the ophthalmology center of the hospital, and formed a cooperative relationship.

So in Tang Shiming's branches, there were clerks in doctors' white coats.

Then, through the relationship with quality supervision and other units, we set up a designated listing point for glasses testing, which can also be a way to improve the company's brand.

The optical shop is originally a half-medical and half-business model, so Tang Shiming Optical Co., Ltd. particularly highlights the "medical" half to attract consumers.

In the fierce atmosphere of competition, both sides showed their own special abilities, you come and go.

At the same time, in terms of price, it hurts the enemy by a thousand and hurts itself by eight hundred.

Today Dingdong Glasses launched a package of frame + lens = 88 yuan, tomorrow Tang Shiming will dare to sell the package of frame + lens = 68,58.

Sunglasses in Tang Shiming's branch are 58 yuan a pair, cheap enough, right?

No, Ding Dong has a special price of 38 yuan for a pair.

Wait, your package is cheap, then I will buy a frame and get a lens, or buy a lens and get a frame.

If you do short-sighted activities, then I will make reading glasses. Come on, a pair of reading glasses costs 1 yuan, and there is a limit of ten pairs per day. Everyone, please line up...

Is this really good?

In Dingdong's headquarters, people from several management levels have to gather together for meetings every day to actively discuss countermeasures, and Qicai and Jiang Zijie, as new store managers, also because the perfume shop is downstairs from the headquarters, so they often Invited to such meetings.

"This wave, Tang Shiming's momentum must not be allowed to rise!" Chairman Shi Wenwu said with a serious expression, "Everyone has any ideas, please share... Now is the time for fighting, the most dangerous time... "

Yes, the leader of Dingdong glasses is right. In the shopping mall, this is the moment of battle without gunpowder. If you surrender, fear the battle, passively respond to the challenge, or even retreat without fighting, then Dingdong will never Turn over the day.

Several managers of the operation department are also ambitious, and have prepared countless marketing ideas and event ideas, waiting to be discussed at the meeting.

Ding Dong is least worried about the issue of listing quality inspection for quality supervision.

In the glasses industry, whether it is a lens or a pair of glasses after processing, there is a national standard, but this national standard sets a slightly larger range of allowable errors.

However, Dingdong Glasses has very strict quality control requirements for processing, and the allowable error range has been greatly reduced several times. It is possible that the glasses made by the processing master of Dingdong Glasses with their eyes closed may meet the national standard.

Therefore, every pair of glasses from Dingdong is not afraid of quality inspection and testing.

Now that Dingdong has separated the processing from the operation of the single store, it has firmly controlled the quality in its own hands.

"Leaders, I have a proposal. I think we can make a special edition of the machining center in terms of publicity. Through leaflets, posters, etc., we can show this concept of our machining center to all customers. , so that they are more assured of our quality!" Jiang Zijie, who was sitting next to Qicai, expressed his thoughts.

Shi Wenwu, director Fang Zhigao and others all nodded in approval.

Ke Xiaomin also answered: "Mr. Jiang's idea is good. I also think that the discounts and discounts will not last long. The key still depends on the hardware. Customers will ultimately be satisfied with the quality of the products and the quality and service of the employees." It is a matter of choice, so our battle should be based on this aspect, and we should not be led by the nose by the opponent."

Shi Wenwu saw that Qicai didn't make a statement, and asked, "Qicai's deputy store manager, besides promoting the processing center, what suggestions do you have?"

Qicai smiled and said: "Price wars are always the last resort, and blindly lowering prices sometimes leads to the loss of customers, so my suggestion is to stop fighting price wars, besides, we Ding Dong and Tang TV Ming and other eyewear companies sell mostly different brands of frames and lenses, so it may not be wise to rely solely on price.”

Several people present were lost in thought.

Qicai continued: "The company has not yet implemented a customer membership system. I think there are already several branches in the company, and a loyal customer group has also been formed in Beishan. This part of loyal customers is our foundation and is also the way to attract more customers. A carrier for new customers, so now should be a good time to implement the customer membership system.

"Implement a membership system to allow customers to enjoy and experience the process of upgrading a membership card. After setting how much value they buy, they can apply for a corresponding level of card, gold card, silver card, diamond card, etc. Level cards can enjoy discounts corresponding to the level, or give corresponding gifts, so that customers can get other benefits while buying glasses, and correspondingly increase their consumption fun.”

When Qicai said this, the discussion among several leaders became louder again.

Dingdong Glasses has been in business for so long, but no one has thought of establishing a membership system, because the membership card has never been valued by customers, and there is no clear one about discounts in the sales process of a single store. Generally, the amount of more than [-]% is subject to the approval of the store supervisor on duty in the store.

If the discount is less than [-]%, the store supervisor will call the operation department officer or manager to apply. Usually, the transaction price is high, and such an application is more needed.

If the membership system is implemented, it will be very clear how much discount should be given for what price, or how much discount should be given for what level of accumulated consumption.

Integrate these customer information through the computer system and match the ratio. Just enter the name or phone number to find all the customer's optical information, and show the membership card level of the customer, so there is no need to temporarily apply for a discount from the superior. .

Moreover, it is more fair to customers. It will not be said that the [-]% discount this time is [-]% off last time, or that seeing other people offer a lower discount will cause unbalanced psychology.

After this implementation, the cohesiveness of customers towards Dingdong glasses will definitely increase. It is obvious that they will not go to other places to buy glasses, because here they can accumulate consumption points, upgrade membership cards, and exchange points for small gifts. What a pleasure! .

It was Qicai who suggested the establishment of a processing center, and now it is Qicai who proposes to implement a membership system for Ding Dong's customers. She has once again impressed Ding Dong's leaders.

Shi Wenwu said: "Qicai's progress is obvious to all. The development of the new city has entered the implementation stage, and the new store in Beishan will open soon. Qicai will be the first among the third batch of students to become the store manager. Here, I am not afraid to tell you in advance that we just hope that more management talents can grow up as soon as possible.”

Before Qicai had time to express anything, Shi Wenwu asked again with a smile: "Qicai store manager, which of these stores in Beishan do you like to go to? As long as you tell me, I will let you be the store manager of this store."

Qicai looked at her store manager Jiang Zijie in embarrassment, because the chairman said so, Jiang Zijie wouldn't have any bad thoughts, and this included his position.

Shi Wenwu waved his hand to resolve her confusion: "Qicai, Jiang Zijie's performance as the store manager is also very good. Once the new store opens, he will also be promoted to the operation department, so if you want to be the store manager of the perfume store no problem."

"Ah, that's not what I mean. I think as long as the leader arranges, I can go to any store, and I will actively go to work!" Qicai blushed.

Everyone laughed.

Shi Wenwu summed it up: "That's it, our price war will be withdrawn step by step, and the marketing department will make a plan as soon as possible for the promotion of the processing center. In addition, the most important thing is to implement the membership system as soon as possible. Pay attention, the card It must be made to look better, and the quality must be good, so that customers can feel precious! Haha!"

The meeting was over, but Qicai's mood could not be calmed down for a long time.

Although it is only the third batch of students, Qicai has also witnessed a trend in the development of Dingdong glasses during this period, and also saw that the company's helm is very close to the people, and humbly discusses issues with middle and high-level management at all levels, and researches the company. Develop strategy, it's a good boss.

Only under the leadership of a good boss can a company gather talents at all levels and push the company to a better and higher place.

For a store, a little farther away, to the management of the company, Qicai feels that she is still very weak in management, and must learn more about management skills and skills in the future.

Well, Qicai secretly encouraged herself!come on!
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(End of this chapter)