Become Famous Another Day

Luo Yuzhong has just finished filming a drama, and now he is about to make a new move?

Or a new drama with Lu Yanhe?

Luo Yuzhong's words stirred up thousands of waves with one stone.

People who can sit at the same table and eat with Luo Yuzhong are more or less people who have some energy in this industry.

Because of this, they all want a piece of the pie for a project like this.

"Director Luo, are you and Lu Yanhe collaborating on a new project? What kind of project is it? The confidentiality work has been done very well, and no rumors have spread."

Luo Yuzhong thought to himself, it wasn't that the news about this project hadn't spread, but people who knew that Lu Yanhe was going to make a fairy tale drama didn't expect that he was going to be the director of this fairy tale drama.

Luo Yuzhong himself never thought that one day he would be a director of a fairy tale drama.

It's not that he deliberately made a statement - it's that fairy tale dramas have basically become a "special offer" of a certain type in the market, and they have all become idol dramas from the perspective of the heroine. Under such a situation, in fact, major film and television companies often choose ancient puppets in this theme instead of traditional fairy tale themes when they open shows.

Of course, "Legend of Sword and Fairy" is said to be about a fairy, but it is actually a martial arts story in the shell of a fairy.

It's just a grander worldview than traditional martial arts.

This is actually an important reason why Luo Yuzhong felt that he could direct after reading the script.

If it was really that kind of fairy tale drama, even if Lu Yanhe begged him, he wouldn't direct it.

At his position, it is very important to take care of one's feathers.

He himself couldn't stand those scenes, so how could he film them well? Luo Yuzhong has always firmly believed that everyone has their own limitations and shortcomings when it comes to creation. The prerequisite for you to create a subject well is that you yourself like the subject and understand the subject.

After the news spread, people started to exert their strength.

Mainly because I want to recruit actors. The project directed by Luo Yuzhong and starring Lu Yanhe is the best starting point for newcomers to make their debut. It does not require how many roles there are in the role, nor how good the character is. The key is that the first film to debut is to appear in such a work -

Regardless of the agency or the film and television company, they are actually very optimistic about such newcomers.

Later, when building this actor externally, you can also use expressions such as "Director Luo Yuzhong took a liking to him when he debuted" or "It was a hit after his debut."

After all, in the entertainment industry, there are only so many actors who are really known to everyone, and most castings are selected through resumes, interviews, etc.

Having such a good acting resume is very helpful for them to get roles.

In this case, it depends on how your internship experience in a large factory and your previous workplace helped you find a job.

Lu Yanhe is a bit insecure. No matter who goes to find him, the final reply he gets is "audition", but Luo Yuzhong is different.

Luo Yuzhong is a director who came from this big environment. He has received favors from many people and has supported many people. Lu Yanhe could withdraw from such a network of relationships, but Luo Yuzhong couldn't. In his projects, there are always some "human connections" that he cannot let go of.

As the director, Lu Yanhe definitely cannot monopolize the power. Not to mention that he is his teacher, Luo Yuzhong cannot be a puppet director with his status in the TV drama industry. Therefore, Luo Yuzhong could not use this as an excuse.

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The two dramas "Legend of Sword and Fairy" and "Dragon Inn" are widely known in the industry.

The media exaggerated these two dramas.

The former is directed by Luo Yuzhong and is the first time that Lu Yanhe, Li Zhibai, and Yan Liang come together. The latter is the second work of talented director Liu Bigo, with Lu Yanhe as the screenwriter and starring Chen Bige and Shang Yongzhou.

These two dramas are destined to become highly anticipated dramas once they are revealed.

It's all a drama with top directors + top screenwriters + top actors.

The most important thing is that these two dramas not only have exaggerated lineups, but also have Lu Yanhe, who has maintained the unbeaten myth so far, as the screenwriter.

Only some of Lu Yanhe's career fans were a little unhappy, feeling that Lu Yanhe acted in "Legend of Sword and Fairy" but not "Dragon Inn".

Liu Bige's second film as director also stars Shang Yongzhou and Chen Bige. It is completely ready to hit the four major international film festivals. If Lu Yanhe stars, he might be able to hit an international film festival and become the best actor. .

Fans of Lu Yanhe's career still very much hope to see Lu Yanhe win another best actor award at a top film festival.

News of these two dramas stirred up the entire entertainment industry.

Actors such as Liu Zefan and Wang Jing who had worked with Lu Yanhe came to inquire if there were any supporting roles with heavier roles that could be played for them.

These actors who have already started playing leading roles, when they get here, do not expect to compete for the leading role, but are very willing to play a supporting role.

Wang Jing is a typical actress who has made huge profits through a supporting role.

"Squid Game" made her explosive power visible to the entire entertainment industry, and she became famous.

Lu Yanhe could only reply one by one, saying that the actor's role had not been decided and an open audition would be held.

In fact, because "Legend of Sword and Fairy" has director Luo Yuzhong, the three of them are starring in it, which means that the budget for other actors is very limited, and it is impossible to invite first-line actors to play other roles.

Lu Yanhe's idea is to hold an open audition and select all new people.

In fact, "Legend of Sword and Fairy" also had almost a new cast.

After all, this drama has no shortage of topics or exposure. It no longer needs other actors to reassure the capital side, nor does it need other actors to attract business and investment.

Luo Yuzhong agreed with his idea.

Because of this subject matter, newcomers actually have their own advantages. A face that is unfamiliar to the audience makes it easier for everyone to immerse themselves in this "teenager" world.

As for "Dragon Inn", Lu Yanhe basically had no involvement in the casting. First, he had recommended the male and female protagonists. Although Liu Bige was very satisfied with the starring lineup, Lu Yanhe did not want Liu Bige to feel that he interfered too much. After all, this is still a film mainly directed by the director. work. Second, Liu Bige is very discerning in his choice of actors. Just looking at Liu Bige's several casting choices in "Late Spring", you can see that he has a vicious eye when it comes to selecting actors. Lu Yanhe himself You may not be able to choose better than him.

Of course, the most difficult actor to choose for this movie is the one played by Maggie Cheung.

Chen Bige plays the role of Brigitte Lin. Chen Bige actually has such charm. If she plays the role, you don't have to worry about her acting skills, and her image is close to her, so it's basically stable. Only Gold Inlaid with Jade is a female character written into the history of Chinese film. It is very classic. Lu Yanhe looked around the domestic entertainment industry and could not find an actor who could handle this role at least in his imagination - there was no way, he had a preconceived impression. Therefore, it is better to leave it to Liu Bige.

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In April, "Mountain Top" starring Yan Liang suddenly aired.

This TV series about fraud was filmed by Yan Liang at the same time as "The Gold Rush".

Director Mo Mofan once made the movie "My Home I Haven't Returned to for a Long Time" which was a box office hit.

Because of this lineup configuration, the show was quite popular when it first aired. After the first episode was aired, it gained a good reputation and received favorable reviews from major media.

However, after three days of airing, the show encountered a very embarrassing situation and was not well-received.

The number of viewers has never increased, and the popularity of broadcasts can only be ranked in the top five, not even the top two.

In order to promote this drama, Yan Liang worked hard, appearing on shows, doing live broadcasts, etc. But I don't know why, this show just can't attract the audience to watch it. So much so that by the time the show reached its tenth episode on the video platform, there were no pre-roll ads.

This is a very embarrassing thing.

Pre-roll advertising has basically become a key indicator to judge whether a drama is popular and whether there are viewers.

The data can be faked, but the funder’s father will not invest money in you in vain.

In fact, Lu Yanhe has always watched Li Zhibai and Yan Liang's dramas.

He also watched this show.

This drama is indeed well done and completely exposes the operation mode of a fraud group.

However, probably for this reason, this drama adopts a multi-line narrative rhythm, and Yan Liang's line only accounts for about one-third of the drama.

In the first two episodes, there are many characters and clues, making it a bit mind-numbing to watch.

No wonder it was well received but not popular.

There is no way. TV dramas are such a market. If you make a drama more complicated, you will inevitably reject some viewers. Just like why "My Home I Haven't Returned to for a Long Time" was such a hit at the box office? Because the viewers who have watched it all say it looks good. Why this movie has won so many praises from the audience is because this movie has only the perspective of the heroine from beginning to end, allowing the audience to be led by the heroine from beginning to end, without any interruption in emotions.

However, the quality of this drama is actually very high. It can be seen from the analysis and recommendations of this drama by major film history bloggers that people who read a lot of movies are much more accepting of this drama.

Is there any way to improve the performance of this show?

It’s not that this show isn’t good enough, or that it doesn’t have big stars to attract viewers, but that viewers often don’t want to watch it after watching the first or second episode, and it’s not sticky enough.

This problem can also be seen from the discussion of this drama.

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"Fan humanities?" Lu Yanhe looked at Chen Siqi in shock.

Chen Siqi said: "Well, in fact, in this drama, several characters are highly discussed. Most of the people who are really following this drama have some favorite characters in it. If you want to further attract If the audience comes to watch this show, I would suggest starting from this aspect, first establishing a small circle of people who like the show and these characters very much, and then use this small circle to spread the discussion about the show.”

"Isn't this a little slow? This drama will be finished next week, and there are not many episodes."

"It will be a little slow, but I think this is the most suitable way to promote this drama at present." Chen Siqi said, "The theme and style of this drama are not suitable for conventional marketing, because it has not been popular among the public. Some viewers see it, but everyone is not interested in the subject and plot. In this case, you You have to take the initiative to dig out the attractive points of this drama and show it to everyone. Because of this, everyone will watch this drama with such expectations, and their tolerance will be higher, at least to get through the previous part. After four episodes, I gradually understood the world view of this drama and entered the plot, and then I was able to be retained by this drama.”

Lu Yanhe was inspired by Chen Siqi's judgment.

Some dramas have poor star casts, so they need to increase their visibility and let everyone know that there is such an interesting drama.

But that’s not the case with “The Mountain Top.”

It's purely because the subject matter and style are not mainstream in the current market, and the audience can't accept it and can't stand it. The first episode had tens of millions of viewers, but by the eighth episode, there were only about two million left. The data speaks for itself.

What Chen Siqi said is actually correct.

If you do word-of-mouth marketing, you won’t be able to attract people again.

No matter how good your reputation is, I have read the previous ones, and if I don’t like them, I won’t bother to read them.

Gotta let a lot of people see it—

Oh, will there be such a plot development later? Is this character actually like this?

Putting the attractions in the mouth and using another form to impress the audience. It seems that there is still something interesting in the back of this drama. You can pick it up and take a look.

Fanfiction is just a means, a point, and a raw material for publicity and marketing. Someone really used the show "Top of the Mountain" to create a relatively influential fanfic. For example, thousands of fans of the show thought it was good, and the showrunners then promoted and marketed the fanfic to create a hot topic. Use fan fiction stories to attract more people into the TV series.

Lu Yanhe actually knows the influence of fan fiction.

"Tomb Raider Notes" can achieve such explosive influence, and fan fiction has made an indispensable contribution to online publicity and marketing, especially the publicity and marketing of Weibo.

Lu Yanhe hesitated because he didn't know if it would be effective.

Chen Siqi said: "I'm going to contact the showrunners and broadcasting platforms of "Top of the Mountain" to see if they are willing to cooperate with "Jump Up". If they are not optimistic about our plan, then forget it. If they If you are willing to cooperate, we can try this method of marketing. The cost is not high and it is easier to control. "

really.

Lu Yanhe understood what Chen Siqi meant.

In the beginning, we only needed to find a few writers who were good at writing this kind of fan fiction and create fan fiction based on the show. See if they can stir up some topics and noise in the current drama fan circle. If so, then continue to invest and expand publicity. If that doesn't work, you can stop the loss in time and invest no more than 100,000 yuan in advance.

Lu Yanhe nodded.

He thought it was feasible.

After discussing it with Chen Siqi, Lu Yanhe told Yan Liang about the matter.

Brothers, let’s settle the score clearly.

Lu Yanhe also didn't want to see such a good drama end with a mixed reception.

If Chen Siqi's marketing method is successful, it will actually have a lot of reference value for many high-quality dramas in the future.

However, just because this drama stars Yan Liang, we cannot let Chen Siqi and "Jump Up" do voluntary labor and work in vain.

Yan Liang was surprised when he heard what Lu Yanhe said.

He didn't expect that Lu Yanhe was still trying to figure out a solution for the poor ratings of "Top of the Mountain" behind the scenes.

Moreover, Lu Yanhe's analysis actually enlightened Yan Liang.

During this period of time, he was posting on Weibo, doing live broadcasts, and doing various promotions, but it didn't help much with the ratings of "Top of the Mountain". He and the showrunners were very painful, and they also discovered this. This is the reason why the ratings of this drama were sluggish in the later period, but there is really no way to break it.

This kind of situation where it is well received but not popular is really the most difficult situation to deal with.

However, the marketing method given by Chen Siqi gave Yan Liang a vague feeling that this might be able to improve the ratings of "Top of the Mountain".

Yan Liang said: "Don't let Siqi take the initiative to contact you. I'll tell you. I'll ask Zhou Ping'an to tell them. Let them take the initiative to find Siqi and use "Jump Up" for marketing."

Whoever takes the initiative will naturally have a lower profile.

Yan Liang was thinking about this.

Lu Yanhe said: "You are already halfway through the show. You have to speed up, otherwise the show will be finished if it drags on."

"I will."

Yan Liang's efficiency is indeed very high.

After listening to Yan Liang's report, Zhou Ping'an also felt that Chen Siqi's method was feasible and could give it a try.

The main reason is that the initial investment cost is low and you don’t have to spend anything.

One hundred thousand yuan can't even afford a hot search.

But you can buy a possibility - the publicity and marketing capabilities of the "Jump Up" promotion team led by Chen Siqi, which have been tested by many projects.

Even the arrogant Zhou Ping'an attached great importance to the plan they proposed.

Zhou Ping'an, as the lead actor's agent, proposed to save the show on the grounds that the current show was not receiving good ratings.

"It's okay if this drama has a bad reputation. The key is that the drama has such a good reputation now, but it can't attract audiences. I can't accept it." Zhou Pingan said, "I suggest that we look for "Jump Up" 》The team has always been good at promoting and marketing, maybe they can help this drama find a breakthrough point.”

After hearing this, the drama producer and the platform hesitated for a moment, and the platform said: "Their asking price is very high. We have contacted them before for cooperation, but their price was ridiculously high, so we did not negotiate."

Zhou Pingan: "Yan Liang is Yan He's friend. I asked Yan Liang to communicate and see if we can talk."

He went out for ten minutes and came back.

"They promised to charge according to stages." Zhou Pingan said, "In the first stage, they only charge 200,000, and then charge based on the publicity effect. Is this price very generous? Apart from Yan Liang and Li Zhibai, there are no other artists You can get such a favorable price from the "Jump Up" team."

Zhou Pingan's tone and expression said, "You are lucky to have Yan Liang to star in this drama."

In fact, people from the show and the platform did have this reaction.

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I took an ibuprofen at noon and felt much better at night, with almost no discomfort at all.

There is another chapter to be updated later, maybe a little later, so if you don’t stay up late, just get up and read it tomorrow morning. (End of chapter)