Become Famous Another Day

The way to promote fan fiction was often on tap.

Chen Siqi introduced it into the marketing strategy of film and television dramas, which is quite risky because the effect is difficult to control.

However, fortunately, the major platforms of Jump have accumulated a large number of creators in recent years. From fiction to commentary, from copywriting to soft promotion, we have it all.

Chen Siqi held an internal pitch. After watching the show himself, if he really liked the show, he created his own fanfic, and then posted it on various online forums and super stories.

As Chen Siqi expected, there are still many loyal fans of the drama "Mountain Top".

This is the advantage of word-of-mouth dramas. There will be a group of fans who like this drama very much. Therefore, the interest in discussing this drama on social platforms will be much greater than that of ordinary viewers.

When these fan stories were released in batches and entered the Internet, they gradually attracted the attention of some drama fans.

However, the feedback has been mixed.

Those who like it and are interested in it will give some positive comments, but there are also those who are very resistant to this kind of fan fiction creation.

They reacted negatively to these fanfics - they felt that the fanfics affected the charm of the show itself.

This was something Chen Siqi didn't expect at first.

However, after some research and comparison, Chen Siqi and the marketing and publicity team still believe that the fan humanities publicity strategy can be further promoted.

If nothing else, because of these fanfics, the actual number of discussions about "The Mountain" has increased a lot.

For this show, at this stage, the most important thing is to ignite a group of viewers' desire to discuss and get them to mention "The Mountain" on their social media, preferably by publishing some relevant content - in essence, The way to promote fan fiction is to create a social discussion topic so that more and more people are interested in "Top of the Mountain".

Under the operation of Chen Siqi's team, one of the fanfics that received the best response was on the hot search together with the drama "Top of the Mountain", and they began to market a pair of CPs, Yan Liang and a female boss of the fraud group. In the play, Yan Liang goes undercover and becomes the little brother of the female boss. In fact, there is no emotional drama or ambiguity between the two of them. However, in a good drama, there are some sparks and tensions in the relationships between different characters. The same is true between Yan Liang and the female boss. .

Several scenes in which Yan Liang was trained by the female boss became the story of the female boss subduing the little wolfdog in this fanfic.

This is also one of the character relationships that is most likely to attract attention and topic discussion in current online creations.

Everyone wants to see a strong woman, but they also want to see the human side of this strong woman.

Everyone also wants to see a handsome man who is honest and honest, but they also want to see the impulse and toughness of hormones from this handsome, honest and honest man.

To put it simply, it is a relationship of desire.

Chen Siqi bought a small amount, and sure enough, once it was pushed out, the publicity point spread. Combined with several specially cut shots—actually it's not that at all, but the cut shots alone, combined with the descriptions of the fan fiction, make it seem like there really is a bit of superiority between the two of them. The feeling of "favor" and "pull" between the leader and the subordinate.

The entry "Nianxia wolfdog" derived from the fanfic "Mountain Top" has become a natural hot search.

The level of discussion and attention has increased significantly.

In the field of film and television dramas, the tension between characters is always what interests the audience the most and is also the easiest place to be attracted and involved.

Judging from the background data of Icefield Video, the search volume and playback data of "Mountain Top" on the site have increased significantly. Although the increase is not large, it is the first time since the broadcast that there has been an upward trend.

At this time, Chen Siqi also came up with the second phase of the publicity plan.

This time, she was not polite and directly offered six million.

"In the first stage, we hired writers to write fan fiction, promote it, and buy hot searches. The two hundred thousand has basically been used up. We didn't make much money, and the effects have already been shown." Chen Siqi said, "In the second stage, if you want In order for "Top of the Mountain" to continue to maintain this upward trend, we must increase the promotion of several marketing points of this drama. Our expected goal is to have the number of viewers exceed 500 before the drama is finished. Ten thousand."

People from Icefield Video were a little dissatisfied and asked: "Can the number of followers only exceed five million?"

"There is no way, we have lost the opportunity. With the current publicity method, it is easy to gain popularity in the circle. If you want to break the circle and form a discussion situation across the Internet, it will take both time and a little luck. Now it's good The luck of the draw lies in having a pair of characters whose relationship is a little bit interesting to the audience. Popularity has attracted some viewers who are interested in the relationship between the characters, but in the end, this only attracts a small number of people. If we really want to make it a hit, we must have at least a dozen topics that will excite the audience. There is no point now, and it cannot be discussed on a large scale.”

Chen Siqi said: "Furthermore, when we do film and television marketing, we can only do the job of attracting new ideas. When we throw out fan fiction, can we drive real audiences to participate in the creation of fan fiction, and can we use this to motivate the audience to explore further?" As far as the spread effect is concerned, it can only be seen while walking. If you ask us to make a script and let the audience follow our script, it is impossible. "

"In my opinion, your previous promotion direction completely missed the point. Not many viewers are interested in the so-called high-quality dramas with good reputations, and not many viewers will watch this drama based on these words, let alone Needless to say, the viewing threshold of this drama is so high at the beginning that it cannot retain the audience. For a drama with a high threshold, it is necessary to make a fuss around the high threshold so that the audience is willing to persist even when they feel that they can't stand it anymore, such as next to you. Someone is watching this show with you, and you have an atmosphere of discussion.”

-

One day later, Peng Zhixing had a live broadcast in the self-media column of "Jump Up".

Not online, but Yan Liang and Ren Suping, who plays the female boss in "Mountain Top", were invited to an offline interview room.

This live broadcast was arranged by Chen Siqi.

Chen Siqi wrote a script. It was not that he wrote down what each of them wanted to say in detail, but that it clearly stated what kind of reaction they must give in this live broadcast. This is different from Chen Siqi's It is related to the marketing method arranged later.

Peng Zhixing said with a smile: "The two characters played by teachers Yan Liang and Ren Suping in "The Top of the Mountain" are so popular recently."

In this live broadcast, the most important part is that Yan Liang and Ren Suping watch the video of "The Female Boss and Her Little Wolf Dog" edited by netizens.

Two cameras were filming Yan Liang and Ren Suping.

Originally, in Chen Siqi's script, Yan Liang needed to act a bit shy, but after watching half of the video, he didn't have to act at all.

Ren Suping was the same, her face turned red.

The two people looked at each other, as if something had happened, and immediately looked away.

Both of them couldn't help laughing and felt a little embarrassed. But when Peng Zhixing saw this scene, he immediately showed a shocked expression like watching a show, and immediately pretended to be calm, as if nothing happened.

In Chen Siqi's script, it doesn't matter what they say. The most important thing is that the two people will be embarrassed when they watch this ambiguous video edited by netizens in front of the camera. In this state, it is enough to become a rich raw material, which is processed by netizens into various dishes about "eyes tightening", "more ambiguous" and "feeling guilty", and then becomes a carnival for melon-eating people.

Peng Zhixing's reaction is the best condiment for these dishes.

-

With the promotion, this live broadcast became popular as expected.

Why is it popular?

First, the relationship between this pair of characters is a topic that was tested in the early stage and is the most interesting and exciting topic for everyone. It has a good foundation of drama fans. Second, the combination of Yan Liang and Ren Suping is very fresh. One is a popular young man. The male actor and the other is a mature and experienced actress, a combination that has never appeared in front of the public. Suddenly they came together, which completely fits the mood of the melon-eaters watching CP.

In the current Internet environment, this is called "generous business."

Lu Yanhe and Li Zhibai both helped post a funny Weibo post.

What Lu Yanhe said was: I saw it.

Li Zhi's most surprising thing is: Yan Liang is really a dog.

It means something, but I don’t know what it means, but everyone is interpreting it in the comments section and pointing the way.

With the influence of the two of them, they can lead more people to solve their puzzles. What is it? What kind of dog saw this?

On this basis, Chen Siqi bought popularity and promoted traffic. With the carnival of fans of the real drama in the early stage, people who don't know what is going on will naturally understand the whole story in the popularity of such topics.

Some of them were hooked on the show "Top of the Mountain" by this hook.

As for such a good drama, if more viewers watch it carefully and continue to watch it, its goodness will gradually be widely discussed.

At this time, Chen Siqi and her marketing team changed their marketing direction. They no longer promoted fan fiction and promoted some topics to see people's reactions. Instead, they found real hot topics on the Internet and found potential for widespread dissemination. Click to further purchase for promotion.

In just a few days, "Mountain Top" suddenly began to be on the lists of major platforms with three or four hot searches a day. Most of them are hot searches purchased by Chen Siqi’s team based on natural hot spots. Millions of frames were smashed into it—

However, this time, the money-throwing Icefield Video was elated.

"Top of the Mountain" has topped the TV drama list for two consecutive days, with the number of followers and new viewers increasing at a very impressive rate.

The latest two episodes aired, both with three pre-roll ads.

Chen Siqi handed over the third phase publicity plan at this time.

This time, Icefield Video readily increased its publicity and marketing funds.

It seems that "Top of the Mountain" is coming to an end - but, obviously, its market potential has only just begun.

Chen Siqi said: "A drama with a good reputation means that its long-tail effect can last for a long time after it ends. There is no need to wait for updates, and there is no need to worry about the ending. The audience can watch it with confidence."

At this time, in addition to the CP relationship between Yan Liang and Ren Suping, this drama has several more hot topics on the Internet.

This turnaround marketing tactic has once again brought Chen Siqi and the "Jump Up" team into the sights of major platforms and film and television companies.

It is very expensive, but who can help but say that it is expensive for its own sake?

In this successful marketing, Chen Siqi was able to first mobilize a large number of writer resources to do a large amount of advertising and pick out the most exciting points from the reactions of fans of the drama. Secondly, he was able to have sufficient media resources to spread and market At this point, San Neng seizes the opportunity immediately, designs a plan, and ferments new materials for fans to revel. Si Neng changes his thinking in time, and does not let the drama just gain popularity in a small circle, but can capture Seize the opportunity, take advantage of the victory, and promote other marketing points.

Many of her practices can be learned, but many companies that promote the release and promotion of film and television dramas also know that it is difficult to learn well.

To do this, sensitivity is very important.

For those who cannot sip the audience's sensitive points, no matter how much resources they have, no matter how hard they work, it will be in vain.

-

"Thank you Siqi for bringing "Top of the Mountain" back to life!"

That night, Lu Yanhe and the others had a dinner together, and Yan Liang toasted to Chen Siqi.

Chen Siqi smiled and said: "You're welcome, it's mutual benefit and win-win. I also earned a marketing fee."

Yan Liang: "You should earn this money. They spent more than 10 million to find another company to do preliminary publicity, but it collapsed like that. It was all about buying volume and publicity, and it was a nouveau riche-style wide-net publicity. "

Chen Siqi: "They are just trying to save trouble and have no sense of responsibility. They have not designed a publicity plan based on the theme and style of the show. I guess they just have an established publicity package. Whatever price you give, they will use that package for you." push."

Yan Liang: "From now on, they have to ask you to promote my plays."

"The most important reason why our publicity is effective this time is that your drama itself is of high quality. Otherwise, no matter how much publicity and marketing you do, it will be in vain." Chen Siqi said, "However, we do ask for a high price, and, We don’t accept all dramas, we only accept dramas that require us to have ideas.”

Yan Liang: "After this time, I believe that the producers of any drama should know that you are the most reliable person."

At this time, Li Zhibai suddenly said "fuck".

"What the **** are you doing?" Yan Liang asked.

"Ma Zhiyuan's grandson, he said in his live broadcast room that the script "Top of the Mountain" was originally cast by him, but he turned it down and it was your turn." Li Zhibai said angrily.

Yan Liang was stunned.

Lu Yanhe also frowned, "He still won't stop?"

Chen Siqi said calmly: "What are you all doing with such gloomy faces? This topic brought to your doorstep can help "Top of the Mountain" to do more publicity. What a good thing." (End of Chapter)