Zheng Tong immediately asked: "what did he say?"

, "he said that this must be tiktok, and we should always pay attention to the trend and change of the trill. The same song may as like as two peas do next month, but it will not be able to burn next month. Hong Xing looked down at the microblog and said, then looked up: "in short, we have to find the right potential pop music, and then design the corresponding performance form to make high-quality content."

Zheng Tongxin said, what are you beautiful about? What's the difference between saying it and not saying it?

Hong Xing obviously had a stomach case long ago, and without waiting for others to ask him, he said: "in fact, his idea is very useful for us, but we can't do it like him. We have to give full play to our advantages."

Yan Ding immediately said, "boss, what's our advantage?"

Hong Xing laughs: "our advantage is that we can simplify things, turn technical things into enumerations, turn labor-intensive work, and we have enough manpower..."

Black mouth eyes a turn, heart said boss this is a real magic barrier, this can't put brothers tired to death?

At this time, the people who were sent all over the country to carry the outdoor anchor videos have returned to the team. It's the time when wave information has the most manpower. If you drag on, if you have nothing to do, you'll have to go your own way.

As a result, Neptune has set up several departments, including monitoring new songs, designing dances, and designing scenes. In a word, snakes have snake ways and rats have rat ways. Their method is very maneuverable, that is to draw a super big face in the blindfolded state, which can also circle the nose Right?

Of course, you have to continue to be familiar on Weibo, and you'd better get chuyuanxi's trust. Hong Xing finds that Chu Yuanxi is more likely to trust others. To put it mildly, he is willing to treat everyone with the greatest kindness. This quality of helpfulness can be used.

Chu Yuan Xi has no time to care about this kind of thing. Now his attention has been focused on Yang Yuanmei, and the T-shirt project is waiting.

When Yang Yuanmei got home, she learned the latest information and told Chu Yuanxi that high-quality fashion designers would be in place tomorrow, so she made some adjustments to her plan and waited for the designer to design a T-shirt suitable for DIY.

, the God of the company, had already entrusted Yang Yuanmei with all the power. She has the final say, and now she needs to print several low grade shirts and run the process, then send them back to the imperial capital to bring the goods.

Frankly speaking, chuyuanxi's DIY T-shirt plan still faces the big enemy of Shanzhai, which is a scene that can't be avoided in China's real economy.

He did not dare to overestimate the lower limit of the Chinese Shanzhai masters. Although DIY T-shirt is a popular online project, Shanzhai factories can do the same model. Ba people dare to do whatever they dare to sell, and they have no technical content. They can basically do the same. It's just that Ba people take the initiative, and the cultural creativity provided by the "DIY cultural point" of T-shirt will be constantly updated, and the cottage manufacturers can only follow passively, just a little bit of advantage.

Generally speaking, it is the price war that can restrict the Shanzhai masters. Only when they make no profit after Shanzhai can they stop Shanzhai. Otherwise, there are countless Shanzhai products for all kinds of big brands. What's more, chuyuanxi's small fighting and small making will be taken as Shanzhai by the people's Congress once he makes profits.

Big brands can open stores, rely on offline sales to maintain authentic products, rely on brand and quality to improve prices, rely on fabrics and technology to attract customers. But DIY T-shirts can only be purchased online, which makes it easy for big factories to re carve them.

Chuyuanxi's plan is to sell a low-end T-shirt for 69 yuan. The price is close to the people. There are eight DIY cultural spots on it. The user can choose the color and specify the content of printing and dyeing on the cultural spots. There are two spots to guarantee the bottom. For each additional dot, 10 yuan will be added.

We should know that this business is a pure labor-intensive industry, the cost can be reduced to a very low level, even if the OEM, the ex factory price will not exceed 40 yuan, so the profit margin is still very considerable. Moreover, the more cultural elements printed, the higher the marginal value, which will definitely attract the attention of Shanzhai factory.

Therefore, it is urgent to establish a brand. Although the brand can not escape the fate of being copied, it can reduce the possibility that true love fans go to the fake online store to cut their hands in the wrong way.

Yang Yuanmei is very supportive of brand building, but Zhu Xiang is not. We can only rely on Yang Ma in terms of quality, but can't we rely on her in terms of sales volume? The question she asked Chu Yuanxi was: "do we need to establish a brand for our T-shirts? Advertising, right? All kinds of expenses? Are you going up the mountain to cut firewood by motorcycle, and can you earn back the expenses of establishing a brand? Do you think our company's development track looks like an entity? Are you not doing your job? "

This condemnation of Chuyuan's recognition is that he is not doing his job. Ba people's job is to establish IP and operate IP. This is a big cake drawn for Zhu Xiang when she started her business early in the morning. She wants to realize Zhu's value through IP.

However, chuyuanxi also had reasons to do so.

If you run along a straight track to the end, you can get a bonus of 100 yuan, which takes one year; including cute rabbit hat and T-shirt, it will lead Ba people to a detour on the half Road, and finally get a bonus of 120 yuan, but it takes one and a half years, then from the perspective of cost performance, it shows a significant loss, which is the price of not doing business.For the Ba people, the most efficient way is to directly increase the valuation, raise funds according to the scale of 1.5 billion yuan, and then spend the money of the investors, rather than making money by themselves. Therefore, no matter how much money the rabbit hat and T-shirt earn, as long as the gross profit rate is still within the normal range, they can be regarded as doing nothing.

But after chuyuanxi's company has reached this stage, it can't be fully considered according to the most ideal model. The ideal model was considered before going on the road. Now it has basically realized the previous strategic intention, so we have to prepare for it later.

In other words, because the development of the company is relatively smooth, it gives chuyuanxi the strategic leeway to stay behind, so there is no need to walk the tightrope.

Especially since the beginning of this year, the market environment has deteriorated significantly. Not to mention compared with 2016, when he started his business in the original world, it is much worse than 2017. Even January 2018, which passed through the node, is much better than April three months later.

To be an enterprise, the most important thing to pay attention to is cash flow. In the past, there were only a few people who had enough savings and didn't need to look forward to it. Now we have to go into projects and get in people. We expect to get in more people and make efforts in more projects. We can't all count on future financing and wages. In other words, once you need to rely on financing to save your life, no matter how high your theoretical valuation is, no matter how good the prospect is, in case of some mistakes in the financing process, you will be doomed.

But this explanation is too complicated, especially for Zhu Xiang Chu Yuanxi knows that she is heavily influenced by all kinds of jokes. Now the jokes are coming with open mouth. It's all her own sin. But this arrogance must be suppressed!

"I told you the story of Ou Pai's Yao Liangsong, remember? Yao Liangsong is a typical example of a brand Jedi turnaround. There is a brand is authentic, no brand is miscellaneous, in the eyes of consumers with Shanzhai no difference. After 20 years, opal home is now a famous brand, and it was also a miscellaneous brand at the beginning. Consumers can buy our products and spend less money to buy Shanzhai. Whether there is a brand is decisive! "

"Come on, let's decide on wool. I'm willing to earn money from my real powder. I'll buy it at any price. Fake powder used to be bought just for fun, or for forced use. I'm sure I'll only buy the cheapest. "

When talking about e-commerce, Zhu Xiang thinks that she knows a lot more than chuyuanxi. This is a rare field where she has self-confidence. Because at least she has set foot in it, and even the e-commerce team can find it. Chuyuanxi says that the good news is just an IT person who understands we media, and the bad news is that she used to be a salted fish, so it might be OK to get a buyer show, e-commerce? Ha ha

How can Chu Yuan beat Zhu's arrogance by scratching his head in the evening? He really didn't engage in e-commerce, but he has engaged in offline physical stores that are 100 times more difficult than e-commerce, and he is also a chain store that has both direct and franchise business. What opened up the situation in the first World War in those years was the power of the brand! It's the movies starring Zhu Xiang that help build up the brand.

Think of here, his eyes more gentle, said: "you know a fart! Are you stupid when you are your true love? Obviously worthless things you sell expensive people will not buy, but the brand can enhance the value of a commodity in the eyes of consumers, understand? With the brand, your true love fans will feel that our T-shirts are worth so much money even if they are a little more expensive, so they will pay for them. If we don't, we can't make a high profit, and we can't add value. "

Zhu Xiang did not understand: "why? How much do you plan to sell for a T-shirt? Isn't that one? "