There may be a lot of typos these days. Sorry. The author has a disease that can't sleep: cough. If you don't lie down, you'll get better. If you lie down, you'll get worse. If you try all kinds of methods, it's better not to sleep. Therefore, codeword is sure to codeword, and there will be more codewords. What can we do without codeword? But the brain is not very good.

-

Fang Shiling didn't speak for a long time. Wei Ning thought that she was tasting the harshness of "project survival", but Fang Shiling was in deep fear. The woman's intuition told her that something was wrong, absolutely wrong!

Therefore, she has quickly found the hot interview and the key paragraph, but it's natural to look at it. There is no abrupt place, and the transition is very smooth.

Abrupt is impossible, because the interview is based on the outline. How can it be abrupt?

She certainly understood that the project was at a critical stage. Because the first manuscript was severely beaten back, 100% negative, so the manuscript written after delay can't wait until it's finished, and then throw it away, just like last time, and hand it in by the second hand. This kind of treatment will not be available in the future. Now the system of writing and submitting manuscripts at any time is implemented. I wish I could write one third of the episodes and hand them in once. Therefore, Xu Yanping, as the person in charge of reviewing the content of Taishan TV station, is in a very advantageous position. He not only keeps track of the progress of the platform at any time, but also has the power of life and death.

Of course, the most important thing is the quality of the manuscript. The quality of the manuscript is really excellent. In fact, he can't stop it because it's cooperation, not contribution. No matter how good the contribution is, Mr. Xu always says that it's no good. He will die directly, but the partner has made money.

So the focus of the contradiction lies in the content of the manuscript. Xu Yanping rarely went back to his heart. After following up the project team, he carefully reviewed the manuscript and seriously expressed his opinions, and his opinion was to modify the opinions. The three creators, who had huge internal contradictions, reached a strategic agreement and asked Fang Shiling, "can you let Mr. Xu tell us what to do?"

The problem is that Fang Shiling can't This month, she also joined the creative group, specializing in water injection and striving for high quality water injection. However, she was shocked to find that her water injection was not as good as the two editors. After all, she had been with the group for so long.

Moreover, she didn't know Xu Yanping. After seeing Xu Yanping's blundering, she felt that he was a conscientious and hardworking person. Although the proposed amendments were annoying, they were not intended to make trouble. They were just annoying. No way. It's a privilege.

However, the addition of Fang Shiling has greatly promoted the speed. His creative ability is not good, but his ability to catch up with the work is also an advantage. Therefore, although Xu Yanping hasn't done a lot of content, Fang Shiling's book has already collected enough eight episodes, and even has a little surplus.

That's what she's facing. Even though she realized that it was a bit severe, she always felt that it would still be possible. It was a big deal. She went to taishantai and talked with President Xu face to face. She still had confidence in walking on this thin ice.

Therefore, in the face of Wei Ning and Xu Yanping's extreme reaction, Fang Shiling is not anxious but afraid. She instinctively feels wrong. She is afraid that Chu Yuanxi will suddenly add new variables to her plan. Now it can't add any variables at all! Unless it's -

unless it's for the better. Thinking of this, she replied to Weining: I went to see chuyuanxi in person.

Wei Ning is stunned, extreme of that kind, completely don't know what to say. Looking at the simple eight words in wechat, he even felt sincere admiration, free and easy, too free and easy!

He has been busy with chuyuanxi for a long time, exerting his eloquence all his life. He has to strictly keep his and her business secrets, burning a lot of brain cells. However, chuyuanxi is not at all loose. In particular, it is said that milestone 4 of the well-off society will start soon, and now he has no energy to deal with a new big project It doesn't matter what the cost is. It doesn't matter if it's tens of millions.

Wei Ning said this very bitterly. I didn't expect Fang Shiling to have such courage and breadth of mind.

After a long time, he said: chuyuanxi is participating in China joy in mordu. I'll ask him when he will go back.

After stopping, he couldn't help but ask: in other words, when you decided to take the chuyuanxi project, did you ever think of a way back?

Fang Shiling quickly replied: No, it's just that I feel so cool. It's better than anything. I feel like I've drunk two Jin of coffee in one breath. I want to faint directly, but I can't do it. I have cramps in my hands, but my brain is very clear.

Wei Ning played a string of

Fang Shiling is eager for Chuyuan to come back soon. But chuyuanxi can't, he also wants to come back early, but there is still a speech on the bra. This time, regardless of Durex, chuyuanxi is positioned as her own journey of zhangbility.

Chu Yuanxi's tireless efforts to meet people through microblogging are now considered a KOL in the game industry. It is estimated that there will be tens of thousands of live games online. So it's essential to take the opportunity to take off the bra and interact with the players, otherwise it's not conducive to maintaining your personal settings.

Of course, he can't just interact with the players on the stage, so the organizers feel that the efficiency is not high. Of course, Chu Yuanxi should make a report from the perspective of the president of Ba Ren entertainment, focusing on the operation of the company and the game. After all, not all players come to China joy.The speech was arranged in the afternoon. At noon, chuyuanxi did not eat with Zhao Jie, but went out to have a meal. So calm down to walk around, don't want to all kinds of tangled things, he immediately found that he seems to understand why the mobu syndicate collective don't see well-off. Even angel, although he recognized his ability and that Xiaokang could make money, he remained cautious about the difficulty of the development of Xiaokang.

The culture of convenience stores in this city has become quite popular. There is no need for market re education, but it is also very tight. The density of convenience stores is very large. However, modu is the modu of the whole family, the modu of the top three convenience stores in the island. The people of modu really recognize the brand of the island!

In Chuyuan Xiyuan world, it was the end of 2016 that laimo City supervised the promotion of milestone 4. At that time, the whole family had dominated the city, followed by 724 and Rosen, but it was not as exaggerated as it is now. Now, Rosen alone has 1500.

The reason is that Chu Yuanxi suddenly found out whether the new documents issued by the relevant departments catalysed the penetration rate of convenience stores in the city? That's not a good thing. In this case, I'm a Mordor syndicate. I don't think other convenience stores have any future when I live in this time view every day.

However, what Internet thinking is playing is subversion, and what it is playing is dimension reduction. When the three heroes of the island haven't found their pulse, there are still opportunities! Even the most difficult Mordor in the original world, doesn't it have a third share? Now I hold a sword called Ba people group. What are you afraid of?

With a determined mood, Chu Yuan Xi returned to the venue and began to interact with the players.

The reason why it is said to be interactive is that it is a report after collecting a lot of questions. The main content is to talk about my own experience according to the extension of the questions.

this has the final say that it is very important for Chu Yuan Xi to decide what to choose. In order not to be as second-class as Yang Jiangang or as eager to boast as Zhao Jie, Chuyuan Xixuan's problem is more professional but not confidential. It's a problem that most participants in the market can understand but still don't understand, and many people don't think about it at all. Chu Yuan Xi makes the finishing point, pierces this layer of window paper, must be regarded as dry goods, enough to deliver.

As a result, the audience was aroused at the first time, because Chu Yuanxi was the antithesis of big penguin as soon as he came up. The topic was the growth of Ba Ren game and penguin game, discussing the gain and loss.

Although Ba people's games have various magical auras, the most eye-catching one is the growth of "out of the mountains in troubled times". This is an era when traffic is king, and the growth is the new traffic. Grow into a once cut leek will rush to the top of the best-selling list of the game, relying on growth rather than other operations. The Ba people, however, don't even have a SVP that specializes in growth. I'm afraid that in addition to Chu Yuanxi, only Wang Le, the industry manager, and Yu Wenhui, the project manager, can explain clearly how the flow rises.

This kind of topic should be interpreted from the perspective of business. For example, penguin has incomparable advantages, traffic advantages and big data advantages under traffic.

After a prologue, "first of all, we must be clear about what is growth, buying is not growth. Otherwise, all those who spend money on buying are big growers, which is obviously not the case. " Chuyuanxi said, flipping PPT, "growth is bound to be able to make a substantial positive cycle of things, whether it is fine buying or washing their own private domain traffic. I found that many friends left messages asking questions about growth. In fact, the core problem of growth is that low profit margin can not support buying volume. The ratio of CPI and arpd must be low, and the ROI must be high. "

The so-called CPI is not the inflation index, but the promotion cost per download. Arpd is the return per download. "Why can't money buy momentum? Because the price will rise, boys, it will form a vicious circle. But this is still a good thing, because in the past, you couldn't even buy the quantity, and you were monopolized by Dachang.

Big companies have a lot of money and a lot of orders, so the discount rate is high. If we go back three or four years, we won't buy "out of the mountains in troubled times" anyway. But now it's not. People with more money have bad advertising materials, or the game itself doesn't work, and it's useless to buy. They will be killed by more accurate advertising materials. If you invest 100 yuan, you'll be better than if I invest 10 million yuan. "

Speaking of this, chuyuanxi gave a strange smile, "this is also the reason why Ba people's buying volume is not particularly positive. We can't do this. Without the accumulation of big data, we can't make very childish advertising materials. We can't do the work. It's a big push. "

In fact, the top three of the heroes in the domestic market are not Penguin games, but the penguin stall is big, there are too many products, and they are all at a high level, which is very terrible.

Why are penguins so powerful?

Chuyuanxi said: "because penguin has the algorithm and user data, when it pushes its own game, it can judge in advance whether it's worth pushing an advertisement to a user. But other advertising platforms can't make other people's game products connect with their own recommendation algorithms so well. When we define portraits for users, there are only 10 or 20 portraits. Sorry, penguin's data center labels 2000 portraits for users. So penguin's buying volume, efficiency and cost can be better than the industry can imagine. "

Here, he stressed: "it's a dead end to play hard with penguins. You can play a buying game at the same level and last for a few months, but it won't last. Penguin invisibly shortens the life cycle of all friendly products except Zaiyi. This is what I observed, and then hides the pot in penguin's head. Why is slag removal easy? Let's talk about it right away. "Though tiktok is light, the topic is heavy. Fortunately, there is still a way to shake the voice. It is fair for everyone to shake their voice tiktok.

"The difference between Zaiyi and other companies is that they have their own private domain traffic. Although it's not particularly large, it can't compare with massive engine and broadpoint, after all, they are more than rich as seed users because they rely on portal websites.

"Seed user", this is a key word, and it is also one of the most frequently asked questions in friends' messages. In the past, the advertising operation did not focus on seed users. The public domain traffic was spread out in an all-round way. At the same time, the product was optimized by improving the retention rate. This is called elimination thinking. Eliminate the non users and keep the users as much as possible. But now, in an era of more and more expensive traffic, there are more and more competitive products. We can't afford to do this. At least we small businesses can't afford it. So we need to use growth thinking.

What is growth thinking? To put it bluntly, in terms of public domain traffic, we should try our best to stimulate seed users to spread and reap the dividend of traffic; then we should build our own private domain traffic, and it is the best to transform public domain traffic into private domain traffic; finally, we should carry out intensive operation of private domain traffic.

We are better than penguin in this aspect. Our private domain traffic is smaller, but we have more means. Thanks to the tiktok and other platforms, the penguin is not the environment. Penguin also operates its own private domain traffic, but the operation means are still very traditional, that is, the operation of all kinds of game communities and the distribution of some UGC content are relatively simple. This kind of operation makes it difficult for users to satisfy their thirst for world outlook and IP beyond consuming official games. "

In fact, there is another reason Chu Yuan Xi did not say, Penguin really want to do, at least self-developed IP game can do a good private domain traffic operation. Just introduce the game players into Penguin animation, Yuewen group, which are IP production places, and the private domain traffic operation is ready-made. Penguins, however, don't do that for many reasons.

Now many people want to ask questions on the spot, because, in the end, how are Ba people better than penguins? Some people put on a pair of can't sit still appearance, want to cause Chu Yuan Xi attention. Of course, chuyuanxi noticed it, so he turned to this one and went on to talk about other things, such as community experience, user touch, content differentiation and so on, and then turned to brand.

In his hot interview in the morning, he also discussed that Ba people are cultural and creative companies, and cultural brands are our core, so the throb under the stage gradually calms down, and they all listen attentively.

"Many practitioners think that brand and marketing are linked. That's right, but it's overqualified. By injecting Internet thinking into brand operation, brand can become a new growth engine rather than an auxiliary tool for marketing. It depends on the strategy you set when you set up a brand. Is it to set up a brand that is easy to market and harvest users? Or build a brand that helps growth. So what we are going to talk about today is the overall situation, the cause and effect of each other, and the growth. "

The report came to an abrupt end, shorter than expected, but full of information. As soon as Chu Yuanxi finished speaking and was about to leave, many people quit immediately. They grabbed the microphone and asked directly, "Mr. Chu, I want to know how you turn private domain traffic into seed users? Can't we just equate them? "

Chu Yuanxi's so-called private domain traffic is understood by everyone present, that is, those users on the we media matrix, their game tonality can't be so high, and the conversion rate can't be 1:1. As a result, there are tens of millions of fans in Ba people's whole network. After the operation, the daily life of the game is more than 30 million, and the fans of the whole network have not only not fallen, but also skyrocketed. This is no longer a matter of conversion rate, which is what many companies want to hear most from Chu Yuanxi.

Unexpectedly, chuyuanxi said, "ah? That experience is in the past. We will have a new mode of operation immediately. Interested students can pay attention to the recent actions of Ba group, either show big face or show big eyes. I don't know the effect. Let's look forward to it. "

At this time, far away in the imperial capital, Cheng Huilin is entertaining a distinguished guest in the teahouse. This person is a star entrepreneur from India, Xiao Li of oto group.

In the tearoom, ah Ya accompanied the three people chatting while watching their mobile phones. This is a scene when Internet enterprises hold meetings and meet customers. Chatting needs the assistance of mobile phones, which is not only polite but also efficient. In their mobile phones are all interviews by chuyuanxi in the morning. On the screen hanging on the wall of the tea room, there is a live broadcast of removing the milk hood. The people on the front line are under the stage of chuyuanxi.

It's normal for Xiao Li to visit Cheng Huilin. Although oto is engaged in subversive Hotel leasing contract, although it has been in China for a long time, and has gone through crazy expansion, chaos, layoffs, refinancing and other links, it has nothing in common with open-door customers, but grubby is the investor of oto group, and Cheng Huilin is the co-founder of grubby, which connects them. All these Asian capitals are equally interested in the dividends of China's market and open policy.

Why does grubby want to invest in the complete cross-border category of oto under the condition of serious shortage of funds? Because sun Dasheng. OTO is sun Dasheng's key investment enterprise, with an accumulated investment of over $1 billion, ranking in the top 20 of Softbank's global investment list.

Of course, grubby was ahead, catching up with the headlines. Among the Chinese enterprises invested by sun Dasheng, the top line is second only to Ali and didi. With sun Dasheng, grabi and didi both invested $100 million to Xiao Li.Xiao Li listens very carefully, looking at Chu Yuan Xi on the stage talking, he can't help nodding. "What this man said is very reasonable. I think the concept of Yitian sword is very good."

Ah Ya saw that Chu Yuanxi said "please look forward to it", and immediately squeaked: "he will go down soon."

"Let the front line ask a question." Xiao Li immediately said, "I can probably understand his core."