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Quanshi is a convenience store chain brand with a relatively large market share in DIDU, but it has been declining recently, and its app function is really beyond words.

Chuyuanxi's words can be interpreted in many ways, but it is not significant to interpret them as self-confidence or belittling the enemy. Hu Shiheng nodded and put down the microphone. Chu Yuanxi motioned to another investor who raised his hand. The other investor immediately took the microphone and asked politely, "Mr. Chu, I want to know why you first developed the imperial capital market because you are a local?"

"What is your opinion?"

"The imperial capital and a large number of northern cities are" desert of convenience stores ". Can you not be clear about this title? Looking at the data, the advantages of the south are more clear. In mordu and Yangcheng, two or three thousand people own a convenience store. Pengcheng is not bad either. DIDU has a convenience store for every ten thousand people. The environment is totally incomparable. If you look at the "Jianfu convenience store" invested by Sequoia, it started in Gulangyu city. Although it is a second tier city, it soon stops. Now it is in a good business

Chuyuan's smile was as bright as a flower: "what you said is really wonderful. Have you heard the story of two salesmen selling shoes on the island? People on the island don't wear shoes. "

Is it time for investors to tell this story? Besides, this story is very typical. The problem is that when you really encounter similar situations in business, you are basically going back to your hometown. You have to consider the cost performance.

Chuyuanxi said: "we are not the same as in this story. We not only have more market space and less competitive pressure, but also the more desert we are, the more powerful the policy dividend is. Have you considered this factor? The Chinese authorities have always regarded the market as someone else's, and I have to have it, especially to keep up with the devil. If there is a Shanghai style, there must be a Beijing style. Now that the policy has been launched, the imperial capital is the so-called price pool. Of course, it starts from the imperial capital. "

When investors think about it, don't they see the policy dividend coming? Wait for a dividend to chase, the result is up 20%. If you think about it, it's really cool to bet on future dividends.

When he thought of the policy dividend, the gentle investor's thinking suddenly diverged, and he remembered the "urban night economy" that the relevant departments were pushing to boost GDP. In particular, the imperial capital has just demolished a large number of individual practitioners who can create night economy. Now it emphasizes night economy. This is a big gift for convenience stores!

The tone of the night is that most restaurants and fruit shops close, but 24-hour convenience stores open to welcome guests, so that white-collar workers who come back late at night can buy meals and fresh fruits. In the past, there were still some competitors, but now they have been swept away. You can raise the price at will. It's not too perfect!

At this time, Xu Xin came out to make trouble technically again, picked up the phone and asked, "Xiao Chu, what do you think is the most difficult thing to overcome in terms of business operation

What's so special about letting me do self-criticism? Chuyuan Xixin said that if Xu Xin's way of asking questions was always so tricky, he had to talk to her well.

"Well, the most difficult thing to overcome is this problem. Xiaokang has some unique technical means, as well as a unique way of operation. It is not afraid of others' Shanzhai in a short time. But our business is from point to area. First, the imperial capital, then all the first tier cities, and then sink. Each stage takes a certain amount of time.

In this way, the counterfeiters will be given the opportunity to operate in the reverse direction. They can see clearly for a period of time, then develop the app function, and then go directly to the second tier cities or even sink further. In this case, when the well-off society enters the sinking period, there will be no time advantage. This is the most difficult problem in my opinion. "

Chuyuanxi said with a smile in his heart, because here he dug a huge pit. After he fell in, he didn't know how to climb up.

In the original world, in January 2018, when chuyuanxi was crossing, Xiaokang was just walking on the threshold of sinking, and then decided not to play in the first tier cities, but to change the routine.

In the process, Chu Yuanxi and Yuan Jingbing also made a chess deduction. They can judge that if they continue to use the original method of playing without brain, they will lose. How much money they have to pay for that kind of loss, Chu Yuanxi doesn't know how to save himself. So the conclusion is that according to the characteristics of different regions, we must explore a variety of store models.

In other words, if anyone hears chuyuanxi's story today, one day in the future, he will feel that the well-off society is really awesome, and then suddenly think of it, eh? They have a weakness to catch? That's a lot of fun.

When he took a look at it, many investors showed their original look. Some of them were still writing notes. It seemed that they had listened to it

I saw another big investor standing up, a seven foot man with two moustaches, and asked with great momentum: "Mr. Chu, do you think there is a gap between you and the three major convenience stores on the island in terms of fresh food management? If so, what are the main gaps? "

Chuyuan Xixin said, is this difficult to be a kneeling clan? However, we can't give people this kind of label casually, because the three major convenience stores in the island country are really brilliant, and they are the grandfathers of this model, or the industry standard setters. So it's normal to default that there is a gap, and that the grandmaster is more powerful. Some people see the gap kneel down devoutly, and some people silently calculate how long it will take to catch up with it in front of the gap. This has happened countless times in the past 40 years, and it will happen in the future.Not to mention investors, there are many convenience store entrepreneurs with this kind of mind. What they need to learn and learn is like pixel level reproduction, so that they can make money without brain.

So chuyuanxi didn't blow his hair, but said: "in my understanding, in the field of fresh food, as long as we can run through the fresh food supply process, ensure the quality and freshness, ensure that the supply chain doesn't have problems, and can orderly turnover, there is no absolute gap. In fact, almost all of the money spent on logistics and supply chain management in the beginning of Xiaokang. Now it has realized some OEM, some self built fresh food factories, and also realized digital management and monitoring. It can be delivered many times a day.

I don't know if the fresh food supply chain of island countries is a big data management mechanism. Anyway, we can provide early warning. So I'm more comfortable with fresh food, desserts and even coffee beans, whether it's quality or quantity. On the surface, the fresh food of convenience stores is a supply chain problem, but behind it is driven by user demand, which is restricted by store density, logistics and fresh-keeping ability and other factors. On the path of well-off development, we need to ensure the balance between the two. It can be said that there is no gap on the surface

The gentle explanation made the seven foot man frown a little, but he sat down without saying anything. Immediately someone joked: "President Chu, do you have confidence in your coffee beans? Your freshly ground coffee is very hard to drink

"Oh, that means you don't know about commercial coffee." Chuyuan threw the pot without changing his face: "all the commercially available coffees are very hard to drink, but the characteristics of hard to drink are not the same. We are carrying out standardized competition on the scale of hard to drink."

There was a burst of laughter.

But after all, it was a roadshow for convenience store investment, and there were not a lot of fans from my grandfather. Soon another one stood up and asked, "Mr. Chu, I heard that the catchphrase of island convenience stores is" a good convenience store is one that everyone visits three times a day. "What do you think?"

"The repurchase rate is high enough. We don't need to be strict with the island's unique convenience store culture." Chu Yuanxi has heard a similar argument. What he wants to say is: "I think the pursuit of re purchase rate is essentially to make users not want to go after they have bought something. For example, they want to visit more to see what new models are available, or sit down and have a rest. To achieve this, it must be better to realize the large-scale branding of convenience stores, so as to fit the user experience through operation means. That's why I use app as the cornerstone of convenience stores. It's more convenient to recommend new models to users and increase the unit price of customers. "

I can see it, but no one is interested in the dry goods. Chu Yuanxi takes a look at it, and then says: "for mobile payment, the problem is very simple, that is, how to let other people's stores hang the Xiaokang payment code, and how to let users use Xiaokang app to scan the code when they go shopping in other stores.

In fact, users are not worried. As long as there are enough users, I have enough means. Hanging up the code is essentially to expand the influence of well-off society and expand the use scenarios. My solution is to rely on online content to push the payment channel from its own convenience store, and rely on the power of well-off users. So the time point is after milestone 7, when Xiaokang will have enough users and online content. "