For Lu Yu, if he wants to make a sustainable advertising business, he must first recruit advertising business specialists and advertising copywriters. So is Fang Shiling.

So looking at the recruitment notice, Chu Yuanxi knows that "late night Gallery" has encountered the same problem as Lu Yu at the beginning. There are a lot of capable people under it, but none of them are competent for advertising business. It's hard to say whether they are competent for Advertising Copywriting. They can only recruit people from outside.

However, outside people don't know their tonality, so it's hard to directly recruit individuals to receive the most suitable advertisements, and so do copywriters. It's like eating rice. Now I'm going to plant rice. The time limit is only two months. I don't have any experience in advertising industry. How can I get there?

Even if they can barely make it, what if Chuyuan and Xisai go there?

In fact, when this option is put out, chuyuanxi is really moved, but after thinking about it, it's better to be a Huiren. Anyway, the project has been snatched back. This idea belongs to the nature of conspiracy. In case of exposing the collapse of one's own facilities, the cost is too high.

In recent days, the contract with taishantai has been drawn out and signed by Zhu Xiang, because this project is under the Ba people's media. This is also the first heavyweight word that Zhu has signed since he joined Ba Ren entertainment for more than a year. Before signing the contract, he was very cautious and paid attention to looking at the contract over and over again. He was very attentive and serious, so it is estimated that people can't see that he didn't understand the above content.

Fortunately, the specific executors are Yang Yuanmei and Qi Yu. Taishantai will be entrusted with the task of organizing the card. In this way, the project preparation can be completed in one month. Unlike late night Gallery, which is not suitable for everything, the project is expected to start shooting in September. If the shooting is fast enough and the cooperation between the two sides is good enough, the audition procedures can be completed before the end of the year.

And this time point is very special. Next month, the film and television still photo plan of "out of the mountains in troubled times" should be finished, and then it will be released at the end of the year. These two programs are not of the same nature. They are still on Taishan TV station, and the broadcast time can be staggered. It's not clear what kind of synergy will be formed at that time. Chuyuanxi didn't know much about this, so he was in a state of command.

When he thought of the TV series out of the mountains in troubled times, Chu Yuanxi's idea naturally ran to several ancient costume dramas which were recently popular and played the grand finale. In addition to Jiuzhou misty record, no matter chenxiyuan, Xijing twelve hours or chenqingfu, they all finished work before the end of the summer vacation, creating a very special holiday for TV drama fans.

In fact, because of the existence of ancient costume restriction, many costume troupes have been hit by various styles. However, it has to be said that ancient costume restriction is very good for the audience. Take this summer vacation as an example, the overall quality of costume plays has been greatly improved, not a little bit.

Although Kyushu misty record is not finished yet, it's coming to a big end. The data is very big. Why is it so big? With the investment of resources, the quality of completion and the cast of CASS, although some minor defects are not satisfactory, in the past few years, to compete with "matting without self admiration" can make people hang up and fight. It may not be too much to say that it is powerful in all directions. I don't know what the audience rating will be.

The problem is whether it will be popular or not depends on the level of the competitors. The competitors are Chen Qingfu and Xijing twelve hours, and the worst is Chenxi yuan. In this extremely cruel competitive environment, just like the famous line in the first floor of the world, it's not just ducks, onions, sauces and cakes, which are inferior to others.

When Chu Yuanxi returns to the company, he finds that Zhao Jie's team has come up with the new plan of "no way to fool the king". In a few days, these animals came up with a simple and easy way, that is to replace the current popular advertisement for placing mobile games with short videos corresponding to "no way to fool the king" or several other hang up game IP.

In terms of user experience, it's better to change the soup than the dressing, because the current popular advertisement is also in the form of short video, just click on the link to reach the advertisement, while the video of Zhao Jie's team has no link.

In fact, Lu Yu has different opinions. He really wants Zhao Jie to open the link. Isn't it nice to hang up some e-commerce links at that time? No one, however, was bothering him.

This design itself has no problem, because anyway, this hang up game needs an app. You can plug in the pre installed video and hot update it, so that players can enjoy the fresh video for a long time.

But this nondescript design scheme is full of holes in Chu Yuanxi's eyes. However, considering that Zhao Jie has to build the wheel of we media repeatedly, many things need to be practiced, and the idea was put forward by the colleagues in charge of we media in Zhao Jie's team, so Chu Yuanxi only asked one question about the technical details: "let's say it's a scheme according to your current set, It's too restrictive to use watching videos as "inspiration" in traditional SLG games. Many of the ways to play are useless, right

"Oh, you haven't played hang up games. Hang more for a period of time, there is no numerical threshold, all can be rolled Zhao Jiexin said that players should have recharged, OK? How boring it is to play without recharging?

Chuyuan Xixin said you are so special, isn't it nonsense? Players want to be able to pass in time. The so-called "encouragement" is a common way to play money in SLG games. It usually costs ￥ to add a comprehensive buff to the player's legion. For example, the damage increases by 25% and the defense increases by 10%. It is more common in PVP games, such as guild battle and camp battle. However, in PvE, such as copying, encouragement is absolutely not allowed, because once encouragement is allowed, the hard-working value card of numerical planning will no longer exist.Zhao Jie is doing the opposite here. He's all focused on PVE. For example, he can break through several times after learning martial arts moves. Every time, he has a chance. Watching videos will increase his success rate. The problem is that players can get a lot of props in the game to increase the success rate, and they can also buy props. These props are incompatible with watching videos, that is, watching videos can only be used as a supplement when there are no props. Therefore, the failure of the breakthrough or failure.

It seems a little superfluous to think about this? However, considering that this kind of detail itself is not what I should care about, chuyuanxi said with a stroke of a pen, "do as you think."

The reason why we should pay attention to the system planning of this game is that this is the first time that Ba people's game has linked the game with their repeated we media wheel. Zhao Jie's we media construction, at least in terms of scale and structure, is almost the same. It can be combined. Although there are few fans of new accounts, they can train people. When selling companies in the future, there will be many accounts to be cut to them.

So all the ways to benefit the team are what chuyuanxi is willing to support, even if he makes mistakes.

Of course, his main energy is on the well-off side. The well-off operation seems to be stable, but every time he looks at the data the day after tomorrow, chuyuanxi is very upset, because the growth curve can hardly compare with the original world. Of all the curves, cycling, which is the least desirable, has a bright spot.

The bicycle delivery of Xiaokang is almost the same rhythm as that of the original world. The time and quantity of delivery are roughly the same, and the gap in riding data is not obvious. This data, which is extremely high compared with all the current data, is mainly reflected in the use of riding vouchers.

I don't know if it's because there are so many bike sharing companies in the original world that a large number of entrepreneurs seize the time to come in and lose money. But now there are only a few left, and the bicycle density is not that big? Or because no matter when, no matter where, ordinary people are always able to maintain a great enthusiasm for readily available wool.

You know, for a long time, Chu Yuanxi's performance in cycling was very different from that in other situations. He had a very strong head. Without any trial and error, without any verification, he directly threw money into the bicycle, did not listen to any persuasion, and took money directly.

If we didn't know that Wang qingtuo's car factory had nothing to do with chuyuanxi, many people would think that it was a transfer of interests, and it was so arrogant that it was written directly into BP. Investors would be trapped as long as they dare to believe it.

So after seeing this data, Yuan Mu first dispelled the only doubt in his heart for a long time. Unexpectedly, Chuyuan Xi said complacently: "where is this? The impact of bicycles on data has not yet been exerted, OK? "

"What else to play?"

"It's the advertisement of the activity. Is it necessary to ask? It's not just bike users who can be reached by these cars. People who pass by, come from the opposite side, and follow them all have to look at our advertisements. This kind of influence needs time to ferment. You can see it in a few months. "

The most important thing about Xiaokang bike is that it's not the same as ordinary bike sharing. It's shorter. If Xiaohuang Xiaocheng is 26, Xiaokang is 24. It has a big basket, which is wide and deep. It's very suitable for putting things, so that Yuan Mu is afraid that someone will take the basket with his children.

The most important feature of this model is that it is suitable for advertising.

The front basket says: well off bicycle, free deposit free riding.

On the chain guard of the side car body, it says: download the app of well-off life, live within your means, simple and happy.

The other side changed a word: Xiaokang convenience store, enjoy life, free riding.

These are huge and bright fonts, which are equivalent to the mode of big words loud on the old mobile phone. The effect of advertising words is so striking that the well-off bicycle maintenance staff must be increased one after another, because a large part of the manpower is used to fight against small advertisements. This advertising space is our own, and no one is allowed to post it! Of course, in order to have a good advertising effect, the riding experience must be awesome.

In order to achieve a better cycling experience, chuyuanxi can be said to do everything in detail, and even personally participate in the acceptance. Compared with other units of Xiaokang, the style of focusing on the big and letting go of the small is unusual.

for example, the fender must be awesome, and must be able to block the mud. What's wrong with bike sharing is that you don't know which car's fender doesn't stop mud. Let alone the rain, when you walk along the road with a sprinkler, you feel good in front of you. Unconsciously, there is a muddy line behind you, and you can't wash it.

Then there is the problem of positioning. This is a technical problem that Chu Yuanxi has grasped for many times. For this reason, the bicycle development team was forced to use Beidou's short message system for precise positioning, kicking off GPS. In fact, Chu Yuanxi's requirements are not high. It is absolutely impossible for the map in the user's mobile app to show that there is a car, but the car can not be found in reality. If it is parked in the underground garage, you must give a prompt, because the underground garage can only be located by the base station, and the system has the obligation to identify it.

All kinds of similar strict requirements are finally reflected in the excellent quality of bicycles. The cost of a single bicycle is as high as several hundred yuan. The huge development team and even the map project team are very expensive. After Xiaokang really makes efforts, the bicycle can do the most data.Chuyuanxi said: "after the other major cities start to enter the well-off society, Ba people will push a wave of well-off bicycles, and let Zhu Xiang take a picture of cycling in the sunset. At that time, there will be a wave of we media bonus."

"Don't you think it's overflowing to push ads like this?" Yuan Mu still didn't understand the logic. "You push the bicycle to make the user notice the advertisement of the well-off convenience store on the car, so you just do the advertisement of the convenience store directly?"

"Oh, the knowledge of operation is very deep. You don't understand, don't understand, don't understand." Chuyuan Xi said, suddenly remembered the business teaching plan that Feng Lin had seen at home some time ago, and asked, "do you know the three different business cases of selling bottled water?"

Yuan Mu shook his head.

"The first is to buy bottled water dispensers. This is a promotional product.

The second is to pay a large sum of money as a deposit to buy bottled water, and return most of the money after one year. Users can drink bottled water for one year at a very low price. This is the cash flow play, as long as the cash flow up roll can always play.

Third, bottled water is free to drink, no deposit, door-to-door delivery. "

Chu Yuan Xi quickly finished, looking at Yuan mu, saw yuan Mu face muddled force: "the second I understand, the third how to make money?"

"Don't you realize that the second one is bike sharing and the third one is well-off bike? Well off cycling doesn't need to make money. It's all expenses. " Chuyuanxi said, "the third way is to put advertisements on the bucket and go to the home directly. It's a serious Internet thinking to make money by advertising expenses and user scale. Do you understand?

In fact, the first two can also be advertised on the bucket, but the speed and number of users obtained by these three modes are not the same, and the cost and operation mode are certainly not the same. Moreover, the value of this kind of advertisement is surprisingly high. It can even be accurately delivered according to big data. When you deliver water, you can choose what advertisement to put on your bucket, so this model is valuable. This is where the subversion of Internet thinking lies. "

However, the business of this kind of thing in Yuan Mu this said, to Yu Meiren that did not make sense. In the evening, in Yueshi villa, chuyuanxi turns on his laptop and plans to see the financing process. The specific issues of financing have always been that Yuan Mu was in charge of the road show on August 18, and then collected his intention to communicate with Chu Yuanxi for a while to determine the share. It was probably in the first ten days of September that he could complete all the procedures and get the money. At present, it seems that he is still quite enthusiastic about subscribing, even when he raised the price by 20%.

As a result, Feng Lin and Yu Yanan come back and forth. Yu Yanan walks to the back of Chu Yuanxi and lies down on his shoulder. Looking at the screen, he asks in a low voice: "what's your plan at night, eh?"

Chuyuanxi was reading the document and said casually, "Oh, I have to do an s-p-a tonight."

He said the three separate letters s, P and A. with that, Yu Guang saw Feng Lin covering his mouth and ready to smile.

Yu Yanan pressed hard on his shoulder and said, "Oh, so you're a rough man doing spa? I also like spa. What kind of oil do you push

"Cough, cough!" Chuyuanxi found that Fenglin was about to laugh, immediately perked up, said: "tea tree essential oil and lavender essential oil."

Is the so-called s-p-a not an equity subscription agreement? Feng Lin blinked and thought about it. He was quite surprised at chuyuanxi's answer. Then he held out his thumb and made a gesture to him.

So that night a few people went out to push a spa.

passed two days, and in August 23rd, Chu Yuan heard two things. The first thing was that the jitter produced a great function. The short video UP owners could hang up the game download links in their short videos tiktok as they did with the electricity supplier. In other words, the up host is allowed to "bring goods" to the mobile game in person, and the user can click the link to directly enter the download page. The video can be animation or real person, and the playing method is not too much.

For the general up owner, this is nothing more than a kind of goods with goods, according to the bill will not have much difference, nothing more than the price.

But for an organization like Ba Ren group, which focuses on short video content production and game products at the same time, it's almost the same as winning five million suddenly. And five million is too little to see!

Especially for the small game IP plan, which needs to be promoted by quantity, the good news comes from the sky. Zhao Jie even temporarily added a League building, but he missed the short, big and tight party who visited Ba Ren group. Short, big and tight is with Lao Fan. The reason why short, big and tight is not Lao Fan is that he is the chairman of the entertainment Strategy Committee and can represent Lingxi.

But Chu Yuan Xi has never planned to call Zhao Jie to meet with him, because he was sold.

And Chu Yuan Xi, in the face of reception short big tight before see another news, ah ya, that is, the door guest coo Yang Zheng, left the company.

Kaimenke's microblog and ah Ya's circle of friends almost announced the incident. Of course, it's full of flowers. But it belongs to death before graduation. The message below is not so auspicious. Chu Yuanxi doesn't know what happened there. We don't know. We don't dare to ask. Anyway, Li Jingfei should have made a contribution.