Why does chuyuanxi sigh? Because the news of Ali's merger and acquisition of Ba Ren game was leaked. In fact, Chu Yuanxi has always wanted to take the initiative to disclose it, especially to Zhang Ming, because the headline is the number two potential buyer he has delineated.

But he can't be as magnanimous as slag easy to sell koala. The government announces that we want to sell. He kneels down and asks the father of the gold owner to have a look. He even has to restrain everyone from divulging, otherwise he can't hold the case. You can throw anything, but you can't, or you won't get a good price.

Otherwise, learn from Zaiyi and metro, and just say "looking for strategic partners". This is a very formal cut in the world. I want to sell myself!

Of course, if both sides can't get along with each other, by the end of the year, the IP plan for small games will gradually produce data, reflecting the value of this set of playing methods, the uniqueness and the ability to subvert the existing IP market.

You know, it costs a lot of money to raise today's IP. In addition to the IP that can absorb a lot of tap water, it's normal for a large number of quasi head IP to spend two or three million a year, which is not lower than the cost of small game plan. IP game the essence of this plan is that small games can also be just meal ah! The money put in raises IP, but it's not necessarily a cost. It may also generate profits.

Therefore, when Zhang Ming came to the door, Chu Yuanxi was surprised, but he always had psychological expectations and was very calm.

But Zhang Ming is also more difficult to deal with. On the one hand, people are more powerful. On the other hand, it's because of the small game IP. If you use the same way to chat with Zhang Ming, the scene will be very embarrassing. People tiktok and volcano and so on, so many traffic kill devices, according to Chu Yuan Xi's thinking, IP traffic problem is not a problem for others, in other words, people push IP do not need to run to a small game.

The idea of small game IP is to rely on the fission attribute of small game to infect the whole network to obtain users and exposure. As a more appropriate carrier of delivering content, games can focus on playing games if they don't care about IP content, and those who are interested in content can be absorbed into the we media channel carrying IP content along the pipeline left in the game. At the same time, it has higher efficiency, lower trial and error cost, and very good cost performance ratio. It may even be that IP is not promoted. Judging by trial and error, it is wrong, and it is very painful to earn millions of yuan.

However, for the boss of the headline department, isn't it a fart without taking off his pants? People's traffic is absolutely overflowing for pushing a few IPS. They don't need to find things that can be viral fission by trial and error. People can get the same or even more exposure by simply pushing in their own super traffic empire. Besides, people already have users and apps. There is no need for games as a carrier and channel for delivering content. People can easily access the content with one click and inject the traffic into the content to generate IP.

know that the propaganda process of the "chaos in the mountains" was to honor the tiktok of the original original music award, which was the total number of traffic that was originally instilled by IP. Tiktok tiktok is the most important thing about

. The IP promotion of Ba people's game is mostly done on the pitch, but also the flow of the combined producers' plan. It uses people's traffic to do a lap and starts a little game, and finally sells it to the family at a high price. Then it doesn't know what Zhang Ming looks at the Internet.

Therefore, when Zhang Ming came to ask, Chu Yuanxi said on wechat: ah, yes, it's a preliminary intention with ALI. In fact, it can be understood that even the intention has not been reached. I told them not to worry and wait for the end of the year.

Zhang Ming doesn't ask why you want to sell high-quality assets. What he focuses on is the result: even the initial intention has not been reached, that is to say, can you talk to others?

As a result, chuyuanxi immediately went on to say: but I can't submit more than one draft. I'm not openly seeking strategic partners, and I don't bid. This is my sincerity. If we talk with two families at the same time, sincerity will become hypocrisy. The price is too high and the cost is too high.

Zhang Ming frowned and said, "does this mean money?"?

In fact, chuyuanxi also considered taking the formal channel to make a sound. On the first day of this year, Metro called out to look for war bids. Hula clamored for a group of big players to bid. There were not only Vanke, Ali, Yonghui, RT mart, Suning and other industries, but also several investment institutions because their assets were too attractive. Now they have reached the finals, which are Yonghui and Wumart PK.

But of course, this way can sell at a good price, and there are many constraints. Although there are many enterprises participating in the bidding, it is not convenient for the seller to offer conditions, otherwise it is easy to fry the pot. For example, short, big and tight is not a millennium fox, but a good negotiator. However, if multiple bidders bid, Ali may directly change to a millennium fox, or short, big and tight may evolve into a millennium fox in the process of negotiation. This is very normal.

Therefore, neither caoyi's koala sale nor Metro's sale of Chinese assets offered a very high price.

Zhang Ming thought about it and asked: I heard that there is a new plan for Ba Ren game, so you put it off until the end of the year? According to your virtue, this must be a price increase, right?

Chuyuanxi: what do you think of me? How can we raise the price? What we are going to achieve is a brand-new subversive mode innovation to empower content, which is a very good experiment for the entire cultural and creative content industry, and should be able to produce results by the end of the year. So I can't sell it now. I sold it. I just took some money and a great experiment was interrupted. Then I lost a lot of money?Zhang Ming: although what you said one by one seems very professional, it's not a small game that Ba people are playing after a long time, right?

Chuyuanxi immediately sent a series of big exclamation marks: how do you know it!!!

He's really surprised. He can't say one, can he? Why did this even reach Zhang Ming? Am I talking to the information leaker?

Zhang Ming: I don't know if I check? Tiktok: how many things have you uploaded to the jitter recently? I'm going up one IP after another, and I'm participating in the co producer program. Do you think I'm curious about what you're doing?

Chuyuan Xi thinks that, too. Instead of sitting in Zhang Ming's position, there is a company that has grown to tens of billions mainly by collecting its own wool. The valuation of individual stocks is 36 billion, and the headline is that its valuation is just over 500 billion. What's his mood? I'm so anxious! I don't know how much hair to pull down.

In this sense, Zhang Ming is so magnanimous that he doesn't know where to go. It's necessary to investigate what kind of airplanes Ba people group is engaged in. At least he should know what his wool was pulled away for, right?

I saw Zhang Ming then asked: you call this Shenma model innovation? Isn't it just an IP game?

Does Chuyuan Xixin tell Zhang Ming or not? It should not be said, because after that, what should Zhang Mingzhao do? What you can do and what I can do is the most difficult thing to prevent. I'm not afraid of complicated work with technical content, such as well-off society. Whoever wants to copy casually, if you can't, you'll lose. But the IP plan of small games has no technical content, only the ability content, the ability to play games, and the ability to create content. Logically, it is not complicated.

However, it can not be concealed that people can find out. Even if we don't say it now, after a few months, people will be able to understand the logic of it. If we don't say it now, it will make people laugh.

In the final analysis, this set of small game IP play, mainly to make up for chuyuanxi the whole "enemy of Rome" from the Ba game to separate out.

After the divestiture, it will leave the blank, business blank and valuation blank. In terms of business, a company with a valuation of 10 billion can not do without product line. In terms of valuation, the endogeneity of Ba Ren game needs the second and third legs to improve. Just relying on the mobile game "out of the mountains in troubled times", even if IP is injected into others, the total value of IP life cycle will be over. The 30 billion M & a price is a sincere and generous offer.

So if you want to leave "the enemy of Rome", you have to replace it with another one. Chu Yuanxi has very high expectations for "the enemy of Rome". Only when they have high expectations can they be excited. The things filled in at least look like bluffing. The IP plan of the little game is based on this logic.

As a result, they all lack game genes. Ali is different from Toutiao. Ali may be able to bluff, but Toutiao is not. This is also the reason why chuyuanxi made the headline series the No.2 buyer.

Of course, the other side of IP is content. Content creation ability and game making ability are also capabilities. If the ability of making games is not important and you can take whatever you want, then Ali already has the gene of games. Doesn't Ali want to burn the penguin's ass? I'm crazy about burning Antarctica. I can't do it. It's the inability to merge.

Thinking of this, Chuyuan Xi first answers Zhang Ming's question and explains the logic of IP's three-stage rocket. In the first level, we media preheat to obtain seed users; in the second level, small games fission to obtain a large number of IP users; in the third level, IP content production keeps up with the pace of traffic pouring to create top IP.

In the field of IP, Zhang Ming really doesn't know that much. He was stunned by Chu Yuanxi. For example, he didn't know that the biggest pain in the copyright market is the ownership problem. For a better copyright, it costs a lot to buy all the copyrights except the right of authorship. However, if we follow the process of purchasing the copyright first and then creating IP, there is a high probability of failure. After the failure, all these costs will become losses, and the cost-benefit ratio is extremely wide. Moreover, the ownership of some high-quality copyright is scattered, so it is difficult to buy full copyright.

Chuyuanxi's three-stage rocket does not have all of the above problems. It only needs good content producers. According to this process, the trouble in the copyright market is avoided first, because only one IP framework can be provided, which is enough to play games. The first two rockets do not need to provide complete content.

Then there is the possibility of failure in this way, but the loss of failure is only the cost of game development, the cost of small game development is very low. What's more, failure can be divided into failure and loss of money. However, once success is achieved, the flow can be effectively gathered, and the content developers can produce IP content with high quality, and the value rises abruptly. It can be said that it is a model of low cost, high value and high efficiency.

Finally, Chuyuan Xi complacently said: this must be a model innovation, right?

Zhang Ming had to be patient and write a yes. It can't be, because it has a strong editing effect on user time! In the past, it took quite a long time for a user to become an IP fan. It took months for a serial novel or cartoon to take shape, and years for it to finish.

Chuyuanxi's model not only expands the traffic from the platform to the whole network, but also seriously compresses the time of IP forming to weeks or even days, so that users can powder first, and then pay attention to the content, which is the charm of the game. Mode innovation is essentially the re editing of user time, which is reflected incisively and vividly in this innovation.This is the reason why Chu Yuanxi must take down the enemy of Rome. Because IP is not only a tool to make money, but also a pioneer to open the way, a sharp knife. Is Disney just making money in China? No, it outputs values. IP is a tool to link strangers. The quickest way to let strangers accept you is by entertainment. So this IP is very useful, and this game is also very useful. In the face of the changeable future, if you want to keep yourself flexible and changeable, you must have this useful tool.

It's just like the go masters are not in a hurry to "shape". They can play left or up together. They are all command type, and the other side has to catch them. Low hand usually in a hurry to eat immediately, can take advantage of quickly, but the future will lose the opportunity to eat in another direction.

If the game is not a small game IP, but "enemy of Rome", and it has already started the project development of "enemy of Rome", what will happen? With good data from our media account outside Shanghai, novels and scripts produced by Marlowe and cartoons drawn by Jin Yonghan for less than half a year, Chu Yuanxi said that its benchmarking "out of the mountains in troubled times" should be tenable, and the game company as a whole can sell 30 to 40 billion yuan, which is easier and easier to sell than boasting about small game IP to buyers.

But this lost the future change, because small game IP this set of Chu Yuan Xi feel nest horizontal is OK, but it is difficult to go to sea.

In Dali, Ba people group is the nurse of a well-off society. If a well-off society wants to really go out and develop globally, Chu Yuanxi chooses weapons instead of money. Magic weapons are usually hard to buy, just like in Xiuxian novels, Zhuji Dan is worth 100000 spirit stone, but the protagonist always can't buy Zhuji Dan with 100000 spirit stone, so he has to refine it himself.

Therefore, there are two goals for Chuyuan Xi to sell Ba people's game, namely, playing the enemy of Rome and selling it at a good price. For different buyers, he has different strategies to sell it at a good price. For Zhang Ming, he needs to deepen his understanding of the importance of the game industry.

Thinking of this, he asked Zhang Ming: what do you think of the game industry?

Does Zhang Mingxin say that it's time to start talking about the price? He sent: what do we think of the game? Traffic operation is a way out.

Chuyuan Xi made a dog's head expression: you are definitely not so positioned, otherwise you won't hold the first game for so long. Ali's games are all online. If you change your app factory, 800 games will be produced.

Zhang Ming does not answer the rhetorical question: what about you? How do you position the game?

Chuyuanxi: Games, for a long time, have been a discriminated industry. Playing with things and losing one's will is harmful to children. But looking to the future, it's a powerful weapon.

Zhang Ming: is power reflected in making money?

Chuyuanxi: making money is inferior, and there are superior and superior. For example, the social attribute of the game was very difficult to develop before the 5g era. If you look at the social attribute, it is to move the existing social relationship of the user into the game. At most, it is the beauty that you can't add wechat, so you can add wechat with the upper rank. But in the 5g era, there must be many new ways to play social games to create a new social relationship chain.

After sending it, chuyuanxi suddenly regretted it, because it would not expose the enemy of Rome, would it? If we really find out the bottom of the Ba people's group, we may have doubts if we have this kind of hint and analyze it again?

Fortunately, Zhang Ming's reply was not so sensitive. Instead, he asked: what about the best?

Chuyuan Xixin said that the superior possibility can't be installed in front of you. It's a pity. The best "enemy of Rome" is exposed. If Zhang Ming understands it, he will become a thief. Taking advantage of tiktok's overseas strength, he will find several high-quality content creators to create a number of works with Western themes similar to "enemy of Rome". Then he will promote them and play games. This is the way to chuyuanxi and the rhythm that makes chuyuanxi have no way to go .

So he said: we are also gradually exploring. We can be sure that there must be more valuable fields than social games, such as business and industry.

Zhang Ming, on the other side of the cable, couldn't help thinking deeply. Don't meditate no good, mainly is Chu Yuan Xi explained a little game IP play, his mind confused. The first line is that we must launch our own traffic Empire to play games, which is far more powerful than the promotion ability of Ba people group. However, how to launch it? Is it simply cash flow, or can it realize the value-added flow?

At the group's internal meeting, he said long ago that the growth space of the headline app was only 40 million daus if it was operated according to the original mode, and there must be a new engine. At that time, the engine placed high hopes on search scenarios and high-quality content. To this end, the headline department did not hesitate to launch an attack on Baidu and sued each other for 90 million yuan.

But what did chuyuanxi say today seems reasonable? Isn't it a very good thing if the game scene can realize the increment of traffic? But immediately two problems appeared.

The first is to change the plan that the group has already started, which is very disgusting and makes him instinctively repel. The second is very funny, because it is equal to facing competitors such as barman game. The traffic is not good, but it uses a lot of high-quality content and IP to compete with itself for player resources.