This feeling is extremely uncomfortable! It's equivalent to being pulled into the environment where the opponent is good at and then fighting. The opponent has rich experience. Although we have a huge group, we are absent in high-quality content. Otherwise, we will not look for it as an engine to expand vitality.

Why does Ba people group have so much high quality content? It's not right. These small game IP hasn't been verified as high-quality content. We should ask why Chu Yuanxi is so confident that he can fill in "high-quality" content when the first two stages of the three-stage rocket are successful? Isn't he afraid to fill in a pile of garbage and destroy the first two stages?

Zhang Ming doesn't know that chuyuanxi is also afraid, but isn't it all for sale?

In fact, Zhang Ming also wants to buy the mobile game "out of the mountains in troubled times". Today, playing chuyuanxi on wechat, in fact, the "Ba Ren game" originally planned to buy can almost equal the mobile game "out of the mountains in troubled times". I've been holding the headlines for a long time, and I have the idea of drawing a piece of territory in the game empire. But how can I draw it? The reason why Zha Yi was able to make a move in those years was that they had the game gene, and there were several famous end games in their hands, which was exactly what the new rich lacked.

But with "out of the mountains in troubled times" mobile game is not the same, can greatly drive the headlines of their own game industry full space development.

This should be the third place to make people frown, because the new situation is coming out too quickly. Is the original idea appropriate? unclear. As a successful businessman who runs such a large flow Empire, his business intuition makes him prefer the IP plan with many variables.

"Out of the mountains in troubled times" mobile travel is a piece of exquisite jade, but it has been "shaped" and changed little. This IP is very closed, it can't form the XX universe, and it can't produce unlimited sequels like Mickey Mouse or cat and mouse. There are few ways to transform it. After the merger and acquisition, it is no more than to operate on the basis of IP and existing players, such as the development of "gone with the wind 2", or other types of games with IP, etc.

The IP plan for mini games, however, also plunges into the content field where the headline system lacks, but in a brand-new way, it is full of adjustability. There is a lot of room to dig for the deep-seated relationship between traffic and IP, which may not be able to drive the development space of the headline system itself.

For example, the mobile game "out of the mountains in troubled times" is a dish that has already been fried, while the IP plan of the mini game provides several kinds of dish materials. When all kinds of seasonings are ready for washing and choosing dishes, you have to wait for the chef to stir fry. You don't have to start from buying dishes yourself. Which one can practice cooking?

So the train of thought came here, he sent: how about this, you divide the game into two, what do you think? Ali is interested in the mobile game and team of "out of the mountains in troubled times". How about you sell me the IP part of the small game? Anyway, small game IP plan to sell to Ali, Ali is to lose, but in your hands or in my hands can cash value. I did this great experiment for you.

Chuyuan Xixin said that you want the beauty. The small game IP plan has given you. You don't have to analyze and imitate it. I've configured skilled workers for you. You can directly have a mitosis. You can produce 100 IPS. The Pandora box of China's copyright industry is about to open. Where can I sing? The key is that if you can't sell it at a price, you can't bluff it. If you sell it to Zhang Ming, you can only sell it according to the value of the existing content or IP value. Even if the four existing games are successful, how much is it worth?

But it's also a good reason to refuse him.

So chuyuanxi sent: how much is it?

Zhang Ming bit his back teeth and wrote: 2 billion?

Who knows Chu Yuanxi immediately replied: the great experiment of subverting the whole cultural and creative content industry is worth 2 billion? Don't sell, don't sell.

Zhang Ming: it's only worth so much to me. What's your psychological price?

Chuyuanxi: I'm sure this part can make Ali increase the price by 10 billion.

Zhang Ming: you are a ghost! Let Ali raise the price by 10 billion yuan and give you a free kick!

Zhang Ming's first communication is here, and he is not particularly anxious, because although he has the impulse to acquire Ba Ren game, he does not have to buy it, and he still has plenty of time.

But Chu Yuanxi did not put down his mobile phone, but watched Liu Lu's live broadcast in Xihu city. September 10, the 20th anniversary of Ali, is also the day of Jack Ma's official retirement. There are thousands of people in Xihu City, and countless people, big and small, flock to the 20th anniversary venue. Why does Ali claim to be a 102 year old shop? Because it opened in 1999, and in 102 it just crossed three centuries.

Liu Lu didn't join in the fun, but went to contact koala executives. Just taking this opportunity, she had a complete range of people and could finish the chat at one time.

However, this trip is not easy, because many koala executives have settled down in Xihu City, so it is not easy to bring them to the imperial capital.

It's a carnival and a curtain call. If it wasn't for chuyuanxi, there were too many things to do without, he would like to join in the fun and see jackma in leather clothes and trousers and pigtails singing "life in full bloom". In the final speech, Jack pushed GRA to the top, setting a high tone for the mission of the enterprise. He should strive to export talents to the society, and export a large number of talents with ALI gene, so as to build the enterprise culture and ensure the inheritance of the company with the system.When it comes to inheritance, Ali company is really full of its own style. For example, everyone has to take a fancy name, and they are basically Jinyong martial arts, fengqingyang, xiaoyaozi and so on. Only a few people like short big tight, who took Tian boguang for the first time and thin Toutuo for the second time, were mercilessly rejected, so they used the nickname "short big tight", which is not the nickname of Jinyong martial arts series.

In the end, Jack Ma still makes the conclusion in a way full of martial arts style - green mountains will not change, green water will flow, see you later. It's his romance.

Looking at Ali's 20th anniversary and Jack makin's departure, Chu Yuanxi's mood is complicated. What will it be like to be well-off for 20 years? What is the outcome of their own future? It's better not to ask for a grand retirement ceremony, to be able to ride the horse all the way without disaster and disease, isn't it? I hope Xiaokang can live longer than myself.

Some people can't go on now. For example, in late night Gallery, the recruitment result seems to presage the grand finale.

According to the news from Lu Yu, the late night gallery was confident of paying back the money a month ago. At that time, Fang Shiling wanted to cut his own leeks at the rate of earning 500000 yuan a day, and set up a KPI, so that the gap could be filled in early one month, with 20 days to go.

but KPI is not everything. Although the editor in chief asks all of us to work hard for this goal and pull out a few key components to form an advertising business line, when we really start to do it, the talent on the next line is surprised to find that the world of NIM official account is different from what it fuck it. Tiktok Kwai, what are the advertisers doing?

In fact, the giant focus media has asked this question for a long time, but some people don't care about it. When it comes to the end, they find out, eh? What about advertisements with high customer price? What about high quality advertising?

In fact, there are still some to look for, but we have to look for them, and not everyone can find them. At least late at night, people in the gallery can't find them, just like blind flies. It's going to take their own life.

After a blind search, we found some high priced advertisements that were ugly from the beginning of the title, such as selling tea girls, saving farmers, strengthening antler's vitality, special publishing, and some comic promotion that were still alive.

official account is not much more popular than the so-called new media novels. But compared with the novel style of yellow and gambling, cartoons are much better, though not quite consistent with their tonality, and are very disgraceful. Unfortunately, the market is not very popular this year. The number of comic advertisements is not only small, but also the price is very low. I heard that the official account of the year before last year and last year was the golden period of the cartoon. It even called the money rush period. There were so many works that advertised, and the price was a high one. It was cruel.

In addition to comic books, the copywriters set by the gold owners' dads are not allowed to change a word, and they threaten to change a word without giving money, which is extremely fierce. Late at night Gallery's part-time business went up to find the gold owner after crossing many hurdles, and finally got the right to customize the advertisement with huge volume. Then a lot of advertisements appeared in the matrix, such as "what happened to the Tsinghua woman Xueba who lost a million after the central enterprise resigned.".

Originally thought that this would be OK, the road to advertising smoothly, the rest is to set sail to cut leeks, but did not expect the good time is not long, Fang Shiling was happy a few days ago. The first day of Rijindoujin even made her have the idea of "what's the purpose of my sister's struggle for so many years"? It's a pleasure to cut leeks for a while, and it's a pleasure to cut leeks all the time. But soon, the dads quit.

Because the business of "late night Gallery" is to go directly to the advertiser, so it can't settle the bill in a way similar to CPS and CPC. It can only be a whole package of buy it now price. No matter the CPS mode of flow sharing or the CPC mode of click to charge, they all need to pass a set of advertising order receiving system for verification. If advertisers do not have this system, and if there is no middleman to earn the price difference, there will be no middleman to provide services. They can only get a buy it now price of 35000 yuan for a single advertisement.

Those who don't have a good conversion rate and are not satisfied with giving orders anymore are actually OK. Anyway, they shouldn't make the money themselves, but some of them are pretty good. They think they can make a circle in the matrix, develop different numbers, and then cycle. Did not expect just three days, almost all advertisers have called stop.

Fang Shiling said that I send it scientifically. An account only sends an advertisement once, which is effective. There is absolutely no case that an account sends this one today and sends it again tomorrow.

As a result, the dads said straight away: you have so many accounts on the user are almost the same, right? This repetition rate is too big! This price is not good!

At this time, Fang Shiling began to panic, and then suddenly looked back, found that only two can provide stable cash flow.

The first is Fang Ge Fang Jie.

This number was originally issued by tiaoman, and tiaoman was also issued by tiaoman. The user's tonality does not say that it fits perfectly, at least it does not feel awkward, and the conversion rate is much higher than that of other accounts.

Even so, there were not so many comics available in the market, and the supply was not enough, so I couldn't earn much if I wanted to. But the market itself is alive and responsive. Especially the public figures and official account novels, copyright relations are scattered everywhere. Several comics can be sent out in the same official account. As a result, a large number of comic business heard the news and found that one who had the strength to bring goods immediately created new orders, and then flocked to the backstage of Fangge Fangjie, full of business messages about advertising.Fang Shiling didn't realize this situation before she advertised. Until she was approached, she found that a cartoon advertisement can be done many times in a short time, as if a new world opened its door.

The second is selling courses.

first time in the first half of last year, Chu Yuan Xi could share millions of knowledge sharing, but the GDP was not only ten million, because many of these entries were distributed to the official account by the knowledge sharing platform, and official account and platform should be divided into accounts.

Now Fang Shiling starts to divide the accounts. If he can't produce knowledge, he sells other people's knowledge. This is also a scheme to make money.

As a result, Chu Yuan Xi didn't understand when she saw that Fang Shiling began to sell her classes. Didn't she accept the ads on the advertising platform? How to make an exception when it comes to knowledge sharing? Knowledge sharing must be connected to the advertising platform, and there is no case of finding advertisers to get a buy it now price alone.

Lu Yu immediately popularizes science, because he can write his own copy by selling knowledge sharing, as long as the last two-dimensional code and link are right.

Chuyuan Xixin said, how did Lu Yu know so clearly?

But even if we still have these two survival channels, it's not enough money. The main reason is that the fault tolerance time is too short and the error is too big. As the time for fault tolerance goes by day, everyone is in a hurry. The recruitment advertisements are wildly sent out. The kind of people who successfully bring out the red envelope to invite them to dinner requires the entrance of the advertising director and copywriter of the ghost level.

The late night Gallery in this period is the most chaotic and has everything to say. There are many public numbers that can be received by the official account. The official account is that people often advertise, and the user tunability is adjusted and the conversion rate is high. There is no way to say that the past simple, rough and hard push ads have been forced to follow the market and learn from others. There are also public figures advertised with a ranking list. It's too late to learn.

In short, local bee advertising disappeared, wechat advertising ecology has changed, and the old Huangli must be discarded.

Fortunately, Fang Shiling has been in the we media circle for such a long time. He may be the best in business, but he still has some contacts. After all, the gallery at night is a more luxuriant matrix. There are more than ten official account numbers of all kinds of tonality. Once we start the recruitment machine, Chu Yuan Xi anyway finally saw Zheng Tong join in as a senior advertising director.

Zheng Tong, the general under Hongxing of langtao information and the nominal leader of Neptune studio, became popular by stealing chuyuanxi's "sorrow of parting". He has not appeared in chuyuanxi's sight for a long time.

The main reason is that there are too many people with poor volume. I don't know how he turned into an advertising talent?

But, see Zheng Tong have to think of Hong Xing, and then black mouth and their brush business, brush with advertising, this is absolutely out of business.

What happens is no accident. Chu Yuan Xi saw Zheng Tong's name and had a feeling of seeing the grand finale, but he didn't know what kind of ending it was. Maybe it was a long way to go.

Soon after Liu Lu returned to the capital from Xihu City, the first thing she did when she saw Chu Yuanxi was not to report her work, but to spit up a mess! The West Lake City, actually want to scrap the garbage cans on the street, this is the most shocking experience of her trip to the West Lake. Is it that too many tourists make the city unbearable?

Chu Yuanxi was reading a new report submitted by Lu Yu about robot procurement when he spoke. Therefore, he put down the report and jokingly said, "ah, Liu Lu, it's wrong for you to spit up so badly, and things may turn out to be better."

Liu Lu's expression is: I believe you ghost!

"Hey, don't you believe me?" Chuyuan said with a smile: "you see, let's guess from the direction of height, have you heard of the large-scale promotion of smart city in Xihu city? How to land? Robots. The smart traffic, smart cameras and so on are all low explosion. Look at my plan, intelligent garbage robots go to the street, see who has garbage in their hands, run directly to them, open their mouths, throw the garbage in and directly classify them. How convenient is it?

It not only boosts GDP, but also improves the competitiveness. Factories have orders, which makes tourist cities more convenient. Moreover, it can create a popular street view. Countless people come to punch in. How great is that? It only needs about 10000 robots. It's done. The cost is very low. It's very cost-effective. How did you like it? Xihu city is the site of Ali and Zaiyi. I don't think it's a problem at all. "

Liu Lu was not angry and asked, "Why are you in such a good mood?"

"Isn't it? "Out of the mountains in troubled times" has been finished. I watched the film. Although only the first few episodes have been cut, it's OK to watch. It's not humiliating or disturbing. "

In fact, the production time of this film is not long, but it's long enough for the rhythm of TMT start-up company, and it's very hard not to interfere. The best way to resist non-interference is to build a fence and not touch relevant information at all, but how can we not touch it? So Chu Yuan Xi has been looking forward to this film for a long time.

What worries him most about this play is the man and woman leader. Li Zifeng is his own man. In addition, he cooperated with Lu Yu to do a lot of work beneficial to Ba people's information during the shooting process. He also made a short video of nuozha's popularity. Chu Yuanxi's only worry is whether he is strong enough to be a man.Shen Mengchen's strength must be enough. Although she has been the host of mango TV for many years, she graduated from the Department of serious performance, and she was highly praised by her teacher when she participated in "day up".