The problem is that Shen Mengchen is an actress who does not rely on her looks but on her bangs. Her head changing history is very unique and can be used as a textbook. She can't recognize people immediately when she changes her hairstyle.

So what's the effect of her performance in the play? Before chuyuanxi saw the film, she had no score at all. In particular, it's a little difficult for her to play cute style. If she changes to Angolan baby, she will have to change the script and people.

As for dance beauty, lighting, action design, special effects and so on, Zhang Dongdong is responsible for all of them. He doesn't worry about whether Zhang Dongdong's professional ability can be balanced.

The following is to wait for the film to pass the audit again, and then file. After the Ba people's information is set, preheating will be arranged, and then diversion will be given to the excellent soil. According to the contract with Youtu, the fee is fixed + floating, and the floating part depends on how much traffic Ba people can guide in the past, and the completion degree of user viewing.

Ba Ren information is very busy. Recently, we not only need to do the homework of preheating and diversion of films and TV series, but also start the second batch of operation of peak visual effect. Yang Jiangang's platform will be officially launched soon, and the official website has started trial operation and testing.

So this time Ba people's information has to be real, to help the peak visual effect to pull new.

One of the details baffles Lu Yu, because peak visual effects is a two terminal platform. Users who only watch animations can only use mobile phones, but those who do animations must use PCs. In what way can this structure be promoted to achieve better results? After users click the advertisement, where should they link to? Anyway, Lu Yu didn't figure out the logic, which is beyond the scope of his skills.

In fact, this is also the first time that Ba people's information has officially promoted others. They have no experience. This reflects the weakness of Ba people. The so-called "weak foundation" is not a derogatory term. All positions in an efficient company are not redundant, and they all have purposes and characteristics. Therefore, it is normal for the company to have no business and no one knows how to solve the corresponding work, especially for the new company, which is called "lack of foundation".

Old companies can always be efficient, but they have experienced a lot and dealt with a lot of business. They are likely to receive a certain business. Now they have no corresponding business line, but they have done or contacted before. Employees with similar experience can be found in the company and can easily turn around. This is the inside story of the company.

However, these are not the problems that Chu Yuanxi needs to consider. This is too detailed. The president level can occasionally consider similar problems, but it can't be trivial, otherwise the company will collapse. What he can help Yang Jiangang think about is whether to pull UGC first or ordinary users first.

Obviously, there is no content on the platform now, only "animal company" and a few other sporadic low configuration animations are used as teaching materials for UGC training, which is not suitable for ordinary users. Even if they are patient enough to watch it, they can't kill a day, and they can't stay for the next time.

So the engine of the platform is UGC users, so new ads must be aimed at UGC users. The question is who are our UGC users? Not at all, because it's a new model, so we have to cultivate potential talents.

In other words, no matter how warm-up the initial start-up is, it's also a cold start-up. According to the flywheel effect, it takes a while to get hot. It's impossible to get data as soon as a product costs money and burns it, just like ordinary Internet start-ups.

"The road you have chosen is not destined to be paved with flowers and applause, it needs sweat and patience. This is also the reason why round a will finance 100 million yuan for you at one time. The premise of round B financing is to enter ordinary users, that is to say, pull in ordinary users, and then finance round B with good data. If round a financing is less, I'm afraid you won't be able to support the next round of financing. In the process, Ba people can give you a mouthful of a +, but you can't use a + as a life-saving straw. A + is to save the poor, where the money should be used, how to use it, and how much it should be

Yang Jian Gang is very calm in this respect. As a practitioner with more than ten years of experience at the bottom of the workplace, difficulties are never a problem, because difficulties can be overcome with hope, for fear that there is no hope.

Therefore, he said calmly: "that is to say, we have a clear picture of the target user of the advertisement, and we can write the script in the way of scenario when we make the real person advertisement?"

"Yes, take some pictures of fat house in the vortex of misunderstanding, indifference and disdain. It's on the edge of being abandoned and self abandonment. It's an advertisement that uses the peak visual effect to reach the peak of life. Don't always stare at my little sister."

This is what Chu Yuan Xi turned to Lu Yu and said, "Lu Yu, you can't always think about making the best use of people just because there are so many young ladies and sisters over there. It's time to find a new man to appear on camera."

This is a small forum, so it's very free to say anything. Also attending the meeting were Zhu Xiang, Yang Yuanmei and Cao Shan.

Cao Shan, who hasn't seen her for a long time, is not familiar with the headquarters of Ba people, and others are also unfamiliar with her, because this executive has been in the company directory for a long time, but few people have seen her. On the contrary, some store managers in Xiaokang know her very well, because they are the seed employees promoted from the flagship store of artifact company.

In fact, Cao Shan has been to the headquarters many times, but the change is quite big. For example, Lu Yu has changed the original studio to a studio. My colleagues in the video special effects group also set up a shed to encircle the ground, as if they were afraid that the well-off society would continue to expand and occupy their favorite area. In fact, the new offices across the company have been put into use for a long time, which is not bad.All kinds of business models are quite different from before. Cao Shan calls up a short video recently shot by Ba Ren for "no way, dim king" on her mobile phone and asks Lu Yu, "your short video is OK. If I don't know, I think it's cut out of which movie. The lighting, the props, the make-up, and the CG special effects are more powerful than when we played cos. "

"You can't boast." Zhu Xiang took a look at Lu Yu and said, "now these are really not boastful. Don't look fancy. They are all dealt with. You can only make do with them."

Lu Yu is not happy, because the main filming work is done by Ba people's information side, but because it's Zhu who speaks, he can't refute it casually, he can only laugh.

As a result, Chu Yuanxi actually agreed with Zhu, and said to him, "you, Lu Yu, it's OK for you to be the leader of Ba people's information. You have this gene, but when it comes to video production, you haven't done it before, and there are many places to make up lessons."

Lu Yuxin said that I didn't do it well?

As if hearing Lu Yu's voice, Chu Yuanxi continued: "for example, you can't rely on late special effects in this video. You see what Ba people shot at the beginning of last year. They basically didn't add special effects. They mainly used lighting to make effects. "

Lu Yuxin said, I know those are your main achievements, but we have missiles, don't we have to play big knife? Does that sound like it?

I didn't expect Yang Yuanmei to mend the knife, and the mending was very professional: "the key is that you don't use special effects, you don't stick tracking points when shooting, you can't deal with it when you do special effects, and the texture is different."

"Yes, when you send it to the short video platform, the users are not so picky. It doesn't mean that we have made high-quality special effects." Chuyuanxi decided, "although our video is short, we still need to improve the quality if we can improve the quality. In the past, we used to rely on creativity to produce high-quality products. Now we have the strength to spend money on high-quality products. Don't be embarrassed, just spend the money. "

Lu Yu immediately asked eagerly: "then give me more comments on the budget?"

Chuyuanxi said, "you have the same money as Yang Jiangang, but where, how and how much should you spend it? You have to plan where and how to spend it."

Lu Yu looked at Zhu Xiang and said to himself, "why does sister Zhu Xiang never have a budget?"? Why don't you go down and discuss with your sister, and then some accounts will go to her side? So happy decision!

After listening for a long time, Zhu Xiang raised his head and asked, "Hey, do you want to make a movie after" out of the mountains in troubled times "is finished?"

Chuyuan Xi was stunned: "why do you want to make a movie?"

"Didn't you say that my future development direction was to be a movie star? Have you forgotten? " Zhu's mood is a little low.

Chuyuan Xixin said that I want you to be a movie star in the back. But if you think about it in another way, Zhu Xiang's movie star is getting farther and farther away. Instead, he starts to run a brokerage company. For example, Hua Kui is not a movie star. As a result, he becomes a bustard. He is in a bad mood.

"Well Actually, that's what happened. " Chuyuanxi saw that others were watching him, and carefully said: "out of the mountains in troubled times definitely can't set up a film and television project, this IP is to be installed into the Ba people's game. And also can't shoot casually, otherwise destroy IP, at that time make with "Zhu Xian" similar, isn't very smash signboard? "

Today, September 14, Saturday, "Zhuxian I" was released just yesterday, and the box office hit more than 100 million a day, but the public praise is not satisfactory, especially in the casting.

From an economic point of view, the casting of this movie is almost perfect. We can find the treasure by leak detection. Therefore, the input-output ratio is very considerable. We can make money only by watching movies. However, from the perspective of IP, the ceiling is greatly lowered, which is also the inevitable result of IP copyright confusion and dispersion. No one cares about the ceiling.

Zhu Xiang and Yang Yuanmei knew about the sale plan of the subsidiary. They both understood it. Zhu Xiang immediately regretted it. How could they forget it! She took a look at it, and all the others didn't know it. Chuyuanxi said, "but now you have some resources, and you know a lot of people. If someone else has a suitable film and television project, you can bring resources into the group."

"How boring that is." Zhu said that with the money I can bring, I can't even be a girl. How can I have my own company to invest in making movies?

"Don't we have the right IP right now?" Chuyuan Xi said a Leng, not only now, for a long time will not have, have to pack into the game.

Yang Jiangang choked for a long time, then interrupted: "chuyuanxi, if you just make any movie, why do you have to have your own IP? According to the normal process of the film company, just buy a script and shoot it yourself? "

Chuyuan Xixin said, how much talent do you think Zhu has, and how can he control the film company? If she can stop the current business, I'll be Amitabha, OK?

What Zhu Xiang means is to cooperate with film companies according to the investment mode, pay for IP, and be a co producer instead of a producer. Among the people present, only Yang Jiangang can't understand. But he picked up the beginning of the story, and Cao Shan immediately took it over and said, "what kind of script do you want to buy? Buy a big IP adaptation from an online novel or a cartoon, and you can shoot it directly. I've heard that it's very cheap to buy IP this year, so why don't the company take the opportunity to hoard some? ""The cheap ones are all assembly line products, and the ones with good content don't see the price of cabbage." Chuyuan Xi thought about several large-scale IP adapted TV dramas adapted this year. It's hard to say. "What we're talking about now is movies. It's hard enough for TV series writers to make blind changes. Movies are also blind changes. The pictures are too beautiful to watch."

Yang Jiangang said with a smile: "you are absolutely right. Maybe the screenwriter will look better than the original one after the change."

Cao Shan is not particularly familiar with Yang Jiangang, but she is a self-made one. There's no need to be outsider on this occasion. She immediately turns her lips: "how bad is your original work?"

"Hey, it doesn't matter. Fame is the flow."

"Have you ever seen a film adaptation better than a masterpiece? I've seen one of the TV series, "Yongzheng Dynasty."

"There are movies, too. Have you ever heard of six fingers demon? This movie is so old. Lin Qingxia and Yuan Biao are the stars. Few people have seen it. " Yang Jiangang complacently said: "this book written by Ni Kuang is really bad. You can see from one feature that the name of the six finger Qin demon is Huang Dong, the ugly spirit official. In this book named after him, he is neither the protagonist nor the villain boss, but a dragon set. Think about it. It's about something.

But the adaptation of the film is very good, and there is almost no place to restore the original plot, just using some names. There are a few people who have similar stories. The stories are totally different, but they are quite wonderful. "

Chuyuan Xixin said that the plot of the film has almost no mode to restore the original work. How can it sound like the newly released "Zhuxian I"?

Lu Yu raised his hand weakly: "I've seen it. I've seen it in books and movies. In the book, the six finger demon is a man. Lin Qingxia's six finger demon is his elder sister. Yuan Biao plays her younger brother. The story is not complicated. But as a fast food, the rhythm is very good and the content is very rich. It's not a drag at all. It can be said that it's a rare masterpiece in martial arts popcorn movies. It's better than most of Jin Yong's martial arts movies. "

Cao Shan was aroused curiosity, but immediately thought of another thing, asked Chu Yuanxi: "Zhang Mingzhen to your little game price 2 billion?"

"Yes."

"It's crazy! How irrational Cao Shan shook her head, and the hair used to cover the big face plate was all shaken away, but she didn't care, "how can Zhang Ming give him 2 billion yuan? He's not a hero?"

Chuyuanxi didn't disclose the sale plan of Ba people's game to the outside, Cao Shan didn't know, but he blew out the wind of selling the small game alone. First of all, it's a fact. Second, it's a huge incentive for Zhao Jie's team. He won't be too shocked when he tells him about the sale plan of Ba Ren game in the future, and the key is not to mention the intention. Even the consensus has not been reached, so he has no obligation of confidentiality in business.

However, it would be a good thing if the internal air blowing could reach Ali. Some people offered a price of 2 billion yuan, but the Ba group refused to consider it. If the offer really exists, it shows that Ba people really have a very high psychological price for this part of business.

This is equivalent to stretching the inscription to recite an endorsement, but the endorsement may also be turned into throwing money, which does not have much impact.

At this time, Cao Shan said, Chu Yuan Xi immediately raised his chin: "how much do you think?"

"Well? 200 million? It's a little less, 300 million, not more. And if you succeed in all four games, IP is valuable. "

Chuyuan xiyile, "although the 2 billion does imply that I need to make them into this premise, but you are buying the money of IP authorization."

Cao Shan rolled her hair back, showed her big face, and said, "the problem is that there is nothing else except IP authorization, right? How could it be two billion? Is he burning his hand when he has too much money, or is he believing in your evil spirit? What's a subversive upgrade of the cultural and creative industry? You call it "mouth gun empowerment". Can't you cheat ghosts? "

"Hey, you really don't have to say that you can't cheat ghosts, but in those days Luo Pang opened the ceiling for the domestic we media industry by relying on his mouth power. Otherwise, who dares to believe that the value of we media is calculated in billions? The key is the fact, which proved that we media industry is really worth so much money. Therefore, although the ghost deception is almost complete, it can tell a good story to the capital. In particular, it's the most convincing thing for the Ba people group to do. We are now very convincing in the field of culture and innovation. "

After that, he decided to crack down on Cao Shan's arrogance, "you have too little contact with the IP field to engage in physical operation, so you apply for a franchise. Your real military is not, you don't understand the tactics."

Cao Shan looked at her mobile phone and found that Yang Yuanmei had just sent her a message on wechat: you should be polite to Chu Yuanxi and don't be so aggressive - conservative advice from the old driver.

Her friend's reminder made her smile and said to chuyuanxi, "well, you can tell me something."

"It's very simple. Most of the IP on the market are not worth a lot of money. They need to be valued according to your way. I call them tradable IP, such as Fangge and animal company authorized to Disney two days ago. Whatever the price is right, it's OK."

Chuyuanxi began to talk, "the other is strategic IP. An IP can start a company, extend into an industry, and attack the track overlord. How much is its content worth? Do you know why Zhang Ming gave me 2 billion yuan? This is a strategic investment. The valuation of war investment is not the same as your valuation. What you think about is how much money you can spend, what you can do, and what strategic effect you can achieve. It's not that you can't make a bad plan. ""You three melons and two dates are too expensive!" Several people spoke in unison.