There are differences between commercial property and entertainment property, especially with KOL. But Chu Yuanxi's sense of existence is an anomaly for Ba entertainment, our media. Originally, in Ba's we media matrix, his sense of existence was very weak. In the early days, there was almost no sense of business because of Chu Yuanxi's deliberate avoidance. The prominent attributes were entertainment and KOL.

But because his social reputation is getting stronger and stronger, the frequency of his appearance in we media is also increasing consciously, so the feeling of business continues to improve.

For example, if people like rebus and jackma start we media, even if they talk about romantic martial arts novels every day, users will have a strong sense of business.

The problem is, Chuyuan Xixin says that Ba people's information is so powerful. Do you know why? That's because this is what I need.

Do you know how much effort I have made to adjust my account to the current level? Do you know how much saliva I wasted in order to suppress Lu Yu's wild hope of commercial realization? Do you know how much Ba people's information has let go of the business they should have done and how much they have done that is not of great significance to Ba people in order to achieve an ideal publicity for a well-off society?

It's all for a well-off society. Where do you come from? Let me use the booster of a well-off society first? Even if there is no routine in it, it is absolutely impossible!

What's more, there are many routines in the war investment. Xiaokang can't accept any war investment at present. Although Ba people can do it in theory, they are actually the rear area of Xiaokang and must be stable. Will Ba people be unstable? Not for the time being, but who can say for sure in the future? Especially when the well-off future needs a lot of financing.

In fact, after the sale of Ba Ren game, the money is certainly enough, but if the money is more, people will be shaken, which is also an inevitable process. Besides, the founder group has never seen big money, which is tens of billions. With the current Ba people's structure, Chu Yuanxi still has confidence to be stable even if he holds less than 50% of the shares after the removal of Mordor syndicate and Li Jingfei, and Zhu Tiao is stable, not to mention Zhu is unlikely to jump.

But what about introducing sun Dasheng as a strategic investor? Thank you very much! If you don't have any idea about war investment, you may get both money and people. Your resource exchange business is very good.

Think of here, Chu Yuan Xi also emotional said: "I am particularly willing to help you, Mr. Li.". It's great that someone can change the OTA's state of killing and exploiting users! What you have done is a very valuable thing

Then, in Xiao Li's surprise, he said, "three years at the latest, I will help you."

Xiao Li's face is going to explode! A mouthful of blood hold back, heart say 3 years? Three years later, I may be out of your country! I may not be able to persist for a year!

With the speed of money burning before, oto can still stick to it. However, to be a member system, it will be transformed into OTA platform in the future. A crucial soft standard configuration is called "subsidizing users". This is in order to counter attack Ctrip and subsidies, how much money to burn? I can't believe it!

This is also the reason why Xiao Li focuses on Ba people's information, because online travel is a platform with low frequency of users. High frequency heavy subsidy, low frequency heavy promotion, online tourism is more important than subsidizing users is the effect of promotion. If the promotion effect is good, the pressure of subsidy will drop a lot. Tiktok advertising mobile games,

, is a good way to buy mobile games. The amount of hand travel can quickly see the cash flow back, and can get the exact data quickly. As long as the cash flow is rolling forward, no matter how high the advertising unit price is, it can always buy and buy, and earn more money. But promoting app is not the same thing at all.

Therefore, little Li Xinzhi has developed his own membership system. Whether he will stick to the strategy of transferring to OTA in China based on hotels in the future depends entirely on Sun Dasheng's investment territory. Although sun Dasheng said that the Oto group can't lose, he can't help losing! And Ba Ren entertainment is the artifact he used to open the user channel to create a popular app.

In fact, this is the charm of the Internet. Enterprises such as oto group have only capital but no hotel assets. However, relying on their unique business model, they can leverage the huge real estate of hotels all over the country with billions of capital. This kind of leverage can not only make money, but also make users. It is also a valuable offline traffic. It even turns into an online tourism platform. The old platform that has been deeply engaged in this field for more than ten years has to adopt the extreme method of blocking.

It's a wonderful way to get users' dividends and build a platform. The extension value of the platform is really attractive. I think that's why Sun Dasheng is always optimistic about local life services, and constantly invests in Uber, Didi, grabi and oto?

Ah Ya is sitting in the corner, seeing the unexpected scene, but his mind is already flying. Up to now, he finally understood what it was called Yitian sword and dragon killing sword. Even because of the accumulation of more than one year, he had some new experiences and insights.

In particular, Xiaokang is just like oto! From a distance, the appearance is quite different, but the spirit is almost the same. The foundation is o2o, which operates physical stores. One is mainly self-supporting, and the other is resource integration control. The key is that members need to consume offline, but the essence is to pull online, which constitutes the cornerstone of the Internet platform.What oto wants to do is a platform. What Xiaokang does doesn't look like a platform, but it doesn't make any difference. Although he didn't know what to do with Chu Yuanxi's online content, since he emphasized "online content" countless times, it was the platform attribute. In the field of mobile Internet, all those who emphasize online content are platforms.

For the platform, users are always the cornerstone of the platform. The activity of users determines the operation, and the operation determines the survival of the platform.

After understanding this commonness, he realized the power of Yitian sword. We media, in other people's hands, is to suck powder to get traffic and attention, which are called popularity and used to cash in. But here in chuyuanxi, the accumulation of popularity does not have to be turned into cash.

Few people don't love cash, so does chuyuanxi. Why doesn't he turn his popularity into cash? Because he wants more and bigger.

According to the logic of capital market, the value of cash can be magnified by capital operation. It's just like whether it's a good thing for a company to have a lot of cash on its account. If it's just cash, how much should it be? There's no premium, but if it's purchased as an asset, it can generate new fluctuations. This is the reason why many enterprises purchase assets at a premium to form goodwill, in order to achieve greater appreciation. How many times of P / E ratio is used to calculate the value.

A Ya has fully understood the way Chu Yuanxi is going to play in the well-off society. Similar to the logic of capital, he wants to add popularity to the well-off life, multiply the assets, and make this huge popularity become the bottom of the assets.

"Brother Li should think so, too?" Ah Ya's heart turns out the task Xiao Li gave him. "What brother Li wants most is to use short videos to break through the monopoly situation of major online tourism platforms, directly contact users through the shielded network, develop incremental customers with popular videos, and introduce his own OTA platform, so as to embark on the road of Ota with high cost performance."

Ah Ya can think calmly because he has a good mentality and he doesn't have the pain of Xiao Li. Xiao Li, he thinks it's beautiful, but he doesn't have the matrix account of Ba Ren entertainment

There are so many short videos in China, but there are so few people who deeply understand the energy of short videos. He only vaguely thought about how we media should be used when chuyuanxi lit the sword of relying on heaven to kill the dragon!

Making we media is like casting swords by ancient swordsmen. The sword made by ordinary swordsmen can blow hair, stand blade and cut iron like mud. It is a good hand for e-commerce to cash in the flow of goods. Yitian sword can cut this sword like mud. It can provide decisive services for a platform with tens of billions of valuation, and even reach users through the iron curtain of hundreds of billions of platforms Compete with fierce competitors.

But Chu Yuan Xi this already was equal to refuse in disguise actually, and the implicit refusal is very firm.

He looked at the expressions of the other three people in the room and said, "you, you are all thinking about good things. Do you regard me as a fat sheep?"? A few dishes, drink like this, don't just drink, have to eat.

Kanji Uchida straightened his collar and sleeves, took the lead to stand up and said, "Chu Jun, then we won't disturb you. You seem to have some prejudice against us, but it doesn't matter. This prejudice can be eliminated through healthy competition. "

Chuyuanxi quickly stood up: "you are serious, Mr. Uchida. I always have respect for 724. Ali and goudong have educated the market and cultivated a good e-commerce environment, which makes pinduoduo so smooth. It's the same with Xiaokang. Without the predecessors struggling to cultivate users, the business of convenience stores will not be as good as it is today. "

While saying beautiful words, chuyuanxi thought that you really can see our well-off life. In terms of the generation in the river and lake, neitian is several generations higher than chuyuanxi. In terms of the industry status, 724 is the first in this industry. The so-called "healthy competition" must be polite. It is the whole family and Rosen who are qualified for 724 to take seriously. As for the well-off society, if we want to compete with them in an all-round way, we have to wait another two years.

His eyes turned and saw that Xiao Li had quickly managed his expression and was ready to leave. In fact, he hesitated for a while, thinking about whether to give Xiao Li a suggestion, for example, to buy a public number like "late night Gallery" or official account. The official account is what is bought for the female users who have gone to the mobile games in troubled times, and has maintained operation but has little income. Now it is sold to Xiao Li and can earn some money back.

did not know that an Indian could understand the female boxing of the Chinese side. Although the gallery at night was short of short video, it was particularly suitable for the official account.

The three major hobbies of contemporary female boxing are generally recognized as baking, traveling and scolding men. So for the Oto, the proportion of accurate users in the women's boxing Tuba must be super high. And the official account itself can also be linked to video. Advertising is nothing more than the official account's propagation property is not as good as short video, and the amount of broadcast is almost, but more precise.

Therefore, although the total number of effective users of "late night Gallery" can't compare with Ba people in terms of sound volume, the effect of targeted demand for oto is at least of the same order of magnitude and comparable.

But when Chuyuan turned around, why did he put forward such a good suggestion? Although oto and Xiaokang well are not in conflict with each other now, Xiao Li will become a strong enemy in the future. He is already a big man now, and he is still a few breath away.More let Chu Yuan Xi fear is, Xiao Li and himself in all aspects is too much like, that aggressive? Despite the fact that oto is in trouble now, Chu Yuanxi asks himself to go to India to become a well-off society. He is a stranger and has no relatives. Apart from money, if he is surrounded by giants with iron curtains, it's not a problem of trouble. He certainly can't stick to it.

I'm more successful now because the challenge is simple and difficult. I choose my home court, run the track I'm good at, and catch up with the policy bonus, so I'm successful. Xiao Li has done a good job in India. The hotel has done a good job in reverse encroaching on OTA. God knows who gave him the courage to go to China to challenge the complex difficulties. Sun Dasheng?

Xiao Li's business operation ability is absolutely top-notch. Now the challenge is complicated and difficult. The poor thing is his deep understanding of Chinese users. Why should he speed up his improvement in this aspect? Will he be as aggressive as himself once he gets over the difficulty? After all, he belongs to sun Dasheng. Sun Dasheng is crazy about all the local life services. Half of his investment goes to the local life. It's hard to guarantee that he will take a fancy to the convenience store one day and increase the price.

On the contrary, it is the benign competition of 724 that Chu Yuanxi doesn't pay attention to. When 724 finds out the threat of well-off society, it's time for well-off society to take shape. It won't be much different from the track of the original world. There must be some differences, because the 724 membership system has been developed a lot in advance, but with such a large volume as 724, it's hard to adjust the direction, and it's enough to be invincible to be well-off.

However, today's surprise brought by Xiao Li still makes Chu Yuanxi feel that he seems to have been a little complacent before. In the interview with China joy, such possibilities as "Heaven reliant sword and dragon slaying sword" should not be pretended. Originally thought that said so misty nobody can understand, did not expect that Xiao Li is actually his "confidant".

However, it's no surprise to think about it carefully. Compared with Xiaokang, which is a business where customers can be reached by opening the door, Ota is hungry for channels to reach users directly. Xiao Li must be thinking about how to get customers and how to stimulate users to generate UGC content every day, but he has also seen his zhangbility.

The advantage of private domain traffic is that traffic controllers can push materials to users according to their own ideas, as long as they don't break the law and don't worry about anything, and no giant can block it. This is also the reason why many false advertisements run rampant in private domain traffic.

Specifically, we media with high quality and appropriate tonality not only has high conversion rate and low customer acquisition cost, but also has strong penetration of KOL endorsement, which can effectively establish brand impression. It has little effect on old brands, but has great effect on new brands.

Especially for the platform that takes UGC reviews as the underlying assets, we media has an irreplaceable advantage over advertising, that is, it can engage in activities, directly mobilize users to submit UGC content through cash or rewards, which is an effect that advertising can never achieve.

, for example, was a public official account of a honeycomb trip last year. Their families spent a lot of time advertising advertisements during the world cup. They didn't know how much they spent, but were they useful? Its main leak is crawling other people's UGC content with crawler and being caught. It can be seen that no amount of advertising budget can be transformed into UGC content, nor can it stimulate word-of-mouth to improve word-of-mouth, but the butcher's knife can be waved out.

Chuyuanxi has been waiting for a long time to wave the Dragon Slayer's sword. When all the stores are laid in the first tier cities, the sword will come out of the scabbard and cut people. Try to be quick.

he didn't know that he didn't recommend "late night Gallery" to others, but in fact, someone had been eyeing the official account matrix. Late night gallery is also a women's boxing number with KOL attribute. If its user value is used for advertising, it is more common. At most, it is to advocate new consumerism and stimulate the user's desire to buy. However, it is very valuable in the eyes of special people who understand the characteristics of China, because it can also be "empowered".

Therefore, on the Saturday of September 14, during the weekend break, Zheng Tong came to Huayun fund, where the hunters preparing to hunt were waiting for his face-to-face report.

This super small private equity fund makes him feel very strange. It's totally different from the fund company in my imagination. It's not because the office building is too shabby or because the office area is too small. There's always a feeling that he can't explain clearly.

The people waiting for him here are Lei Siyun, CEO of Huayun fund, and then his boss Hong Xing and his former live broadcast King left eye. There is a fat man beside these people, with a very rare watermelon head.

he knew that the man was Geng Bin, and official account. He was the plotters of this plot.

When Zheng Tong came in, he was chatting happily inside. Seeing Zheng Tong, Lei Siyun immediately smiles: "how about this week? Can you adapt? "

"Did you win Fang Shiling's trust?" Hong Xing asked his younger brother more directly. This time, he didn't even bring black mouth. Black mouth didn't know why Zheng Tong left. It can be seen that he knew that the most important thing about business spies was confidentiality.

Zheng Tong said with a smile: "I was introduced by Yin Ding, and Yin Ding even wronged her for a French meal. Why didn't she trust me? It's just that she's in such a bad situation. I think she'll hang up if I don't make trouble. "