Chapter 941

This simple truth between entrepreneurs is not understood by Uchida. He thinks the detour has been long enough. If all of the above are understood as greetings, the foreplay is long enough.

However, the islanders like to use argot and are very patient, and Uchida is no exception. So he asked a very professional question first. "Chu Jun, I found a phenomenon that you didn't want users to use wechat apps when you were promoting? Why? You developed a small program, but you don't want people to use it? Is it much more expensive for users to download and use apps than applets? "

"Well, your observation is very meticulous." Instead of chatting with others, Chu Yuanxi may have to pretend to be a possibility, but in front of 724, zhangbility has to pay a price, so he only said: "a small program is just a compromise product. We spend so much money to promote the membership system. We can't all become wechat users in the end. Wechat doesn't give me money. "

Small program is an important scene for wechat to obtain active users, and it is also one of the most important links of wechat ecology. Wechat ecology is the best ecology in the world. For mobile Internet enterprises with insufficient strength, the direction with the least resistance is to hang themselves in wechat ecology.

This is a mutually beneficial link with wechat. Some of them are deeply involved and even allowed to put their own coupons through wechat payment. Users use wechat payment to pay for business a, and then get coupons from business B, which have nothing to do with business a, so that business B can get user dividends.

However, enterprises with enough strength to cross the threshold will have to work hard, because this mutual benefit is that wechat ecology provides a good environment, and small programs provide users and active services. The entrepreneur has gained convenience, and can also deceive himself by saying tiktok gets the number of users, just like the number of users who have got the buffet voice, but the user is platform, not his own.

For the well-off people who want to be subversive in the future, they can't parasitize themselves in the wechat ecosystem. That is to put their head on the switch and they will die anytime and anywhere.

But in the initial stage, it's not easy to promote without small programs, so his way is that small programs don't have some discounts in the app, allowing users to enjoy the convenience of small programs first, but dragging the remaining users away by the price factor.

However, Uchida Shenzhi has no concept of wechat ecology, and has no personal feelings about the real entrepreneurs' inner scruples about wechat ecology. After all, 724 had no corresponding system to worry about before. What he cares about is Xiaokang's business model and growth data. What he cares about is Xiaokang's purchasing power and SKU turnover. This is his line.

Pattern can be analyzed through observation, and data can be calculated without commercial espionage. The low-level data of a well-off society can not be seen by outsiders. For example, how many people have become members? But payment, activity, single store income and so on can be calculated.

Especially in supply chain and logistics, this is the strength of 724. Mr. Uchida has lived a long life. However, Xiaokang, a new cross-border venture company, is extremely professional and experienced, which has really shaken the relevant departments of 724.

It's easy for the layman to watch the crowd and the expert to watch the door. Let alone the novice, even the veteran, with a little less experience or less meticulous work, it's easy for the logistics and supply chain to "exert too much force". Anyone can spread money, but where is the "degree"? Not everyone knows.

But Xiaokang didn't. He didn't exert much. He was just good, which surprised Uchida, a real expert. That's why he began to be curious about Xiaokang.

In fact, this is also the reason why chuyuanxi said that milestone 4 became more and more difficult later. At the beginning, he can control all kinds of forces, because the route of the shop is the route of the original world. He has stepped on the pit that should have been stepped on for a long time. He can turn out the data of correcting mistakes and give a high-voltage command.

In the middle and later stages of development, there will certainly be different situations from the original world, such as leasing Wang Yinyu's assets, which is not in the original world. It must be adjusted on site, and the logistics and supply chain teams need to work together and constantly correct errors, so chuyuanxi can no longer guarantee the accuracy.

But Uchida can't see it for the time being. He can only see the control strength of Xiaokang like precision instruments. As soon as an expert reaches out his hand, he knows whether Xiaokang is a magic trick, which makes him carry out a lot of research and calculation. Then he finds that the membership system of Xiaokang is extremely complex, but it is also very advanced, at least more advanced than the system currently used in 724, especially when dealing with "preferential" products.

This is a very worthwhile enterprise to acquire, especially in the case that Xiaokang has not become big and data has not erupted.

As for promotion and operation, there are many things that Uchida doesn't understand, including free bicycles and huge costs, but that's not the point. The key point is to acquire now. Xiaokang's completed user system can fully access 724's huge store system. If we don't acquire now, I'm afraid Xiaokang will have a huge store system in another year. How can we get it?

If this is in an island country, what we want to buy is an island enterprise. The chairman of 724 has no time to chatter after his presence. He must say directly: I want to buy you.

But this is not an island country. Chairman neitian has endured for a long time. At this time, when chuyuanxi finished his membership system, he finally said something that had been planned for a long time: "Chujun, I'm very interested in your membership system. No, I'm very interested in the whole Xiaokang. I want to buy Xiaokang."Chuyuanxi had some psychological preparation, but he didn't expect to be so direct as Uchida Shenzhi.

But this kind of thing is not polite. He raised his head and said, "Mr. Uchida, do you know that my target is 300 billion yuan? I don't think about selling until I reach that value. "

Do you even want to listen to the quotation? In fact, he also knows that it is not so easy unless he offers a very exciting price. Therefore, the M & a template he prepared is a tactical M & A with management incentives. However, in the process of chuyuanxi's brief rise, he found that he needless to say, this good condition for the management or chuyuanxi himself is impossible to move the other party.

With this kind of insight, Uchida Shenzhi was a little upset, but still maintained the etiquette: "I understand your mood, but Chu Jun, according to my research, the plan you call milestone 4 has solid data, but it's not particularly bright. It's far from the scale of 300 billion. How long do you plan to achieve this goal? Icarus made wings out of wax and flew to the sun. I'm afraid he'll never get there

"Nothing." Chu Yuan Xi continued to ha ha, "I can't fly up, capital will push me up."

In a sense, Uchida is right. Milestone 4 can't be like milestone 6. As soon as it is opened, fireworks will shine. Many users don't even feel the difference between the start of milestone 4 and before, except for the large-scale free riding tickets. It's not a problem for front-line employees to keep repeating, because they are inspired by the bonus, but it's a great test for those who look at the data.

But that's why now you come to me to talk about M & A? Chuyuan Xi looks at neitian as if he is unswerving, especially when it comes to capital. He doesn't know whether he despises capital or whether he is unhappy with his abusing capital to blow bubbles?

It made him feel the generation gap. It's not a generation gap of three years, but a generation gap among entrepreneurs. He took another look at Xiao Li, who had not spoken for a long time. Xiao Li expressed his surprise on his face. He didn't seem to know that Uchida would offer to buy Xiaokang?

To think about it, Xiao Li and himself must be a generation of people. Thinking of this, Chu Yuanxi said, "what do you think of Mr. Li?"

Xiao Li has been holding on for a long time, and immediately opens his voice: "capital? Capital is the bubble agent of entrepreneurship. Without capital blowing bubbles, it will be difficult for any entrepreneur to go to verify which step is going to fail.

"but there are also a lot of bad companies that pack themselves in the bubble, and at last it is capital beating the drum and spreading flowers." Uchida continued to disagree.

"You're choking, Mr. Uchida. Moreover, even the bodies left behind by these bad enterprises are also nourishment of the new company. The Internet bubble has spawned the BAT three giants of our country. The bubble of the hundred regiment war has raised the US regiment, and the evolution of business is also the survival of the fittest. Chuyuanxi said happily again, "but when it comes to membership system, Xiaokang can provide services for other convenience store enterprises and provide a one-stop membership system solution. Should Mr. Uchida consider it?"

"No "We are already developing our own membership system and mobile applications, and our 724 is also professional in this area," he said

He seems to have a line written on his face - like who can't develop an app yet?

But Chu Yuanxi thought that he was pedantic, which was common to the island people. Because in the era of mobile Internet, the number of app development of islanders is not good at all. Compared with India and cosmopolitan, they are not good at all. How can you feel confident that you can do it?

At this time, Xiao Li became eager, "Chu, in fact, I was inspired by the well-off society, and also planned to develop a membership system for my hotel system."

"Ah? You should have one, right? " Chuyuan Xi was stunned, because he remembered that the Oto group had already started OTA in India, that is, online tourism. In this field, ups and downs must have a very powerful app, otherwise it can't play.

Xiao Li said helplessly, "this system is OK in India, but I don't think it's very good in your country. It can't meet the requirements of users in your country. Xiaokang's app gives me great inspiration and shock. I think it's quite powerful. What many users didn't expect was that app thought of it for users first. If oto has such a powerful membership system, it can certainly make the data go up. "

Xiao Li suddenly brought a little flattery, which surprised Chu Yuanxi a little. He replied: "it's just mutual inspiration. In fact, I also learned from the way of oto hotel. I didn't think this would work before. Later, I saw you buy out prices for hotels, and then output management for standardized transformation, so I tried to set up some small supermarket chains. "

That's not a lot of nonsense. The way to play oto is to talk with the hotels, and then use the way to guarantee the bottom of the hotel. They decorate, manage and make their own revenue. They use standardization to reduce costs and improve efficiency. The profit minus the bottom and costs is gross profit.

This method is certainly not a way to maximize benefits, but it is highly efficient. As soon as the hotel saw that there was a minimum guarantee, it fell in love at that time. The communication was very simple and the contract was signed. Because of the improvement of hotel decoration and service level, customers' willingness to stay also increases, so a virtuous circle can be formed. It's just that compared with the sharing mode, the profit is less and the risk is greater. For Xiao Li, who is professional enough and confident enough in the field of hotel management, he can run completely.When the well-off society in the original world was in full swing, oto had just entered the Chinese dynasty. Then Xiao Li bumped his head into the bag and couldn't run through the split mode. He didn't use the later set of high-risk and efficient whole bag playing method. Chuyuanxi has no goal to learn from, and he is not a God. The key is money. The capital of the well-off society in the original world is too tight. How can he play the game of higher risk and lower profit? I can't even think about it.

But now Chu Yuanxi not only dares to think, but also has done it, because he has money in his hand, and Xiao Li has run through the hotel field, proving that this set of playing method is feasible for everyone. So he directly worked for Wang Yinyu. Now the decoration has been completed and the room is being dried. In a few days, it will be open. Then he will go north and south, and try to see how efficient this way of relying on the output of standardized management and process is.

Ah Ya has been silent, at this moment a little want to laugh, because with his understanding of Chu Yuanxi, this statement seems to tell Xiao Li: I know all about you, isn't it standardized management?

When Xiao Li heard this, he felt like a fuck at that time. He said that you were too quick to get up? Ah -

after adjusting his mood, he took a deep breath, filled his lungs with emotion, and then said: "in fact, the biggest problem I encounter in your country is not myself, but the OTAs who take advantage of their neighbors and kill me."

Chu Yuan Xi deeply nods, the heart says they block of is really too timely! You should know that in India, oto has completed the counter attack from hotel management to OTA. With the help of huge hotel resources, the development of members encroaches on the OTA's territory. What's more, this car is driven by the same driver?

This is not the problem of the improvement of OTAs' bargaining power after the formation of the hotel group. It is a matter of life and death. The OTA Group operates physical stores, and the OTAs do not have this advantage at all. For example, what if the Oto group wants to switch to online tourism and lacks UGC users' comments as underlying assets? Other people have no choice but to climb the crawler, but the Oto group can launch the hotel entity, invite the guests to register app, write evaluation, score three times, and then give gifts.

Do not block, wait for the influence of oto to rise, where to still have the living space of Ctrip? This kind of subversion must be resolutely banned!

After nodding, chuyuanxi said slowly: "Mr. Li's only problem is the lack of direct access to potential users, which is now controlled by OTAs. I think you should fight them head on! It's right for you to redo the user system. You should not only do apps, but also do platforms, advertise, compete with OTAs for users' minds, and show that cars and horses are what you do. These OTAs are doing very badly now, but users have no choice. It's very easy for you to win users if you make a good user experience. "

Xiao Li was so excited that he could not jump up and hold Chu Yuanxi's hand. Even his face turned ruddy and he said, "Chu, you are so accurate! Can you help me? "

"You need Do Ba people invest in you Chuyuan Xixin said how should I refuse? I shouldn't have flattered Xiao Li just now, just a little bit. The problem is that OTAs also have their own advantages, which have turned into barriers. It's not too big to watch the fun. It's impossible to end it in person!

Xiao Li was embarrassed. "Er, no, no, it's a very complicated problem to invest in oto. I mean I hope you can accept my or sun Dasheng's strategic investment. We will give Xiaokang a very good valuation. "

"Why?"

"In this way, you get valuable funds, and I can use the best we media resources. I wanted to buy Ba people's information directly, but I also know that you will not sell it. As you said, I don't expect to buy it with gold and silver. "

Chuyuan Xixin said it was like this! Shit! You are too wild! Maybe someone else will believe it!

He asked with a puzzled expression, "well, why don't you advertise? Now big data is so developed, the effect of intelligent recommendation is very good. "

"I've invested in it before, and the promotion effect is very general." Xiao Li Xin said that if you put in ads, which is the most unskilled operation, you can easily set up a national app. Don't have too many national apps! You've already exploded!

"And the advertising effect is not the same as what I want. The promotion effect I hope to achieve is to repeatedly output advertisements for a certain group of people, change their cognition, achieve strong penetration, and then let them become seed users to realize oral communication. Instead of traditional advertising coverage, but penetration is not good. Especially those large-scale advertisements, which say how many people they cover, in fact, the data must be flashy. "

This demand, ah Ya understand why Chu Yuanxi must be dedicated to their own variety show, the reason must be the same. But Chu Yuan Xi is not satisfied with the Ba people's information, and he has to get through the second coverage, which is also the Ba people's hand.

Damn it! A dumb belly burst a huge thick language, Chu Yuan Xi this is to take Ba people when what? A comfortable towel? What kind of mud do you want to rub down?

only listens to Xiao Li's emotional expression: "your head has basically seen a circle from the media, and has strong commercial attributes, entertainment attributes and very few key opinion leaders. Even if it is concentrated in the official account area, there is little" short video ". Only Ba entertainment, perfect to meet all my needs. Chu, can you help me? "

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