It makes sense to think that Chu Yuanxi did the operation last year. Later, he washed his hands and left the stall to Lu Yu. The result is that a kind of divine operation is remembered by all people, and the specific time attribute is ignored.

But the new problem came, chuyuanxi said all right, but how to make the cake bigger? It's right nonsense to make the cake big. She always wants to make the cake big, but Monica, who thinks she's not a waste, finds that she can't ask this question now. Otherwise, she doesn't know how chuyuanxi mocks her. Chuyuanxi gives her an option and DKP expects her to make a big cake.

However, the world is changing, and so is the industry. The Internet is the fastest perceiving of change, and the only constant is change. That year, the trick of running its own tiktok account has become difficult now, just like the way Chu Yuan Xi ran the business last year. Last year, when the Ba people rose, they mostly depended on Zhu's dance and divine comedy. Even now, tiktok could still find all kinds of divine songs that were not found by others. It's also not so good, because the whole chattering ecology has changed several times, and it has long been a great event.

In this case, Monica's weakness of being more executive is exposed. She has brain holes, which can't be seen at ordinary times. At the critical moment, it can't form commercial logic, and it can't solve the problem of low flow efficiency in the "enemy of Rome" account. This also reflects from the side that she is seeking to transform into a business as an oil pipe big net red, but her business background is still not enough, and she can't do anything when she needs to find a way.

So, in the final analysis, I'm still a waste?

For ordinary people may nod yes, and then go back to think of a way, as for no way how to do? Isn't there any other way out? In a word, don't expose yourself to the boss.

But Monika is not the same, her character than normal people more than a kind of atmosphere and calm, do not care about exposing their own side, of course, exposure also need to talk about some skills. "That, old Chu, I have a very difficult problem. Maybe I need Lu Yu and you and Zhu Zhu to help me think about it. It's outside the net. What are the suck up effects of our videos?

What we put on igtv is mainly the magic song + dance that you made last year. The effect is still alive, but the igtv platform is not up, and tiktok's performance in Europe and North America is far inferior to Brazil, Southeast Asia and India. Tubing is a big platform, and the problem is also the biggest, because the old videos we stock are not made for tubing, the tonality is completely different, and the vertical screen video powder absorption effect is not good. "

"This..." Chuyuanxi also nodded big, because the problem that Monika said always exists. Tiktok Kwai, let's not talk about the video format of the vertical screen. Even if it's the same as the vertical screen, it's also a domestic platform. The video absorbing ability of these video is much weaker than that of the shaking.

"In this respect, I think it can only be solved by shooting appropriate video content. First of all, we have to sort out what Internet users like, what is easy to shoot, and then see if we have the ability to shoot? But it's up to you to think about the specific way. "

Yuan Mu suddenly saw a fresh, because Chu Yuan Xi this tone, this expression is to show that he does not understand!

For more than a year, chuyuanxi never appeared in a certain field that he did not understand, but let people do. That Yuan Jing Yuan Mu has been murmuring, Chu Yuan Xi is not commercial know everything? It turns out that he is also a mortal.

"Well What do Internet users like? What's more popular on the oil pipes in China are Li Ziqi and Ono. Well, they can be summarized as the special food programs for beautiful women? " Monica counted with her fingers and found that these two numbers had a future.

Chuyuan suddenly clapped his hands: "Feng Xueling, have you ever sent a video of Feng Xueling's food exploration? No, I'll tell Lu Yu and Feng Xueling to match their new needs. "

"Just a moment, Chu." All of a sudden, Elizabeth said, "I have a business plan to make a big cake."

Chuyuan Xixin said that you even have a business plan? It's awesome! We are still discussing the plan. The difference between a plan and a business plan is that a plan usually does not include a budget, and they are all "what should we do", "what should we pay attention to", "who is responsible for sorting out" and so on, while a business plan includes a budget.

Everyone loathes losses. The reason why a business plan brings business with it means that the plan may earn or lose, because profit and loss are the essence of business. Therefore, to put forward a business plan, it is necessary to figure out a logical chain, figure out how to spread money, and be responsible for money.

Elisabeth said: "in the process of running your father group, I sum up that it is a shortcut in the market that you have a deep understanding of. You have the ability to take short cuts. That's why it works. But now you want to enter a strange market, but still want to copy the previous successful experience, which is wrong. "

Speaking of this, she made an apologetic expression to Monica. "I didn't mean to belittle her. She has a million YouTube fans, but a million subscriptions on YouTube is not enough, not the head. The head of YouTube should have at least ten million subscriptions, and the head of Twitter and ins are even more.Monika's position in the industry is a bit similar to that of Zhu Xiang at the beginning of the founding of dad group. Zhu Xiang supported dad group with your strong planning. But now you want to let Monika do the work of you two alone. Do you understand what this means? She will certainly encounter all kinds of difficulties. It is obvious that the growth curve is not good. It is your fault. You asked her to make the cake bigger. I'm sorry, it's not big because of your mistake. It's impossible to copy the success of dad group. "

Monica's face was filled with admiration for Elizabeth, and she said, "why didn't I think of that?"? It turns out that it's not his own waste at all. It's Chu Yuanxi's strong point. Ha ha ha ha!

But yuan Mu was very upset. How rare an opportunity to scold chuyuanxi! It's a pity that I turn a blind eye in front of myself!

Chu Yuan Xi quickly made a gesture of raising his hand to surrender. In fact, when Elizabeth talked about her head, he already realized where he was wrong. It's outrageous! It's all because it was so smooth before, so I took it for granted that all the business would be so smooth. As a result, I've been beaten severely. What's terrible is that I've always let Monica be beaten for herself, but she didn't realize it.

"Come to the conclusion." He made a gesture of "please", because since it's a business plan, it's secondary to sum up the lessons of failure, and the key is to come up with solutions.

"My conclusion is that if you don't have the ability to take a shortcut, use the traditional method."

Yuan Mu second understand: "to we media hit advertising?"

"Yes, it's normal for advertising to drain. No users spend money directly."

Monica has something to say: "we've smashed this kind of advertisement, but the effect is not ideal."

It's normal that this is not ideal. In fact, the domestic we media environment is almost the same. Fortunately, catching up with one with a particularly appropriate tonality can attract a lot of traffic, but it's usually the effect of chatting. Only in one case, the drainage effect is not bad, that is to give their own trumpet drainage.

Elizabeth thought, "in fact, it's not necessary to drain from we media. Advertisements can be sent to other places with traffic. I think the traffic of the game is good. The game aspect should be father group good at? First, sort out what kind of games are highly active in Europe and North America, and then buy from these dau type games. "

Chu Yuan Xi so a ponder, this method you don't say, really work. But if you do, you will be regarded as a typical Kaizi with a lot of money.

In fact, it's nothing new for the game to export traffic. In the overseas version of gone with the wind, there is a traffic outlet leading to the we media account of this cartoon on the Internet, which is recognized by Knight code.

This is another way. The more authentic game drainage is the video ads for placement games. There are two ways to make money for placement games. One is internal purchase, and the other is the CPC share of player's point ads.

This way is very popular with players, so that many non placement games also start to engage in click advertising, which not only makes a lot of money, but also greatly improves the retention rate of players.

It's just that there are so-called "Yunran" advertising in the game. In particular, the advertising style of domestic advertisers can be described by the word "money". The advertising cost is to cut more leeks, naked to the extreme.

Some of the walking app ads are shameless. It's called walking for cash withdrawal. In fact, you can't get a few gold coins when you walk. On the contrary, you can get a little by watching ads and pulling people's heads. So users watch other people's ads, download their app, and then continue to watch ads to form a cycle. The problem is that users can earn a few cents or even a dollar by watching an advertisement. Some apps only give users one or two cents, completely treating users as idiots.

What's more, what's waiting for these stupid users is the advertisement for cutting leeks. The knife is very sharp, because they are screened users, and they are very sensitive to small money. Users with a little higher quality have already deleted this kind of junk app, and they won't order an advertisement that takes dozens of seconds, but can only get one or two cents. Therefore, users on this app are extremely accurate for some scythes. The quickest scythe is often cut at them, and the scythe is not enough.

but in such a tragic advertising environment, a bun people who have been so bold and handsome can not expect to pay back the money. They will directly drain to the official account and micro-blog. What will others think of it?

However, Yuan Mu did not consider the disadvantages, her eyes lit up, "ah, this method is very good," the enemy of Rome "IP will do the game at that time, and it will be released overseas. Buying from the game channel is definitely the future precision users. According to the flow of business, this business is done well. After the game, the conversion rate must be very high. "

Yuan Mu said so, Chu Yuan Xi immediately thought of many domestic friends are shipping abroad for placement games. Some of them go straight to the krypton gold route and don't put advertisements at all. The only difference between them and ordinary mobile games is that they change the mode of core combat and resource acquisition, remove the system that is delivered to players in activities, and hang up instead.

But there are still many placement games that follow the rules of advertising. There are many people who have achieved certain Dau in Europe and North America. These are the targets of advertising.Even Zhao Jie's little game can be released overseas, not to make money, just for advertising on his own we media. Although this is contrary to the previous strategy, the time is not right, but it is not impossible, anyway, after the sale of the game, the original strategy will be invalid.

Having figured this out, what can chuyuanxi say besides praising? After this brainstorming, I immediately went to find Lu Yu.

Lu Yu is busy there. His feet are facing the sky. He can't separate himself.

In addition to the daily work of barman information, after the demand for robots was put forward, the group soon completed the order. A month later, some Party B has begun to deliver goods, and he must take care of it.

The promotion of small game IP has entered a critical period. The development progress of Zhao Jie's small game has almost gone. He and Zhu Xiang are at the node of power. Content classification production, may be an IP to produce three or four kinds of material, and then separately cast to the correct short video platform. The quality should be controlled, the timing of release should be coordinated, and he should take care of a lot of things.

Yang Jiangang's UGC user promotion has just entered a critical period. A few days ago, he took the interview video, and after sending it out, he can't ignore it. In other words, a little splash doesn't make any sense. The Ba people's information side must invest energy and flow to make this interview spread. At present, it is at the end of the fermentation stage, and it is necessary to stimulate the secondary dissemination.

You should know that under Lu Yu's management, a large part of Ba people's daily work is to interact with their peers in the river and lake, and give them roses. When you think that this key link needs a lot of stimulation, it's also a force that can't be ignored to realize your accumulated character.

Chu Yuanxi knew Lu Yu's difficulties very well, so he said to him, "Lu guidao, I'm going to trouble you again."

"Ah? What's the matter? I'm under a lot of pressure. " Lu Yu said is a face of no love, I feel sorry, because he knows that resistance is useless, strong x can not resist, can only be submissive.

Just listen to Chu Yuan Xi said: "men are to learn reasonable pressure.". At the same time, you have to think about how to reasonably allocate time, how to effectively organize work, and how to transfer your workload to the right employees to help you share. This is a good exercise for you. "

Lu Yu busy head also don't return: "please say person words, thank you."

"Here's an important job for you to do."

Chuyuanxi knows that he doesn't want to neglect himself, but some work can't be interrupted. The complex structure requires that he can do it all at once. When he interrupts and thinks about it again, he has to comb it again and remember it again. Who can withstand it? So he must have emotion when he is about to be interrupted.

And Lu Yu, a listen to this words immediately feel greatly bad, let Chu Yuan Xi personally find the important work, certainly not what easy work? Should it at least match the demand of peak visual effects?

As a result, chuyuanxi's new demand is to redesign the location of subtitles and control the horizontal and vertical screens? Two versions at a time? "That's it? It's not a big deal, I know. "

"It must be a big event. First, it's related to the powder sucking effect of we media overseas. Second, it's also very good for Feng Xueling. If there is a fire, she will go to the Internet. How respectable is that? She so big net red to our side, although the shop did a good job, but people learn to learn, may leave at any time, right? If she left quietly, what would others say about us? At least, the scenic spots that people are allowed to take are good-looking on our side. "

Lu Yuxin argues that more than half of Feng Xueling's visit to Ba Ren information is to learn how the industry's leading MCN organizations operate. But why do you care about Feng Xueling?

However, he has no mind to gossip now, because the secondary dissemination of peak visual effects is about to start. This communication is also the concern of Chu Yuanxi, not only about the propaganda effect of Yang Jiangang, but also about the effect of Ba people's information firepower.

It's said that it's Yitian sword, but how big a dragon can it kill? Jinghe Dragon King is a little worse than Donghai Dragon King. If you can't even support a peak visual effect, it's not necessary to support the promotion of national app.

In the next few days, Chuyuan decided that he was the CFO of peak visual effects, and he kept looking at the background of peak visual effects. Then he found that there were many problems, but Yang Jiangang could handle them himself.

The so-called problems encountered are mostly the problems of retention rate. One of the duties of game planning is to dismantle every step and find problems through data, so as to improve the retention rate. Professional game R & D team can focus on every step of the game. After the game is launched, all the behaviors of the players, from the beginning of login to the right of free operation, that is, every step of the novice guidance stage can quantify the problems, because we can see all the loss data in each step.

The UGC users of peak visual effects are actually very close to the game players. They need novice guidance, but the guidance course of peak visual effects is more complicated.

To some extent, the peak visual effect also depends on the standardization of animation production process to reduce costs and improve efficiency. It's just that the cost is very low and the efficiency is very high. It's impossible to achieve low efficiency and high cost, and the image quality must be sacrificed.Compared with big animation, this UGC production method has many key links that are difficult to improve. For example, the baking effect of ambient light can only rely on the standardized baking of the engine, and it can't let the user bake manually, otherwise the production complexity will be greatly increased, and the gain is not worth the loss. Lighting is a very important part of reality play. In fact, animation is more important. The effect of engine baking is unavoidably unsatisfactory.

the book has been pushed and advertised. I can wear into Chinese books. This is a very novel story about "the flow of heaven" and "the wind and rain" in Chinese books.