In fact, the Copyright Manager of DreamWorks is neither a freeloader nor a good thing. It is a very common copyright introduction, which is not essentially different from Disney's introduction of animal company. And the reason why there is such a thing is all because of the Ba people's large-scale advertising in North America.

The action of the Ba people is very fast. After the meeting, we set the tone and carry it out immediately. The operation of advertising itself is not a complicated process. Both Facebook and Google have extremely powerful advertising engines, with automatic quotation, automatic distribution and automatic bidding. The types of ads are divided into different traffic functions. The system even helps to identify whether the user portrait of the traffic owner is appropriate, which is very good for the service of the advertiser.

Therefore, what Ba people need to do is to ask if there is a more affordable price for the domestic small game friends who go to sea, but the result is that they don't. There's nothing to say. The video material of the advertisement is basically ready-made. It's nothing more than a subtitle and a sound. Monica's direct advertising starts.

The first one is in North America. After a week, the users in North America are stupid. They have never seen anything like this.

In the past, I used to watch advertisements with great interest. In North America, the most important thing is quality. Because for a short period of time, it's hard to skip the first five or six seconds. Therefore, when advertisers provide materials, they have to rack their brains to use this short time to attract the attention of target users.

However, the ads provided by Ba Ren are not. Basically, they only have about ten seconds, which is very short. Users can't see them if they want to look down. They want to continue to see them. No more! So you can only click on the ad to jump over and find that it's neither a game nor an app, but a cartoon on social media? What's in this picture?

In addition, the Ba people's advertising volume is large and full, giving full play to the "look more effect", spreading out like locusts in transit for a while, and the users in North America are more real, the more eccentric and more confused things they want to explore, so there is also a short-term heat. The topic of "Google trend" is rising, which is equivalent to hot search on microblog There was a lot of discussion.

Of course, there is the result of Monika's operation, and even the duration of the material is deliberately controlled by her. As a result, she not only achieved good results for users, but also aroused the curiosity of the tycoons.

But DreamWorks can't be called a big alligator in the face of Ba group. DreamWorks is very famous. Two of the three founders are Spielberg and carsenberg. Megatron Hollywood only separated in 2008. Spielberg went to Disney with DreamWorks movies, and carsenberg continued to own DreamWorks Animation.

Today, of course, they belong to animation companies. They have Shrek the monster, kung fu panda, Madagascar, and the story of taming the dragon, which Chu Yuanxi likes very much. They are famous in the history of animation in the world.

However, the capital market is naked, hard currency is the market value, followed by the valuation. DreamWorks Animation has been acquired by universal pictures for $3.8 billion as early as 2016, and there is no reason to increase its price in recent years.

It can't compare with Disney's more than 200 billion dollars.

The word "only" is not a matter of looking down upon others or looking down upon others, but a rule of the capital market.

Of course, chuyuanxi didn't dare to be big because American people are very stubborn sometimes. For example, movie companies don't like playing games, which are very profitable. Maybe a big guy like karsenberg doesn't like this little money? Or their generation has formed a stubborn business logic, so it seems very "duty".

Therefore, the market value of this company is not high, but the inside information is strong, and the explosive power is also strong. It retains the possibility of sudden outbreak anytime and anywhere, and takes out an influential IP adaptation game to become the best seller. You can't see that shankoushan launched the panda race following kungfu panda, and then followed the trend in China to launch a hand tour of Yin Yang panda, which was full of commonplace goods. The role modeling rubbed Kungfu Panda desperately and made billions of yuan.

Carsenberg's popularity will not be less than that of the dim sum in the game.

The key is that people have worked hard for more than 20 years, and many of the IP cultivated are real big IP, which will last forever and will not go with the wind. Compared with it, "out of the mountains in troubled times" is more like a nouveau riche, which can get money quickly, but the foundation is not deep.

This is also a problem that many domestic network IP have to face.

Chuyuanxi wrote back to confirm that he had to cancel the holiday temporarily, and then on the 30th he waited until the Copyright Manager of DreamWorks, banner.

This man has the same family name as Dr. Benner of Manville, and his facial features are a bit like Hulk hawk after Dr. Benner's transformation. He has thick eyebrows, big face and big plate, especially his nose. He should not use make-up to play an ORC.

I don't know why, Elizabeth evaded, so it was Monica who was pulled to be a translator. She wanted to slip away half a day in advance, and the plan was very good. As a result, it was all ruined, so she had a sad look on her face.

I didn't expect that as soon as Benner opened his mouth, his voice was very mellow, with a pure North American accent. Through Monica's translation, he first expressed his intention: "I saw your recent large-scale advertising of ancient Greek comics. Recently, many forums have been discussing this cartoon, mainly because they don't understand the purpose of your abnormal operation. Many users have never seen a way to spend so much money to promote a cartoon. Is it convenient to inform them? "After turning it over, Monica explained: "people in Europe and North America who make content are relatively simple. Even in the Internet age, there are fixed channels for publicity. They all rely on content to attract fans naturally, and rarely introduce capital power in the stage of content creation. That's why they're confused by the way we advertise. "

"It's no inconvenience." Chuyuanxi said with a smile, "but you came here to satisfy your curiosity? What's your intention? "

Originally, American DreamWorks participated in the joint venture in China as early as 2012, and the Oriental DreamWorks, which was established in Mordor, is very powerful. Xuebao Changmao, which is about to be put on file on the national day, is a product jointly produced by Oriental DreamWorks and American DreamWorks. However, due to the aftereffect of the acquisition of DreamWorks by universal, Oriental DreamWorks was wholly owned by TianChao capital last year. Although it still has deep cooperation with DreamWorks, it is no longer a family. Therefore, DreamWorks people can only travel across the ocean to talk about things.

Only listen to banner said: "my intention is very simple, we think this cartoon is very interesting, want to get its animation film adaptation right."

As far as animation film production is concerned, although DreamWorks is not as good as Disney, regardless of the number of works, publicity ability and even box office, its reputation is quite good, and its production technology and content are very suitable for memorial archway. In other words, a single case of an IP made into a cinema animated film, compared with Disney, the amplification and dividend brought to Ba people should be in the same order of magnitude.

Just look at the domestic box office, and even DreamWorks relies on the Kung Fu Panda series, which is harder than Disney in recent years. However, the enemy of Rome focuses on Europe and North America, which is of little value compared with the mainland box office.

So why did chuyuanxi define this meeting as an ordinary copyright transaction? Because DreamWorks and Disney are different, with different influences and different boundaries of desire, their differences can be seen from the market value, and the volume is tens of times different.

Chuyuanxi used to look at the problem from the perspective of the result. First, he considered the boundary of the other party, and then the profit of our party. It's like in a business, some people consider how much this thing is worth to themselves, and then take it as an acceptable bottom line. Some people consider the other party's bidding psychology, and specially recognize this line to bargain. The latter is to look at the problem from the perspective of results.

In the face of Disney people's proposal for animated film licensing, his first reaction was "can't Disney's big business only require animated film licensing?"? Sure enough, Disney also proposed investment rights covering games and peripheral derivatives.

But DreamWorks put forward the same authorization, Chu Yuanxi has no doubt, it should be an ordinary copyright transaction. What if people's original intention is not ordinary? Then make it normal.

Therefore, Chu Yuanxi said, "the purpose of advertising expenses is very simple, that is, we don't know the comic publicity channels in North America, and we don't have the relevant resources. When we see that the advertising price is acceptable, we use the way of advertising to publicize. We feel that the promotion speed is faster than the normal way

"But comic companies in North America want to make money. How do you make money by posting comics on social networks? "

Benner was confused at that time, because it was very difficult to earn money in the Internet era. Marvel animation company, which has a long history of decades, was on the verge of bankruptcy. It had to sell the assembly rights of Spiderman, venom and other popular characters to Sony Pictures for a second time. Then it still couldn't, and finally it had to sell the whole company to Disney.

The operation cost of Ba Ren group has increased greatly. The key problem is that advertising is promoted to Internet users, not comic users at all. But the traditional channel is directly for the cartoon users who have been cultivated for decades. How do you think the Ba people's playing method is also a hit on the street?

Just listen to Chuyuan's happy answer to the question of making money: "it's very simple. If someone is willing to pay for it, we can make money. Now advertising is to speed up the search for customers who are willing to pay for it. Why can you advertise milk and fried chicken, but I can't? As for how to make money, it's the era of mobile Internet now. There are too many ways to make money. The content is good and there are users. Are you worried that no one will pay for it? "

Li seems to be such a reason, but always feel what is wrong?

However, banner didn't mean to go deep into it either. A thousand miles for an official is for an official, and a thousand miles for money is for money. The purpose of his trip all the way is just to get the animation adaptation right.

At this time, chuyuanxi asked: "Mr. Benner, I'm also very curious. What's the attraction of our self-made content that makes Disney and DreamWorks suddenly want to take our authorization? Are you getting authorization on a large scale? "

If you license animated films on a large scale, then the IP of Ba people will be taken away and the authorization will become an ordinary event, which is not worth exploring.

As a result, Benner shook his head. "No, no, we don't. As far as I know, Disney doesn't make large-scale purchases either. Let me talk about us. DreamWorks is the earliest and deepest company involved in the field of animation in your country, so the cooperation is more specific and the landing situation is better. "

Chuyuanxi quietly listening to his blowing, heart said not all said "Kung Fu Panda 3" box office did not meet expectations?Only listen to Benner said: "as for the purpose of obtaining authorization, of course, it's to make movies and make money. I don't think Disney's goal is different from ours. Our animated films are very popular in your country. "

Chuyuan Xixin said that it's hard to say how popular this is. In fact, you should come a few days later. Soon "Changmao Xuebao" will be on line, and we will see the film arrangement a few days later. You said that one of your animated films went online on national day and PK with "my motherland", "Captain" and "climber". I don't know whether you are confident or confident?

In fact, if you change to any other schedule, the film with enough confidence in the content can actively participate in PK, except the National Day file. It's true that the National Day stalls were abandoned, and the attendance rate was higher than that of the Spring Festival stalls, which made a lot of money. But this is the time for gifts. If a theater line in Daqing in 1970 didn't arrange gift films and was full of animated films, it was estimated that it would be guided by the window. Therefore, the conventional propaganda, roadshows and other means simply do not work. It is said that Dongfang DreamWorks has been wholly-owned in China. We should not make such a mistake.

But it's not good to throw up now.

Today is September 30, "snow monster with long hair" will be released on time tomorrow national day, and it has been shown on September 28, so the data is pretty good. In particular, the content is really very good. The industrial standard of Hollywood level and the Chinese elements are very grounded. It can be said that it is very attentive. It is worthy of being a product produced with the participation of Oriental DreamWorks. Even the map of China in the film is correct, even the nine segments of the South China Sea are drawn correctly.

In contrast, some domestic films and TV plays don't know whether they are lacking in mind or what's going on. As soon as the map is drawn, a few pieces of land are lost, and they don't know where the food is.

No wonder they are ambitious.

The relationship is not so close, now pour cold water on others, EQ is too low, just like "I speak straight, you don't blame me", say the truth, but disgusting.

Therefore, chuyuanxi skips this big section and continues to ask, "but as far as I know, there are a lot of popular comic books in our side, and our company can only say that it has a place in them. Whether it's Disney or DreamWorks, it's a good thing for me to introduce the animation film copyright of Ba Ren group, if there are no additional requirements. What I particularly want to know is why this kind of good thing falls on me continuously? "

Monica blinks her eyes and translates chuyuanxi's words truthfully. She slows down her speaking speed especially in "no extra requirements". Banna, who is sitting opposite, doesn't know whether the expression management is particularly good or really nothing. Anyway, chuyuanxi's hair doesn't notice.

Let's assume that he really doesn't have any extra requirements.

Only listen to Benner say: "you don't know your advantage? For our company, there are many works on the content market in your country, but none of them meet the following two conditions at the same time.

First, the ability to continuously export influence. China is the first country to start the Internet and social network, and the application of social network is also the most common. In this respect, your company has both influence factors and content, which is very unique.

Second, your company is one of the few organizations in your country to explore the influence of overseas social networks. After we see your ads, we can't understand the logic, but it can be defined as a kind of behavior to increase the influence of social networks in North America. In your country, there are very few companies with such awareness, which is very rare.

So, let's work together and give me a share according to Disney's agreement? "

"That's not impossible." Chuyuan Xi irony is said, and then as promised a change of the front: "but there are two terms I think we need to iterate."

This description baffles Monica. How can we use "iteration" to describe the terms? Finally, it was decided to translate freely.

Chuyuanxi said: "the first one is the deadline. Disney's deadline is too long. I was scolded by investors for this. I hope DreamWorks contract can advance deadline as much as possible. "

Monika said that your investor is yuan Mu now. Will she scold you for this? Are you kidding?

When she finished, Benner immediately agreed: "it's no problem. We can produce an animated film within a year, but we can't launch it in such a hasty way."

In the film industry, there are a lot of people who cut the finished film and put it on hold for a year, and then put it on file. Unfortunately, it will be put on hold forever, and there is no chance to put it on line. In fact, this is the normal situation. It can be said that the launch of a distribution company directly reflects the ability of the company. DreamWorks has been established for 15 years, and it has not released any products of its own till now. It has signed contracts with paramount, Disney and universal.

How can Chuyuan Xixin say so quickly? It's a little faster than you can imagine. Don't you have any other content to make on your product line? However, this kind of problem does not need to be studied in depth. What if people expand their product line instead of having no content? It's not impossible.

So he went on to say, "the second is the issue of investment rights, our terms with Disney Wait. Did Defoe show you the terms? We signed a confidentiality agreement! "

"No, no, I haven't seen it." Benner said, laughing, but it seemed like a cover up.Chuyuan Chuxi chuckles and skips the matter. "That's good. My problem is that when the IP related games developed by us go online in North America, the investment right required by the partners is only reasonable under certain circumstances. For example, partners have their own game resources and can use their own game resources to add value to IP games. So transferring investment rights is equivalent to trading shares for channels. There is no problem with this logic. "