Chuyuanxi didn't expect that Xiaokang was despised by the organizer of the conference. He said that the organizer himself was an investor. He didn't have any vision at all!

Therefore, although he gradually got rid of the identity of being a salted fish under the stage, this sharing is useless for Xiaokang and Ba people. It would be wonderful to share a well-off life. A good blow on this occasion will greatly promote investors. It's not so much a sharing, but when entrepreneurs are full of potential leeks on this occasion, the most important thing they think about is financing.

There are three entrepreneurs in this round of sharing. Chu Yuanxi is just in the middle. In front of him is a very hard core medical device start-up. The entrepreneurs come from Mordor. At the beginning, they describe one counter attack after another in their life, and then skillfully introduce the relevant dividends of their own track.

Chuyuan Xixin says that if it's a well-off society, I can use all the words of the fat brother in front of me. When it's time to come up with a repeater, isn't it beautiful

But it is not easy to introduce Ba people in such an ordinary and simple way.

Soon it was Chu Yuanxi's turn. The host was afraid that someone below didn't know him. He picked up the phone and said, "the next one is Chu Yuanxi, the founder and President of Ba people group. This company should have heard about some of its assets trading to Ali recently in our investment circle. The transaction price is 34 billion yuan, all in cash. The core of this part of the assets is a mobile game called "out of the mountains in troubled times" and related IP rights.

Isn't Ali listed in Hong Kong recently? Ali has timely and detailed information disclosure on this transaction. You should have seen it when you did your homework. This year, it is a relatively large merger and acquisition, and it is purely commercial.

It should be noted that we all think that Ba Ren group is a game company, but President Chu has always emphasized that it is a cultural and creative enterprise and a content service provider. The company's business covers we media, game production and distribution, as well as film and television entertainment, culture and tourism, etc., so what it sells is not the core assets of the group. What's more important is that this enterprise was founded at the beginning of last year. Starting from 0, it invested 4 million yuan in the initial stage. Today, it is less than two years. Now, its valuation is definitely more than 40 billion, in other words, its return is more than 10000 times. "

With these hosts leaving, Chu Yuanxi can clearly see that some of the people below were listless, but they suddenly became energetic, and some even immediately turned on their mobile phones to search. Sure enough, the rate of return on assets is quite attractive.

His eyes were ordinary, but at this moment, I could clearly see the wonderful expressions of Li Zhaokai and Li Jingfei sitting in the back row. My heart said, is it my turn to come to zhangbility? It's a pity that there's no video here, otherwise the expressions of the two big brothers behind should be more wonderful.

This is the first time in the world to make a public speech on the forum. Chu Yuanxi first sorted out his black suit with gradually changing collar color, pressed two rows of big openings, and then said very freely: "Hello, everyone. Ba people's core business has always been fan operation. As for entrepreneurship and investment in the so-called content fields, such as we media, games, film and television media, the discussion in the industry has been very rich, but the details are more and more scattered. Especially for Ba group, the above businesses are based on fan operation, so they are more fragmented.

I know what you big investors want to hear is the methodology of success. They want to know if there is any dividend in this industry and whether there is a routine way to play. Just like the traffic way a few years ago, they can make unlimited replication without the restriction of environment and people. They can make money from the market by the same way through the continuous flow of fresh meat and flowers.

But sorry, the situation in the content era is very complicated. I haven't found this so-called methodology myself. Therefore, every product of barren group is different. There may be some similarities in the content. For example, our former main work "out of the mountains in troubled times" and now our main work "no way to Hun Jun" are both historical themes and realistic, but the way and purpose of using the content can be said to be completely different, and they have been iterating forward.

Why do we have to iterate when it's very successful? Because different contents and details are different, the processing method should not be copied completely. In particular, good content is always scarce. The paradox is that you should not be better than in the past, but better than other competing products. In other words, no matter when the overall level of the whole industry is greatly improved, you are better than in the past, but the number of good products is always small.

Well, assuming you can't control your head completely, intensive farming is the only choice in the content age. So today, the host asked me to talk about dry goods. I think since there is no methodology, I will answer some specific questions. In this respect, I am more confident that I am qualified to answer questions related to the operation in the content field.

The main reason is that if I talk about how Ba people make their fortune, it's useless for you. In many cases, they just catch up and can't be copied. It's really too dry to share. As a matter of fact, I always take a step-by-step approach to the complex content market with a flexible attitude.

That is to say, let's talk less about the principle and solve more problems. You can ask me the details that you watched but didn't understand during the entrepreneurship process of Ba Ren group. I'll try my best to be honest, which may be useful. Today's sharing is mainly for investors who specialize in content investment. I'm sorry for those who want to cross the border. Just like what was said in the first forum, investors should also be professional. It is best to teach entrepreneurs hand in hand in the early stage. "The organizers were stunned by this remark, but the investors on the stage immediately made a clear distinction. Some raised their hands at that time, some picked up their mobile phones and frantically sent messages. It may be that they were soliciting questions. Some people were curious but kept a proper balance, while others were lack of interest and couldn't lift their spirits at all.

Who's going to ask questions? The power lies in the host. Soon the microphone is handed to a female investor. Chu Yuanxi feels a little familiar. After the other party stands up, he first reports to her family: "Hello, Mr. Chu. I'm Luo Yan, co-founder of Songbai fund."

Chuyuan is silent, but when I think of it, this is the one in the original world that refuses to finance Xiaokang. The reason is that I only like to cast early, round B is the limit, and Xiaokang is already after round C, so I don't think about it at all.

This reason is very just and there is nothing to blame. I just don't know if she regrets it later? But isn't the original world devoted to "new consumption"? Why are you interested in content?

Just listen to Luo Yan ask: "I want to know why your company's two animation IP can be valued by Hollywood? As far as I know, is it the other party who found you? What's more, DreamWorks also promises to kill the green within one year. Do you have any tips? Is it because the content is really outstanding? "

"It was all accidents." What Chu Yuan Xi said is more like an excuse, but it's true.

"Disney is more interested in the UGC animation plan of Ba Ren's invested enterprises' peak visual effect, and then interested in the animal company, which is displayed as a case.

DreamWorks took "enemy of Rome" because the Ba people used a little trick when promoting we media in North America. The American people were so interested that they didn't see it. Our original goal was to use "the enemy of Rome" to powder the account. The account is the main body, and the cartoon is the tool to powder the account. As a result, DreamWorks thought this tool was good and took it away.

In short, from the perspective of content quality evaluation, I don't think these two IP's are much better than other big domestic IP's. If we have to say something about content, maybe the theme is just right. "

Chuyuan Xi's modest explanation made the story clear in a few words. Of course, there's no need to tell each other about Elizabeth's existence. There's no need for Ba people's special media ability and subtle copyright status. Otherwise, when they see it, they will be so happy to be compradors. Please take me with them! What can we do?

Want to come to the other side in the future even if know also can understand? Well, certainly.

Luo Yan reluctantly sat down, this is not the answer she wants, but the logic is complete. Then another person stood up and asked, "I have the impression that the overseas income of gone with the wind is quite high, and it has caused a great sensation recently. I hope to hear your share of domestic mobile travel. Anything is OK."

Chuyuanxi took a sip of the mineral water on the platform to think about what could be said and what could not be said. Although the domestic mobile game industry has suffered heavy losses due to audit problems, the base number used to be too large, so there are still many people who have survived or not died, and there are more than 500 in the Imperial City alone. That's why Zhao Jie has corpses to pick up today.

And the solutions are all forced out, because in the past few years, after a fierce fight, when the whole industry found that as long as holding the thighs of Google and Facebook, going out to sea is a completely feasible road, a large number of products exported overseas showed strong competitiveness and the ability to make income.

In the beginning, they focused on East Asia and North America. Recently, they have begun to conquer cities and land in North America. Their income keeps up with that of the island countries. All of them have taken their skills from the super Red Sea of the Chinese market to overseas. Therefore, for investors, they have become a pool of value again, and their investment interest has greatly increased.

However, in this tide, the Ba people's group is actually a laggard. Chuyuan Xi, let alone share it, should review it severely, because "out of the mountains in troubled times" is an agent.

In his mind, it simply flashed back that Naite mabao of East Asia and the two countries was the operator of "out of the mountains in troubled times". He did a lot of "localization", not to mention operation, and even made a lot of addition and subtraction to the product itself, even changed the code a lot.

Therefore, the Ba group is only responsible for collecting money, and then after each version is updated, it transmits the code and resources of the new version to the other party, whatever the other party wants to use. Other aspects can hardly exert influence on the operation of the two countries in East Asia, and they can hardly receive any useful feedback. They can do what they need.

This mode is a bit like the operation process of the intermodal transport group. What are the requirements of each channel? The program of the intermodal transport group can directly change the code without bothering the development group. However, Knight mabao is more in-depth than intermodal transportation.

To use a word to describe, it is that the Ba people's game is too "comfortable" when they go out to sea. If they enter, there will be no Legalists. If they go out, there will be no enemies and foreign invaders, and the country will die forever.

The reason for this is that Chu Yuanxi didn't regard Ba people's game as his core asset, so he didn't put most of his energy into the game after "out of the mountains in troubled times" had begun to collect money. After the collectivization, the overseas business of Ba Ren game has not been handled well.

On the one hand, when the company was still called "Ba Ren entertainment", the most important overseas agency right was handed over. It took the road of "making is better than buying". On the other hand, his internal structure is not reasonable. Zhao Jie focuses on the R & D of game products and operates in-game activities. However, the operation of the whole right only begins at the last stage of repeated wheel building.This led to the overseas operation, Chu Yuan Xi did not care, Zhao Jie can not care, and Monica did not dare to care. Chuyuanxi doesn't give orders for the game to go out to sea, she won't take the initiative to promote it, because she doesn't know the game, and the game to go out to sea obviously belongs to the group strategy.

In a word, the internal power and responsibility of the Ba people's group are not clear, and the overall strategy of the game to go to sea is not clearly defined.

If we really want to make a serious comeback, it is mainly because Chu Yuanxi judged that there was no money way for card games in North America at that time, and his main goal was to rely on the Ba people group to hold money and become a cash cow to help the well-off people. He was too lazy to do things without money way. So simply not to go, directly ignored the use of "gone with the wind" for training, to exercise the value of a major North American game operation team. This is the real short board that lags behind the friends and businessmen from all walks of life.

Of course, there's no need to share these insider stories with investors, because chuyuanxi doesn't think it's a "mistake". At most, it's a small mistake. He didn't do what he could easily do. In fact, if we do not do it, we will have the advantage of not doing it. If you do something wrong, you may be underestimated by Alibaba. Any behavior in the capital market is linked, and at the strategic level of the group, it is likely to cause uncertainty in the future.

Moreover, Saiweng lost his horse again. Because he didn't follow this handle, he didn't take away BA's overseas we media accounts in Ali's acquisition of Ba's game. These accounts are still in his hands. It's just that Chu Yuanxi told Monica not to change the content of "out of chaos" in the future.

So what should we say at this time?

Chuyuanxi put down the mineral water, showed a thoughtful look, and then said: "you read the overseas mobile travel report of Q3, right? Q3 island region "out of the mountains in troubled times" really ranked third in the income, but many reports are misreading, saying that "out of the mountains in troubled times" is bull, in fact, it is not. The main reason is that the original competitive products in the front row have fallen, and the growth of "out of the mountains in troubled times" is very limited

Compared with Q2, the top five in the income ranking of island mobile travel Q3 is almost unchanged, except that "Zhilong Fancheng" recorded $130 million in three months, slightly better than "action in the wilderness" by Zayi, but it was surpassed by "out of the mountains in troubled times". In recent months, operation wilderness has been doing a lot of activities. It has been on the best seller list twice, but its total income is still one breath away. However, it is quite close to "Zhilong Fancheng".

In fact, this income change is not big, but it's just the wrong one. The effect of "top three" has caused a lot of discussion among island players, which has made the local players of China high. Zhao Jie has also carried out a wave of activities. But when the data came out, chuyuanxi had already begun to plan the sale of Ba people's game, so he didn't take it seriously.

Chuyuanxi said: "as for going out to sea, it's better for me to share it in half a year. Maybe many things have been verified in half a year. Now for me, it's in the stage of bold assumption. What I can reveal now is that the Ba people's group is going to make a big move to try to increase the value of cash exchange. So it's not convenient to say for the time being. "

Investors scratching their ears: "why is it inconvenient to say?"

Chuyuan Xixin said, because there are too many money in China! "Because, because the next thing we're going to try is in North America. As you know, North America has always been the region with the highest revenue of mobile games in the world. If this attempt runs through, it will have a profound impact on our entire game industry. If there had been no merger, it would have been verified now, but in short, the verification time needs to be postponed to the next one. "

"It can't do it, it can't do it." The host saw that many people were paying attention to this problem and had to come out to arch the fire: "Mr. Chu, did you see today's title? Dry goods sharing meeting. This is a matter of common concern. You have to say something. "

"OK, let me talk about a phenomenon. In overseas operation, the conclusion observed at present is that linkage with local well-known IP has an immediate effect on revenue. For example, "wild action" linked with "silver soul" and "fifth personality" linked with "goddess anecdote", the sales rankings all reflected clearly. Of course, when others enter the Korean market in the future, they should also pay the corresponding resources. Everyone who has invested in the hand tour to the sea can go back and study it. "

After that, he motioned to the host for the next question. The host had to reluctantly give the right to speak to a new boss: "President Chu, recently" out of the mountains in troubled times "is popular. The data is quite good. You are shooting variety shows again. It's said that you have already finished. Then, the rumors are all saying that you want to make movies, and two movies at a time. But now it's a very special time for the film and television industry. I'd like to know your views on the future of film and television drama, especially costume drama. "

Chuyuan Xixin said, how can your grapevine be so smart? Is there an insider? However, since Ba people sold their game assets, some outsiders will think that they are stupid and have a lot of money. Moreover, he did not ask for confidentiality, so it is inevitable that some people pay special attention to it and wait for the opportunity to inquire.