With a shy smile, chuyuanxi said that he thought it was dry goods: "in fact, the main reason for making movies is that it's not easy to make TV series. Next year will be a crucial year for ideology. The number of ancient costume plays will be directly controlled. At most one ancient costume play will appear on each network platform every month, and the protection month will have to be removed. It is extremely difficult to give permission to play. As for the year after next, it's the centenary, you think.

In any case, this knife makes me dare not think about this kind of cute new. Half of the self-made and investment projects of the three major webcast platforms can't get permission. This question is not suitable for today's occasion. Let's change it. Now the ecological environment of the whole online drama will be greatly changed. In my opinion, in the future, only a few head companies will have relatively strong competitiveness in TV drama.

"No, no, you just said the key. What about the movie? Now many actors are in the state of unemployment, a lot of traffic florets suddenly disappear, can't receive the drama, live on variety show, I won't roll call. In short, the industry is very withered, but you are facing difficulties instead.

I know that with the style you have shown in your past pioneering work, you will not rush up rashly. As a matter of fact, our digital investment has been deeply involved in the raising investment of the film and television industry. Since the project of gone with the wind, we have been investigating your company. You do things in three steps and think of five steps. You will never make decisions because of rashness.

So I'm particularly curious about your idea. What makes you so radical that you haven't made a movie before, but setting up two film projects at the same time, are you not afraid that the film industry will be stricter in the future? "

Chuyuan Xi remember him, heart said after first exchange a business card, later estimated to use, not later, should be used immediately, the other party's resources must be a lot.

"Well, first of all, it's the decline of the industry that makes me very inflated. I think it's a good opportunity for actors to lose their jobs, because the cost has been greatly reduced. A flow of artists to shoot "Zhu Xian", starring in less than 100000 yuan, which in the past did not dare to think, that some actors also face the reality, the buyer seller reversal.

You are all investors. Cost is the most important business logic, right. Therefore, if you invest in movies now, you can ask the project side to lower the film payment, so as to decide whether to enter or not. In this special period, there are good and bad. As for me, I haven't made a movie, but I can use the product manager's idea to design the process, determine the B plan and avoid risks. "

In fact, it's against his will, because he has made movies and knows the inside. Especially in 2021, because of the party's tour and preparatory meeting, the theme realism is the only mainstream in the film and television industry for a whole year. In this mainstream, the construction achievements after the reform and opening up and the people's well-off life pay equal attention to the red theme.

Why does Chu Yuanxi insist on naming convenience stores as well-off life? Isn't it just for the huge bonus after the reform? Therefore, the stage from the project approval to the release of the well-off movie is absolutely to stop people from killing people. Even dredge some relations, but also pull down the larger tiger skin protection.

As for "no way, no king", since it was decided a week ago that it would be released in North America, the route of "first in North America, then at home and abroad" is a realistic choice. The so-called sequence change, over ten thousand reviews, now many big Hollywood productions began to pursue the Korean side of the show, or even the first, everyone's attitude is very sincere.

When it comes to the idea of the product manager, Chu Yuanxi clearly sees Li Zhaokai's mouth again, and Li Jingfei doesn't know what to say.

At this time, the host took the microphone and asked, "Mr. Chu, when it comes to product managers, I'm also very curious. In fact, what Ba Ren group finally presents to the market can also be understood as a product, right? These "products" are very postmodernist. Some of them don't have the product form of mobile Internet. Although some of them are like products, they are different from general products in terms of how they look. How do you make these products? Or I'll put it another way. How do you understand your users? "

"The value of users lies in their needs. I make products mainly to create value on the basis of making users feel happy."

"How can users feel happy?"

"It's about reducing users' desire and improving the efficiency and subjective evaluation of products. Well, we don't have to refine the concept, just understand it in our heart. "

Chu Yuanxi is in a good state and talks about these unprepared problems: "in my personal experience, I can't limit myself in making users happy. I can't work with the creed of" everything for users ". This kind of creed will cause a lot of selection difficulties. Product managers should seek reconciliation with themselves and distinguish what needs to be compromised.

In addition, people are selfish. It's good that products can live in peace with users. Product managers should treat users equally and calmly instead of trying to please users. In addition, it's a special point for Ba people group. Users are transformed from fans. They don't need to meet all their needs, they just need to meet the needs of "fans", but it's better to meet the needs beyond the specification, let go of other needs, and don't ask for all blame, so as to achieve the harmony in the process of fans' operation.

The above is my understanding in the process of practicing Ba people. "

Chuyuanxi can intuitively feel the audience's eyes on the stage, and suddenly find that this sharing is not useless, and can establish a personal relationship with these investors. Many investors are direct investors. If they play well, it's easy to make others interested and study the well-off society.So when he saw a lot of people who wanted to ask questions, he was also very excited and seriously answered a series of questions, such as the use and sorting of we media traffic, the tips of game advertising, and so on. There is no lack of people who know something about the Ba group, and the questions are quite professional.

In particular, recently, first jet li spoke for miracles, and then two Huahua spoke for Dasheng mobile travel. They all made game ads into series, and the effect of absorption was very good. They not only caused a sensation among game manufacturers, but also had great repercussions in the investment circle. Game companies that can advertise have become new favorites in the eyes of investors.

And the new product of Ba Ren group, "no way, Hun Jun" is more excessive than this, which is to directly shoot IP content into advertising material. Strictly speaking, these are not game ads, but the effect is also outstanding. In the whole month, dau exceeded 17 million, and it is still increasing.

In fact, the understanding of "outstanding" effect can be said to be quite different, because in one week, dau went to tens of millions, and in the next three weeks, it only increased by 7 million, which can not be said to be a successful purchase. But users who buy it in this way are more accurate and like to place game like and IP like content, which makes it easier to transform. Miracle and Dasheng actually rely on consuming the endorsement of stars themselves to pull users, while Ba Ren group needs IP fans, and games are the converters of IP fans.

However, investors do not know the data growth curve, according to the normal logic to examine, of course, the effect is outstanding!

Chuyuanxi can neither tell the essence of the little game IP plan, nor expose his intention and logic of gaining IP fans, but it can't be said that we don't understand it. We are all blind. How to say it?

As a result, he talked for a long time, describing the new model of "series advertising" as a new "methodology", and then took out a lot of "dry goods".

For example, Chu Yuanxi analyzes the similarities and differences between traditional game advertising and serial advertising. In traditional advertising, stars are only responsible for selling beauty to attract attention, while in the new model, advertising stars are responsible for endorsing products, selling their own word-of-mouth and personal equipment, and need to press on the credibility accumulated by decades of screens, which is just different in depth.

For example, traditional advertisements, such as Jackie Chan's brother attacking sand and uncle Da's recycling equipment, display the "content" of the game in real-life mode, and brothers come to cut my copywriting to attract players. In the new version of the ship, there is very little display in the game. The essence of setting up scenes with advertisements is to create interesting plots and shoot "gags" of advertisements.

These GAGs are all exquisite setting shots, which reflect the seriousness of advertising stars. There must be stars who carefully look at the close-up shots of the script, directors who seriously talk about the process of the play, the full picture of the lighting stage scenery, all kinds of high-end shooting equipment and so on, which shows that stars are fully engaged in advertising.

This requires a high level of copywriting and some finishing touch to make the advertisement tonal as a whole.

In fact, this mode is very close to short video drama, otherwise outsiders would not equate BA's advertisement with the new version of the boat. These dry goods intoxicated the investors in the game field, who had never invested in the game but had cross-border ideas. They were looking for excellent investment targets, and the atmosphere was very active.

In fact, for the hang up mobile game of "no way to fool the king", as a dau, it should be a high placement game, especially when a lot of warm-up work was carried out before it went online, the host's face was embarrassed, and he said that you were too bullying! Isn't it the most shameful thing to show your qualifications without reason?

And chuyuanxi drinking water while pondering, bring goods this is just a simple copy of the original world's success story, at that time, golden finger has not yet expired, he just finished the OEM, earn more. But there is absolutely no water for knowledge sharing. It's really very effective.

After loading the big beep, he showed a calm and elegant smile: "in fact, live delivery is still very profitable today, but it's not good for me. You think, if those fans are washed repeatedly by me with live broadcast, they can earn some money, but Ali will buy Ba Ren game? Some time ago, they all said that I don't cut leeks and only sell leek fields? I can't sell my land. What's the point of making some quick money? It's really not worth it. You are all big men in the capital market. I'm sure you understand this simple truth. "

Having said that, I've had a lot of fun, and the key is that it takes too long. It's twice as long as the first fat brother. The third one is still waiting anxiously.

So Chuyuan Xi saran stepped down, the host had to invite the third entrepreneur.

Go to the stage, chuyuanxi still have a little emotion, mainly because his appearance on the stage that is no longer small shrimp, even shrimp is not the smallest kind. Small shrimps can only affect the people around, not the industry, not the market. On such an occasion, jumping to the podium to express their views and being accepted by practitioners will certainly have an impact on the industry and the market.

At this time, he suddenly had a wonderful idea in his heart, that is, if the two worlds had not changed their tune and were still salted fish here, what would the world look like? There will probably be many differences and many similarities. For example, Li Zhaokai will go bankrupt.

But today belongs to the cushion field, gather a bit of popularity, as important as singing is the finale and stick to the axis, will not appear until after tomorrow.At this moment, Yuan Mu suddenly came to him and asked, "Hey, chuyuanxi, what you just said about the ecology of the film and television industry will change. How can we change it?"

"Shouldn't you care more about how to finance Xiaokang?"

"No, I used to cast movies. Many friends are asking me. Don't you know that the situation you're talking about now makes a lot of people anxious? You said two words not to say, are asking me

This situation is the situation that each webcast platform has an ancient costume drama every month. In fact, urban dramas are not so good either. It's also very difficult to get permission to play them. The recent market is that more than 700 dramas are approved every month, and about 30 dramas are approved every month. This kind of quantitative control is basically "scouring the sands" for production companies, while investors are eager for immortality and death.

Chuyuan Xi thought for a moment and said, "in the future, there will definitely be more independent broadcasts and less simultaneous broadcasts. Obviously, it will be a huge benefit to the TV platforms like soli video and mango, even LETV video and sweet potato. The big platform still grabs the head, but now the supply of the head is greater than the output, so it is certain that some head content will not be on schedule and can only be transferred to the small platform. You know how hard it used to be for a small platform to broadcast its head content alone? Not to mention unicast, the purchase price and settlement mode of simulcast are also very difficult. "

"Ah, I see that." Yuan Mu's early experience is still there, and of course he knows the difficulties. The big platform can completely give the payment mode of sharing the broadcast volume. The platform has no risk, but because of the large traffic, the production company can also accept this account.

Small platform Yuan Mu took a look at Chu Yuanxi. Isn't this a ready-made example?