Rebirth 08: Can a mobile game company also build a tech empire?

Chapter 147 ignites the entire internet

"Upstairs is only open to university students; members of the public can only look but not ask questions."

"That's not fair! I want to ask a question too!"

"Their target audience is the campus, there's nothing we can do about it."

"But it's good to be able to watch it; those answers were indeed helpful."

A user with the ID "Beijing Drifter Xiao Chen".

A long comment was written below a video clip.

"I'm not a college student anymore, I graduated five years ago. When I was in college, no one told me how to choose courses, no one told me whether I should take the postgraduate entrance exam, no one told me how to write a resume. Looking back now, I think that if someone had given me some guidance back then, I might not have taken so many detours. Today, when I see those answers on the Q&A platform, I suddenly feel particularly envious of today's college students. They have a place where they can ask questions that no one taught them."

Teachers, experts, and experienced individuals answered their questions earnestly.

that's nice!

Although I can't register, I check back often; the answers are still very helpful to someone like me who has been working for five years.

This comment received over three thousand likes.

The comments section was filled with replies.

"I feel the same way. If I had known the answer back then, I might not have chosen the wrong major."

"I've saved this. I look at it from time to time, and I can really learn something from it."

"I hope the answers maintain this quality, unlike some platforms where they end up being nothing but low-quality content and paid commenters."

"Zhengtu Technology has really done a good thing this time."

"From Z-Dimension, Conquer Online's products are truly conscientious!"

In just a few days.

The answer spread like wildfire.

Some people have calculated that the answer was effective in the first week after it was released.

Although only students from a dozen or so universities can register.

However, the website receives over a million visits per day.

Those pages with black background and white text.

Those sincere and professional answers.

It is happening in a subtle and gradual way.

It has penetrated every corner of the Chinese internet.

Time flies, and half a month has passed.

February 15, 2009, 9 PM.

ZhengTu Technology, Lu Chen's office.

When Xu Yi pushed the door open and came in.

He was holding a blue folder in his hand.

His face was beaming with an undisguised smile.

"Mr. Lu, the data for the answer is in."

Lu Chen raised his head.

Seeing Xu Yi's expression, he also laughed.

"Judging from your expression, the stats must be pretty good?"

"It's more than just good."

Xu Yi opened the folder and pushed it in front of Lu Chen.

"As of midnight today, the answer has been online for exactly half a month, and the number of registered users has exceeded 120 million!"

Lu Chen took the folder.

The first page contains key data from the two weeks since the answer was launched.

注册用户：120.3万日活跃用户：42.6万游客日访问量：156万累计问题数：23.4万累计回答数：67.8万回答率：92%

Average response word count: 847 words. Lu Chen's gaze lingered on the number for a few seconds.

In 2009, the total number of college students in China was approximately 3000 million.

120 million registered users.

This means that it has only been online for half a month.

Nearly 4% of college students nationwide have become registered users of the answer.

The daily active users number 42.6.

This means that among these 120 million registered users...

More than a third of them visit every day.

Even more astonishing is the 156 million visitor visits.

This means that there are more than 150 million unregistered users every day.

View the answers as a guest.

These people are likely graduates who have already entered the workforce.

They might be members of the public who are interested in a particular field.

They might just be passersby who clicked in by chance.

But they came, and they stayed.

What about the conversion rate?

Lu Chen asked.

"The day-two retention rate for registered users is 68%, and the seven-day retention rate is 51%."

Xu Yi blurted it out.

Clearly, he knew these numbers by heart.

"What about the quality of the Q&A?"

"We sampled and analyzed 1000 questions and answers."

Xu Yi opened his notebook and continued speaking.

"92% of the questions were considered in-depth, not the kind of everyday questions found on Baidu Knows, but questions that truly require professional knowledge. 85% of the answers were rated as helpful by users, not perfunctory clichés or copied and pasted encyclopedia entries, but answers that were truly written with care and contained valuable information."

Lu Chen nodded and continued scrolling down.

The second page contains statistics on popular questions and answers.

The top ten answers with the most likes.

The average number of likes exceeds 5000.

The top ten most saved answers.

The average number of favorites exceeds 8000.

The top ten most shared answers.

On average, it is reposted more than 10 times on Z-Dimension, Baidu Tieba, and forums.

The one Cheng Lin answered for the freshmen.

It received 5.3 likes and 8 favorites.

Tech Newbie's Buying Guide

It received 3.6 likes and 1.8 favorites.

And Lu Chen's own reply.

It has received over 10 likes and 6.2 favorites.

The number of times it has been reposted to various platforms is impossible to count.

The third page is the user profile.

Registered users.

The male-to-female ratio is 51:49, which is basically balanced.

Freshmen account for 38%, sophomores 27%, juniors 20%, and seniors 15%.

In terms of professional distribution.

Science and engineering accounted for 42%, humanities and social sciences accounted for 35%, arts accounted for 12%, and others accounted for 11%.

The peak hours are from 8 p.m. to 11 p.m., and all day on weekends.

The five most popular topics.

These are learning methods, career planning, emotional dilemmas, major selection, and skills enhancement.

Turn the page again to see the statistics on externally disseminated data.

There are a total of 13.7 related posts on Baidu Tieba.

The forum has accumulated 2.3 related discussions.

There are a total of 3870 videos related to Z-dimensionality.

Total views exceeded 2000 million.

Forwarding data in QQ groups cannot be tracked.

However, based on the sampling survey...

The answer-related content appeared in at least 5 group chats.

Lu Chen closed the folder and leaned back in his chair.

Xu Yi sat opposite him, waiting nervously for his evaluation.

The office was silent for a few seconds.

Then Lu Chen smiled.

"very good."

His tone was calm, but Xu Yi could hear the satisfaction in it.

"Not just good, it's excellent."

Lu Chen stood up and walked to the window.

"120 million registered users, 42 daily active users, and 156 million visitor visits."

"Two weeks is an excellent timeframe for any new product."

"More importantly, the content quality has been maintained."

He turned around and looked at Xu Yi.

Do you know what this means?

Xu Yi thought for a moment and answered cautiously.

"Does this mean we've succeeded?"

"That's right!"

Lu Chen walked back to his seat and sat down.

More importantly, we created a new category!

Baidu Knows is too superficial, Baidu Tieba is too chaotic, and Baidu Forums are too scattered. Truly in-depth, high-quality knowledge-sharing communities have never existed on the Chinese internet, but now they do!

Xu Yi's breathing became slightly rapid.

He knew Lu Chen was right.

Before the answer is released online.

Where can someone go to do in-depth Q&A?

Go to Baidu Knows?

It's full of information about what to eat today and what the weather will be like tomorrow.

Go to Tieba?

There are technical and learning facilities there.

However, it is too scattered and lacks a unified content organization.

Go to a professional forum?

It exists in every field.

However, no single platform can aggregate content from all fields.