Rebirth 08: Can a mobile game company also build a tech empire?

Chapter 148 A Sudden Storm

"The value of this product category is not yet apparent."

Lu Chen continued.

"But three years later, five years later, ten years later, when the answers have accumulated to millions or tens of millions of high-quality questions and answers, when these questions and answers become the most valuable content assets on the Chinese Internet, then you will understand how important what we are doing today is."

Xu Yi nodded.

An indescribable sense of accomplishment welled up inside me.

From Z-dimensional to the answer.

He personally participated in creating two brand-new platforms.

This feeling.

It's more impactful than any year-end bonus or promotion.

"Mr. Lu, what's the next key point?"

"Continue to expand the scope of registration."

Lu Chen gave clear instructions.

"The first batch of a dozen or so universities is just a pilot program. It will be gradually opened to all universities across the country, with a new batch added every month, covering all major undergraduate institutions in the country within six months."

"At the same time, we will continue to invite professionals to join us, such as university professors, industry experts, and senior practitioners, so that they feel that answering questions is valuable and meaningful."

"As for tourists, we maintain the status quo; they cannot register, but they can browse. This ensures the quality of the community while expanding its influence."

Xu Yi quickly took notes.

"Also, the recommendation mechanism for questions and answers needs to be optimized."

Lu Chen added.

"It's not simply about sorting by likes. We need to consider multiple dimensions such as likes, favorites, shares, and comments. We want to give truly high-quality content more exposure opportunities, while letting those who are just posting fluff or trying to ride the wave naturally sink. As for the algorithm, you guys should first create a simple one yourselves. After the tablet is developed, you can have Hongfeng's team work on it."

"clear."

Xu Yi listened attentively.

My admiration for Lu Chen has grown even stronger.

This boss is several years younger than him.

The perspectives on issues are indeed different.

"By the way, how's Z-Dimensional doing lately?"

Lu Chen asked casually.

His tone carried a hint of concern.

It also carries a hint of testing.

After all, Xu Yi has been busy with the launch of the answer recently.

But we can't just abandon Z-dimensionality like that.

Xu Yi was clearly prepared.

He immediately turned to another page in his notebook and began his report.

"On Z-Dimension's side, the data is also steadily growing. As of yesterday, the number of registered users officially exceeded nine million, the number of daily active users remained stable at over seven hundred thousand, and the average time spent on the platform exceeded fifty minutes."

He paused, then added.

"Especially with the continued strong sales of Journey 1 and Journey Z2, the activation rate of our pre-installed Z-Dimension APP has grown rapidly. Now, nearly 40% of new users every day come through the hardware entry point."

After listening, Lu Chen nodded in satisfaction.

Nine million registered users, seven hundred thousand daily active users.

This data was placed among domestic video websites in 2009.

Although it's not yet comparable to top players like Youku and Tudou.

But it has firmly established itself in the second tier.

more importantly.

Z-Dimension's user profile is very clear.

Young people, anime and manga enthusiasts, gamers, and loyal fans of bullet screen culture.

This group is highly engaged, extremely active, and has a strong willingness to spend.

Lu Chen silently made plans in his mind.

If this trend continues...

In another year or two, Z-Dimension might very well surpass the Bilibili of our memories.

After all, it was under his management.

Z-Dimension not only took the lead in the niche market of bullet screen videos.

There's also the hardware entry point for the game, Journey, as support.

Furthermore, it has a synergistic effect on the entire Journey ecosystem.

"Well done."

Lu Chen affirmed.

"We will continue to maintain a good community atmosphere. The bullet screen function can be further optimized, such as adding some small features like emoticons and colored fonts, to make users have more fun."

"clear."

Xu Yi quickly took notes in his notebook.

A smile appeared on his face, a smile that seemed to indicate he had been recognized.

After taking notes, he closed the notebook.

But he did not get up and leave immediately.

Instead, he spoke with some hesitation.

"By the way, Mr. Lu, there's something else that's somewhat related to Z Dimension, but not that much."

"What is it?"

Lu Chen looked at him, waiting for him to continue.

"This morning, Sohu made a big splash."

Xu Yi's tone carried a hint of schadenfreude.

"Zhang Chaoyang personally stepped forward and announced the establishment of something called the Huaxia Network Video Anti-Piracy Alliance, which united several film and television companies to sue Youku, claiming that Youku had pirated 503 of their films and television dramas."

He shrugged.

"They made it seem very formal, even held a press conference, and the media was reporting on it. But I don't think it has much to do with us. After all, this is aimed at Youku. Our Z-Dimension mainly focuses on ACG (Anime, Comics, and Games) and user-generated content. We don't have many film and television scripts to begin with."

Lu Chen's relaxed expression vanished.

When I heard the words "Anti-Piracy Alliance".

There was a slight pause.

His brows furrowed unconsciously.

"Anti-piracy alliance?"

He repeated the word.

It seems like they're confirming something.

"Yes, Sohu took the lead, and Zhang Chaoyang personally endorsed it."

Xu Yi noticed the change in Lu Chen's expression and was somewhat puzzled.

"Mr. Lu, what's wrong?"

Is there a problem?

"6

Lu Chen did not answer immediately.

He leaned back in his chair.

His gaze drifted out the window, and he fell into a brief moment of contemplation.

2009 October.

Sohu spearheaded the establishment of an anti-piracy alliance.

The plaintiff sued Youku for infringing on 503 films and television dramas.

He remembered this incident at this time.

As a reborn person, Lu Chen remembered it clearly.

This so-called anti-piracy alliance.

It's definitely not just a matter of putting on a show.

Sohu is serious.

Zhang Chaoyang was serious.

In those days, domestic video websites were in a period of rapid, unregulated growth.

Youku, Tudou, Ku6, Sohu Video, etc.

Everyone is scrambling to grab users.

And the most direct way to grab users.

It involves uploading popular movies and TV shows.

The vast majority of these films and television dramas do not have copyrights.

The website uploads whatever the user wants to see.

The drama just finished airing on TV today.

The full version will be available on video websites tomorrow.

Foreign movies and TV series are copied and adapted at will.

Nobody cares.

This state of unchecked growth lasted for several years.

But the turning point came in 2009.

Sohu took the lead in raising the banner of anti-piracy.

Together with the copyright holders, they sued Youku in court.

This is not just business competition.

It is also a contest over industry rules.

What Zhang Chaoyang needs to do is use legal means.

Redefining the rules of survival for video websites.

And the outcome of this lawsuit.

This directly impacted the landscape of video websites in the coming years.

More importantly, Lu Chen remembered.

This anti-piracy campaign is far from over.

In 2013, the alliance was relaunched.

This time, the target is Baidu, with a claim amount as high as 3 million yuan.

This is a copyright war that has lasted for many years.

And the goal of this war.

Those are the movies and TV shows that have been uploaded online.