A Tale of Two Cities Supporting Xinjiang

Batur first catches crabs according to the order requirements, grabbing them from the corresponding size sections, pinching the sides of the crab's back shell, avoiding the claws, and quickly placing them into the preparation box.

Based on the temperature of 28 degrees Celsius in Hangzhou that day and the transportation time of 36 hours, it was calculated that four phase change ice packs were needed, and they were arranged in a "three-walls-one-bottom" layout.

He chose a 3.5 cm thick EPP box for the insulated container and added a layer of absorbent paper to the bottom to prevent condensation from damaging the crabs.

When packing, large crabs are separated and small crabs are packed at an appropriate density, so that they are not too crowded or shaken too much during transportation.

Before sealing the box, he did a final check on each crab – their eyes were bright and their reactions were quick – before he felt comfortable sealing the box.

When labeling the box, he made sure to put up clear labels saying "Fresh and Urgent Delivery" and "Do Not Crush Up," and also wrote a thank-you card by hand: "Dear customer, your crabs are on their way to your table. Please open the box and check them as soon as you receive them. If you have any questions, please contact me directly: Batur Abujiang, phone number..."

After all the goods were loaded onto the truck, he proactively contacted the logistics dispatcher to confirm that this batch of goods from Hangzhou would be transported via a fresh produce express line, and set up an automatic temperature abnormality alert in the system.

Old Yang observed silently the whole time, and only smiled when the refrigerated truck drove away: "75 points."

"Only 75 points?" Batur was somewhat disappointed.

"The packing process received 85 points, but the logistics coordination only received 65 points."

Old Yang said, "Although you confirmed that you would use the fresh produce express line, you did not obtain the driver's direct contact information."

If you lose GPS signal along the way, who will you contact to ask about the situation?

For fresh produce transportation, it is essential to ensure contact with frontline drivers.

Batur suddenly realized what was happening and quickly wrote it down.

Two weeks later, Batur will finish his studies.

On the last night, Lao Yang invited him to his home for dinner.

"Xiao Ba, do you know why I'm willing to teach you?" Old Yang suddenly asked at the dinner table.

Batur shook his head.

"Because when you came, you brought real complaint cases and your own shortcomings."

Old Yang took a sip of tea. "Too many people in this industry make excuses when something goes wrong: the weather, the logistics, the customers are picky."

Your ability to confront problems head-on is the most important quality for anyone running a fresh food e-commerce business.

Batur's eyes welled up with tears: "Teacher Yang, thank you. I've learned more in these two weeks than I did in the past year."

"Remember, the three essential elements of live animal transportation are temperature control, shock protection, and speed. They sound simple, but there are countless details involved in doing them."

Old Yang said earnestly, "Temperature control is not just about putting ice packs; it's about managing the temperature throughout the entire chain, from warehousing and packaging to transportation."

Earthquake insulation is not just about filling materials; it's about spatial layout designed according to biological habits.

"Express delivery isn't just about choosing the fastest logistics; it's about the speed of emergency response in exceptional circumstances."

Batur nodded solemnly: "I've engraved it all in my heart."

Old Yang concluded by saying, "Also, when you go back, you should adapt to local conditions."

I'm teaching a general method, but the route from Xinjiang to the mainland is special. You need to adjust the plan according to seasonal changes. In summer, strengthen insulation; in winter, prevent it from getting too cold; and in spring and autumn, pay attention to the temperature difference.

Data is crucial; it must be recorded. Analyze the routes, specifications, and causes of the highest mortality rates monthly, and continuously improve.

When Batur left Old Yang's house, he felt an unprecedented sense of fulfillment.

Back at his temporary lodgings, he didn't rest immediately. Instead, he turned on his computer and began drafting his "Xinjiang Fresh Food E-commerce Operation Manual".

After such a long period of study, Batur was eager to turn his theoretical findings into practical results, so he started live-streaming crab sales again.

As a result, while the live broadcast was in progress, Lao Yang called Batur.

"Stop, stop, stop!"

Old Yang pointed to the live stream replay that had just finished recording on his phone screen and said, "Xiao Ba, take a look for yourself. What did you say in those twenty minutes?"

You talked about the blue skies and white clouds of Xinjiang, the beautiful scenery of the Tianshan Mountains, and the vastness of the aquaculture farms, but you didn't talk much about the crabs themselves.

"I...I think it's important to let customers know that our environment is good..."

Batur offered a quiet defense.

"Important, but not the core!"

Old Yang put his phone on the table and asked, "Are you promoting tourism or selling goods?"

I ask you, do the customers who watched your live stream know what's so special about your crabs?

Do you know why we absolutely have to buy from you? Do you know what guarantees are in place?

Batur was left speechless by the question.

Old Yang opened his tablet, pulled up several screen recordings of live streams featuring fresh produce, and shared them with Batur.

"Look at how others do it."

What was the first thing this guy selling Dalian sea cucumbers said?

In the video, a middle-aged man picks up a live sea cucumber and says, "Look, guys, this is a five-year-old sea cucumber that divers just pulled up at 3 a.m. this morning. Look at the spines, the length. If it's less than 800 yuan on the market, come find me!"

The camera then cuts to footage of divers fishing in the sea, with a clear time stamp visible.

Then they moved to the sorting workshop, where workers were grading the items by size.

Finally, the livestreamer patted his chest and said, "Order today, and it will be on your table tomorrow. If it's not alive when you receive it, send me a video, and I'll refund your entire amount immediately!"

"Did you understand?"

Old Yang paused the video, "Tracing the origin proves your goods are authentic."

Quality visualization allows customers to see the quality for themselves.

After-sales guarantee eliminates purchase concerns.

Three core elements, none of which can be missing.

Batur seemed thoughtful: "I was so focused on describing the scenery..."

"The scenery is the background; the product is the main character."

Old Yang said, "What power does it have to say that these crabs are raised with snowmelt from the Tianshan Mountains? Customers will think: Oh, and then what?"

Old Yang stood up and, mimicking Batur's previous tone, said softly, "Our crabs live in a beautiful environment; the water is clear, the sky is blue—this is an essay!"

He suddenly changed his tone, his voice loud and powerful: "Our crabs drink snowmelt from the Tianshan Mountains, which is pure and unpolluted."

Xinjiang has a large temperature difference between day and night, which slows down the growth of crabs, resulting in meat that is 30% firmer than that of ordinary crabs.

Each fish undergoes three rounds of manual screening before shipment; those with insufficient roe or thin flesh will absolutely not be sent!

Batur was stunned by the contrast.

"besides,"

Old Yang continued, "You didn't mention after-sales service at all."

What are customers most afraid of?

I'm afraid of receiving dead crabs, and afraid that they'll spoil and no one will take care of them.

You need to make your guarantees clear: Upon receiving the goods, open the box and inspect them. If you find any dead crabs, take a photo immediately and contact customer service for a full refund within 24 hours!

If we don't say this, half of our potential customers won't place an order.