A Tale of Two Cities Supporting Xinjiang

That evening, Lao Yang assigned Batur a task: "Today, do nothing else but practice your rhetoric."

I've broken down the template for you. Practice in front of a mirror, record yourself, and watch the recording. You'll pass when you're no longer embarrassed.

Batur took the paper from Lao Yang, which was covered with key points of the sales pitch:

Opening remarks (capture the audience in 15 seconds):

"Hello everyone, I am Batur from Xinjiang Tianshan Crab Farm."

Forget the scenery, let's focus on the substance. Today, we'll take you straight to the source and show you what a real snow crab is.

Origin traceability (30 seconds):

"Look here, the meltwater from the Tianshan Mountains at an altitude of 2,000 meters is directly introduced into the crab ponds. The water temperature is maintained at 8-12 degrees Celsius all year round. The crabs are slowly raised in cold water, which makes the crab meat naturally firm."

Our crabs drink mineral water and eat natural aquatic plants and small fish and shrimp. The cost is high, but the quality is different.

Quality visualization (1 minute):

"Come on, let me randomly pick one to show you. Look at the color of its shell, it's a bright blue; look at its belly, it's clean white; pinch its legs, they're hard and the meat is firm."

Look at the roe and crab meat (shown by cutting open one), it's overflowing – that's the standard for a good crab!

"We check three things before shipping each crab: first, we check its vitality; second, we weigh it; and third, we check its integrity."

Those with broken legs, those lacking energy, those that don't weigh enough—all are eliminated! We'd rather sell less than accept substandard goods!

After-sales guarantee (20 seconds):

"I know everyone's biggest concern is the issue of transporting dead crabs—we use triple-layer insulated boxes, scientifically proportioned ice packs, and a dedicated cold chain transportation system throughout the entire process."

If you receive dead crabs, don't panic. Take a video and contact customer service. We will issue a full refund within 24 hours. No need to argue!

Sales promotion (15 seconds):

"Today's live stream exclusive price is 30% lower than the market price, but it's only valid today."

Why? Because this batch of crabs has just reached its optimal maturity, caught and shipped immediately, ensuring maximum freshness.

Limited to 200 units, price will return to normal once sold out!

After reading it, Batur took a deep breath: "There's so much content, I'm afraid I won't be able to remember it all..."

"If you can't remember it, practice it!"

Old Yang was blunt: "Do you think those top streamers were born that way?"

It's all about practice.

Now, start saying this in front of the mirror: "If once isn't enough, do it ten times; if ten times isn't enough, do it a hundred times!"

Batur stood in front of the bathroom mirror, and stammered as soon as he opened his mouth: "H-Hello everyone, I'm from Xinjiang... no, let's start over."

"Hello everyone, I'm from Tianshan Crab Farm... Let's see what we're made of, today I'll be showing you..."

Once, twice, ten times... His voice grew softer and softer, and he lost confidence, and eventually lost the confidence to continue the live stream.

In order to ensure that Batur could learn real skills, Lao Yang made a special trip to his home to provide him with guidance.

Old Yang pushed the door open and came in just in time to see him sighing.

"stop!"

Old Yang interrupted him, "You're not doing a live broadcast, you're reciting a text."

Imagine the people on the other side of the camera are real, living people, your friends, and you're recommending something good to them.

Batur looked distressed. "Teacher Yang, I get nervous just thinking about how many people are watching..."

"Then don't worry about how many people will watch."

Old Yang said, "Just think of it as introducing this to me alone. I'm that customer who wants to buy crabs but is a bit hesitant. How are you going to convince me?"

Batur stood up straight, looked at himself in the mirror, and tried to adjust his tone: "Yang...buddy, look at this crab, it was just fished out of the crab pond this morning."

"It's better, but it's still not natural enough."

Old Yang said, "Add some gestures, make it more dynamic!"

How do you usually describe crabs to people?

This is how it is now, except the other side is a mobile phone.

Batur thought for a moment and started again.

This time, he picked up a prop crab and gestured, saying, "Look at this size, it weighs a full six ounces! This is the season when it's at its fattest, full of roe and meat..."

"Oh, right!"

Old Yang clapped his hands. "That's the feeling! Keep going!"

By the fiftieth time he had practiced, Batur could recite the entire speech smoothly, but it still sounded somewhat stiff.

Old Yang thought for a moment, then took out his phone: "Here, I'll record a clip for you now, and you can see for yourself where the problem is."

Recording begins. When Batur saw the red light on the camera, he became nervous again, and his eyes started to dart around.

After recording the one-minute clip, Lao Yang played it for him.

Although he said everything correctly in the video, his expression was stiff and his eyes kept looking down, making him unconvincing.

"Do you see the problem?"

Old Yang asked, "You're afraid to look at the camera, just like you're afraid to look into the eyes of your customers."

Customers will sense that you're insecure and lack confidence, so how can they trust your product?

Batur stared at the screen and suddenly said, "I'll try again."

This time, he forced himself to look directly at the camera and imagine that his mother was sitting there.

Every time he went home, he would bring his mother the freshest crabs, and she would always ask with a smile, "Are these crabs good?"

He spoke up naturally: "Mom, look at these crabs. They are raised with snowmelt from the Tianshan Mountains. They drink the cleanest water, grow slowly, and have firm meat."

I picked them one by one, making sure they're all good..."

He spoke fluently and sincerely, not at all like he was reciting a script.

Old Yang clapped excitedly, "Great, that's the state! Remember that feeling!"

A week later, Lao Yang felt it was about time: "Tonight I'll arrange a test live stream, not for the public, just for a few of my old clients to watch, and you can give a genuine presentation."

The live stream started at 8 PM.

Batur looked at the seven audience members displayed on the screen and took a deep breath.

"Hello everyone, I am Batur from Xinjiang Tianshan Crab Farm."

He spoke, his voice a little strained, but he quickly regained his composure, "Today I'm not going to show you the scenery, I'm going straight for the good stuff, to show you what real snow crabs are like!"

He walked to the edge of the crab pond and scooped up a lively crab: "Look at this one, it weighs six taels and two mace."

Its shell is a bright blue-green, and its belly is snow-white—this is the most direct proof of good water quality!

As the camera zooms in, the crab's details become clearly visible.

Batur continued, "Our crabs drink the melted snow from the Tianshan Mountains, where the temperature is low all year round, so they grow slowly."

But slow and careful processing yields fine results; the meat is much firmer than that of ordinary crabs!

He cut off a piece to show off the roe, which was full of golden crab roe.

"That's quality! Every single one of our animals undergoes three rounds of screening before shipping; those that aren't plump enough or look listless are all rejected!"

When discussing after-sales service, he confidently stated, "Regarding the issue of dead crabs, which is everyone's biggest concern, we promise that upon receiving the goods and opening the box for inspection, if any dead crabs are found, you should immediately take photos and contact us. We will provide a full refund within 24 hours, without any disputes!"

Final promotion: "Today's test live stream is giving away special prices to all our viewers! A six-ounce crab costs 38 yuan on the market, but today it's only 18 yuan in the live stream! Limited to 50 crabs, freshly caught and shipped!"

The live stream ended, and Batur was covered in sweat.

Old Yang walked in, smiling as he handed him a bottle of water: "Do you know how many people placed orders just now?"

Batur asked nervously, "How much?"

"Seven people placed eleven orders."

Old Yang handed him his phone to show him, "Some people bought five, some people bought ten, the conversion rate is 100%."

Batur froze, then his hands trembled with excitement: "R-really?"

"Of course it's true."

Old Yang said, "Although you were a little nervous just now, you explained everything clearly, especially the after-sales guarantee, which you explained very practically."

This is exactly what customers want; they only dare to place an order when they know you're reliable.