Entertainment to the death, make a tokusatsu film that will crush the entire internet.

10:00 AM.

Tianma Toy Factory, City A.

At the factory gate, a huge sign gleamed in the sunlight.

Pegasus Toy Factory – The Official Designated Merchandise Manufacturer of the Land of Light

Several large trucks were parked at the entrance, and workers were busy loading and unloading goods.

Yang Qian stood in the factory area, looking at the peripheral products that were continuously produced on the assembly line.

Spark Lens, Evolution Trust, Knight Belt, Figurines, Dolls...

Dazzling.

From its initial single production line to its current comprehensive product matrix covering all Land of Light IPs.

Tianma Toy Factory has become one of the star enterprises in City A.

Ma Qingshan stood beside Yang Qian with a proud smile on his face.

"Director Yang, this is the latest batch of merchandise."

He pointed to the products being packaged on the assembly line.

"Ten thousand Spark Lenses, five thousand sets of Evolution Trusters, twenty thousand belts of various kinds, plus figurines and dolls..."

"The quality of all products has undergone rigorous testing, with a yield rate of 99.7%."

Yang Qian nodded.

"good."

He looked at the busy workers.

Seeing the reassured expressions on their faces, I felt very satisfied.

"Aoyama, are you not considering doing tokusatsu anymore?"

Yang Qian suddenly asked a question that was unrelated to the main topic.

Ma Qingshan was stunned for a moment.

Then he smiled.

There was a complex emotion in her smile.

"Forget it, Director Yang, being a minotaur warrior once is enough. I've experienced it, and... been tortured enough."

"It's better to stick to doing real business."

He said self-deprecatingly.

"Armor Hero Nawa" certainly gave him a taste of tokusatsu.

But the treatment of the characters was indeed not very good.

"Oh, I see."

Yang Qian nodded in understanding.

"So I've made up my mind now."

Ma Qingshan's eyes became serious.

"We will improve the merchandise related to the Land of Light, expand the Pegasus Toy Factory, and make high-quality, authentic toys and figures available to more people."

"This can be seen as... a way of protecting everyone's dreams and passions."

Yang Qian looked at him, feeling a mix of emotions.

This guy has grown quite a bit.

It was close to noon.

Ma Qingshan: "Director Yang, it's lunchtime. The factory canteen is open. Shall we go grab something to eat? Try our staff meal."

"Can."

Yang Qian stood up, but then added a casual remark.

No special treatment allowed.

Ma Qingshan's expression froze, then he gave a wry smile: "...I understand."

The canteen at Tianma Toy Factory is spacious and bright, and it was bustling with people during mealtime.

There was an orderly queue at the food serving window, and the aroma of the dishes filled the air.

The workers, carrying their trays, sat together in small groups.

"Mr. Ma, are you here today to experience the local conditions firsthand?"

A middle-aged worker greeted him with a smile.

"Little Ma, didn't you have any special treat today?"

Another worker joked as well.

"Mr. Ma, I haven't been working enough overtime this month. Could you talk to the workshop foreman and ask him to schedule two more night shifts for me? My kid needs money for tutoring!"

Along the way, veteran employees in work uniforms greeted Ma Qingshan familiarly.

His tone was casual and friendly, without much of a hierarchical distance between superiors and subordinates.

Ma Qingshan responded with a smile to each of them, and even cracked a few jokes with some of the veteran workers.

Yang Qian watched silently.

For a second-generation manager to get along so well with frontline employees, he must either be extremely good at putting on a show or he is truly capable.

Judging from the trust and casualness that naturally shone through the eyes of those employees, Ma Qingshan clearly belonged to the latter category.

When it was time to get the food, it was a standard four-compartment plate with two meat dishes and two vegetable dishes.

Braised pork belly, sweet and sour pork ribs, stir-fried seasonal vegetables, and Mapo tofu.

The rice was plump and fluffy, and the soup was complimentary seaweed and egg drop soup.

The portion size is generous.

The meat is all in large chunks, not scraps.

There were no vegetarian dishes used to make up the portion.

Yang Qian took a bite, and it tasted good.

Although it can't compare to the Land of Light's own cafeteria.

But the quality of this employee meal far surpasses that of most factories, and is even better than the meals of many small companies.

As a shareholder holding a significant stake in Tianma Toys Factory, Yang Qian felt quite gratified.

Ma Qingshan did not cut employee benefits despite the profit increase; instead, he put them into practice, which is excellent.

Halfway through the meal, Ma Qingshan suddenly asked:

"Director Yang, are there any events planned for May 520th in the Land of Light?"

Yang Qian was taken aback.

"Activity?"

"yes."

Ma Qingshan put down his chopsticks.

"Now businesses outside are all gearing up, ready to make a fortune under the guise of buying for love."

"With so many popular IPs and content providers in our portfolio, it wouldn't be right not to hold some events!"

Yang Qian seemed to be deep in thought.

5.20?

Is this yet another Valentine's Day hyped up by businesses?

He looked out the window.

Workers come and go in the factory area.

On those young faces, some were filled with expectation, some with weariness, and some with confusion.

What does 520 mean to them?

he does not know.

But he knew that the Land of Light should do something.

at the same time.

Tencent Video, Animation Division.

Zifanghua sat in her office, with the newly delivered event plan on the tablet in front of her.

"President Zi, this is the overall platform activity plan drafted by the marketing department for May 5.20th. Please take a look."

The assistant respectfully placed a tablet computer in front of the wisteria flower.

[5.20 "Unlock for Love" Event]

During the event, all users (including non-members) can receive a free 7-day Tencent Video VIP membership through a simple interaction!

[Objective: To expand the animation audience and drive traffic to subsequent works]

Below is a detailed promotional package.

It features special recommendations for various romance-themed animations and idol dramas on the platform.

Bundling with social sharing activities, joint brand raffles, etc.

Offering free memberships in exchange for short-term gains to boost user growth and activity, thus challenging competitors' paywalls.

"Can."

The wisteria flower put down the tablet.

The platform itself is Tencent Video's biggest advantage.

No matter how powerful the Land of Light is, it's still just an animation company.

Moreover, Starlight Video's scale is far smaller than Tencent's.

It's impossible for it to follow the penguin's lead and offer free memberships across all platforms just for the sake of the Land of Light.

But penguins can.

This is the foundation of the platform's confidence.

"Notify operations to proceed according to the plan."

"Yes."

Tanuki Entertainment, Animation Division.

Director Zhang Ming stared at the smiling young men of the boy group on the computer screen.

"Tencent Video takes the platform route, giving away memberships, which is generous, but we can't learn from it."

"We have our advantages—real-life idols and the fan economy."

He said to his assistant.

"Let's hold a limited-time offline fan meeting for the boy group on May 520th!"

"Choose a nice venue, decorate it romantically, and set the ticket price... 198 per person, no, 218, to symbolize 'I love you and I will prosper'."

The assistant couldn't help but speak up.

"Mr. Zhang, isn't this price... a bit too high? And asking fans to spend money to see their idol on May 5.20th, this..."

"What do you know?"

Zhang Ming interrupted impatiently, "That's called running for love! Young girls these days fall for that!"

"What's wrong with spending money on your brother? It's proof of love! Online interactions can't compare to meeting in person."

"When the atmosphere is right, take photos, shake hands, maybe even hug—what's 218 compared to that?"

"They'd love to spend more money to prove their love!"

The more he talked about it, the more he felt that the plan was brilliant.

"Let's implement a tiered system, where buying a certain amount of merchandise or participating in ranking events gives you a chance to get close contact with the backstage staff..."

"We have to really capitalize on this hype! The Land of Light is making virtual characters, we'll make real people, let's go our separate ways!"

The assistant opened his mouth.

What do you want to say?

But seeing Zhang Ming's determined expression, he swallowed his words.

"Yes, Mr. Zhang."

He turned and left.

But deep down, I felt like something was off.

218 per ticket, offline meet-and-greet.

Will those little girls really buy into it?

He didn't know, but Zhang Ming did.

He understands those little girls so well.

Office of the Land of Light.

Yang Qian returned from the toy factory and put down the physical cards she had brought back from Tianma Toy Factory.

"Xiao Ran, have Makoto Shinkai come here for a moment."

Five minutes later.

Makoto Shinkai pushed open the door and entered.

"Director Yang, you wanted to see me?"

Yang Qian nodded.

"sit."

Makoto Shinkai sat down opposite him.

"How's the recent project going?"

Makoto Shinkai's eyes lit up.

"It's almost finished."

His tone was filled with barely suppressed excitement.

"The voice-over, music, and post-production are all done."

"It's just a matter of time before it's released."

Yang Qian nodded.

"Release on May 520th, are you confident?"

"Ahhh??"

Makoto Shinkai's eyes widened instantly, thinking he had misheard.

"Released on May 20th? Director Yang, is this...is that even feasible?"

Aren't couples usually celebrating holidays at this time?

When it comes to eating out, shopping, and watching movies, who still watches animation?

As for single people...

Watching this animation again is just asking for trouble, isn't it?

"Director Yang, are you sure?"

He asked cautiously.

"520...this day..."

"What's wrong?" Yang Qian looked at him. "You think it's inappropriate?"

"It's not that the content is inappropriate, it's the timing..."

Makoto Shinkai is getting anxious.

"Besides, setting the May 5.20th release date now simply doesn't allow enough time for scheduling and application!"

"Major theater chains are definitely focusing on romance movies, so it's very difficult for our animated films, especially original ones, to get screenings!"

Yang Qian seemed to have expected this, and a slight smile appeared on her lips.

"Who told you it was going to be released in theaters?"

Makoto Shinkai was taken aback: "Not going to be released in theaters? Then..."

"Same as always, Starlight Video."

Starlight Video Editing Department.

Editor Dami is sitting at her workstation, handling her daily tasks.

Suddenly, for no apparent reason, I shivered, and my left eyelid twitched a few times.

"That's strange, my left eyelid keeps twitching lately..."

He thought about it and realized there was nothing special about it.

Then I opened the work group.

The group was quiet, with no activity.

He breathed a sigh of relief.

He told himself that he probably just hadn't slept well.

……

[Ding! Your Name has been uploaded]