Entertainment to the death, make a tokusatsu film that will crush the entire internet.

Starlight Video Editing Department.

Da Mi was sitting at her workstation, handling her daily review work.

He yawned, picked up his coffee, and took a sip.

Then, I casually refreshed the backend.

A new file upload popped up.

[Land of Light - Animated Film - Code 1 - Runtime: 107 minutes]

I almost sprayed my coffee onto the screen.

"Wh...what is that?!"

He put down his cup and leaned closer to the screen.

107 minutes.

Animated film.

The Land of Light.

The combination of these three words made his head spin.

He rubbed his eyes.

Look again.

Still 107 minutes.

It's an animated film.

It is still the Land of Light.

"Holy crap..."

He muttered to himself.

Before I could even react, a WeChat message notification lit up.

A-Guang: "Dami, I just uploaded a video and set it to unlock at midnight on May 5.20th."

The rice began to breathe rapidly.

He typed with trembling hands.

"Everbright, are you referring to... that 100-minute video file in the backend?"

A-Guang: "Yes, a new animated film from the Land of Light."

hiss--

The rice breathed a sharp gasp.

No wonder my left eyelid was twitching like it was going to a disco today, turns out it was a giant pie falling from the sky!

It's from the Land of Light!

The last movie from the Land of Light to be exclusively streamed on Starlight Video was "Ultraman Tiga: The Final Holy War".

At the time, it was declined by theaters due to issues with the subject matter and screening schedule.

Yang Qian opted for online release, and the film became an instant hit online with its incredibly low price of 3 yuan and exceptionally high quality.

This collaboration brought unprecedented traffic surges and paid user growth to Starlight Video, making it an epic case of partnership.

"Everbright, just tell me your requirements! I guarantee I'll arrange everything perfectly for you: large image recommendation on the homepage, splash screen banner, pop-up notifications, featured topics... you name it!"

Rice instantly went into battle mode, patting its chest and guaranteeing its success.

He knew this was yet another opportunity for the platform to take off.

The other side remained silent for a few seconds.

Then, a message came.

Ah Guang: "Yeah. But this time the price will be adjusted; it will go up a bit."

Da Mi felt a chill run down his spine. Just as he thought!

The price of 3 yuan for "Final Holy War" is considered charity by industry insiders, and it doesn't do justice to the production quality and popularity it generated.

It's perfectly reasonable for the Land of Light to raise prices; he's even mentally prepared for it.

10 yuan?

Or 9.9?

No, given Everbright's personality, maybe it'll be 8 yuan?

Judging from the title "Your Name" and the release date of May 5.20th, it is very likely to be an animated film with a romance theme.

This type of willingness to pay on online platforms...

Careful pricing may be necessary.

However, Yang Qian's reply caught him off guard once again:

"After careful consideration, the price for this film is—"

"5.2 yuan."

Rice: "..."

He stared at the number on the screen for several seconds, then suddenly slapped his thigh!

"Incredible! Absolutely incredible!"

Da Mi couldn't help but laugh out loud.

The price of 5.2 yuan corresponds to the date 5.20, which means "I love you".

The price is slightly higher than the previous 3 yuan, but it still maintains a strong appeal and generates a lot of buzz.

This is so Hikaru, just like the Land of Light's usual mischievous style!

Rice: "Guangda, are you... pricing this for single people?"

Ah Guang: "What do you think?"

I think you're doing charity work.

Enough talk, I've sent you the poster, get things done.

Da Mi opened the file.

A beautiful poster slowly loads.

The poster's background is a dazzling and mysterious starry sky, with a brilliant comet streaking across the heavens, dividing the world into two completely different realms.

Above is a quaint and tranquil rural town, and below is a bustling and noisy city.

Two teenagers, a boy and a girl, stand on a hillside in a small town and a rooftop in a city, respectively.

They seemed to sense something and looked back at the same time.

Their gazes seemed to pierce through time and space, meeting each other at the point where the comets' trajectories intersected.

"Your name. 》

Da Mi stared at the poster.

Looked for a long time.

Then, he suddenly stood up.

"This is—a 2D animated film!!!"

He practically shouted it out.

The colleague at the next workstation was startled.

"Rice, are you out of your mind?"

Da Mi ignored him.

As we know, the domestic 2D animated film market has always been lukewarm, and the occasional attempts have mostly received lukewarm responses.

The Land of Light chose this time, with this theme and format, to enter the fray.

Its meaning is self-evident.

This is not just a movie; it's more like a manifesto.

A challenge to the existing market structure and audience tastes!

"Publicity! We must promote it at the highest level!"

Rice felt a surge of excitement and immediately replied.

"Rest assured, Everbright! Starlight Video will provide the best possible support! A large image will be displayed on the homepage for at least a week! A splash screen ad will be included! Site-wide push notifications will be available!"

"If the boss doesn't agree, I... I'll hang myself outside his office!"

Ah Guang: "...There's absolutely no need for that."

Rice: "Leave it to me! I'll make sure the whole internet knows the Land of Light is going to unleash a major attack on May 520th!"

That afternoon, it was displayed in the most prominent position on the homepage of Starlight Video.

All the original GG and recommendation slots have been replaced with a visually striking dynamic poster.

A deep starry sky, a dazzling comet, interwoven cities and towns, young boys and girls looking back...

The huge title: Your Name.

Slogan: [Your Name, the first 2D animated film from the Land of Light, is coming soon!]

On May 5.20th, who will you say this name with?

For just 5.2 yuan, you'll experience a meeting that transcends time.

Almost simultaneously.

The official Weibo account of Land of Light released a promotional poster for "Your Name".

The caption was only one sentence:

[May 5.20th, remember your name.]

Yang Qian's personal account also reposted it.

[Light Country Animation Studio - Hikaru]:

"At 8 PM on May 5.20th, I will start a live stream to watch 'Your Name' with everyone."

Whether you're alone or with someone, welcome to the live stream where we can talk about the stories behind your names.

The comments section exploded instantly.

"Holy crap! Holy crap! Holy crap! The Land of Light has released another animated movie!!!"

"Holy crap! No wonder the Land of Light's been so quiet lately, and they didn't even have the 5.20 event. Turns out they're brewing up this super big surprise!"

"5.2 yuan... Everbright, you know how to price. With this price, this date, this symbolism, how could I not buy it?"

"2D animated films? Is there a market for that?"

"Those are the works of those trash animation companies that have no market! Anything from the Land of Light is guaranteed to be a masterpiece!"

"Fun fact: Guangda is a well-known Xiao Chunan. He had no dates on May 5.20th, so he used the excuse of going live to watch movies with everyone to cover up his loneliness (doge)."

"Hahahaha, waaaaah, upstairs, stop it! I'm single too, and nobody's asking me out... I'm just hoping to get through May 5.20th with Guangda and 'Your Name'!"

"Dude, you're really unlucky. It's different for me. I have to go shopping with my girlfriend, have fancy meals, watch late-night movies, and then at night I have to... (omitting a lot of details)"

"Are you trying to show off again upstairs?! Believe me, you won't last more than three seconds!"

"If the whole world criticizes you, I'll take you to eat Liu Wenxiang's food."

"I won't talk about it."

"Already booked! Waiting for 520!"

"Guangda is going to livestream and have me watch it? Then I'll watch it livestream too! That's practically like me and Guangda having a date!"

"Upstairs, you know how to round up."

The popularity is rising at an astonishing rate.

#YourName#

#Land of Light 520 Movie#

#Watch an animated movie for 5.2 yuan#

The hashtag quickly rose to the top of the trending searches, and its popularity even surpassed that of many merchants' 520 pre-sale promotional posts.

The Land of Light has once again proven its unparalleled ability to generate buzz.