Entertainment to the death, make a tokusatsu film that will crush the entire internet.

Chapter 357 Yang's Plan

Not everyone was optimistic about the Land of Light's surprise attack.

Tencent Video, Animation Division.

The wisteria flowers also received this message.

She looked at the poster for "Your Name" on the screen.

The Land of Light... has chosen to release a 2D animated romance movie on May 5.20th?

Exclusively streamed online, priced at 5.2 yuan?

Was this move somewhat unwise?

"Purple CEO, Starlight Video and the Kingdom of Light's own channels have already started the pre-launch promotion, and the buzz is extremely high."

The assistant reported cautiously.

The wisteria flower pondered for a moment, then shook its head.

"Is Ah-Guang being a bit too overconfident this time?"

The core consumption scenario for 5.20 is offline, which includes physical consumption and social activities.

Those who stay online to watch videos are either single people or couples who have passed the honeymoon phase and have chosen to relax at home.

The former have limited spending power and may not be interested in romance themes;

The latter tends to favor lighthearted comedies or variety shows.

She looked at the impressive reservation data curve of the "520 Free VIP Giveaway" event on her screen.

A confident smile returned to the corners of his mouth.

Tencent's strategy is to use its platform to reach a wide range of users and cultivate usage habits.

However, Ah Guang chose to directly compete with the holiday's high viewership by using a relatively niche 2D animated film with a non-mainstream format.

They might be able to achieve decent data based on their fan base, but can they really turn the tide?

difficult.

"Keep the original publicity and promotion unchanged."

"7-day free VIP membership, proceeding as planned."

The assistant nodded.

"Purple CEO, what about the Land of Light...?"

"Don't worry about it."

The wisteria interrupted him.

"The movie 'Land of Light' might become a minor hit, but it won't affect our overall market performance."

"What we really need to pay attention to is whether Starlight Video will take this opportunity to adjust its membership strategy."

"Yes, Ms. Zi."

Tanuki Entertainment, Animation Division.

When Zhang Ming saw the news, he immediately burst out laughing.

He laughed very loudly.

"An animated film? In 2D? Releasing on May 5.20th?"

He slammed his hand on the table.

"Hahaha! The market has proven countless times that domestic 2D animated films have absolutely no box office appeal!"

Which domestically produced 2D animated films have made money?

"How many of those who watch animation are actually willing to spend tens of dollars to go to the cinema to watch a 2D animated film?"

"Put it online now and charge 5 yuan? Haha, that's hilarious! How can they even recoup their costs?"

He leaned back in his chair and crossed his legs.

"The Land of Light is likely to suffer a setback this time."

The more he talked, the more convinced he became of his point.

The boy group's limited-time fan meeting on May 20th has tickets priced at 218 yuan each, and nearly 5,000 tickets have already been sold!

This is real, tangible benefit!

Fan economy is the key!

Virtual things can never compare to a smile or a handshake from a real idol!

He glanced at the exquisite poster for "Your Name" on the screen and pursed his lips.

What's the use of drawing something beautifully? Can it feed you?

On May 5.20th, what people want is excitement, a sense of participation, and consumption that they can show off to others!

Who would sit in front of a computer screen and watch an animated film that has no idea what it's about, especially since it's in 2D?

"Mr. Zhang is right!"

A subordinate immediately chimed in, "The Land of Light has definitely lost its mind this time. They want to ride the wave of 520 (May 20th, a popular day for expressing love in China), but they're unwilling to invest in a big production, so they're just making a 2D animation to fool people."

"Our meet-and-greet tickets are almost sold out; this truly reflects the market's choice!"

Zhang Ming nodded in satisfaction, as if he could already see the bustling crowd and endless topics of conversation at his own fan meeting on the night of May 5.20th.

Meanwhile, the Land of Light was deserted, with only a few die-hard fans in attendance.

"Have the publicity team step up their efforts and release more behind-the-scenes footage and vlogs of the boy group's rehearsals to generate buzz."

"On May 5.20th, we'll let the whole internet know what it truly means to pay for love!"

Zhang Ming gave the order with great enthusiasm.

Office of the Land of Light.

Yang Qian looked at the comments on the screen.

There were those who had expectations, those who questioned, and those who mocked.

He smiled.

Su Xiaoran stood to the side.

"Director Yang, are you really going to watch the live stream with us on May 520th?"

Yang Qian nodded.

"Um."

Why?

Yang Qian thought for a moment.

"because--"

He paused.

"Many people are actually lonely on this day."

"Couples have their own way of living."

"But even lonely people deserve their own place."

Su Xiaoran looked at him.

"So you chose this film?"

Yang Qian nodded.

He looked at the poster on the screen.

Two shooting stars.

A boy and a girl.

And that line of text—

Your Name

"This is a film about loss and searching."

He said softly.

"It's also a movie about remembering."

Su Xiaoran was stunned for a moment.

"Remember?"

"right."

Yang Qian looked out the window.

"Some people, even after you've parted ways, you'll never forget."

"Some names, even after a long time, are still remembered."

"This is the meaning of 520—"

He paused.

"It's not just that I love you, it's that I remember you."

"I see."

Yang Qian smiled.

"Go."

"Preparing for the live broadcast."

Su Xiaoran turned and left.

He was the only one left in the office.

He looked at the screen again.

That comment is still at the top.

"Fun fact: Guangda is a well-known figure, Xiao Chunan. He had no dates on May 5.20th, so he used the excuse of going live to watch movies with everyone to cover up his loneliness."

He looked at the line of text.

Laughed.

Then, he closed the page.

Open the file for the movie that will be released on May 520th.

On the screen, a boy and a girl brush past each other at a street corner.

They turned to look at each other.

"Your name..."

He read the film title softly.

Is it called Miyamizu Mitsuha or Tachibana Taki?

"Meow."

A cat's meow pulled Yang Qian back to reality.

He is the second boss of the Land of Light, Little Cat Shijiu.